Photoshop Blog

September 19, 2011 /Photoshop Elements /

A Decade of Fun: Introducing Adobe Photoshop Elements & Premiere Elements 10!

This year, we’re celebrating the 10 year anniversary of Photoshop Elements, which has garnered close to 200 awards to date, and the best selling consumer photo editing software ranking. We owe this honor to all the memory keepers or editing wizards at home, who continue to use our software to tell their personal stories. Today also marks the introduction of Photoshop Elements 10 and Premiere Elements 10 – brand new versions with fun features for your next photo and video project.

With ties to the Photoshop and Premiere Pro family, the product team brings some of the most popular pro-features into Photoshop Elements and Premiere Elements and makes them easy for anyone to use.

Bob Gager, Group Product Manager for Photoshop Elements, has been very busy recording a series of videos that highlight new features in this release. Bob’s family vacations to Hawaii, water ski outings and family photo memories of his two grown children – Andy and Alyssa – are often the focus of his demonstrations and help him test out edits, projects and photo book layouts.

What are some of your favorite editing features in Photoshop Elements 10?

Bob: Everyone wants their photos to look professional or at least demonstrate an artistic perspective. In the last release of Photoshop Elements, we introduced features that were accompanied by a “Guided Edit.” These Guided Edits give people step-by-step instructions on how to apply effects or edits to their photos, without ever having to hunt around for a specific tool or a menu item. You can achieve a Depth of Field look by going into simple mode in the Guided Edit, click on buttons to add a blur for the background and focus for the major subject and within seconds you have a photo that looks like it was shot with a special, high-end lens.

Another favorite for me is the Smart Brush. This was a brush we introduced in Photoshop Elements 7 that allows you to paint on various effects to parts of a photo. In this release, we’ve added 30 new effects and patterns. I recently tried this out on a shot of my daughter Alyssa and I on the black sand beach in Hawaii. It was just a standard color photo. Using the Smart Brush for artistic effects, I turned parts of that photo into a black and white pencil sketch. By just moving my cursor and selecting around the areas I wanted to look like a sketch…it’s as if we were drawn into the scene by an artist. It’s just like magic when you watch these features at work and the beauty is, you don’t have to spend a lot of time or be an expert to make your photos really pop!

The team also incorporates “content intelligence” into the software, which centers around things like visual recognition of people or objects in your photos. This intelligence integrates “smarts” into the software, so it can do the heavy lifting and thinking for you with features like:

Visual Similarity Search – Want to find all your sunset photos in the photo Organizer?

  • Just drag and drop the sunset photo on the search bar and Elements will show you all the photos with similar characteristics that are in your Organizer.
  • In just a few seconds all the sunset photos you’ve taken will appear in one grouping, so you can quickly sort through them for that particular shot you’re looking for.

Object Detection – Want to find all the photos with your dog in them?

  • Click on the object and the Organizer will find all the photos with that object in them, analyzing similar objects and colors to find all the photos with just your dog.

Facebook People Tagging & Recognition – Tired of tagging each and every friend in photos?

  • People recognition filters tags for people in your photos based on your Facebook friends and tags them. You can then easily share those people-tagged and captioned photos to Facebook albums.

How have you made video editing in Premiere Elements 10 easier for photo lovers?

Bob: We realize that more and more people are using their smartphones or their point and shoot cameras to capture video. A video editing workflow might seem intimidating to someone used to traditional photo editing tasks. We’ve come up with some easy ways to bridge that gap and incorporate familiar feature names and behaviors that will make video editing much simpler for snapshooters.

Now, you can just drag and drop photos directly from the Organizer into a video project to mix video and stills together. Color correction is something that people often want to do to make specific areas withing their photos and videos look their best. In Premiere Elements 10, the Auto-Tone and Vibrance features – most often associated with photography to boost colors without over-saturating things, like skin tone – are there via sliders to bring color up or down in your video clips. You can also easily create Pan and Zoom videos out of still photos. If you click on Face Frames, Premiere Elements will pick out all the faces in photos and apply this effect automatically based on its “content intelligence” that can identify faces for you and points to pan and zoom.

What are some of the key enhancements Premiere Elements 10 users will be excited about?

Bob: We now have a 64-Bit version for Windows 7 that will give people editing video the extra benefits of performance and memory, stability, faster rendering time and the ability to handle larger video clips. We’ve also heard from a lot of customers that they wanted to be able to produce high-def video disks without the high costs often associated with it. With Premiere Elements 10, you can burn AVCHD disks with a standard DVD burner, with up to 20 minutes of high-def footage and watch it on a Blu-Ray player. We also added the ability to send to Facebook after you’re done with your video editing. We render the video to the appropriate format so you can quickly share it out.

The Photoshop Elements & Premiere Elements 10 bundle is just US$149.99 or US$99.99 standalone. If you own a prior version of Photoshop Elements or Premiere Elements, you can also take advantage of upgrade pricing at US$119.99 for the bundle and $79.99 standalone. For more information, go to > Become a subscriber of the Elements YouTube channel, as Bob will be posting more videos focused on new features for Photoshop Elements & Premiere Elements 10!

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Join the discussion

  • […] Source: Photoshop – Google Blog Search […]

  • By Johan Sundström - 11:54 PM on September 19, 2011  

    How about the Adobe Raw Editor, does it have more features from the fullblown version or is it on the same level as in Elements 9?



    • By Cari Gushiken - 4:14 PM on September 20, 2011  

      Johan – Photoshop Elements 10 has the exact same camera raw capabilities as Photoshop Elements 9. Elements and Photoshop are on different development cycles. However, we do post regular Adobe Camera Raw updates and Elements 10 will be compatible with those.

  • By Don - 1:31 AM on September 20, 2011  

    where you Mentioned the Blue-Ray Player it should be Blu-Ray. plus when is this coming out ?

    • By Cari Gushiken - 4:19 PM on September 20, 2011  

      Don – oops, thanks for pointing out the typo! We’ve made the correction. As for availability, Photoshop Elements and Premiere Elements 10 are ready for purchase – you can buy it now or sign up to be notified about the 30-day trial.

  • By David Horrocks - 4:04 AM on September 20, 2011  

    Hope they fixed the bug I found in Photoshop Elements 9. That is when creating a calendar for a particular year (in Guided Edit) you have to type in the next year.

  • […] Source: Adobe […]

  • By Jack - 4:34 AM on September 20, 2011  

    Hope that one day you will see the value in the many people like me creating and teaching your software on the Internet and in the classrooms. It would be nice to have some kind of pre-release to training and teachers of your software. Okay it would even be better to allow for some FREE copies to people who keep bringing you business.

    Check out my site at:


  • […] Source: Adobe […]

  • By Hazel - 9:43 AM on September 20, 2011  

    I agree with Jack! I also teach Elements in Adult Ed Programs as well as at camera clubs throughout the northeast. Have an early release to be able to learn the new features would be most helpful! (Discounts like on Lightroom wouldn’t hurt either!).

    Keep improving this great software!!

    • By Cari Gushiken - 4:09 PM on September 20, 2011  

      Jack and Hazel – thanks for all your instruction for our software! Appreciate your efforts and interest. There are definitely ways for trainers and educators to be briefed and educated on new releases. I will investigate that and report back to you.

      • By Cari Gushiken - 4:44 PM on September 20, 2011  

        Here are some options the team recommends for you, Jack and Hazel:

        1) Apply for our pre-release program for Photoshop Elements & Premiere Elements

        2) There are instructor led courses on the training & certification page on and a free set of hands-on training materials for educators, schools, colleges and universities to deliver your own workshops. –

        Hope this helps!

  • By Julius - 12:38 PM on September 20, 2011  

    Does the Mac version work with Lion? I’ve been very disappointed with #9’s problems under Lion.

    • By Cari Gushiken - 3:50 PM on September 20, 2011  

      Julius – Yes it does. Photoshop Elements 9 was introduced ahead of Lion, but the team has been focused on compatibility with Elements 10. While Photoshop Elements 9 may work on Lion for most folks, some may encounter issues depending on system configuration and workflow. If you encounter an issue, please install the free 30-day trial version of Photoshop Elements 10 (available soon!) to see if that solves any issues.

  • […] more on details like 64-bit video handling & AVCHD support for high-def output, check out an interview with PM Bob Gager. Posted by John Nack at 2:20 PM on September 20, […]

  • By Greg Horgan - 5:29 AM on September 21, 2011  

    Why does Adobe think it is OK to make Australians pay 30-50% more for it’s products? I just purchased PSE10 upgrade for $112.50 AUd ($115.00 ). Why the disparity? I’ve noticed this over the years. With all due respects you need to take a look at this.

  • By Hok - 5:21 AM on September 22, 2011  

    Please add some photo manger features like object search and face recognition search to Adobe Bridge CS6. Thank you.

  • By Willem - 9:53 AM on September 24, 2011  

    I like the program, works handy and quick. Although I am not happy with the upgrade price Adobe asks. I bought the program end july 2011 and have to pay 82 euro for an upgrade, while I payed 110 euro in july for versin 9. Not a thing to keep customers happy.

  • By Shah Wharton - 4:26 AM on September 25, 2011  

    Hi – I didn’t know where to email my problem so I’m afraid its here!

    I am a new user and want to upgrade to the $19.99. I have spent a while sorting through pics to upload but it says I’ve not enough space, hence the upgrade. However, every time I try to pay, it says I’m registered as UK so need to use that account or open a new account in US? On my account it says US NOT UK? I don’t know what to do?

    • By Cari Gushiken - 5:35 PM on October 7, 2011  

      Shah – sorry, not sure why you’re experiencing this issue. I’ve inquired within the product team and we will need more detail to determine what your next step should be. They suggested you might try creating a new account. Also you can speak directly with customer support who can walk through the issue with you in more detail. 800-833-6687 Please let me know if either of these suggestions still leave you stumped. Definitely want to help!

  • By hugh - 8:09 AM on September 26, 2011  

    Tried to obtain the Education version, but the buying process said that it was not available in my country (USA), even though it showed as being so on the page where it was listed. ???????

  • By Jennifer Cummins - 8:45 AM on November 24, 2011  

    I am so frustrated! I had Photoshop Elements 7 and Photoshop Premiere Elements 7 (which I really never used), and upgraded to Photoshop Elements 10, as I was out of the 2 MB of storage on “”, which I didn’t realize I was using a catalog. I thought I was purchasing an additional 2 GB of memory. I can’t figure out if I now have to pay extra, every month to “subscribe” to another plan just to keep my photos, or what to do. Adobe says it is so easy to load up Organizer with downloaded photos, but I don’t see the benefit, just a way for Adobe to make more money. Please help me understand if buying the Photoshop Elements 10 was a waste of money for the storage, or what I need to do to get more storage, other than paying money each month, which I don’t have.

  • By Judith Kurland - 6:18 PM on February 11, 2012  

    Why are there 3 dvds in Elements 10? Do I need to download all 3? Also I have hundreds of photos in folders in a special hard drive – so isn’t it too late for me to use the Organizer? I can’t move all those older photos to the Organizer?

  • By Microgynon - 1:45 PM on July 22, 2012  

    Thanks for this blog!