Photoshop Blog

Experiencing Photoshop World – Washington DC

I arrived in Washington, DC just a few days ago to unseasonably balmy weather, which encourages the cherry blossom trees to full bloom. Absolutely perfect conditions for exploring the city with a camera in hand.












My personal passion is photography and it’s rare that I get to carve out time on a business trip to observe a city through the lens. I was fortunate to spend a day on a photo walk with National Geographic legendary photographer, Bruce Dale.  We began at Tidal Basin amid cherry blossoms at sunrise, exploring the history, architecture and beautifully manicured landscape so unique to D.C. It was a great day of shooting from the Jefferson Memorial to Arlington National Cemetery to Great Falls and finally, Gettysburg.

I can’t help but be inspired here at the Photoshop World show amid over 5,000 creative and passionate Photoshop users. It’s exciting to be in Washington DC with Scott Kelby and the National Association for Photoshop Professionals (NAPP) crew where they’ve formed their own “Photoshop Political Party” for the keynote. This year’s theme is befitting of our proximity to the nation’s capital.

We’ve been on our own “campaign trail” lately, proudly showcasing the beginnings of a complete refresh to our product line. We’re looking well beyond today to how you will be interacting, creating and working with your images on tablet devices, smartphones and the desktop.

We kicked off the refresh at the last Photoshop World where we announced a brand new product called Adobe Revel. Revel allows you to access and edit any photos from any device you happen to have with you – Mac, iPad or iPhone. We believe that keeping your photos in synch across devices should be effortless and we have great things planned for the future development of the app.

The Lightroom 4 Beta launch in January marked the sixth anniversary of a collaborative process – between photographers and engineers – that helped us bring a photography focused tool to market. The team was able to leverage performance enhancements in Lightroom 3 to now offer features like video support, geotagging and elegant photo book creation. We’re grateful for the positive response we received. Customer feedback drove over 800 changes to fine tune Lightroom 4 before it shipped in March. Available now for download!

At the Mobile World Congress show in Barcelona in February, we unveiled Photoshop Touch for iPad. Now the magic of Photoshop editing technology can be used on the iPad to create stunning multi-layered images, transform, retouch, paint and share creations in an app custom built for tablets. Also available in the Android Market, Photoshop Touch encourages creativity anywhere, offering core Photoshop features while on-the-go. We are continuing our exploration of uniting the fun of touch with the power and precision of Photoshop and look forward to offering more apps like these in the future.

And just this week, we announced the Photoshop CS6 beta! Photoshop Director of Engineering, David Howe recently blogged about his experience leading our engineering team and how each release brings with it a new mindset, a fresh approach and most of all inspiration from our customers. I’ve been blown away by the response from fans and followers, who have sent our “sneak peek” videos into well over two million views and – collectively – over 10,000 Likes for some of our Photoshop CS6 beta launch Facebook posts. We packed a lot of power into what we believe is the best release ever and hope you enjoy diving in and discovering all that we’ve incorporated based on your great input.

As you can see, this is just the beginning of an incredibly exciting year for Digital Imaging. I’m extremely proud of the team for powering through months of development to satisfy the needs of our customers. Your engagement with us keeps the fire burning to “wow” you, push the limits of the technology and demonstrate our focus on the future. Thank you for inspiring us.

We’ll be tweeting from the Photoshop World show this weekend. Follow us @Photoshop and via Facebook to see what we’re up to.

Winston Hendrickson
VP of Products, Creative Media Solutions

Lightroom, Other news, Photoshop, Photoshop Touch, Revel

Join the discussion

  • By jessica - 9:47 AM on March 24, 2012  

    hi, i was wandering if sibscribers have the same advantages/full program as the ones that buy the whole product?

    • By Jeffrey Tranberry - 9:24 PM on April 13, 2012  

      Yes. Subscriptions will have the same functionality, plus features unique to Creative Cloud.

  • By tom - 10:54 AM on March 24, 2012  

    “Revel allows you to access and edit any photos from any device you happen to have with you – Mac, iPad or iPhone”, (all Apple products). It appears you are moving toward Apple products more and more. I don’t support Apple because of the Flash issue and other reasons. As an independent developer, I hope I can depend on Adobe to provide software tools that support the hardware I choose to use.

    • By Jason - 12:47 PM on March 24, 2012  

      It says in the article quite clearly that it will be made available for othe products, like Android. And as far as support for Flash goes, you might want to look into how Adobe themselves have publicly stated that they will not be doing any further support development for the Flash platform, and it’s instability issues. Meaning…I hate to add further condemnation to your already biased view of Apple…that Jobs was right about it. Flash will be around for a while, but it is on its way out.

      • By steve - 10:09 PM on March 25, 2012  


        Adobe has never,”publicly stated that they will not be doing any further support development for the Flash platform.”

        There is a Flash runtimes roadmap you can read here that clearly spells out Adobe’s position:

        What Adobe has stated strictly concerning Flash for mobile browsers is:

        Flash Player 11.1 is the last release of the Flash Player plug-in for mobile browsers. Adobe will not add support for new mobile device configurations (chipset, browser, OS version, etc.). Adobe will continue to provide critical bug fixes and security updates for existing device configurations and will also allow our source-code licensees to continue working on and releasing their own implementations.

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  • By wedding photography dc - 8:08 AM on March 25, 2012  

    I will go there today!

  • By marjorieobryan - 8:26 AM on April 8, 2012  

    I think this is the best place to go to enhance my skills! Thanks for the update…