Photoshop Blog

May 29, 2013 /Photoshop /

Photoshop & Creative Cloud: We’re Listening

On May 6th, Adobe introduced a substantial change to the way we sell our traditional desktop products. The feedback on this change has been diverse and plentiful. Please understand that we’ve been working hard to digest all of the comments you’ve provided and we’re working hard to understand how we can address your concerns while still maintaining our focus on the future of creative software.  A few of the key concerns revolve around the following topics outlined in the Creative Cloud Team blog post:

  • File access. Customers want to be sure that, if their membership to Creative Cloud lapses, they will still have access to their files. With regards to file access, Adobe completely agrees that customers should have access to their files if they choose to stop their Creative Cloud membership. Our job is to delight our customers with innovation, but there are a number of options open to us here and we expect to have news around this issue shortly.
  • Photographers, particularly photo-enthusiasts, are looking for a more tailored offering that focuses on their particular needs.
  • Some customers are not convinced that Creative Cloud is right for them and would rather continue to purchase desktop applications as before.

This is by no means a comprehensive list but a starting point to continue to determine how the Photoshop team can meet the needs of our customers, many of whom we’ve worked with for over 20 years. Please keep the conversation productive and contribute on our customer forums, feedback site or social media outlets like Facebook or Twitter.


Join the discussion

  • By Garry Clayton - 2:30 PM on May 29, 2013  

    I have to say that Adobe you just became as arrogant as both Quark and Apple. No one talks about Quark anymore and Apple is losing market share so fast that the Apple logo will be an Apple core in the next two years. The adobe arrogance has seen products like Serif and Corel take huge profits of late and it only serves that their software is going to get better and better that soon there will be no difference between the different platforms. Take into account the amount of customers Adobe has now lost and watch how pricey it becomes for current CC subscribers – they will have to make up the shortfall in profits. Then it’s bye bye for Adobe, the same way Apple is going. What they failed to see was that many students (millions actually) cannot afford the software and go to cheaper alternatives – these are the same people that will one day be designing the next generation of software. Piss them off at your own peril. You should have kept it the same way.

    My advice would have been this:

    Continue to make the Creative Suite but instead of bringing out updated versions – sell the updates in an Adobe store like add-ons. If you want, lets say ‘the new sharpening tool’ – allow customers to go on to the Adobe store and purchase it as an add on to their version of Photoshop or Illustrator etc. Allow the users to pick and choose which add ons they would like installed on their machines. Adobe would do a roaring trade on this and it’s more user friendly. Take photographers for example, they need industry specific tools for their job but they had to buy the whole package like the rest of us. Have add-ons for them, have add on for web designers etc. Make the software more flexible. There is so much potential there and it would allow Adobe to lower the overall price of individual products like Photoshop and then make money on the parts people want to buy. It’s not that hard to have a store that sells Photoshop parts to download. Also it would increase the sales for Adobe and make it more accessible to everyone. It would increase market share for the company overall.

    I hope someone from Adobe is reading this post as i would love to see this happen and would remain loyal to Adobe. I have spoken to many designer friends and they have all expressed a massive interest in this business model. They would love to have the freedom to be able to choose what they actually need instead of getting bloatware or having to get a subscription. Many are freelance and afraid of how this new stance by Adobe has affected their financial outlay. Some say it’s cheaper but these people might not upgrade to the new suites like many people didn’t from CS2. They have all said though, given the choice, they would opt for the ‘add-on’ approach every time. If you look at it sensibly, Adobe would make more in the long run but retain the customer base. It would also be a massive cull on the illegal downloaders as the software would be within their reach to buy and adapt it the way they need to – because lets face it, the only reason most download illegally is because a majority can’t afford the software int he first place. The remainder are just in it to be greedy or take a swipe at authority.

    I would love to hear some feedback from my post and speak to other like-minded people about this… maybe it’s something we could get together as a community and approach Adobe with.

    • By Heiko Brantsch - 5:16 PM on May 29, 2013  

      I highly disagree with the idea of taking the softwares apart and offering feature updates like an improved sharpening tool for Ps as a costly add-on. I want the FULL Photoshop experience for a fixed price and I think getting rid of the whole “Ps Extended” thing was a great step in the right direction. I don’t want to end up spending a fortune to “decripple” a Photoshop that wouldn’t get free feature updates otherwise. We’ve seen it all in the Apple store where you can download lost of cheap apps, but even adding the most basic features will cost you extra.

      It would be a nightmare if Adobe software was going to follow that business model!

      But that being said, I do agree in that the all-or-nothing approach of CC is misguided and the best would be to have a more customizable package where you can basically create you own creative suite set. So for example if I need Ps, Pr and Id but for example no AE, not Ai and no Dw, then I don’t see why I should pay 50 bucks a month just as someone else who is using all CC apps, while I’m only using less than half of the suite.

      There should be a flexible system where you can add and remove softwares from your suite any time and the pricing will change accordingly.

      • By L.R.O - 9:50 PM on July 16, 2013  

        agree. I want to own my software, not rent. I want to have it to my needs, not to be forced to the whole line if I do not need it. Also, there is a lot of people who use photoshop for hobby, and for freelance or part time only work,or students, and those cannot afford to rent. I like to own my software, like I like to own my car, tv, house, shoes, clothes….
        Please, Adobe be reasonable, do not lose all us who love the products. Forcing leads nowhere….

        • By Marlene - 11:26 AM on July 18, 2013  

          I am a very small web design company and cannot afford to ‘rent’ your products. I use Photoshop and Dreamweaver to create my websites and would prefer to purchase an upgraded license to your products rather than pay a monthly fee.. You have lost me as a customer if you do not go back to offering your software this way.

        • By Mary - 7:04 PM on August 15, 2013  

          I follow the same direction as others on “renting” my photoshop. The whole idea sucks. I feel that I am now unable to keep my CS5 Creative Suite current. That is unless I buy into the CC version. I do not want to have to worry each month about being sure my photoshop is paid for. I am a full time student, I am also on a fixed income. One bad month and my photoshop is unavailable. As an artist/photographer that interferes tremendously with my ability to earn any money if I AM having a bad month. It risks as well as threatens any advanced for those who do not have the extra cash laying around every single month. The whole idea is horrible – and very controlling on Adobe’s part.

          • By Kathy Shockey - 1:48 PM on October 17, 2013  

            I too want to own my software not rent it. It is the same to me as buying a house if I wanted to live in a rent house I would. I understand Adobe wanting to make money we all do, with this bad economy we all have to tighten our belts so I really though about the upgrade to CS6 before I did it. I have always upgraded to the newest version, never missed a beat. I will not be upgrading to the cloud though. I have used photoshop since photoshop 7 I don’t know how many years that is but at least since 2001-2002. I will be looking at a different software if we the people who buy the software are not offered the updates like the cloud people are. I am very disappointed in the new crop tool it has slowed down my workflow 10 fold, some of my own developed actions will not run with a hot key or function key which slowed me down even more. I think for you to hold your base you will need to rethink this cloud thing, I am a photographer that works in photoshop daily and you have blown a large hole in my work flow.

          • By Jeffrey Tranberry - 7:18 AM on October 18, 2013  

            Are you on Mac or Windows? Keyboard shortcuts should work fine with Actions (although on Mac Apple has reserved most of the bare F-keys for Mac OS X – but those can be overridden in System Preferences)

      • By LRO - 10:40 PM on July 16, 2013  

        I love Adobe products. For me it is Photoshop, Lightroom, In Design what i need. I own Photoshop from very first version. I upgraded always to new versions.

        But I want to own my software, to be free to use whenever I want to, need to. I am freelancer, I work from home, not every day, but I love to create just for art, just for me…and cannot possibly think about renting the software in dry months when there is no or little work.

        I always updated, and was proud of being an owner of Photoshop. Cannot be proud of being a renter only.

        Adobe, can you come back to people and let them choose, instead of forcing them to rent?
        So far there is a lot of anger towards this new policy.

        If we would turn this around…would Adobe want to rent customers? Adobe pay customers for them to want the products? 😉

        • By Sharon - 8:47 AM on December 27, 2014  

          I don’t want to rent – Adobe has lost me as a customer until I can purchase.

          • By Jeffrey Tranberry - 7:38 PM on December 28, 2014  

            Hi Sharon, I don’t see any registered versions of Photoshop under your Adobe ID (only an old student version of Acrobat).

            You are welcome to purchase Photoshop CS6 using the old pricing model at $699/$999 from here:


            But consider this: at that price you can have the Photoshop Photography Program @ $9.99/mo for close to 6/8.5 years:


            The Creative Cloud Photography Plan includes Photoshop CC, Lightroom, Lightroom mobile, and get all the product updates/upgrades (e.g. Photoshop 2014, 2015, 2016, etc & Lightroom 6, LR7, LR8, LR9, etc) for OS compatibility and support during that time. With the old model, you’d have to pay extra for upgrades in that same time period.

            One of the reasons for moving to this model is to make sure customers can keep up with the fast changing technology landscape where Apple and Microsoft are updating OSes every 12 months and introducing new hardware and devices at a faster and faster rate.

            Hope that helps

      • By Dusan Jakic - 6:05 PM on August 27, 2013  

        I could not agree more. The core idea of CC is brilliant, and a milestone in the way we use creative software. Its the pride of Adobe! However it is stained by a pricing and choice strategy that is totally rigid and suits maybe 5% of adobe users.

        Your brilliant strategy to get monthly revenue has backfired – you wanted too much too quickly – your all or nothing pricing is the fly in our soup.

        I want to see packages for 1 app, 2 apps … up to the full mounty.

        And to be honest, i dont understand your pricing. 25 euros for a single app is expensive, driving away the low end market, and 61 for the entire suite? Thats too cheap. As i see it, not many people use ALL the apps. I am sure you know what your customers are doing?

        Adapt your strategy to the market! There is a huge market for your products that you are closing the doors on!

        There are 26 apps if im not mistake, and i probably am – but that is beside the point. There are alot more of them, and i personaly would charge alot more than 61 for ALL of them.


        Please Adobe! Dont fail!

    • By Lance Taylor - 7:59 AM on May 30, 2013  

      While I’m not happy at the prospect of “renting” software, I have to disagree that your model works for the company. You’re going at this from a “what’s best for the customer” angle, whereas the company must look at it from a “what’s best for the company and shareholders” angle. Your idea sounds plausible to customers because we’re all for anything that benefits us. However, much like having to buy a whole CD in the 90s of crappy songs to get that one song you really like, if Adobe left it up to us to just pick whichever features we wanted to buy, they’d lose money. I haven’t used the pen tool at ALL for the last 3 versions, but Adobe got my money anyway. If they left it up to me, I wouldn’t have purchased the pen tool feature, so they would NOT have gotten my money for it. Theirs is a dated model for sure (look what happened to CDs now), but it works from a company standpoint.

      This CC model, much as I hate it, makes sense for Adobe to earn higher revenue over the life of their products. They lose money on people who “homestead” on one particular version and don’t upgrade for two or three versions. Expect for other developers to follow suit once they see how much revenue CC generates for Adobe.

      • By Steve G - 12:38 PM on July 10, 2013  

        @Lance Taylor

        From *Adobe’s* perspective they lose money when people “homestead,” however the “homesteading” issue means that Adobe isn’t doing enough to improve product quality or features enough to entice people to upgrade. Adobe CC is just a racket to ensure that they *don’t* have to do anything to keep their income stream flowing.

        The biggest CC issue for me as a business owner is that when Adobe introduces bugs, as they ultimately will, we won’t have previous “owned” versions to revert to as we currently do. A bug where ID CS6 rewrites URLs so that some hyperlinks don’t work was documented and complained about for the entire CS6 lifecycle until it was fixed last month. So I’ve had to use ID CS5 for these documents (and I’m glad that I had that option). Years from now, it won’t be possible to backsave into CS6 if Adobe’s features are rich enough that they won’t port backwards. To me Adobe CC represents real business risk and we’ll use CS6 as long as we can and then re-assess non-Adobe products such as Quark.

    • By Jose A De Leon - 11:54 AM on May 30, 2013  

      @Garry Clayton

      I just read your piece and I think you have a great idea there! That’s one route Adobe could do; offer upgrades as paid downloads and add them to the existing copy you own. Make them compatible with what ever version you currently own. If a person would like to have let’s say CS6, make it as a downloadable if you don’t want to produce DVD hard copies for a reasonable price since they cut back on physical hard copies which costs money to produce, they can dedicate to make a web store alternative like Apple.

      What you said about Apple is true, maybe they’re starting to get arrogant, but at least they let you choose and if you don’t like you can by pass them completely. But Adobe has their foot on every artists neck, since they are the standard. Yes competition may start to heat up and that’s a good thing for everyone. For now at least, until they otherwise change their strategy, Adobe will not get a dime from me.


      • By Lucien - 4:23 AM on June 1, 2013  

        I agree with you, I will not give a dime for the CC. I do not want to pay more money for the CC. CC is a big no-no for me. I will switch to Corel before paying for the CC.

      • By Jasper van Zuijlen - 7:45 AM on June 4, 2013  

        I think it will be a big problem to the way companies work with other artists if they enable an option like ‘tool upgrading’. Cause what do you think will happen if you are in discussion with an art director or whoever from another company/customer, “please send me your file” and not everybody makes it flat, that person doesn’t have the tool installed for example with an advanced text tool, and you’ll get a different result on his screen or “can not open” cause of the tool version difference.

        Imho i think a membership for the software is not such a bad idea for those who upgrade every 2 years like most professionals do. I calculated the difference between membership and buying a new DVD install every 2 years, and for me, it actually comes around the same pricing. Assuming Adobe will still supply new CS packets every 2 years.

        Only thing i still am not sure about is the opening files after canceling your subscription. I’ve read different things and am not clear if you can never open your files on for example a local installation or trial or whatever? I would always keep my files on local NAS storage to always keep my files personal.

        • By Jasper van Zuijlen - 7:49 AM on June 4, 2013  

          PS. i do would prefer if Adobe would at least provide the option for their customers to buy the separate dvd installs without cloud membership required. If i ever were to quit photography i would switch to such an installation so i can still open all files without literally losing money for browsing through my files.

      • By Bluejean S - 11:45 AM on August 24, 2013  

        I agree with Gary, hell of an idea, I would gather up all the people I know, and they know,(with ever form of experience); do the buzz homework, start own company! Why not, someone will, might as well be you!

    • By Vivian - 5:36 AM on May 31, 2013  

      Gary, having the option to buy updates as add-ons sounds like a great idea! In the meantime, being one of the many who will not subscribe to the Cloud, I’m keeping an open mind for alternative options to Photoshop.

    • By Kevin p - 6:13 PM on August 28, 2013  

      I recently retired from the military and was going to actually going to buy what I consider very expensive software for a amateur / hobbies point of view. in the past I have always used adobe trials but turned to less expensive programs when it came time to purchase. I now have the time to commit to my photos, videos and web site but I can never see spending that amount of money on something I will not even own. Software should not be treated as a magazine subscription it just doesn’t make sense. When I go to buy a car Ford doesn’t say you must buy all 18 cars in our lineup or nothing, we know you can’t use them all so at the end of the year give them all back and oh buy the way you need to send us $500 a month until next year we will raise the price! you know cost of living look at all the improvements this year it will be 750 a month…it’s just ridicules.

    • By Chuck - 8:35 AM on July 22, 2014  

      Yes, not having a physical hard copy of SOMETHING YOU PAY FOR is not fair. I agree with your comments Apple is going to be nothing less than a core if they keep up this rule.

      I am no longer opting to update anything.

      And shame on them for not letting your reload old software. I think that should be illegal. I tried to load photoshop on an older computer of mine, it is not in use on another computer. It said CS4 is not longer in use and directed me to buy CS6.. REALLY?? If I paid for this, I should have full control within the 1 license policy! (PERIOD).

    • By WFS - 1:36 AM on November 9, 2015  

      There should be a flexible system where you can add and remove softwares from your suite any time and the pricing will change accordingly.

    • By curleyfit - 7:53 AM on January 6, 2016  

      adobe is a waist of my time and money!!!!!!!! I can do all this on the free Blender software. This program is so slow!!!!! I constantly waist my time using this program. Oh this is the last project that I use adobe. I cant wait to get done with this project and never use adobe again. Adobe do yourself a favor and stop!!!!!!

  • By Dre - 2:30 PM on May 29, 2013  

    I think Creative Cloud is awesome, but your upgrade path is non-existant and quite frustrating for someone trying to give you more money. Here’s a quick blog post noting my experience with your support team –


    • By Lorin Schneider - 5:03 PM on May 29, 2013  

      Listen to what Gary Clayton said…the first post !

    • By Jeffrey Tranberry - 9:40 AM on May 30, 2013  

      Hi Dre,

      Sorry you had that experience – I reviewed the case with some of our support folks and it looks this happened back in February. It’s a process the team looked at and improved so users could manage this type of membership change from their Creative Cloud account:

      The support team is reinforcing with team members to not ask customers to cancel and resubscribe.

      Thanks for bringing this to my attention.

    • By Vivian - 7:48 AM on May 31, 2013  

      It must have been the same person I chatted with. I reported an issue twice and finally gave up trying. Since when does Adobe discourage the use of plugins like Nik and Topaz?

      V: I understand that you are not able to work on photoshop CS 6 as it will crash, am I correct?
      Vivian: No, that is not entirely correct. I can work on it but in the instances I mentioned, it causes my entire computer system to crash.
      V: I’ll be glad to help you with this.
      V: May I know if you have installed any third party plugins?
      Vivian: Nik Color Efex Pro 4, Topaz DeNoise, Topaz Adjust and Topaz Detail
      V: Vivian, it is not recommended to install third party plugins as we cannot assure you the behavior

      They’re going to oblivion in a hand basket!

    • By curleyfit - 7:54 AM on January 6, 2016  

      your joking right, this is horrible

  • By Debbie - 2:31 PM on May 29, 2013  

    The company I work for is getting rid of all of the adobe products and using other ones because of the products only being available with the Creative Cloud. Thanks Adobe for making my job all that much more harder because of your greed.

  • By iceman - 2:32 PM on May 29, 2013  

    this creative cloud sucks for us who is just still learning and dont have money to spare. so i think maybe now a days if you want to become an artist and be a good adobe user professional make sure you have money to spare. =(

    • By Tobias Meissner - 12:43 PM on June 13, 2013  

      „CC“ stands for „continuous costs“ – not for „creative cloud“. I own a full version of cs6, but I will never subscribe for Ps, I will buy it. Subscribing Ps will not meet my need. Not asking what their customers want is unbelievable! I think Adobe is an arrogant monopolist.

  • By Andrei Gonzales - 2:32 PM on May 29, 2013  

    Although I’m very much in favor of CC, I’ve seen a lot of complaints based mostly around the pricing, not the idea, of Creative Cloud. Maybe tailored packages (and thus, pricing) could help, as many seem to be concerned about the “all or nearly nothing” pricing structure.

    • By Eros Studios - 11:43 AM on May 30, 2013  

      This is spot on. This all or nothing approach is my main complaint. Why not so much per application that you want to use in addition to the whole bundle for the current price. I am a photographer/web developer who will use 2-4 applications at most. I don’t want to be forced to pay for them all at $50/month!

    • By Howard - 7:52 AM on June 22, 2013  

      It is RENTING not pricing that seems to be the issue. Many non-professional, hobby photographers, do not upgrade with each release. With CC the choice of when to upgrade is taken away. For many this a deal breaker.

    • By Michael Albany - 10:20 AM on July 2, 2013  

      The CC solutions is not a bad thing overall and I agree that the All or Nothing is killer. Another issue is that I cannot continue to run older versions if I “upgrade” to CC. Currently I have 4 computers and they have varying versions of PS and Lightroom. The machine I am typing on has CS4 because I rarely do any editing on it. Occasionally i edit a web graphic or resize something but for the most part this is a business machine and its purpose is to do the books, marketing, email, etc.

      My laptop has CS5 (most current I own) and Lightroom3. I use that for onsite tethered shooting. I rarely do anything but the most basic edits on it, except if I am on vacation. Then I may do more. This machine is about to be replace with a new MacBook Air I just got. The production machine is exactly that, production and it has all the most current software that I own on it. That is also going to be replaced by a MacPro when they come out in the fall.

      I am switching from PC to mac so this is particularly hard on me because I need to upgrade rather than switch over because I need mac versions rather than the PC versions I have now.

      Additionally the new CC is only good on 2 computers so I have to upgrade to two subscriptions to maintain my workflow as it is today. Booting up a second computer just because it has PS on it is a pain in the….

      Also everyone is saying how you can do this or that price wise but those prices are only good for a year, after that its going to go up. The cost of the suite is actually more expensive than it has ever been with CC. With everyone thinking they are a graphic designer or photographer business is hard enough to find. Increasing my overhead is not a path to my heart.

      If Adobe is losing market share then figure out why and fix it. Be more innovative, find a way to make me need the software over Corel or anything else. Just making the software harder to afford is not helping.

      Has Adobe thought of lowering the prices to gain back the market share lost to other less expensive options?Make the software more valuable not more expensive. Make me need it more not less.

      Which is better, to get $100 profit from 10 clients or $10 from 100? The latter because you build brand loyalty and that means future profits. Charging more just means the customer is more apt to jump ship when a cheaper option comes around, AKA a smaller market share.

      In closing I will also add this, one way to add value is to provide decent technical support that values the client. Adobe has not had that for years. If I could talk to someone that A) knows the product and B) that is willing to actually make an effort and assisting me rather than telling me “tough titty cupcake” I might actually be more willing to pay the price they want to charge.

      And yes, if Adobe pulls this off other software companies will do the same.

      • By Jeanne - 11:35 AM on January 10, 2014  

        I literally tear my hair out every time I have had issues with Adobe products in sheer angst over having to find assistance. I remember back in the day when you actually received excellent customer service from dedicated “live” Adobe employees. Real people who WANTD to solve your problem. Now you are lucky if you can even find a forum that will be able to help you out if you wait long enough….sometimes days. I agree that it seems like Adobe is next in a long line of greedy corporations who really don’t give a damn about customer satisfaction. I have wiped my hands clean of at least a half dozen of these companies by finding companies that value their customers enough to provide them with support (free) and access to live, real people to answer questions. I have been a loyal customer of Adobe since day one…upgrading products and recommending to others….no more….not the way Adobe operates today.

  • By Barb M - 2:36 PM on May 29, 2013  

    I love my Photoshop…. and believe me, abandoning it is the last thing I want to do. However, I refuse to forcibly rent software. Please bring back the desktop application.

    I think most people in my situation don’t particularly mind the cloud’s existence… I think they are perturbed by it being the ONLY upgrade means available. Providing the perpetual licensing that we’ve had to present, would certainly assure your customer base stays put. Cloud undoubtedly works for some people, and more power to them. But for people like me, it just isn’t a viable solution.

    • By Howard - 7:56 AM on June 22, 2013  

      I agree. Now Adobe speaks with forked-tongue! They sell LR5 as a perpetual license AND as part of the CC. Why not do the same for PS? They do not have their marketing rationale straight. They can support two models with Lightroom but not Photoshop? Why?

  • By daniele - 2:36 PM on May 29, 2013  

    you should offer both “versions”…. customers can choose what they want (buy the boxed version or get it from the cloud)… everybody’s happy.

    • By Heiko Brantsch - 5:24 PM on May 29, 2013  

      Well, I see the concept behind it: With only offering CC but not CS anymore they could have a rolling release, with new features coming in whenever they are ready (or whenever is a strategically good time to release time, eg. right after a press event at a trade show). If CS was still around, people then would complain they have to wait a year for new features while CC users would already have them. They thought they could avoid that problem by getting everyone to use CC.

      I actually like the concept of rolling releases, because I hate the feeling of missing out on some new features I could already be using.

      • By Lucien - 4:26 AM on June 1, 2013  

        I disagree. I do not want to pay more money for CC. They are charging too much for their CC.

      • By Craig - 9:20 AM on June 16, 2013  

        As much as I prefer desktop versions of the software I need and I’m opposed to this CC “suicide pack”, I agree one objective is real time upgrades for all customers. The other is software piracy. It becomes meaningless to “crack” a software that requires a subscription. Could you “pirate” a subscription by supplying false or pilfered information? Sure, if you’re willing to pay $50.00/month!

        • By Howard - 7:58 AM on June 22, 2013  

          Piracy is a bogus excuse for CC. It has already been cracked! Adobe Creative Cloud suite cracked within 24 hours:

        • By Lonnie - 5:30 AM on August 29, 2013  

          CC is still desktop.. I keep seeing people say that as if they some how assume the software runs in the cloud =)

          The only difference between CC and CS is that your license expires.. CC will check at regular intervals to see if your subscription is active or not.. if it’s not, it will be disabled.. you still download it and install it the same as you always have..

          With that said… it still sucks.. I want the option to have a perpetual license, I’ll never “rent” software.. it’s pathetic.

    • By Donald Chalfy - 8:47 PM on June 4, 2013  

      @ Danielle: I agree with you wholeheartedly. I would prefer to have options than be forced into a one size fits all situation. I think the CC is a wonderful idea for many creatives, however, I am not convinced some small business owners would benefit from the CC.

      Giving a customer options in how they prefer to use these fine products just makes good sense. Adobe will continue to be profitable in so doing and have continue to enjoy the customer base they have earned over the years.


    • By Kathy Shockey - 2:03 PM on October 17, 2013  

      I did buy my PS CS6 in a box not the cloud but I don’t get the updates that the cloud people are getting. This is not fair.

      • By Jeffrey Tranberry - 7:15 AM on October 18, 2013  

        Hi Kathy, Photoshop CC is the next full Photoshop version after CS6. CS5′s version number is “12.0″, CS6 is “13.0″, and CC is “14.0″. This is the same policy that was in place where owners of CS5 didn’t receive the feature updates found in CS6 – and owners of CS4 didn’t receive the new features in CS5.

  • By Jeremy - 2:38 PM on May 29, 2013  

    I’m going to have to agree 100% on what Gary is saying. I think this is a great business model and would be way better suited than the current Creative Cloud Model.

  • By Trent Weston - 2:41 PM on May 29, 2013  

    I personally love this offering by Adobe. Everyone is whining about price, but look at how much you spend on soft drinks while you are sitting using this software. We are getting the best software from the industry standard with updates as they happen. Granted, I use some applications more than others, but they are there when I need them, not sitting on a shelf with another $700 price tag on them. It’s paying rent on a condo in a gated neighborhood instead of buying a shitty house that is forever needing upgrades. Just my thoughts, happy editing.

    • By Tiffany - 6:00 PM on June 19, 2013  

      I am a student. I cannot afford $50/mo to learn PS and Lightroom. I also don’t buy soda. So what do you suggest I do, Mr. Knows Me Better Than Me?

    • By Susanna Thompson - 12:51 PM on July 13, 2013  

      Trent, you must be a shill for Adobe. Your idiotic argument that we spend money on soft drinks justifies this stupid, stupid, stupid move by Adobe is really something. For one, I don’t spend a DIME on soft drinks, I don’t drink them. But even if I did, this is now some blanket justification to let every greed-driven but incompetent corporate management rip us off at every opportunity?

      BAD MOVE, ADOBE, you have pretty much destroyed your brand, any loyalty and respect we customers have had toward you. You’ve shown your true colors, you couldn’t care less what financial harm you may cause your customers, many of whom are struggling artists and others just getting by, just so your corporate degenerates can pay themselves huge salaries, like the utterly obscene $12.2 million your CEO is parasiting off of society.

  • By DARYL T. BUTCHER - 2:42 PM on May 29, 2013  

    I have a great fear of the “cloud”. It takes away MY control of my paid-for software. I have experienced the demise of several arrogant software companies that expected to live forever. I have outlived them and they have left me with orphaned software that is hard to live without … irreplaceable. This WILL happen to Adobe. It is just a matter of when. Look at HP, Dell, Kodak, and MANY, MANY others. It WILL happen to Adobe. It is just a matter of whether I will live longer than Adobe or not. In any case SOMEONE will outlive Adobe and be left with orphaned software and files. It is CERTAIN to happen. Your trend scares me spitless.

    • By Jay - 6:35 PM on May 29, 2013  

      You mention mostly Hardware vendors. Think of Ashton Tate, Macromedia, Lotus just to name some that have fallen, been absorbed or just plain forgotten.

      Adobe will fall if this is the only choice.

    • By Bob - 6:45 PM on May 29, 2013  

      It’s already happening to Adobe. They are turning their business into a simple app. As a web guy, I’m now using and have been using the creative suites for years. But, my next purchase will likely be the Microsoft version. All the reviews I’m reading about the Microsoft (Web whatever) are on the positive side. I have friends who move away from Dreamweaver a few years ago and never looked back. To often I want to work away from a hotspot. Adobe does not need to tell me how and when I can work. Thanks for helping me make the move.

      • By Jeffrey Tranberry - 6:58 PM on May 29, 2013  

        Hi Bob, you can work offline for up to 3 months at a time.

      • By Lucien - 4:27 AM on June 1, 2013  

        Adobe is forcing us into something we do not want. No problem, I will switch to Corel.

  • By create.persuasion - 2:43 PM on May 29, 2013  

    I just dont understand this. I have been a professional in digital media for 8 years and have spent at least 20k on software during my career. There isn’t a downside here. IF you only needed photoshop and lightroom, you’d spend more on those two products at the old prices than you would for over a year of CC? What is everyone so upset about or afraid of? What am I missing?

    • By Barb M - 2:48 PM on May 29, 2013  

      The fact is, many don’t upgrade every year. So the cost with the perpetual licensing is the upgrade cost over a couple to a few years. But with CC, you would have pay for the subscription always, in order to access the software. Over the course of 2-3 yrs, you’d actually pay more than you would only upgrading every so often. Not everyone wants the constant little upgrades on features they never use. They want to buy full suites when its necessary to them.

      • By Aman Anderson - 3:05 PM on May 29, 2013  

        Yup, this is exactly my argument. Throw 10k at Adobe, and what do you have to show for it? At least now, I can go to a box in my attic, grab a copy of CS5 and load it up if the internet ever goes away. And I own my own serial number, too. It’s also a mental thing which is very important.

        • By create.persuasion - 3:48 PM on May 29, 2013  

          I struggle to believe a professional photographer or anyone professional doesn’t upgrade every year. I know half the cameras my shop uses wouldn’t be supported by the old versions.

          If you don’t want to upgrade, don’t. Keep using 5.5 or whatever.

          The ‘paying for 14 applications’ argument is stupid- the cloud subscription is less than most any individual app ever was. Plus, if you’re a freelancer- which is better? Pay XX bucks once for a month worth of use or pay for the whole licensing fee for the one app you needed for all of 5 days? You don’t have to pay for the whole year! Plus you can keep the file you created forever.

          I think the ability to purchase a copy of the software without a subscription should be available too but I just know how much money this has saved the business I own.

          In the past year, we brought on three interns, one never showed and two are no longer with me. The subscription service saved my business the license fee for those interns- I just paid for the months that they intern here. I bring this up because there are just as many positives as there are negatives.

          And the last big objection of what will happen if adobe goes belly up? Well, by then their software won’t be industry standard and required? I mean citing co.’s like Kodak? We saw that coming a long time ago- and started buying Fuji film anyway before it really mattered!

          I think I understand the conflict more now but I just don’t agree. If there’s something to bitch about with Adobe its that there isn’t a decent support team available and the products have been full of glitches that are very expensive to companies that pay labor costs to the artists.

          You want a really valid argument that might dissuade Adobe from sticking to this long term!?!?!!!!:>>> What happens when any other subscription service doesn’t work like it should? I get that time for free. Seems like that ought to be some motivation to make sure the customer gets a product that works!

          • By madapple - 4:34 PM on May 29, 2013  

            To think a professional automatically upgrades every year is rather naive, I am a professional, have been in the graphics/photography field for close to twenty years now. I have NEVER upgraded annually. I know many many photographers/designers/illustrators that have no reason to upgrade.

            I am still using CS5 for the very reason… there is nothing in CS5.5 or CS6 that I absolutely must have or that would make my life any easier or allow me to produce a better product. I downloaded the CS6 demo, used it for 30 days and not a single feature stood out as something I needed to spend more money on. Good business financial sense if you ask me – don’t spend the money if its not going to lead to more profit.

            As a professional photographer – there is no reason to upgrade my camera unless the camera has stopped working. More pixels does not equate to better photographs, I don’t need 30 AF options, ISO100 is plenty low enough and ISO 2400 is more than high enough.

            I don’t need a DSLR that does Hidef video, if I were a Videographer I would probably look to a full size HiDef video camera instead of a hybrid that has video as an add on or after thought.

            All of my print bureaus can use CS5 – in fact they keep copies of CS3 on hand just in case they need it for an even more out of date customer.

            I upgraded to CS5 Design Standard in May of 2010 not long after the launch – I would have paid for that software many times over by now if I were stuck with a “pay to play” subscription.

            I will gladly stick with CS5 until the computers no longer support the software, after that point I guess I start looking for alternative software solutions. Maybe go back to Quark.

          • By Lori - 5:25 PM on May 29, 2013  

            @create.persuasion – I have been using Photoshop since 1994, Version 3. I calculated my historic average upgrade cycle at 18 months (if you consult the version history you will see that there are many upgrades that came two years apart). The new price structure represents an 80% price increase for me. Sure it’s “only” $19.99 a month but it is an 80% price INCREASE right off the bat for a sole proprietor small business. The pricing apparently works in favor of businesses that need multiple licenses or creatives who need the suite. For those of us who are solo and need and use only Photoshop the cost argument is invalid. The only people who don’t balk at an 80% price increase are those who have someone else paying the bill.

            As to why a professional photographer might skip an upgrade – quite simply, take a look at the newest (cloud) release. The only new thing in Photoshop for photographers is ‘anti-shake technology’ and no serious professional photographer would upgrade just for that. It is aimed at amateurs and hobbyists, the same very people Adobe courted in droves with it’s monthly payment option.

            To Adobe, having file ACCESS and file FUNCTIONALITY are two different things. Sure we could (as long as you honor it) open a file with CS6 after we cancel a subscription. But if we needed to make a minor change to that file for a client we risk losing any existing edits that were made with the cloud version. When we may be contractually obligated to provide those files to a client this becomes a serious issue. And I’m sorry but I just don’t trust that because today you decided to add a promise that we could always open a file in a previous version that you will provide that ability forever. I saw that your FAQ originally said nothing of the kind, later changed to say that some programs would have the ability for now but no long-term promises, and then changed again to promise that we would always have this ability. And that still doesn’t address the issue that being able to open a file and being able to edit it are two completely different things.

            I’ve already begun the process of weaning myself off of Photoshop and have found that many things much easier to accomplish with other tools that are out there.

            I will not bet my business and several decades of image files on a subscription. I can’t wait to see the outrage in 10-15 years when people cancel their subscription for whatever reason and find out what they can and cannot do with several years worth of files they edited with all those nifty tools in the cloud.

            Forever is a very very long time.

          • By Jeffrey Tranberry - 7:22 PM on May 29, 2013  

            Hi create.persuasion,

            Customers can get the very latest camera support in older versions of our products going all the way back to Photoshop CS2 and Lightroom 1.0 for free (no need to upgrade just for camera support if you’re happy with your version) via the Adobe DNG Converter:

        • By Royce - 9:43 PM on November 13, 2013  

          I cannot beleive the amount of silly negative comments on this site, you have the latest software on your machine, not the cloud, you are simply paying for the right to use the software, if you can’t afford the software don’t use it, try Linux, having the latest updates and bug fixes is what we all want, software that does not crash, but works and works well, but rather than seeing the benefits, of it all you do is bag it and Adobe, and if it checks your licence every three months big deal! We can’t drive our vehicles without a licence and they cost to. So what, it is not a phiysical medium in your hand. big deal, it’s on your hard drive, if it does crash, mine has not yet, just down load it again, complete with bug fixes, multiple computers, well that is what cloud is for, brilliant. you have got the best of it every way.

        • By Jeanne - 11:38 AM on January 10, 2014  


      • By Brian Diaz - 9:49 PM on May 29, 2013  

        Cost of buying Photoshop CS and upgrading with every new version:


        Cost of Photshop Creative Cloud over the same time period ($20/month for 116 months from Oct 2003-May 2013):


        Shareable image:

    • By Carlton Hansen - 2:54 PM on May 29, 2013  

      I have been an Adobe user of Photoshop since PS 4 and when working bought the Suites when they started coming out. Adobe used to be a company that listened to its customers. I have watched Tom Hogarty a few times in Hangouts and on Kelby TV and if he represents the Adobe mindset it is clear as to why Adobe has a “tin ear.”

      The issue is not as much the Create Cloud as it is Adobe’s obscene pricing scheme. Further, Adobe’s marketing has been all over the map. It almost appears that the right hand does not know what the left hand is doing.

      If Adobe offered the Cloud for Photoshop at $9 per month for three years and then raised the price a reasonable amount you would have more interested people.

      Unfortunately, you say you are listening–I have to see it become a believer because so far you have shown a lot of arrogance.

      You might want to recall some familiar products that thought they were kings in their fields also: Dbase, Quark, Quattro Pro, Lotus, Word Perfect–the list is endless–and I have used them all. I want Adobe to succeed not fail and land on the software trash heap, because there is always someone who can and will do it better and cheaper and people WILL eventually migrate to that someone if Adobe doesn’t wake up.

      • By Brad - 3:13 PM on May 29, 2013  

        I think there is a big fear of what the price will be after the first year. I signed up for the upgrade from CS6 for 19.99 and it sounds like it will go up, possibly a lot after 1 year. I use 2 programs only that are available on the cloud since I do not do video or graphic arts, PhotosShop and Lightroom. I justified the price because CS is usually around 199 every 12-18 months and LR is about 69 during the same period. So I am paying a little extra through the cloud to hopefully receive new cool updates on a regular basis instead of every 18 months. If it goes higher than 20 bucks a month after the first year, it will be very difficult to justify. Your competitors are getting better and it might be a time for a switch.

        • By Jeffrey Tranberry - 7:31 PM on May 29, 2013  

          As Tom states above, we’re looking at options tailored to suit users with your particular needs. Stay tuned.

          • By Aaron Craven - 5:54 AM on May 30, 2013  

            Any word as to when? I’m facing a decision on what to do before the July 31 deadline (to receive “upgrade” pricing from CS3), and this factors very heavily into my decisions.

            For the record, I do hope Adobe is seriously paying attention. There are a lot of very loyal customers out there that just don’t fit the assumed model. Many of us don’t take every upgrade, and many of us just can’t afford the pricing that we will face after the introductory rates go away.

            The “Adobe Jail” argument is also valid — if we stop paying the subscription, we may still keep access to our files, but we’ll have no way of editing them, whereas we at least previously had the option of using older versions of the software we already owned. And yes, I have heard the “you never owned the software before” argument, and I understand it… we didn’t own the software, we owned the license. The problem is that with this model, we won’t even own the license… we’ll be renting it. If I rent a car, the per-month price should be cheaper than the per-month price of buying it. The same should apply here (and it does — but only if you’re getting the entire creative suite). PLEASE Adobe, if you’re unwilling to maintain the perpetual license model, reevaluate your pricing structure.

          • By Donald Chalfy - 10:18 PM on June 4, 2013  

            Dear Jeffrey Tranberry,

            I am a photographer and I am happy to read that you and the rest of the Adobe team is looking into other avenues to suit photographers who primarily use Photoshop and Lightroom. I hope that includes professional photographers as well as enthusiasts.

            In reading an overwhelming amount of postings around different associations I belong to, such as Professional Photographers of America (PPA) and American Society of commercial and Media Photographers (ASMP), perhaps you can impart some definitive information to a few questions I, and I venture to say many others have?

            1. If I were to sign up for the CC, will I lose my license for my CS6 Master Collection and thus, its functionality on its own?

            1a. If I were to stop using the CC for whatever reason, will I be able to continue to use my CS6 Master Collection as usual prior to the CC?

            2. I have read that it is not advisable to use NIK and Topaz plugins with the CC Photoshop because the program crashes. These programs are an integral part of my workflow. Is this true, or is this an issue that has been resolved?

            3. I understand the every 30 days, Adobe will poll my computer looking for validity of usage (fees being paid). What will happen if, during the polling period, I am in a situation with no internet connectivity in the field (e.g.shooting landscape photography) and my primary home computer is turned off?

            I realize you are suffering the slings and arrows of disgruntled customers and I admire you and your team for that. I believe the CC is a great platform, but not for everybody and certainly not all at once. It is my sincere desire for Adobe to find a solution that will appease those who are more comfortable purchasing licensed products with disc sets as in the past, of offer a perpetuity license that can be paid for in one payment that can be upgraded for an equitable fee should the customer desire. For those that find the CC more advantageous, they have what they desire already in place. I believe giving customers options will alleviate many loyal customers concerns and all parties involved can get back to doing what they do best.

            Thank you for taking the time to consider my questions and input.

            I look forward to your response.


          • By Jeffrey Tranberry - 12:54 PM on June 5, 2013  

            Hi Don,

            Here are answers to your questions:

            1. You CS6 Master Collection perpetual license product will work if you discontinue your Creative Cloud Membership.
            1a. Yes.
            2. I’m not aware of any crashing issues with the latest versions of NIK and Topaz plugins with Photoshop CC.
            3. There’s some subtlety here: If you’re on a month-to-month contract, it checks every 30 days (plus a 7 day grace). If you’re on a year long commitment that gives you the lower price, you have 99 days you can be offline at a time. We’re considering bumping this up based on feedback from field photographers.

            Hope that helps clarify.

        • By Nicholas Vettese - 3:28 AM on May 30, 2013  

          The problem is that once you have put all your money into these cloud products, and one day don’t have the money to continue to pay for the software, then what? What do you have to show for it?

          If I am paying all that money, I Damn well want something to show for it. And Adobe has mentioned that the price will go up. So, now I am paying $20/month, spent over $200,and the price goes up to $30/month… Do I pay my bills or support Adobe? And then what? Now I have to go find software I can use to redo all the work I did in Ps…

      • By Jeffrey Tranberry - 7:40 PM on May 29, 2013  

        Hi Carlton,

        I wouldn’t be so quick to judge Tom. As product manager for Lightroom he’s done a lot of customer friendly things with that product: public betas that have helped shape the product features through user input, cross-platform license, and cutting the price of the application in half between LR3 and LR4 to name a few. He’s certainly listening and I know he’s working hard on ways to meet the needs of our customers.

    • By Samir Irfan - 3:12 PM on May 29, 2013  

      I don’t want to rent software I want to own it! And, at a reasonable price too. I don’t want to keep paying Adobe every month for the rest of my life and I will not do so. I use Premiere Pro regularly, Photoshop occasionally and After Effects rarely, why should I pay for 14 (yes, fourteen!) other applications that I will never use?

      And if I stop paying after a year then everything stops working? Adobe you must be crazy to think customers would let you get away with such ARROGANCE.

      The pricing structure of CC and the lack of a perpetual licence is nothing other than PURE GREED from Adobe who are trying to milk this cash cow to death. I have already looked at alternatives and I will not be paying the ridiculous CC subscription charges while there are so many other applications available, many of them free to use.

    • By Bob Slassor - 3:36 PM on May 29, 2013  

      What you seem to be missing is the fact that if you buy a perpetual licence version of photoshop you have it for eternity, even if you choose never to upgrade again, You can spend the same amount on subscribing to this silly CC version and when you decide to cancel your monthly/yearly subscription you are left with precisely nothing…….nothing at all.

    • By Donald Chalfy - 9:29 PM on June 4, 2013  

      @ create.persuasion: I have read and appreciate your input and the responses to that input.

      You ask what you don’t understand and may be missing? People don’t like being forced into a situation in which there are not choices. Especially creative people. The backlash, worry, and fear to the current way the CC is moving forward has to do with people feeling as though they are being backed into a corner with no recourse but fight or flight. Consumers want choices and it is reasonable for a company (including Adobe) to offer choices that their clientele are comfortable with and prefer.

      I am a photographer and as such, if I am going to spend thousands of dollars on a camera system, I want a choice on what I spend my money on based on my needs, not having a brand of equipment shoved in my face with the love it or leave it attitude. I’ll leave it every time and shove it up their bum on the way out the door.

      That’s what is the gist of what is going on here. I think the CC is great and there are many benefits to using it. However, it is not for everybody and there are still many people that prefer to own their software outright and not have to make monthly payments. So, give people the option to make their own decisions as to which platform the want to use. That is the win-win scenario.


    • By Jane - 3:40 AM on June 6, 2013  

      Adobe, we want choices and don’t want to be forced into doing things your way. If piracy is a problem, then stop creating boxed software and move exclusively to online download only – you can verify email addresses, etc. and keep your paying customers happy by still giving us the option to own the product outright.

      Understand that there are plenty of us who were raised to believe that you go without until you can afford what you want. For many, the idea of renting anything goes completely against the grain. Even Hire Purchase is better than you are currently offering as at least, after a designated period of time, you will own what you have bought if you keep up the payment.

      I want the Creative Cloud, I want to upgrade from my buggy CS6, I want to buy it. Why aren’t you giving your paying customers this option?

    • By ivan - 9:36 AM on June 6, 2013  

      Guess what Adobe? I don’t need you. Professional Photographer who just got into the habit of using PS for RAW conversion, level and enhancements USING PLUG INS> NIK owned by Google and Both programs are plug in with other software, beside PS. So, I got what I wanted from you since the beginning of PS. I know longer what you in my life (Good grief Charlie Brown) Everything you provided I can find elsewhere and frankly I’ve become a must better photographer over the years and need less and less of your service. Thanks for the wake up call. People it’s your Choice, Adobe has made a Business Choice, not for the average PS user, but for Designer, Professional Corps who use PS/CC for a living. It was their choice and NOW it’s our choice. I will follow up with Software Companies who are activity involved upgrading their software to take of the average user, the ones Adobe has said “WE don’t care about YOU” loyal customers all these years.

    • By Rick - 2:19 PM on June 25, 2013  

      What happens with extensions? Do I want to pay $600 a year for software? It might be great if I owned a business that uses it, but for personal use there’s no way I would get into a lifetime lease….

    • By Lonnie - 5:40 AM on August 29, 2013  

      Because if your business starts tanking and you can no longer afford the monthly fee for the cloud then you can no longer use the software..

      If I can buy it outright then I don’t have to worry.. the other option is pirating the software which this moronic model will encourage.. in fact I just checked and indeed it appears the CC products are already being pirated, big shock there.. * sarcasm *

  • By Rob - 2:46 PM on May 29, 2013  

    I do not upgrade to every iteration of the Creative Suite. I do this because the costs of purchasing (even upgrading) to the latest version of CS is not always worth it (in my mind) based on the new features. With that in mind, Creative Cloud ends up costing me more money annually in less than 2 years.

    My choices with CC are either a la carte or “Everything”. A la carte is only viable if I want ‘an’ application. But “Everything” is just too much. I won’t be using 1/2 of it so when I consider the price I’m asked to pay when 50% of the service goes unused… I balk at the price.

    As someone who works in Web/Print my main focus is with InDesign, Illustrator, and Photoshop. A package more tailored toward ‘use’ would be quite nice for me, though I also feel that Adobe could assuage a lot of issues simply by lowering the overall subscription fee.

    Assuming a lower subscription fee enticed users like myself (infrequent buyers) to subscribe, as well as illegal users to subscribe to a more affordable access… it could work out as a net gain for Adobe.

  • By Darla - 2:48 PM on May 29, 2013  

    I go back a long way with Photoshop. I use some of the other programs in CS as well. Making Cloud mandatory is not at all geared toward your customers. Long term or new. Why not offer a choice?

    Garry Clayton had some good ideas.

    • By John McK - 6:24 PM on June 20, 2013  

      I agree. We have always used Adobe products, but as a small business we monitor our cash flow like a religion. There is a seasonal aspect to our business so if we upgrade there are only certain months of the year we would consider an upgrade. Goodbye Adobe…….it has been fun.

  • By Donald Janelle - 2:48 PM on May 29, 2013  

    As an amateur photographer, I have purchased PS and the new releases when they come out. To force me to use the cloud as the ONLY way to upgrade PS is not a productive way to keep me as a loyal customer.

    As is is now, If and when I decide to stop processing my photos I still have a program to use in the future (say in two years). If I have to exclusively use the cloud and the same scenario is applied…I will have NO program to use in two years from now – if and unless I were to continue to pay for the privelidge of leaving the program idle, just to use itonce or twice every two years. (Just for information, I currently use PS at a minimum of 3 to4 days a week). I am just looking into the future, when I will no longer have the health or mobility to shoot many photos, but I still would like the option to use PS when I do take some shots.

    I guess I will have to seek out other processing programs to do The processing I do with PS, although not as well as PS. I want to continue to use PS, I hope you re-think your business plan and make another path/option for us non professionals who enjoy the product, but do not, can not or will not use the cloud.

    Thank you.

  • By Aman Anderson - 2:52 PM on May 29, 2013  

    I think everyone is upset because of what cloud offers, and if cloud can deliver in a professional real world situation. But I love the whole deal of getting rid of plastic disc, and shipping cost of delivering software on planes or trains.

    My problem is this. I’m throwing my money into a black hole. What happened to rent to own, Adobe!

    10 years latter I throw 6 grand at you guys, and I still don’t own a physical copy of anything! That’s just madness. At least let me work my way to owning a serial number through intelligent tracking of my payments over the years.

  • By Steph - 2:56 PM on May 29, 2013  

    CC is cool and all, but it assumes that high speed internet is ubiquitous. Yes, I’m sure it is in Silicon Valley but I live in a town of 20,000 people and still the only interent besides satellite at an astronomical price for sub-par service is dial-up. As a designer I feel boxed out by CC because of the lack of internet infrastructure in my location. Not like I’m way out in the boonies, I live five minutes way from AJA and Grass Valley Group, but we still don’t have ubiquitous high speed.

    Since everyone’s whining about price. What if you did a pricing option that was a bulk discount, like any 3 programs for such a price, and 4 four for such a price?

    • By Jenn - 4:03 PM on May 29, 2013  

      Net access is definitely one of my concerns as well. I often go to my family’s summer home where there’s a landline, but NO cable TV, NO cell service, and certainly NO internet access. It’s an amazing place I LOVE to visit and work frequently in the summer, but that will be impossible if I can’t use Photoshop offline. I probably won’t be able to go up there as often as it will become more stressful knowing that I’m not accomplishing anything while up there and my work is building up at home. That thought is rather infuriating!
      Like others have said, if there was high speed internet available everywhere, this idea would make more sense. I know many people who choose to live on the lake where my family’s summer home is and I know this is not an isolated occurrence. A demographic will essentially be told their money isn’t welcome with Adobe.

      • By Jeffrey Tranberry - 7:12 PM on May 29, 2013  

        You can use the products offline for over 3 months at a time.

    • By Jeffrey Tranberry - 7:35 PM on May 29, 2013  

      You can work offline for over 3 months at a time. (we’re looking at making this option longer)

      • By Irving Washington - 10:15 AM on June 3, 2013  

        So, clearly and by your own admission, your products have nothing to do with “The Cloud” other than a cloud-style monthly service fee.

        Please Adobe, stop the spin. Creative Cash, not Creative Cloud.

        Your products are now merely ESD-only with a few “cloud-features” thrown in to justify the attempt at re-branding.

        • By Jeffrey Tranberry - 11:54 AM on June 3, 2013  

          Hi Irving,

          Save to Creative Cloud (w/20 GB of storage for back-up, sharing and collaboration tools), Save to Behance, Sync Settings and Behance Pro Site are some of the current cloud features, with more coming. The other important aspect to Creative Cloud membership is the ability for us to provide features as they become available, instead of having to wait for 18 months or longer to deliver them for use.

          • By B.E.Verins - 9:30 AM on July 11, 2013  

            In regards to the suscription model “allowing you” to push out patches and new features.. whereas with the perpetual model you couldn’t… I’m sorry, Adobe reps… that’s a load of absolute rubbish.

            What you do is have a MAINTENANCE SUBSCRIPTION through which customers have to keep current in order to be able to download the patches through the Adobe Downloader. No 30 – 180 day online checks or the software shuts down. Perpetual on the outset and then MAINTENANCE thereafter. If the customer doesn’t want to pay MONTHLY or YEARLY MAINTENANCE then whenever they want a version upgrade they have to buy it all over, just like before.

  • By Richard Feuer - 3:01 PM on May 29, 2013  

    I will continue to use CS6, I will not use your latest offering. There will come a time in the not so distant future that I will no longer be using ANY Adobe products. I will find other products to meet my needs and at that time CS6 goes into the trash heap of fogotten software.

    • By Lorin Schneider - 5:01 PM on May 29, 2013  

      I have used Photoshop for over 15 years…starting with Photoshop 5. I will stay with CS6 and not upgrade to Cloud. Please listen to what your customers are telling you. Stop this terrible upgrade you want to do, just for the greed of your own company. We all need our photo editing programs, and I have spent a fortune owning all your Photoshop series for 15 years, doing diligent upgrades. But this is it. I like what someone suggested is that offer your upgrades to add on to the program we already have. I’m so disappointed it has come to this. I’m at an age that changing my way of photo editing will have to stop now, because of your plan. Photoshop CS6 will be it for me.

  • By scott hadley - 3:08 PM on May 29, 2013  

    As a photo enthusiast I much prefer photoshop over elements, I like the interface and the way you access tools, I like the way photoshop treats you like you know something not like a child that needs to have their hand held as you perform tasks. I started with photoshop 7 and have upgraded about every other iteration of photoshop maybe skipping two roll outs at one time or another. my total cost is way under the monthly rent I would have had to pay over that same time. I didn’t see a need to upgrade to PS 5 there were no features that I needed or cared about so I didn’t have to pay for the new software. With this model I will pay every month no matter what and may not be using any of the new features to boot. Some of your users must have more money to blow on software than I do I will stick with CS6 for as long as I can but will not be joining you with CC. Once my camera is not support and I can’t easily do what I want with my software, not your software I bought it it is mine I will find something else to use. The idea of upgrading in a modular way sounds interesting, buy the base package then add on the new features you want as they come out could be cool. But you never did that with ACR at some point Adobe would say this level of photoshop is unsupported if you have a new camera that is not supported by your current ACR you must upgrade to get that capability. I know supporting old software can be expensive but writing ACR to be backward compatible is probably not that hard. This is greed plain and simple you are much more interested in your bottom line than supporting your customers.

    • By Jeffrey Tranberry - 7:33 PM on May 29, 2013  

      Hi Scott, we support the very latest cameras in older versions of our applications going all the way back to Photoshop CS2 and Lightroom 1.0 without the need to upgrade using the free Adobe DNG Converter:

  • By Jay Schwartz - 3:12 PM on May 29, 2013  

    As the owner of a small studio that relies on this software for our very existence, not being able to “own” a perpetual license and allowing Adobe to terminate access to our critical tools with or without cause is too dicey a proposition. The pricing issue and having bloated packages (as an established agency, we need no Behance or Adobe storage, thank you) are surmountable. The terms of use are so one-sided they’re ridiculous.

    There’s ZERO chance that Adobe gets us on board. We’ll make due with the tools we have for as long as possible, and jump to the next viable alternative the minute it becomes available. Hopefully, shareholders will force a revision to this policy or shake up management.

    • By Lorin Schneider - 5:03 PM on May 29, 2013  

      Yes, there will be other alternatives, in the future, since Adobe will lose a very large portion of it’s market. What a way to slap all your customers in the face.

  • By david stong - 3:13 PM on May 29, 2013  

    I own CS6 Master collection. It will be the last Adobe product I buy: I can’t tolerate being required to provide internet access for my work machine. I want all that crap to happen on a mobile device. My work machine? Not wired. Never will be. Make a dongle that I can use for a month then ship me another dongle good for another month? Might just as well sell the software by single download or disc, and push updates. Like now? Yeah. Like now. I don’t quite get what problem you’re solving. You have some new features you want to share? Put out a dot update. What’s the big deal? I think InDesign 5.5 was the last major dot update. It worked. You could even sell the functionality if you wanted.

    Man. I just don’t get it. The internet is totally separate. It’s a totally different thing, and you want to make me buy it before I can buy your stuff. That’s crazy.

    • By Jeffrey Tranberry - 7:30 PM on May 29, 2013  

      Hi David, do you currently own CS6?

      • By david stong - 4:29 AM on May 30, 2013  

        Yes Jeffrey- I have the CS6 Master Collection on disk.

  • By Laura H. - 3:14 PM on May 29, 2013  

    I’ve been an Adobe customer for a few years now, starting with Photoshop 5. I’ll be honest with you, I’m actively researching other applications right now to fill in the hole you’re going to leave in my workflow if you insist on this “cloud only” future. I prefer my applications to be available to me regardless of my connection to the internet. I’m not connected to it all the time and I prefer it that way. I also know, as does everyone here, that you CANNOT in all honesty, say that you’re going to keep our files, information and work safe. The major banks can’t even keep credit card information sacred—there’s no way you’re not going to be in some way, shape or form, vulnerable. It could be in the form of attack, server error, bugs or any of a million ways that things can and will go wrong. No one can make that kind of promise. But I guarantee you, if my files are lost or destroyed by my error, I’m going to take that a LOT better than if it’s your error.
    I also am not comfortable with my information and my files being readily available to people I have no connection with. I’m sorry, I don’t trust you that far.
    I also don’t need yet ANOTHER monthly bill. I didn’t upgrade this last time to Photoshop CS6EX, yet, I still use CS5EX because I have it HERE.
    Your entire thought process to eliminate those of us that actually do purchase your software was callous, self serving and ill thought out. You would kick to the curb the very people that kept you alive and growing all these years. People like me that are now so disgruntled we’re looking to replace your software. I understand you think this is going to keep people from stealing from you. But to complain about pirates and then turn into the biggest strong arm thief on the net? That’s not only ironic, you should be ashamed of yourselves.
    I guarantee you, if you insist on this path? Someone else WILL step forward with something that replaces you and hopefully, they’ll do it better than you did. Then? You can wrap yourselves up in your arrogance. Here’s hoping it keeps you warm.

    • By Jeffrey Tranberry - 7:29 PM on May 29, 2013  

      Laura, you can work offline for over 3 months at a time. (We’re looking at extending this to 6 months)

      You do not need to sync/save your files to the Creative Cloud. You save and work with files on your local drive as you always have. Sync, backup/share from Creative Cloud is optional.

    • By HC - 1:17 AM on June 18, 2013  

      The cloud is the most insecure of all…
      Identity theft is through the roof on it…accelerated since its creation.
      You can tell me all you want about top notch security.
      There is no such thing.
      The revolution is now. Back to print,only better.

  • By Yolanta - 3:18 PM on May 29, 2013  

    Please can someone help me get Photoshop 7.0 or 9.0. Can’t seem to get either anywhere. My computer crashed and I need to install either one but my original software was ruined in a flood. THANK YOU!!

  • By Richard - 3:21 PM on May 29, 2013  

    We would have considered the Creative Cloud option had we also had a choice to continue purchasing our Adobe products such as in the past. But the radical change in your licensing structure which is purely done out of financial interest on your end, with no alternative options for the end user, has left those in our studio with a very bad taste in our mouths.

    We have been running Creative Suite 5.5 for many years now and were ready to invest in our *local* upgrade for our numerous licenses but now, we’ll simply hold on to our current ones and continue to use those. Clearly, you are not happy with end users using your software indefinitely like we have. You insist people pay every year. That’s your choice to make but as many have pointed out here, they will then stick with their current version. It seems to me in this case, both Adobe and the end user lose out.

    I will also agree with the postings here which state this dramatic move has made Adobe come through as arrogant.

    Had you provided Creative Cloud as an option, and not a forced roadpath, I think you would have had many more happy users than discontent ones. We would have possibly considered it, when we were ready, and perhaps in the future made a switch.

    In the end, I really don’t know if this move to make your shareholders happy was worth upsetting far more of the artists and studios who use your software.


  • By Belinda - 3:21 PM on May 29, 2013  

    To be completely honest, it’s far to expensive per month in New Zealand. I do a bit of freelance work to supplement my regular income and it would actually in some months cost me more than I am earning, especially if I have a job that takes me over the cusp of one month to another. I love the idea mentioned earlier about just buying upgrades to the existing products.

  • By Bernard - 3:21 PM on May 29, 2013  

    Of all the people I have spoke to personally, not one is intending to go with the CC monthly/yearly rental route currently being suggested as the ONLY option. All intend to stick with CS6 and wait for either an eventual successor to for example Photoshop to arrive possibly from Apple. This situation has happened before and resulting in the leading edge programs of the day being dropped in favour of the next thing available. Once upon a time Scitex Imager III was the newest thing , along can Quantel Paintbox and Barco Creator , and then others came too , but when Barco for example refused to listen to users about issues with the software ( and it’s pricing) all of those users eventually migrated to Photoshop (including me) , no one ever thought the Barco Creator software would be gone (it had features 20 years ago I wish Photoshop had today) but it is gone, because the company may have listened but didn’t actually give the users what they wanted…

    It’s clear the majority of users want to continue as they had expected things would ( next release to be CS7 either boxed or as a download , both being a perpetual license.) I think that is the key issue most people have. Other issues are connected directly to only offering one option (CC) upgrade path for the future, such as some photographers working in the field not being able to access the internet on long field assignments.

    I really hope after Adobe listening, that the users will get what they are asking for…

  • By Eric - 3:24 PM on May 29, 2013  

    For the moment I use cc on a daily basis .. cc was profitable since I needed PS, AI, ID, PR, AE, DW .. but the day I will not need all this software on a daily basis, I will be forced to continue paying the full price to be able to have access to the software for just occasional use.

    In the past model, you could buy your latest suite as a desktopversion, and keep it after you changed job/retirement .. in that case you can live without the need for updates .. all you want to do is being able to open your own files, have the possibility to edit a few things and then leave your old work back in the archives.

    if after your yearly subscriptions, when for whatever reason you stop using the software daily, it would be possible to pay on a monthly basis (just one or two months, not a year) the software you need, it would already be a huge step forward .. but I still preferred the possibility of being able to buy a perpetual licence of a version, not forcing me to buy updates (as long as my business follows, I will continue paying for this great software, but when business stops .. I wont be able to pay for it annymore ..

    an exit-plan would be really appreciated!

    and if I continue thinking about the day I will be retired .. I probably won’t like to continue learning the new versions .. pleas allow us to use our by then “old” version (wich is for the moment the latest version for the few occasions we will need this software after we stop our business

  • By Andre - 3:24 PM on May 29, 2013  

    Let me add another perspective:
    Up till now Adobe had a strong incentive to offer a new version every now and then. This version had to offer something new and great, to convince people to spend another few hundred bucks on your over-priced software.
    Now lets imagine everybody is using your wonderful cloud and paying monthly no matter what. What is your incentive to spend shit loads of money on developing Photoshop further? People are paying anyway so a little update might just do as well. Your only incentive will be to stay ahead of your (practically non-existent) competition. In my opinion, CC is only benefiting Adobe (and arguably a few professionals that use Photoshop 12h a day).
    I am just downloading a trail version of Corel, time to get used to something different…

    • By Heiko Brantsch - 5:44 PM on May 29, 2013  

      I didn’t think about it from that point of view yet, but I agree, that is definitely a legit danger. With no new major versions and considering almost every single major Adobe is the leading application in the field, they can basically lean back, get comfortable and stop doing anything while watching how the money just keeps coming in. That’s not a good future prospect.

      On the other hand, I like the idea of not having to pay extra for new features.

  • By Angelica - 3:26 PM on May 29, 2013  

    Simply put, I really disklike it (more than, hate it). Why do I have to pay a “rent”? I prefer to buy the things that I need, when I need them and upgrade only when I need / want. You just lost me as a customer

  • By Greg - 3:28 PM on May 29, 2013  

    Please, what ever you do keep it affordable for us into the hobby of photography. Help wit a way when we choose to not renew to keep the version we bought…not rented!!!

  • By Giles - 3:30 PM on May 29, 2013  

    I purchased CS5 a few years ago when I started my first business. I had the money in the beginning to finance the software, so I bought it, but after starting my business there were weeks when I had no money whilst finishing a project. It might seem daft having enough money for CS5 and an iMac one minute, but when I left employment I left the regular money too. With Creative Cloud there are many issues. Firstly, there were times when I couldn’t pay my mobile bill, and could only receive incoming calls. Thats fine, I can manage. If my CC subscription was suspended for none payment one month I would have been totally helpless. And when I closed the business 18 months later to start university, I would have had at least 6 months left of a 1 year contract (I know monthly is technically an option, but at the price it is without the contract, it’s not an option) and the last thing I would have needed was a contract I had to pay off. I started University, and still use CS5, almost every day. I still own it.

    I don’t think ownership of files is the issue here, and I think that Adobe have the wrong end of the stick here. Try opening an InDesign CS6 file with CS5 or CS4, and you can’t. After a few years of Creative Cloud, the files won’t be worth anything too me because they won’t be compatible with CS6 (The last desktop version) so we can’t open them. Don’t put my files in a safe and declare them as mine whilst you waltz away with the keys.

    So – my suggestion – roll out Creative Cloud, as intended, the concept of it I like in some respects, but think about a ‘retirement’ option. Let’s say I have had CC for a minimum of 3 years, I get the right to end my subscription, and I no longer get updates, and my software is frozen ‘as is’ – when the software checks each month for a valid subscription it sees that it is valid for use, not updates. I can still open all of my files as any features that would be unsupported by the version I have would not be present in it at all. It also means that if I change profession and don’t require CC for my job, I still have software to potter around in. If a user has had CC for less than say 3 years, they can pay a ‘retirement fee’ on a sliding scale to freeze the software as is as opposed to having to purchase a desktop version.

    Adobe cites maintaining two versions is complex, this way they only have to maintain one, whilst giving the activation server the ability to recognise installations that are allowed for use, but not for updates.

    Also, you should consider making it free for students. This isn’t a gimmick, look at companies like Autodesk and Microsoft, who both make a large majority of their software free to students. If I’m honest, the reason I can use photoshop, the reason I know illustrator like the back of my hand, the reason I use InDesign and not Quark is because I had used your software extensively before I started my business. So I bought it instead of Corel Draw. For people to buy your very expensive and complex software that takes years of practice to master they need to know it first. Sacrifice this small part of your market for the benefit of your full subscriptions. CC is more geared to this than CS ever was, I don’t know about the USA but most universities in the UK use Athens or Shibboleth to let students quickly and securely verify their student status to a myriad of online services (Autodesk and Microsoft both here) – I get £2,800 a year in student loans to cover all of my living costs, I can ill afford a CC subscription out of that.

  • By José Rax - 3:32 PM on May 29, 2013  

    Comentaré en Español:

    ¿Pagar mensualmente por sus servicios? Creo que están completamente locos, especialmente considerando que un país como en el que vivo (Guatemala) la gente se queja por pagar un logotipo de US$10, imagínense… Pagar US$50 anual por un servicio que nos costaría mes a mes lograr pagalo? Creo que están equivocados.

    Sería genial que hicieran un precio asequible para sus productos, al final se gana mas por volúmen que por cantidad.

  • By Rashaad Sallie - 3:42 PM on May 29, 2013  

    I dont know if I’m missing something here or not. Im going to write this with South African pricing in mind as that is where I live. I like many have been using Adobe products for years. In South Africa you would pay about R30 000 for CS6. This obviously doenst give you EVERYTHING that cloud offers. So lets say I buy a subscription, after doing the math it would take me about 4-5 years to have paid the boxed version of CS6. In 4-5 years at the rate of technology and the internet changing, I definitely do NOT want to be stuck with CS6.

    Remember the days of CorelDraw 1,2 or 3? Why have we not stayed with old versions? Its simply because as designers we HAVE TO keep up with the change in times. Our clients demand this of us and if we refuse, we just wont get work. With CC I can now offer mobile integration, iPad brochures, and a whole lot more…. due to the fact that the new software allows me to do this and I do not have to go and learn Objective C, C++ and whatever – I am a designer.

    Coming back to pricing, like I said it would take me 5 years to have paid for CS6.

    maybe the single package option is abit too pricey Adobe, as students cannot afford such…. believe me this leads to illegal pirating and they WILL find a way soon to pirate your software. Also, not every school is registered for a discount.

    At the end of the day it would be selfish of me to say that Adobe is right, just because I benefit more from CC than before while others may not be in the position – financially, starting out, students, slow internet, or whatever – you should have a much better pricing structure.

    I have not had any support problems – I was even awarded a free month, but the thing is that we all will probably be looking elsewhere if your pricing smells a sentiment of greed.

    Not having to pay for DVD’s, Packaging, Printing, shipping etc, saves Adobe millions – so with that I really hope that you do not fall short of providing regular updates, BETTER features, and alot more – after all this is what you are promising – I give you a one year test run – else I to will be off to PirateBay.

    For me – CC works for now.

    • By Tauratinzwe - 5:00 AM on May 30, 2013  

      The operative words here are “for now.”

  • By Heather - 3:44 PM on May 29, 2013  

    I can understand how everyone feels about going to the Creative Cloud. I really wasn’t sure why even bother switching to C.C. versus the boxed Suites; but after attending an Adobe User Group event and chatting with fellow designers who have the subscription I decided to try Creative Cloud for myself. Honestly I don’t like subscriptions of any sort, but this has been one of the best purchases I’ve ever made.

    I’ve been a member since March and it’s been a treat updating from CS5.5 to CS6 for only $21/month (I’m on the student version) versus spending over $500+ a year a new box of software. Not only that, now other applications (that I couldn’t afford before) are within a mouse click.

    The Suite software downloads as you would if you had downloaded it from the site [I hate having extra boxes/discs]. So it is your copy located on your computer’s hard drive – and honestly the features are not intrusively begging you to download, so you can always skip the upgrades.

    My dad made a great point when I told him about my thoughts prior to the cloud, “if you update your iPhone apps to fix the bugs or get new features – then what’s the difference?”

    I say give Creative Cloud a try. You may just enjoy it. 🙂

    • By Michael - 12:24 AM on May 30, 2013  

      Heather, that’s all well and good while you’re using it, but you seem to be missing the point. After your first year it’ll be $50/month. If you decide to then top paying, you cannot use the software. Yes, you’ve downloaded it into your own machine, but you will not be able to use it if your subscription isn’t current. Choosing to update or not isn’t the main point here.

      That’s my biggest hang up with all this. I currently have a subscription and it’s great. But if I should ever, for any reason, decide I cannot continue the subscription, I’m hooped. With a perpetual licence, you can always be sure you’ll be able to keep working on files.

      As others have said, CC is a great option. But it should be an OPTION, not the only way to get access to the software.

    • By Bernard - 1:12 AM on May 30, 2013  

      Unfortunately your dad’s example of iphone apps is completely missing the point. When you buy an iphone app you dont have to continue paying for it monthly or yearly (which is the point most people are making), and bug fixes & feature updates are free, yes there are also in-app feature purchase options too for iphone apps but these are not mandatory… that’s the difference.

    • By B.E.Verins - 3:25 PM on July 11, 2013  

      >> “if you update your iPhone apps to fix the bugs or get new features – then what’s the difference?”>>

      Except that iOS updates are FREE for the life of the application… no subscription fees.

  • By Jerry Post - 3:51 PM on May 29, 2013  

    Yes, just this weekend I was looking into the possibility of buying InDesign to my dismay it was not possible and to see how hard it was on your website to find a way to purchase a stand alone was practically nil with the exception of lightroom which I have been using since its inception and photoshop for over 10 years and it has come to this, leveraged package buying. I was dismayed. I love photoshop I use it religiously don’t give me reasons to lose faith. Offer both versions paying monthly for me will not be possible, like some others said I don’t need another monthly bill I don’t want to lease it, I want to own it. Also many places I travel to I do not always have access to the Internet while traveling around Europe thus my little MacBook Air and me can continue to work with out worry. Just a side note, please bring back the glyph character box back to photoshop as a sign of goodwill.

  • By Sam Cridlin - 3:51 PM on May 29, 2013  

    My only worry about the CC is the inability to view and output files without paying an unending subscription. I don’t expect to be able to edit files, but I insist that I can view and print/export/encode the file as long as I have the “authoring” file.

    Even Microsoft offers this ability for Word, Excell, etc:

    I trust Adobe to stand by their customers in some way.

    • By Jeffrey Tranberry - 7:18 PM on May 29, 2013  

      Hi Sam, this is possible for Photoshop and Illustrator. Layered PSD and TIFF by default save a rendered (flat) version of the document that many applications can open to view, export/resave, or print. AI also by default saves in a format that can viewed in free PDF viewers. (Preview built into OS X is one such application that can open PSD/TIFF, AI/PDF, and DNG files)

      • By John Cryer - 10:48 PM on May 29, 2013  

        But you don’t see that this answer in itself takes a lot on trust on the part of the user. In the CC environment of forced, paid background updates, there’s nothing to stop Adobe removing any export file format whenever it feels like it. You are losing trust with your customers over this introduction, and I for one no longer have faith you will act fairly going forward. Your actions over this introduction leave me wary of tying myself (and my files) more closely to your subscription treadmill.

        • By Jeffrey Tranberry - 7:17 PM on May 30, 2013  

          Hi John, the Photoshop team takes great pride in providing backwards compatible file formats:

          DNG also provides the very latest camera compatibility free, without the need to purchase upgrade, to older versions of our products going all the way back to Photoshop CS2 and Lightroom 1.0.

          • By John Cryer - 10:48 PM on May 30, 2013  

            Jeffrey. That’s certainly been the case in the past. But don’t you see that I’m concerned that under a paid subscription model, there’s a fear that Adobe may well decide to squeeze users by removing this type of support. I would expect the users ability to use (say) PS CS6 to open files decline over time. for example, an OS X update could stop CS6 working. Adobe could consider introducing a ‘PS CC reader’ that is free to download as long as this allows export of individual layers and this may help.

            Paid subscription-only software with forced updates and restricted file access if you can’t/won’t pay requires a huge leap of faith on the part of users. And trust is one thing that is draining away from Adobe.

      • By Paul - 7:01 PM on May 30, 2013  

        This only works if you already own (i.e. payed for) an earlier version of the Creative Suite.

        New users who bought into a CC subscription have thrown their money down the drain once the subscription time is up and are stuck with no way to open their files.

        • By Jeffrey Tranberry - 7:12 PM on May 30, 2013  


          For editing the layered, kinda/sorta. You don’t need a prior version of PS or AI, but you would need another application that allows editing PSD/TIFF, AI/PDF and DNG. There are some 3rd party applications that read, render *and* allow editing of layered files to some degree. What I proposed above is access to view, export and print these file formats. That does not require a prior version of Photoshop or Illustrator. Preview app is free and comes with OS X and can read, export and print native Photoshop and Illustrator files.

          • By Paul - 9:40 PM on May 30, 2013  

            That’s OS X only though.

            And in any case, relying on third party apps is a huge gamble. There’s always going to be cases where something isn’t supported 100% and by the time you find that out it’s already too late.

  • By Garry - 3:54 PM on May 29, 2013  

    Up till the announcement people could use the cloud based subscription model or outright buy the version they wanted. I can see that having going to the store and buying the “box’ version isn’t the best, but still allowing people to buy that version online along with the choice to subscribe would be great.
    While I’m mostly a Photoshop use there would be times I would like to subscribe for a different software for a certain project. But still have my regularly purchased version as my own for as long as I wanted.
    I can’t see where giving us a choice between the two ways of purchasing is a bad thing for Adobe or us. It’s what you have been doing for the last 6-12 months anyway right.
    Even if every 18 months you just took the updates that are in the subscription model and said this is now CS version XX and allowed us to buy it, having that choice would be great.

  • By Garrick Maguire - 3:55 PM on May 29, 2013  

    Cold Turkey is rarely pleasant and especially risky in hard times. CC is fine in itself but as the ONLY thing? My gripe is previous investment. I thought I was buying something (Photoshop CS4, 5 6) from a reputable software developer inclined to maintain it. But now the old version could wither if I don’t subscribe. Buying add ons and plug-ins and update ought to be possible. Maintaining old file accessibility might be fine for a few years without CC but that could change. CC seems fine for using various programs together but just one? Can we not be secure in knowing that our purchase is always available to us? This CC only decision needs changing. Regards from Rome.

  • By Marcos Appelt - 3:57 PM on May 29, 2013  

    Wrong move Adobe.

    As you see not many people like your CC. I don’t like it too.
    I like what Garry propose, having a photoshop and be able to the ad-dons as I need or the ones i need, I been using Photoshop sine the 5 or 6, there is a LOT of tools I never will use or need, as a photographer there is only a few things i like to use, sure there all the stuff you do is great and every upgrade i buy I like it and use the and love the performance. But asking the art world to pay for an subscription, you not thinking right here, sorry but is really unfair.

    I will stick to what I have at the moment, wait till really need to upgrade, PC, OS and so on. By then sure there is new alternatives to the problem, as always been. Not scare just disappointed and if you don’t do a turn here is a good bye, my use of Photoshop doesn’t justify paying a monthly subscription.

  • By Chris Lambright - 3:59 PM on May 29, 2013  

    There is a lot of sour grapes toward Adobe’s Creative Cloud and rightly so. You should examine why they are pursuing this course of action.
    Adobe is going into the utility business model where they believe everybody needs their services or “software” the same as we all need phone, TV, electric, gas, survive, so why not keep their users on a monthly bill to increase their revenue stream and touting all the great things they can offer for just a small monthly payment.
    Cell phone companies certainly have managed to get many millions hooked to their cloud services and rake in huge profit why wouldn’t Adobe try to jump on that bandwagon.
    Just how many people and companies out there really want another utility bill? It is hard enough for some of us to survive the constant onslaught of corporations wanting to nickle and dime us on a monthly basis.
    Of course the companies and professionals will just pass on their costs to their customers to keep using software that has become the industry standard that is a given but not me I am going off the grid so to speak.
    I will not be a slave to another utility company that I don’t need to survive.
    I am an artist I am creative by nature I will find a creative way to survive without Adobe’s Creative Cloud!

  • By Jonny Marshall - 4:06 PM on May 29, 2013  

    My biggest issue and concern is not the cloud service itselg but it being rented. If youre a freelancer, especially those starting out i.e students (as what graduate can get a secure job these days, let alone in their chosen field) money is tight! some months you will have spare cash others youll be begging for the next client/job – and that right there is my issue. If you cant afford the monthly payment one month you lose your software, which is what is helping you do your freelancing work, which in turn causes you to lose work as you cant afford to “rent” the software for a month. it would end up in a perpetual vicious cycle.

    Gary’s idea is more viable. You should be able to buy a core package and then you can buy the add ons you require, making it individual to the different users such as photographers, designers etc, as opposed to having an array of updates for parts you may/may not use. As Gary explained, it would help cut piracy and generate more money.

    I believe you should have the option of both, either be able to buy the software/key or rent it. as one of the other will work out better for your users and not make us run off to other alternatives. If youre desperate for it to become cloud based then do systematically not instantly then make the updates for rental first then release it to the software owners. That isnt ideal but its a damn sight better than whats before us now with CC.

    too many companies are jumping onto cloud and are not giving it much thought. Yes its going to be very useful but its not yet perfect and nor is everyones internet connection. Atm it seems like you did it stop piracy and as a result have forced your consumers into a corner. The renting system needs to change otherwise you will lose ALOT of customers.

  • By Kevin - 4:14 PM on May 29, 2013  

    Why don’t you just sell Photoshop on a monthly bases until it’s paid for so everyone can afford it. Then maybe have us consumers pay the monthly fee for the upgrades and new features. I would definitely go that route.

  • By Blaise Poitra - 4:15 PM on May 29, 2013  

    I have been using CC for awhile now and, as a photographer, mainly use Lightroom and Photoshop. I am excited to learn the other apps as well and have been using’s training, time permitting. My only worry/concerns are; 1. with each auto-update when will my third party plug-ins stop working and 2. by changing the version name to just CC how will I know if the reference manual I am buying is the most up to date.

  • By Evan - 4:17 PM on May 29, 2013  

    I, for one, have no problem with the subscription model…use it now and prefer it for my extended needs. However, it’s NOT for everyone! PLEASE do NOT make a “BLOCKBUSTER” mistake…pun intended! #1 is a good place to be…but in today’s world, there are many more “photo editing” competitors just hoping and waiting for you to make this “blockbuster” mistake…take away the ability to purchase the product and a competitor will gladly offer the option…and exploit it! The ball is in your court…and it’s your game to lose…PLEASE DON’T!

  • By Luke - 4:21 PM on May 29, 2013  

    I’ve been a CC member since last year because I grew tired of paying for boxed software every generation. I update every generation. Getting everything for the monthly fee has been great for us. Best move we’ve made.

    • By Rick - 9:07 PM on June 25, 2013  

      Good for you, we finally found someone who likes it. 1 for, 300 against.

  • By Gary Goodenough - 4:32 PM on May 29, 2013  

    When I edit a photograph I save it as a photoshop file with all the layers, layer masks, and adjustment layers etc. that way I can go back and easily make changes from where I left off without have to start over again. With the Cloud version I will be locked out of accessing my edits if I use the new CCloud features if I stop renting.

    Here is an example of what happens with the CS versions that will similar to what will happen if we move to a CC version: if I use the non-destructive crop feature in CS6 and open the file in CS5 my non-destructive edit would not be recognized by CS5 and my crop when opened in CS5 will be destructive. This is because CS5 does not recognize non-destructive edits. I will not risk all my work and data by renting Photoshop.

  • By Jeff - 4:36 PM on May 29, 2013  

    I have been a PS user since 1989 and have no intention of subscribing to the CC. Adobe isn’t listening to their customers and has become so arrogant as to force a subscription model on their once loyal customers. I’ll keep CS6 and move to another application as quickly as possible.

  • By Chris - 4:42 PM on May 29, 2013  

    I signed up for the Creative Cloud because I think the pricing is pretty darn good. I am using the Student & Teacher discount and getting the whole package for $20 a month. It also includes the Behance ProSite with it so I found I could stop paying GoDaddy $20 a month for hosting and pay Adobe for CC. In the end, I am paying no more then I did before moving to CC and I have access to other great Adobe products that have been out of reach for me for years due to pricing.

    Do I think that boxed sets should still be available? Yes, for those that only buy a new version every two or three years it may work well for them.

    I found a way to make it work for me but I think everyone needs to have a way to make it work for them, wether its CC or boxed sets.

  • By James David - 4:45 PM on May 29, 2013  

    Photoshop since 1996: Subscription-based software has no place in my life. I refuse to rent the ability to work on my own files. I have CS6 and intend to use it until I can find a suitable alternative when the time comes.

    • By Muckle John - 6:30 PM on May 29, 2013  

      It’s already been said many times over how CC sucks, so I’m not going to repeat that. I will say that Adobe has been insulting their (once) loyal customer base by telling them that CC is somehow beneficial to the users. It’s not.

      Like many, I’ll keep using PS CS6 for a few years and then switch to the new high-end photo editing software that will certainly supplant PS.

  • By Bob - 5:24 PM on May 29, 2013  

    I read on line on your site that if I wished to move on with the upgrades of Photoshop past CS6, I would have to purchase CS6 because now I can only upgrade to a higher upgrade than CS6 if I have CS6. I purchased CS6 on your word that I must in order to continue upgrading, now you are stating that I did not need to put that money out for CS6 in order to keep upgrading, but thank you for the money I gave you any way, and that I can upgrade my software to CC just as long as I have CS3 or higher. That makes it very rough for me to take the word of any company when that is done to me.

  • By Sam - 5:51 PM on May 29, 2013  

    I like what Adobe’s doing. I signed up for Creative Cloud around a year ago and I’ve been very happy with it. I’m someone who always likes to learn new things and try my hand in different creative fields so it’s great having access to the complete suite of Adobe software. I have no qualms about paying $30-50/month for software that gets updated frequently.

  • By Bruce - 5:56 PM on May 29, 2013  

    I finally get up the nerve to buy photoshop and you have it on the Cluster Cloud? Good Luck with this… Thanks for saving me the money, now back to other programs.

  • By Daniel Brinneman - 6:25 PM on May 29, 2013  

    When I saw this, I was shocked. I may be a cyber geek and a web designer but I’m not rich enough to throw away $30 – $50/mo on software. Considering also that most in my city are still affected by the terrible economy and lack of good paid work, it’s not a good idea for Adobe to charge us by the month. If it weren’t for other designers already using Adobe products to collaborate with each other thereby the file extensions to match to be compatible, I know of other Open Source software that I would be using. Thankfully, I still have my own Master Collection of discs that I can install whenever I need to and avoid this seriously wrong turn that your company has taken. Yes, we live in the age of the internet always being there, but what about those who choose to live in countries where there is no internet. My bet is they will download one of your oldest versions, CS2, and use that. Of course, you’ve just made way for other companies to step up their game in providing software that mimics your products and their functions. As a web designer, I do enjoy using those free HTML5 online tools you’ve provided to the community. As a print designer, I’ll keep my CS4. Thank you for wanting to listen to our opinions.

  • By Frank Bicking - 6:51 PM on May 29, 2013  

    I like the option to subscribe and get rolling updates but there should be more options. For photographers why not and option that includes Lightroom and Photoshop for a rate like $20 a month. That said just cause I like this option I don’t think you should take the option to purchase outright away from the photographers that want that option. My big concern is I have purchased Lightroom 4 but needed to get the cloud for some features. I called into support for and issue and they told me that my license is now in the cloud. So does this mean if I stop paying my Lightroom is gone?

    • By Jeffrey Tranberry - 6:58 PM on May 29, 2013  

      If you purchased Lightroom 4 as a perpetual product, you can continue to use it if you cancel your membership.

  • By AJ - 7:18 PM on May 29, 2013  

    I am currently using PS elements. I intended to upgrade to CS, until the shift to CC. I refuse to pay monthly for a program that I will not own, so I upgraded to elements 11 to use until a suitable replacement for photoshop develops. This move by Adobe has changed me from an enthusiastic supporter to someone who is actively searching for an alternative.

  • […] geht’s zum heissen Stuhl von Adobe. Dort finden sich bereits interessante Vorschläge von Nutzern an Adobe, wie ein innovatives […]

  • By HHMTHAI - 8:00 PM on May 29, 2013  

    Living in an area abroad where there is largely no or insufficient internet access; CC is a complete nonsense. We have to serve our customers and not Adobe marketing strategies.
    Therefore it is our firm believe that Adobe CC is only meant to secure, equalize and maximize their profits; and NOT to benefit any of their customers. Storage does not cost a lot anymore but uploading with edge – forget it!

    OK, they have decided; after all it is their product. For our business that means CS6 while still sufficient and looking for an alternative; we all have a choice. We’ve used Adobe products for years now, but if Adobe insists – good bye; sorry but true.

  • By Karla - 8:57 PM on May 29, 2013  

    Here is an idea that might ease peoples’ minds about CC. For current owners of CS suites that choose to sign up for a yearly subscription, make it so that if they choose to not continue their membership then the programs they installed would remain on their computers but just no longer update. That way people would not be afraid of not being able to open their files if they let their subscription laps. Then if they decided they wanted to rejoin, they could agree to another year contract and the updates would resume.

  • By Dave in San Diego - 9:01 PM on May 29, 2013  

    What Adobe is failing to take into consideration is that not everyone has ubiquitous internet connectivity, among other things. When I was in the Navy, I frequently found myself in locations where there was no net access of any kind. When I shot my assignments, I had to clean up and caption my work in a hurry and send it out on disk or USB drive via courier, if I was lucky. Net access was non-existant in some of the locations I worked in. Having my laptop and getting my work done in the field is how I did business. If I can’t even caption my work in the field for transmission later on when I have net access, then the software product is effectively broken for me.

    This model requires me to be tethered to the office and a net connection at all times, which is not practical for field work. What is the point of portability if the software is crippled by the lack of a net connection? When I’m on a ship, when I’m on a train, in a rural area, lacking even cell towers, what are people in my position supposed to do then?

    And I’m sorry, but the cost of renting this software is just ruinous. I can’t get the a la carte software I would want in this setup, anyway. It’s like cable TV bundling, where I’m paying for channels I never even watch. Right now, I’m using PS 5.1 and had planned on upgrading to PS6. Now, that option’s not even available to me.

    Give me the option to buy the software like I always have. Stop treating me like a thief you have to keep an eye on(that’s effectively what this whole scheme is, anyway). I’ve paid thousands of dollars to use your products. Do me the courtesy of treating me like the paying customer I am and sell me the product I want, otherwise I’ll be forced to look elsewhere.

  • By George Gaab - 9:05 PM on May 29, 2013  

    Hi I think you are going to save be a much of money – Thanks.
    I just purchased an Imac I7 and purchased CS6 (standard) upgrade from my CS5 extended.
    Now I am good for 5 years because I will not be updating Lightroom (2 copies) and Photoshop. I will probably won’t have to renew my NAPP membership after about a year (by then most of the Tips will be about the new versions). I won’t be buying a new Nikon camera as my camera raw will not support it directly.
    So thank you!!

    • By JWise - 9:20 PM on May 29, 2013  

      Oh no! I hadn’t thought about Camera Raw stopping us in our tracks as photographers as Photoshop CS6 will ultimately not support newer cameras. This just gets worse and worse.

      • By ivan - 9:54 PM on May 29, 2013  

        CS6 will not support newer cameras, that is a given. So what is Adobe telling Canon & Nikon users? YOUR customers who will not join ADOBE CC and continue to use CS6 Will Probably NOT BE PURCHASING any of your cameras in the future. Come on Sony get into the act and start designing YOUR own CS6. Also Adobe is taking a chance here, if business does not produce $$$ for the future, guess what. All you Adobe employee look for LAYOFFS cuts in budget from ADOBE. Don’t laugh it could happen. So all you great designers at ADOBE start looking and contacting other software companies. Especially those in San Jose, lots of opportunities for all.

  • By JWise - 9:18 PM on May 29, 2013  

    I’d like Adobe to let us know what the ratio is of people thrilled by their decision and those filling forum after forum with much of what I’ve been reading above. And a version to read Photoshop into perpetuity is not enough for me as over the past few years I’ve really enjoyed my forays into Pr, Ae, Ai, Id, and more and more into Au. I’m very worried about those of us who have made CS/CC our hobbies and that in retirement the $600 CC subscription and $710 internet bill may just be too much for us to maintain our passion for creativity.

  • By MartinC - 10:07 PM on May 29, 2013  

    Of course, ARC has always been Adobe’s upper hand in the ‘upgrade’ game. Not having updates to camera raw for older CS and LR versions prematurely cripple these still excellent older variants. I can see Abobes’s business model here, and although I find it somewhat cynical, cannot fault ot from a business standpoint.

    CC on the other hand takes the concept too far for most keen amateur and non-pro photogtaphers. My suggestion to Adobe is to keep LR a boxed product, with a few added features each year, and in addition, beef up Elements with more of the less pro features of PS, again as a boxed product. I think that if you uptate and upgrade these two products and keep pricing under $100 per version, you will gain a huge sales increase and decrease piracy at the same time.

  • By Suthiphan - 11:23 PM on May 29, 2013  

    I want only 2-3 programs on Design Std or Premium edition. I want Adobe CC that separate editions as box editions. Because I pay more but I don’t use it. It’s not fair for end user.

    Thank you.

  • By Wayland - 11:28 PM on May 29, 2013  

    It would appear that Adobe are listening because Adobe share prices have been falling constantly since the CC announcement was made.

    This is what happens when a company believes it knows better than it’s customers.

    No one solution is going to satisfy all of it’s customers.

    For some the CC will be a great deal. For others like myself it will be a disaster.

    I need a solution that means I have the ability to not just open but also re-edit my files at any point in the future with the software that I own at that point.

    When I retire I do not want to be locked into an expensive rental system in order to continue to adjust and market my images.

    I am currently starting to migrate copies of my work to Photoline so that I have a viable alternative when my hardware or OS no longer supports my current version of PS.

    Actually, I quite like some of the features on Photoline so thank you Adobe, it’s been interesting to know you…

  • By Simon Rooke - 11:34 PM on May 29, 2013  

    I’m used to paying £20-£30 a month to rent/lease my mobile phone and be tied into a two year contract. I’m happy to spend money on apps for that phone. And I fully accept that after two years, if I cease to renew my contract, I can’t make any more calls.

    However, after two years I do now own my phone, I can put a new sim card in it and continue to make calls and access the apps. It may be two years out of date but it continues to do the job.

    This is where PS CC concept falls down. You pays your money and you end up with nothing. Offer PS CS7 at the end of 2 years and I might consider signing up for that deal.

  • By Simon Clark - 12:27 AM on May 30, 2013  

    Adobe want to simplify their offering, ditching the CDs and user printed user manuals slashes their bottom line. It does nothing for me however so why should I care? The current business model is based on providing enough new functionality to seduce users to upgrade, with a subscription service they can get away with less development, there’s no benefit for the end user in the new model unless costs are reduced, a simple calculation of the average upgrade cost vs frequency shows the subscription model doesn’t offer this either.

    So here’s what you should do, offer lifetime ownership via purchase as is currently typical, offer an additional cloud update subscription where the user retains full ownership of the latest current build at time of termination.

    And offer a per package cloud subscription for those want the latest and greatest and feel they must remain competitive.

    You can add any other options you want on top of this most of us aren’t interested in being supersized, but basically you have two customers those who upgrade all the time and those who don’t, if you neglect either of them they will leave you. But you knew that already…

    Also most adobe users learnt to use adobe via cracked copies, that’s how you became the defacto standard, By weight of numbers. What happens to buying decisions when college leavers stop being adobe ready?

  • By Adobe & Photoshop : « Je vous ai compris ! » - 12:36 AM on May 30, 2013  

    […] Lueur d’espoir pour les photographes dans l’affaire Adobe ! A la suite des protestations véhémentes des utilisateurs, en particulier de Photoshop, sur la nouvelle politique commerciale du Creative Cloud, Adobe accuse réception des griefs sur le blog […]

  • By Paul Stokes - 12:44 AM on May 30, 2013  

    It’s really all about the money. Most of the print businesses that I’ve known over the last thirty years will only upgrade software if they see an absolute need, so only upgrade every second or third time round, or when they decide they can afford it. This will have been much more cost effective than being committed to a subscription.

    Last year I paid £619.20 to upgrade from CS4 to CS6, after four years, so that’s £154.80 per year. As an individual Adobe want £46.88 per month (£562.56 per year) for a subscription. A whopping 364% increase! OK, if I was working as a “serious” professional a fifty pound a month overhead probably wouldn’t be that significant, but over the next few years I’ll probably be moving from pro to hobbyist, so it won’t be for me.

    I’ll probably run CS6 into the ground and hope that Adobe’s policy opens up the market for other software houses – Painter anyone?

  • By Raphael - 1:53 AM on May 30, 2013  

    I’ll stand by Adobe’s side on this argument, let me explain my point of view. I work in the IT industry and know people who work in software dev, including some who work for Adobe in SF. It can be a frustrating job working in SoftDev.

    That said, I’m also a hobbyist and buying a full software package is not something I like to do – the boxed copy of Ps was not something I was interested in, and don’t like the buyer’s remorse when looking at your credit card statement knowing that it will be obsolete in 8 months.

    The $20, single app is great. The price is a bit high, but if you think about I have access to the same app that high-end photographers and editors have for the cost of a dinner once a month without worrying that some new cool feature will come out next release and I’ll have to fork over more capex.

    True that it’s rented software, but if you read the EULA for any software, you don’t own any of them, you simply own a license, you can’t sell you boxed copy on ebay like a lens or camera bag. If after 3 years I give up using Ps, then so be it. GIMP can open PSD’s and guessing that Adobe will continue offering trial editions of Ps if I need to export or convert files I have.

    That said – I’m hoping Adobe agrees to these assumptions:
    – Don’t raise the price for the next 3-5 years (only lower!)
    – Continue to add improvements and features with your Sprint Cycles
    – Improve stability and compatibility
    – Release tutorials and support to the community of enthusiasts.

  • By Alex Harrison - 1:54 AM on May 30, 2013  

    Like many, I don’t want creative cloud. I don’t want a subscription for software. I don’t mind the software checking with Adobe servers regularly to prove it’s legit (like Steam) but if Adobe doesn’t change it’s mind I’ll continue to use Lightroom for RAW processing and will simply use CS6 until it’s too old with simultaneously looking for other software.

    Not good business sense to create a model where a sizeable percentage of the customer based is p–d off and wants to find a competitor to use instead!

  • By Mia - 2:01 AM on May 30, 2013  

    I’ve been using PS since version 5.0. When I stopped working, I didn’t need it anymore but still *liked* being creative with it. I’m also a hobby photographer, hence I use PS also to enhance my pictures.

    I haven’t got anything against CC as such. It probably contains a lot of advantages for the professional designer. But for an amateur like me, it’s a no go, especially when you see that pricing for Europe is a lot more expensive (care to explain Adobe ?). Photoshop Element you say ? Tbh, that is only a step-up towards the real thing. Once you’ve gotten the full PS experience you don’t want to go back to a light version. And if I’m forced to move to some other software, be assured it won’t be an Adobe product.

    Basically what Adobe does is what used to be the online gaming policy : buy the game, pay a monthly fee to access the gaming servers. But I don’t think Adobe will go F2P (free to play) after a couple of years ;>

    In any case, why don’t they just keep both models ? The CC which is probably going to be used by professionals only who have need of multiple software and can bring the cost into their taxes. Next to it, a once-a-year/2 year downloadable upgrade for those who have no need for CC but wish to upgrade only a single product. Downloadable : no shipping costs, no taxes = cheaper for the user and your company will still get an good profit. Oh, and do get a decent currency converter, will you, Adobe.

  • By Mike - 2:51 AM on May 30, 2013  

    This is a hobby for me and as such I need the flexibility of choosing when to upgrade based on my budget.

    In the past I have only upgraded because there was a new feature I *wanted* – not needed. I can honestly see myself using cs6 and lr4 together for the next 15 years. During that time I would not be surprised to see new technology emerge that makes photoshop unnecessary for many of us.

  • By John - 3:08 AM on May 30, 2013  

    I hope Adobe is also realizing that this is not just a Ps product concern, but a system-wide concern with the rollout of CC. I look forward to hearing developments on how Adobe will meet the real needs of their users, rather than just roll out the future as they see it.

  • By Muckle John - 3:55 AM on May 30, 2013  

    The justification I’ve read for CC is twofold. First, it evens out the company’s cashflow. That is, it’s better for Adobe to have money coming in steadily from subscriptions rather than in spurts as upgrades are introduced. Secondly, it makes piracy more difficult.

    OK, I get both of those reasons. But the fact remains that Adobe has bungled this badly. They’ve forced this on an unsuspecting public too quickly, with little preparation. But worse than that, they saw this as an opportunity to gouge customers — customers who were loyal, devoted fans, by the way. Obviously, they figured that as long as they’re changing how people pay, they can force up how MUCH people will pay.

    Very bad move. Very arrogant. Very stupid. The fact that they’re attempting some sort of damage control now indicates that the empty suits running the company are starting to understand that.

    Optional software rental (monthly or on a yearly lease basis) is a great idea from the consumers’ standpoint. Rental only isn’t. As it is now, CS6 is the last version of Photoshop I will ever use. I await other software developers to take advantage of Adobe’s mistake.

    Creative Cloud is an example of corporate greed and shortsightedness at it’s worst.

  • By Rashaad Sallie - 3:55 AM on May 30, 2013  

    I am in support of Adobe. The software they offer is for professionals. For ametures, once you have the experience and build up your name and client base – then go pro. You dont see people buying Ferraris and complaining about the price, if you an amateur racer you start at the bottom.

    I have a question:
    Whats going to happen when most if not all software becomes a subscription bases, maybe even your OS, or Office apps.

    basically we have two choices – like its always been. Either get the Adobe software and do some real work to afford the payments ( after all Adobe software wasn’t intended to just play with – it is for people who want to do good work – and make money from their work ), or find the alternatives and be happy.

    Yes we dont OWN the software – did we ever? Its quite simple really, download the software (it downloads to the desktop if you using a Mac) and then write it to a DVD.

    Heres an idea as well. If the price is too high, simply share the bill with a friend as you can install onto 2 machines. that way you only pay half the price.

    Adobe : Why not just make an option to pay the full price and make updates as a small fee? That way people would have paid for their subscription anyway (just upfront).

    • By Muckle John - 4:07 AM on May 30, 2013  

      I’m a professional, Rashaad (photo retouching/color correction & illustration). I can afford to pay the price increase, but I won’t. And I’m not alone. A lot of pros feel as I do. We’re angry, and resent being abused.

      • By Rashaad Sallie - 4:45 AM on May 30, 2013  

        Im not sure of it being a price increase, but that seems dependent on country. Here in South Africa we pay up to R30 000 for Master Edition. With CC, we pay R5400 a year for the same package – thats just over 5 years. Im 5 years time I definitely dont want to be stuck with 5 year old software.

        With that said. If you calculate how much the boxed version wold be, why not take that full amount, put it in your bank account and let the subscription do its thing.

        The only thing that does seem to bother alot of people is the fact that if they stop a subscription then their software wont be able to work… — I say find a crack for that and bully Adobe back !!!

  • By Rashaad Sallie - 4:51 AM on May 30, 2013  

    I think Adobe’s argument about making it harder to pirate the new CC software is quite lame. Adobe e know how easy the piraters blocked your hosting of CS6 – I have heard from many people that if you continue to raise the price then they will look at obtaining the software and doing what they did with CS6.

    Adobe – I have taken a subscription, but you also promise a lot and dangle a huge carrot infront of us. Remember that we use your software and your company depends on us. make us happy and we make you happy.

  • By Julia Harwood - 5:06 AM on May 30, 2013  

    I, like many other people, already have a cloud account. I have signed up for a min of 12 months. I can’t afford another cloud membership. I was looking forward to the next ps suite as I am using CS5 Extended, now it looks like I will be still using this for years to come. Very dissapointed.

  • By Donna - 5:29 AM on May 30, 2013  

    CS6 is where I will stay. NO TO RENTED SOFTWARE.

  • By Terri K. - 6:29 AM on May 30, 2013  

    Dear Adobe………I am a hobbyist and I have also used PS6 and LR and have supported you with each and every updated version since but I do think that Adobe is not being fair to its loyal customers. My suggestion is to give us a choice to either continue with a Photoshop perpetual license (with updates) on Photoshop or go with a cloud subscription for the full Suite. For most professionals who need the suite and can afford it, the Cloud makes “some” sense. But for your loyal customers who love and only use Photoshop and LR for their creative editing and do not need nor want the full Suite being given a choice instead of an ultimatum would definitely help keep your loyal customer base. I, like so many others would hate to leave Photoshop for other alternatives but unfortunately that’s what will happen if a subscription is the only offering. Thank you for listening.

  • By Randall Gross - 6:50 AM on May 30, 2013  

    I love the idea, it’s the execution that’s poor. Your subscription price points are more than 2X higher than I am willing to pay for software I don’t own license to. The power to execute in the cloud on robust virtual desktop/workstation servers using a thin bandwidth client for pad and phone users would be nice, but that doesn’t seem to be part of that package.

  • By Tano - 6:57 AM on May 30, 2013  

    I’d rather deal with the Italian mafia than Adobe… You need to get rid of your CEO and his execs court asap.

  • By Adobe's Big Announcement - Page 2 - 7:17 AM on May 30, 2013  

    […] Yeah we heard you. I'm not sure this is much of an addition to the issue, but here it is. Photoshop & Creative Cloud: We’re Listening | PHOTOSHOP.COM BLOG […]

  • By Stefano Brunesci - 7:32 AM on May 30, 2013  

    I agree with Phil Drinkwater – I have no need and absolutely no desire to “rent” software on a monthly basis. I’m happy to PAY for software, but I want to choose when to buy and when to upgrade. I have no need to get the latest “features” every few weeks and I prefer to have a perpetual license so that I can pay as and when I need something, NOT every month! If Adobe Photoshop goes to subscription only then I will have no hesitation in switching to another software provider, and there are plenty. I can live without Photoshop and I will damn well do so if I have to!

  • By Brad O'Donnell - 7:40 AM on May 30, 2013  

    As a full-service web designer working at an ad agency I use a large chunk of the Master Collection and I upgrade religiously. CC is a great move forward for someone like me as I get a ton of value in I can work much more efficiently remotely and there is a great cost savings. I can see how it’s not that cost effective for someone who only uses one or two products and doesn’t need the latest and greatest right away. I think offering boxed version of each product al a carte might be a solution.

  • By John Denton - 7:52 AM on May 30, 2013  

    If you continue along this path I will use other products, simple as that.

  • By Michael Hayes - 8:15 AM on May 30, 2013  

    Like most small commercial users, I was shocked when I heard this.
    Over the years I have paid a lot of money to Adobe for their products.
    Now, it will actually cost me more, not fair and not a good move in my opinion.

    SORRY, I will be looking for new software as soon as I need to upgrade with new camera or whatever.

    Until then, will continue with CS5, then start looking for new software providers.

  • By Nate - 8:16 AM on May 30, 2013  

    As a photographer I use Lightroom & Photoshop on a daily basis for my workflow.
    Loosing them would not be easy, however …if in the future I will be forced to rent Adobe software products the way it sounds like creative cloud will work.. I will use other products to do what I need. I am certain the competitors products will become that much better to take advantage of a mass migration from Adobe products.

  • By simon clark - 8:22 AM on May 30, 2013  

    1. Offer a simple outright purchase with no ongoing updates for those who want that.
    2. Offer a subscription version where you retain the ongoing use of what the was the current version when you terminated your contract.
    3. Offer a full subscription service for those who always want the latest version but give them no right to retain usage at termination.

    4. For all of the above allow people to pick and mix the packages they require, package discounts are nice but not paying for software you don’t use is even better.

    Anything less than this will see you lose customers. Trying to gouge your customer s by increasing the price will also see you lose customers and ultimately your entire business. You should be focussing on offering the best software possible with the best owner/user experience, do this and your product will sell itself, you won’t have to rob people.

  • By Brad - 8:52 AM on May 30, 2013  

    I teach photography at a university and have enjoyed introducing students to the wonders of Photoshop. In turn, a number of them have introduced me to alternate programs that work perfectly well and seem to do just about as much.

    A number of my photographer friends, myself included, are already looking at these alternate programs. We are not interested in “subscribing” to Photoshop, especially at those prices.

    I will certainly include Photoshop as one of the “alternate” programs the students might want to consider, but I’m afraid I will be teaching them with a different software program.

    I urge you to continue selling the program as you are now.

  • By Aro - 9:58 AM on May 30, 2013  

    How about a choice of what we want and making us pay just for that? I don’t need a sh*tload of programs for 50$ a month, what if I just need photoshop? Then I could pay maybe 3-5$ a month? Someone wants to rent just Illustrator, let them (for a part of overall price as well). Just pin a monthly price to every product and let people choose what they want to buy.
    And no stupid package deals like tools for photographers, web designers etc. Every single product should be on its own.

    Also, of course never stop selling programs as you did – in standalone packs. Some people hate the subscription idea and will want to buy e.g. CS6 and you won’t hear from them in another 10 years 😛
    The only thing I would suggest for standalones is combine them with CC. E.g. I bought a standalone copy of CS6, all is good, I like it, I don’t need anything more. But then a superduperhyper update comes up and I really want that. I won’t buy another updated standalone, I don’t want to subscribe to CC (pricey) just to “rent” one update. But what if I could pay those 3-5$ (or however much you deem right for an update) and download the update without subscription, and add it as my own (bought it, right?) to my standalone version of CS6? I have newest version for small (and I mean SMALL, I already bought whole the damn CS6, after all) additional payment. And no “renting” or subscriptions necessary.

  • By ivan - 10:00 AM on May 30, 2013  

    Loyal customers(Adobe remember us??) who love and only use Photoshop and LR for their creative editing and do not need nor want the full Suite. I’ve also taken the attitude you will NOT STOP with CC, but will eventually include Lightroom and Elements is some type of format to subscriptions. Remember when LR was expensive for most 2 yrs ago? YOU dropped the price last year. TimGrey and other instruction/teachers for your product went wild preaching LR4 with classes on line and throughout the USA. MY point is WE don’t thrust you. Those who chose to go your route, more power the them. But I see a major change with the average consumer not Buying into Adode. I see your retailers not promoting other products big time. They will hear from the consumer like myself in whatever format we chose that ADOBE is interested in only their bottom line. You may need us more than know…time well tell.

  • […] to you. Sure, there are still some things that you may not like about the Creative Cloud model, but Adobe is listening. Feel free to voice your opinion…just not at me. I have no say over what Adobe ultimately […]

  • By Joseph Graf - 10:17 AM on May 30, 2013  

    As a struggling professional photographer, I have only updated Photoshop when the new features were compelling enough to warrant it. Therefore, I usually go a couple of years before needing to upgrade.

    This subscription paradigm is the way most software companies are trying to go.
    It may work with corporate accounts, but I suspect that vast majority of CS users are little guys like me that cannot afford yet one more monthly money draining subscription. Add to that the number of fixed income folks that use photoshop as a hobby tool and you have a large volume of people that will soon be looking for alternatives to Adobe software.

  • By Mike Hannisian - 11:37 AM on May 30, 2013  

    With the advent of PS6, a year ago, Adobe went from a decent company to work with to a company clearly concerned with collecting money and letting its customers be damned. A year ago a friend of mine purchased Adobe Creative Suite 6 Standard Design for me in exchange for assistance I had given her with her doctoral dissertation. She told me she was going to do this, and I asked if it could be used on 2 computers, and if it could be activated without going on line as I did not want to run the risk of having that computer subjected to viruses, worms, etc. We both called Adobe, at different times, and were both told that it could be used on 2 computers and that it could be activate on a computer that was not connected to the internet. In fact, the person I spoke with directed me to an Adobe link that said when loading the product at issue onto a computer not connected to the internet just follow the on screen instructions.

    The software was purchased, after many calls trying to find out why it had not been sent as promised and then as we were told it had been. It eventually arrived and when I tried to install it on my non-internet computer there were no instructions as Adobe’s link said there would be. I called Adobe customer support (I use the term very loosely) and was told by multiple people that an internet connection was required. When I directed a supervisor to the Adobe link in which Adobe said to follow the on screen instructions to install on a computer not connected to the internet, he simply said that the link was wrong and that was that. I then asked to speak with his manager and was told that he would not connect me as there was nothing more to be discussed.

    As a result, I had to buy and connect a modem to the computer at issue. In the intervening year, my email and FB pages have been hacked. Obviously, this would not have affected one of my computers had Adobe lived up to its written and spoken statements.

    I currently have (the much, much faster) BreezeBrowser (PC only) to replace Bridge, am trying out Canon’s DDP (Digital Photographer Pro) software that comes free with its newer cameras, and am learning NIK software.

    Bottom line, I do not know why photographers still bother with Adobe. I suspect it will not be long before other companies offer a Photoshop-like product in a reasonable manner.

    PS: Some have suggested using Lightroom. I own Lightroom 4 because I teach photography classes and my students want to know how to use it. However, the more I use it the less I like. Although I know a number of fine photographers who use it, when asked what they do after the limited processing offered by Lightroom, they invariably say they take it into another program (which increasingly is NIK).

  • By fadfinder - 2:25 PM on May 30, 2013  

    The switch to only CC (no choices) harmed adobes image far more than you might think. at least here in germany I hardly could find anyone who doesn’t feel disgust and imposed. MSA concepts like for example maxon is doing it with cinema 4d are ok, because you can choose when to quit and you still have the latest version running to access your work and work with it as long as it fitts.
    for me its not about the price (even if i find it expensive (esepially in germany!?!?)) its the inability to work with my own data without the expensive permission by adobe.
    I work with adobe products for so long (version5 , notCS), im so used to the workflow, that I thought I would never change. I was lazy and I would have payed adobe forever. but this drastic change to solo CC was a well calculated kick in my butt.
    now I look around and find good competition (to my amazement).

    you might be able to force many of your customers into the cloud…. maybe even me for a while. but everyone will remember how arrogant You have ignored the needs of your customers. it is very hard to build up a good immage and it is very easy to destroy it. and, well as far as i can see … you distrojed it.
    its plain stupid to try to force a customer to something he dosn’t like. No one can do that without a major drawback.
    well we will see.

    • By Ray - 5:47 AM on July 10, 2013  

      Put my new Mac purchase on hold today when
      told of the mess with adobe – I require desk top
      publishing software for Mac Pro for an extensive
      work of text and fotos, 7 years of research which
      includes unique antiquarian material which Cannot
      leave my possession until proofed by the owners.
      Also I need to complete my work without any ‘net
      involvement at all, with software I am prepared to
      pay for but want total ownership and control over.
      Question. Could you learned people point me to DTP
      product(s) that satisfy my requirements ? Please

  • By Bernard - 2:25 PM on May 30, 2013  

    When will Adobe announce the result of all the feedback that everyone is giving?
    Will there be an announcement in June ? (which is only 2 days away)

  • By ZappZero - 2:42 PM on May 30, 2013  

    I will never ever subscribe to anything.
    And definitely not to software.
    I want to DL and use forever, or pay
    for an upgrade.

    And I will never ever put any of my data
    to any cloud! Not to an Apple, MS, or to
    a Adobe cloud. Not my contacts, not my
    dates, and of course not my work or my

    This new model is only two things: a
    machine for printing money and to grab
    all your data, everything about you and
    your life!

  • By Abutharique - 3:17 PM on May 30, 2013  

    Accessing internet is not possible always. Dear photoshop company understand this fact first. What is the problem with releasing the new version as a seperate file and providing future features as updates? 90% of your customers are not satisfied with your marketing inventions. Don’t mix up creativity and cost too. Thats the another problem..because prize goes unimaginable. Please leave your attempts in cloud. Cloud technology is basically employed by antivirus solutions because rate of emerging malware threats are enormous each day. Cloud is not meant for a photo editing software because number features are not emerging like that of viruses. Rounded rectangle wasn’t that smart too. I think you guys have preplanned all paying high amount for 3 or 4 or 5 features, and out of them poor innovations like rounded “blunders”. Its better to leave those cheap marketing techniques otherwise you’re going to loose your reputations and some other company going to grab the market in coming 2 or 3 years. Cloud is actually a threat for you, not a profit. Make things simpler to handle. Power of every technology lies in its simplicity to apply. So make it an offline application that receives updates occasionally as you did it in the past.

    • By Jeffrey Tranberry - 6:06 PM on May 30, 2013  

      Photoshop is installed on your desktop like it always has, and you save your files to your desktop as well. Syncing to the cloud is optional. Desktop applications can be used offline for over 3 months at a time (we’re looking at increasing to 6 months in the near future).

  • By Osman - 3:57 PM on May 30, 2013  

    I have purchased 2 licenses under one Adobe ID without knowing that adobe system is stupid. One license allows me to active 2 machines and logically 2 licenses should allow me 4 machines activation but I was shocked when I was told that it’s not about the no. of licenses but it’s about the stupid adobe ID. Now I am suffering and the worse part is that I can’t transfer the paid license to other email id in order to fix this issue. It’s really frustrating and shows that it wasn’t thought properly.

    On top of that Adobe wants 200$ to cancel one of the subscription. Funny thing is, it’s much hard to deal with paid software than Pirated one.

    • By ZappZero - 4:41 PM on May 30, 2013  

      On top of that Adobe wants 200$ to cancel one of the subscription.

      Didn’t knew that… Hard to deal with.

      But it is well known, that Adobe marketing didn’t understand the market and how it works.
      (Or the CEOs… don’t know their structure.)

      If Adobe would lower the price, more people would buy, even privats, who don’t earn money with their pictures, who are working for sport clubs, for hobby, or just for them selves…, people who are not able to spend 1.000,00 € for Photoshop, 500,00 for Dreamweaver or 300,00€ for each update every year…). 300,00 or 400,00 for Photoshop, or 200,00 for Dreamweaver would be a fine price, thousands (or more) of people would buy immediatly for this price.

      Adobe trusts on “some” who earn money with their work, who are able to buy the software. I’m quite sure, that Adobe Photoshop is the most pirated software – directly after Windows, just some points above “The Game Of Thrones”.

      They are monopolists, outa space, above all and everything, and they can do whatever they want.

      They live in their golden tower, don’t observe what matters (security -> flash, PDF…), and what rules (the customers).

    • By Jeffrey Tranberry - 6:27 PM on May 30, 2013  

      Hi Osman,

      I’ll have someone get you sorted out. We should be able to sort out the memberships/Adobe IDs without having cancellation fees, etc.

  • By Dan - 5:07 PM on May 30, 2013  

    For shame Adobe!!

    How dare you think that ALL of your customers are fools and idiots!

    My last purchase from you was Adobe Photoshop CS6 Extended for $999.00, if I use this program for the next 2 years my cost per month is $42.625 per month. Now Adobe proposes for my to first have a subscription to Creative Cloud, something that I do not really want to participate in, for $49.99 per month AND Adobe also wants to bill me an additional $19.99 for Photoshop CC.

    A total monthly cost of $69.98.

    Now lets see here what is more cost effective my $42.63 a month or Adobe’s proposed $69.98. After careful consideration Adobe can take their virtual program and place in their virtual Cloud.

    First off I DO NOT WANT internet connectivity with my computer that I use for work. No internet to me equals no problems, no viruses, no worms, no employees goofing off on Facebook. But now I am suppose to change all this up for the new and improved (LMAO) Photoshop.

    I think not … I will just keep CS6 until the virtual cows come home.

    • By Jeffrey Tranberry - 5:58 PM on May 30, 2013  


      I think you have some misinformation.

      You do not need to get both Creative Cloud Complete & Photoshop as “Creative Cloud Complete” already includes Photoshop CC. “Creative Cloud Complete” includes ALL the applications in the Master Collection, including Photoshop CC, Muse, the full set of Edge HTML5 authoring tools, for $49.99 – Note: as a CS6 customer, you qualify to get Creative Cloud Complete for the intro price of $19.99. Connected services included with “Creative Cloud Complete” also includes 20GB cloud storage, TypeKit (font licenses), DPS (iPhone, iPad app authoring), Behance Pro Site, & Sync Settings.

      If you just want Photoshop, you can get Photoshop CC as “Single App Membership” all by itself for the promo price of $9.99 per month since you’re already a CS6 customer (retail price is $19.99 per month). Using your equation, your cost would be less than 1/4 the price you calculated for perpetual ($999/24 is $41.63 not $42.63) the first year, and less than the second year.

      Photoshop is not virtualized. It is is still installed on your local computer as it always has been and your files are stored on your hard drive as they always have been. Syncing, backing up and sharing your files in the cloud is completely optional.

      You can also control the security of your network and control access to various domains. That way your employees have access to the resources they need to be productive and don’t have access to ones you don’t want them ‘goofing off on.’

      • By Mike Hannisian - 8:26 AM on May 31, 2013  

        Jerry, why is that you ignore that often noted treat of having to have a computer on line, even if for only a few days a month or year? Do you really think you are doing anything other than reinforcing the fact that Adobe is not concerned with the concerns of its one time customers?

  • By Paul - 6:01 PM on May 30, 2013  

    I use Photoshop and Lightroom 4. I had intended to upgrade this fall to the newest Photoshop. That will not be happening now. I’ll find something else to replace it. If I have to buy upgrades for Lightroom under this new marketing strategy I’ll be ending my use of Lightroom also. Glad I didn’t buy into the dng model,, I be in quite a mess now. Greed is quite the drug isn’t it.

  • By Richard - 6:19 PM on May 30, 2013  

    A monthly subscription service is a horrible idea for my shop. I don’t need another monthly expense. If it was offered along side with the option to upgrade CS6… then that would make sense. But one can tell by reading the Adobe web site material that over time CS6 owners will be left in the dust. I rarely use any Adobe product other than Acrobat, Illustrator and Photoshop… With Photoshop being most of my use. Even though I would be able to pay only $20 vs $50 a month… It is still another monthly expense I don’t need. I also have hundreds of dollars in Photoshop plug-in’s that I have to stay current on. This “cloud” idea is a terrible move on Adobe’s part… And it really leaves a bad taste in my mouth. Hopefully Adobe will see the error in its move and still offer Photoshop only upgrades as the years progress. Otherwise I am stuck at CS6 forever… Which would be OK if 3 years from now they are still supporting whatever OS I will be on at that time.

  • By Peter Russell - 7:28 PM on May 30, 2013  

    Get Off Of My Cloud!

    Along with many of the current users of Adobe’s range of products I find that I am becoming increasingly worried by the great Adobe Creative Cloud debate. We appear to have few, if any, viable alternatives to Adobe products at present. There is nothing on the market that evens comes close to the quality of Adobe applications; certainly as a group of products they are unbeatable. And therein lies the problem.

    Individually, some might argue that perhaps Aperture is better than Lightroom, but I’m not sure what there is, if anything, out there that does what Photoshop and Bridge are capable of, for example. Similarly InDesign has usurped the Quark Xpress stranglehold of a few years ago to become the market leader, only for Adobe to transform themselves into the maligned Quark! Freehand was brilliant – until Adobe bought Macromedia and scrapped the opposition to Illustrator! Adobe has become the bully on the block and needs to be reminded that without us, the users, they would have nothing.

    However, when I purchase software I expect to have the right to ‘own’ it (within the terms of the current generation of licences) and continue to use it regardless of my internet connection, whether I have a year off work, whether I spend a year in the remote jungles of Brazil, whether I change my computer or whether I just can’t be bothered to check! I want to have the choice of when, or indeed if I update it. If money is tight for a time I don’t want to find that my software becomes unusable, thus perhaps not allowing me to do work that would enable my revenue stream to improve.

    On the opposite side of the coin, what happens to our ‘Cloud’ software if Adobe goes bust after granting us all a ‘limited lease licence’? You think that it couldn’t happen? Look at the rapid demise of Kodak, the icon of 20th century photography. Adobe already charge a great deal for their software, but this may well prove to be the tipping point for another company to finally offer a sensibly priced range of alternative applications and break the stranglehold that Adobe has over the industry.

    I suspect that if a stand is not taken, this new model of leasing software will be commonplace in a few years and we will wonder what all the fuss was about. I am astounded that Adobe state that buying the ‘normal’ package is considered ‘value for money’ at around £600 per annum! I guess that if you buy the whole Creative Suite – from scratch – then it’s not so terrible for the first three years of use, but it does overlook, quite conveniently, the fact that a huge number of users only need to make a significant upgrade every 18 months to two years and even then it may well only be to a few of the applications within the Creative Suite. This then makes it an incredibly expensive Cloud!

    I use two licenced copies of Photoshop on a daily basis (I note that Lightroom appears not to be incorporated in the Creative Cloud – or Fog as I call it), so at first glance the price of around £20 a month seems to be not so terrible, being around the same price as a mobile phone contract, but it’s still £240 a year, every year! This also ignores the fact that I already own InDesign, Illustrator and Acrobat Professional in earlier versions that do exactly what I want without upgrading and that I have fully paid for! It also ignores the fact that other software manufacturers will also feel the urge to jump on the Cloud bandwagon, meaning that there will be a great number of ‘only £20 a month’ licence fees. I want to pay a one-off fee and ‘own’ my software and then have the choice of whether I need to pay for further upgrades on an ad hoc basis.

    There is also nothing to stop Adobe raising the prices when they feel like it, changing the terms of the licensing when they feel like it or even discontinuing the application when they feel like it. This is terrible for any business, but more so for the millions of one-man business owners who have put all their eggs in the Adobe basket over the years.

    The only plus side of the deal that I can establish is that the software is always up to date – providing you have an internet connection and continue to pay, and pay and pay. For a large number of users I suspect that it doesn’t really matter much if the software is up-to-date or lagging behind the updates and I bet this gets right up Adobe’s nose!

    With the normal model of software, once purchased you can continue to use it so long as your computer supports it or you don’t break it. Imagine having to buy a new car every time the road maps needed updating! I don’t see why both models of purchasing shouldn’t run side by side as Apple, for example, appear to sell well engineered software for a lot less and much more easily, so why can’t Adobe follow the similar route? I imagine that Apple decided that good but relatively cheap software with regular free upgrades was a much more successful route to ensuring that everyone had legally licensed software as well as ensuring a regular revenue stream, rather than Adobe’s route which has been increasingly to ‘encourage’ users to try to bypass the licensing because costs are so high.

    The trouble with Adobe’s greedy plan is that there is no real alternative, at the moment, and they know it! I recently tried to do everything that I do on a daily basis with Bridge, Photoshop and Lightroom using only Aperture. It’s nearly impossible to do the job with the same degree of precision, speed and quality, despite it being a great application. Unless a stand is taken early, I fear that I’ll have no choice but to go with the flow, however much I hate being coerced down that path.

    Put simply, I don’t want to put in front of an Adobe firing squad and told, “Pay up or else!”

    Governments always refuse to pay up, so they say, in hostage situations; so should we.

    • By willaad101 - 5:42 AM on May 31, 2013  

      It does feel a bit like Adobe has put a gun to our creative heads and is saying “take the CC way or the highway.”

      I have been a graphic designer/photographer for over 40 years, and 25 years ago jumped into the digital world with great joy and excitement — but it has not made me rich. Every year I have to upgrade software, or hardware, or both. I have to very carefully budget in these upgrades, and that isn’t easy when I use Photoshop, Bridge, Acrobat Professional, Dreamweaver, Quark, Indesign, Illustrator, and MicroSoft Office.

      The CC, monthly rental approach, might work for large corporations, and very successful photographers and designers, but not for those of us who already have “monthly obligations” they barely can afford to pay.

      Adobe, listen to us. Give those who want the cloud, the cloud, and those who want to buy CS7, and upgrade when they can or want to the right to do so.

  • By Bo - 7:33 PM on May 30, 2013  

    I FEAR this…business model my a**…it’s about $$$$$$ and nothing else.

  • By jbarrentine - 9:48 PM on May 30, 2013  

    Cloud offerings should ‘roll up’ into a single purchase perpetual product once every 24 months. It will lag behind the constantly updating CC model, but allow people to buy once and use for however long they want.

    This will tier the product line into equally accessible, but different products and offer an incentive to choose CC over the roll up (that of having all the latest and greatest tools and features).

    I don’t know why an international corporation can’t figure this kind of thing out, and I can sit here in my underwear and do it.

  • By kate - 9:57 PM on May 30, 2013  

    That makes that decision for me.
    I will no longer be asking for the full photoshop. If the only way to get it is through the rental system and creative cloud then I don’t want it.
    I’ll stick with elements for now and when I do choose to upgrade if there is no option to buy my full desktop version then I will look elsewhere.
    Great way to lose customers.

  • By Don - 11:10 PM on May 30, 2013  

    I think that Adobe fails to recognize that although photographers are a small part of their total user base they are avid users of Lightroom/Photoshop and NONE want Adobe to have complete control over their creative work by limiting access to software used to create that work.

    As a photographer the the advent of a photographer’s bundle or “photography cloud solution” (as touted by Adobe) that would presumably include various photo related apps at a special price through Creative Cloud is NOT what we want.

    Please Adobe listen to your customer base!

    • By Don - 11:13 PM on May 30, 2013  

      Just using Adobe words:

      “We believe in fighting piracy of software by making the right software for the right people at the right price,” said Adobe’s David Wadhwani.

      Well Adobe LISTEN!

      • By Mike Hannisian - 8:34 AM on May 31, 2013  

        As noted in my prior comment, Adobe feels no compulsion to follow its own dicta.

  • By tanya horie - 12:25 AM on May 31, 2013  

    Adobe is in danger of alienating an entire industry of professional comic book artists who live paycheck to paycheck. Our industry like most has struggled through the recession with books being cancelled and publishers closing.

    The comic industry is in transition right now moving in large part to digital publishing yet still keeping it’s foothold in print media. People still like to hold that piece of art in their hands.

    My point is this. My husband and I separately each have over 20 years in the business and have been using
    Adobe products the entire time. It is our industry standard. We are freelance and paid by the page. Artists don’t get paid until after a project is completed. There are times when payment is not made for two weeks or 60 days after a project is completed depending on various companies billing procedures.

    The subscription model does not work for this industry. Sometimes an artist may have to choose rent or subscriptions. Really Adobe it’s that bad out here. We have been loyal customers with legal copies of our software. We own two copies of Photoshop 6 and one Standard suite that we upgrade every other cycle because that is what we can afford. Photoshop gets upgraded each cycle if we can afford it.

    This is our reality. We’re giving it to you straight. There are a lot of other comic artists who are not as upgraded because they can’t afford to upgrade the computer and the software so you are threatening their very livings.

    I urge you to please reconsider this before you crush a lot of people who have been very loyal to you.

    Check my name and you will see I am a working professional in the comic industry.

    Tanya Horie

    Currently coloring Stormwatch, Superboy and Dial H for DC Comics

  • By Phil - 2:48 AM on May 31, 2013  

    Please bring back boxed versions and perpetual licensing. Thank you.

  • By Josh N - 3:21 AM on May 31, 2013  

    Great comments on this thread. I haven’t seen too many that talk about what CC will do to teachers and colleges, so I hope my comment helps. I know CC works for many freelancers and other individuals, but take a look at why this is bad news for schools like mine.

    I am a Web & Graphic Design instructor at a local vocational college. We are lucky to even have a graphic design department, but the students love it and I enjoy being able to get them excited about something artistic. The city the school is located in was hit pretty bad by the recession, our unemployment rate is steady at 13%, so the school and instructors try very hard to retrain students in new fields and get them working again or for the first time. I try my hardest to have these kids fall in love with photoshop and other apps, and become the amazing designers I feel each one can be. Many of the students that go to the school receive some kind of assistance, financial aid, loans, or welfare even to get them working. As you can imagine the school isn’t overflowing with cash, so we need to be methodical about where money goes.

    I currently have 12 students, so my budget goes to paper, inks, etc. The computers, as most school computers often are, take quite a bit of abuse so they don’t run as tip-top as they should. They are also older macs and pc’s. For example most are running Photoshop CS3 or CS4. We were lucky enough to get some money to start replacing computers and get new macs and pcs running Windows 8. The next thing would be working my hardest to get them to approve upgrading Photoshop here and there. Again we need to be methodical.

    Imagine the new trouble I have to go through in order to get the school to agree to in signing up each computer with Creative Cloud? It’s $20 for students/teachers until June 25th, after that it’s $30. So for a school that is strapped for cash, for a department that is holding on mainly due to me and a few others that care about art still being a viable career for some of these kids, we are now being STRONG-ARMED into finding enough money EVERY single year from here on out in order to have CC for these computers. No more being methodical, no more waiting for an update till no longer possible, it’s just every year. How am I going to get the department to agree to this?

    As an example, if we updated every computer to Photoshop CS6 at $199 it would be $2,388. Trust me, that alone is going to be tough. The reality is, with Creative Cloud for all 12 computers, we will need to pay $4,320 every single year. Since we are getting new computers, the idea of running Photoshop CS3 and CS4 is sketchy at best. It’s sad really. Sad because I don’t think I will be able this time to talk the department into paying this yearly fee. So like other campuses the program will just go away. I won’t be teaching in one of the few art teaching positions I have found in this area. I dont want to state a slippery slope here, but what option is there? In the case of schools like mine it won’t be cheap or easy to have Creative Cloud, so we either pay, use the versions we have for as long as we possibly can, or just say we’re done with it.

    This is extremely disappointing. There are many people who don’t even “like” or want the cloud option on many products besides Adobe. Why not still offer downloadable upgrades, or full versions, and then offer the Creative Cloud to those that appreciate it and it’s other features. As of now, its “you take this option or nothing”. Schools like the one I work art can’t work like that, and there are quite a few of them out there I can assure you.

    I doubt this will be resolved in the way many of the commenters here want. So in the meantime, in order to keep my students here and to keep me in a job, I am frantically researching other programs these kids can use. It’s ridiculous that I worked hard to show these students why they should love Photoshop and other Adobe programs, which they now do, and now we have to work harder to find programs that aren’t as good simply because we aren’t fit to pay the admission fee to this new, exclusive, Creative Cloud Club.

    • By Jeffrey Tranberry - 8:04 AM on May 31, 2013  

      Hi Josh, you would not purchase individual Creative Cloud accounts with monthly fees for an educational institution. You would buy through a volume license program as schools/institutions have in the past:

      • By Josh N - 3:22 PM on May 31, 2013  

        That’s good to know. It was a bit confusing with this page, as it shows Student/Teacher as well.

        It really seems though that this new Creative Cloud, while great for some, is not the best fit for others. Change scares people sometimes, and often times it’s better in the longrun. However, reading these comments and other it feels as though many Adobe fans are not happy with this change. So in their eyes, this new change benefits Adobe only.

        After chatting with colleagues from other colleges and art schools, many tell me they will be trying alternatives. It reminds me of Apple saying they might not come out with another Mac Pro model. They make enough with other products so who cares right? However they sill still lose a lot of users that needed those computers, such as Pixar. I doubt they will make the full switch to Mac with that news. I wonder if this same thing will happen with Adobe?

        I for one will be looking at alternatives for my freelance, alternatives for the school so the students can prepare for any “new” changes and “great” ideas Adobe may have, and alternatives simply so the support may give Adobe some competition.

        People feel upset with the new changes Xbox One are doing, fees for playing used games? I can’t imagine why a company would want to make changes that push their fans away. Adobe may not care, but it could backfire and get bigger than some simple blog post about how Adobe is listening.

  • By Rick - 3:58 AM on May 31, 2013  

    Why should I be forced to pay you a monthly membership for the rest of my life? If I live to be 50 I will have paid you guys over $8,000.00

    From what I have been told there is a class action lawsuit going on and I plan to join!

    • By Mike Hannisian - 12:38 PM on June 2, 2013  

      Rick, Who is the lead attorney, and how can he or she be contacted?

  • By Bernard - 4:15 AM on May 31, 2013  

    Can someone from Adobe give a rough idea when an announce will be made relating to all the feedback? Addressing the concerning by hopefully giving both the subscription option AND the perpetual license option via either download or boxed or both….

    • By Chuck - 3:33 PM on May 31, 2013  

      Address the concern? You think this thread is about concern? I think it’s more about Adobe accessing the situation and seeing how much loss they can expect. To show concern would need empathy, a company with empathy would have given more choices right from the start, not back their fan-base into a corner.

  • By Sean - 4:47 AM on May 31, 2013  

    Please don’t switch to a subscription based product.
    As a starting comic colourist this business model will force me to look for a different career path.
    My talent lays within your product, not within a pen and paper or canvas and paint.
    Basic photo touch-up software has eliinated my usability to many of the people that would come to me for that service.
    Digital colouring was the last thing I had going for me.

  • By Greg - 5:37 AM on May 31, 2013  

    Adobe Creative Cloud???
    It is so far away from a traditional software model and raises so many new issues that I feel very uncomfortable with it.
    It is a lopsided license agreement that makes no concessions to any privacy, predictability, fairness issues for the customer. It shows an unmitigated contempt for customers as small-fry (“plenty more out there and we have ’em by the balls anyway”) to which no concessions need be made, with a very big hammer to get rid of unpleasant ones if need be: lock-in and lock-out facilities. Besides being forced into first generation upgrades that often has bugs. This does indeed open the doors to competitors, who no doubt will fill the gap.

  • By Mark Fuqua - 6:08 AM on May 31, 2013  

    the craziest part of all of this is Adobe could have made this change simply through attrition. Most new users and those that were upgrading, probably would choose the subscription model because it cost so much less up front. Instead they force the change and upset people beyond description. At leAst now All of the other Adobe customers know how these flex and flash people have felt for the last year and a half. Adobe’s has surpassed apples… and that is quite an accomplishment.

  • By Laura - 6:08 AM on May 31, 2013  

    I just don’t want another monthly/yearly cost that can change at any given time. Adobe can make it more expensive if they want, what if it’s too expensive for a self-employed person or freelancer? What if I get too ill to work and lose everything because of it? What if I ever decide to retire? What if my clients only pay 3 months after I’ve completed the job and I don’t have the money?

    My business just can’t function that way, we have enough monthly and yearly bills to pay! I only started my business a year ago, I can’t even afford to go out and buy new clothes at the moment. I want to be able to upgrade when I/my business can afford it and then I want to be able to keep working with that version of photoshop until I have enough money to upgrade. I don’t want the risk of losing the tools I need in order to be able to do my job when I have a really bad year or a bad few months and can’t afford to pay. I just don’t want to have to keep paying, I want to pay once and be able to keep using it.

    Also, with the current price I will pay twice as much because I only need photoshop?!

    Why not have both CS and CC? For some people CC will work better, they will go to CC. For a lot of people CS is a lot better, let them use CS. I’ve been saving up all my money since I was 14 (And it was a lot of money for a 14 year old, let me tell you!) just to be able to learn how to work with photoshop, because I loved it so much. I spent all of my money on the updates as a kid, and now I’ve got to keep paying? Come on Adobe! That’s not how you are supposed to treat your loyal customers!

  • By John Lehet - 8:49 AM on May 31, 2013  

    I am a digital creative professional, and I’ve used and regularly upgraded Adobe software since about ’93. I upgraded Photoshop every version except maybe one, for these 20 years. Other applications I use, InDesign, Illustrator, formerly sometimes Dreamweaver, I upgraded less regularly, but regularly enough. I skipped a version of Lightroom, but when I got 4 I wished I hadn’t skipped 3. Dreamweaver I am done with, even though most of my work is pro web work. Or especially because of that.

    Basically, I’ve been an enthusiastic and loyal customer over a long period (dreamweaver excepted). Until recently I assumed I would continue to be.

    Now I’m completely rethinking my relationship with Adobe. I have to say I don’t trust you at all right now. I don’t want to be dependent on a publicly held company (accountable to shareholders for as much profit as possible), when I don’t trust that company. I don’t trust the rental model. I know that fortunes change.

    Right now, though my business isn’t doing as well as it has in some years, I could afford to use the C.C. model, even though it is a pretty dramatic increase over what I have paid consistently in the past.

    I know a few things about life, and about Adobe right now:
    1) life is unpredictable. I’ve been thrown some curve balls. If things are bad, and it’s a struggle to pay my Adobe bill, I risk losing my relationship with my work and my creativity. In the future I will retire and be on more limited income. I will want to continue to have access to my tools when or if cash is tight.
    2) Adobe is unpredictable. As you have just shown. You can, and almost certainly will, raise the monthly fee in the future according to what you can get away with. The more dependent we are on this model, the more you will know you can get away with a lot.

    If there were some kind of security, a long term contract if you will, built into this, I would trust it: “Sign up now, and prices are locked for 5 years, with potential for 5%/year increases per year thereafter. We promise. Here is the contract.”

    There is nothing like that, no security. We are completely in your power, and many of us don’t like that.

    You have lost a lot of goodwill. I don’t think it’s a failure of communication or marketing on your part: it’s that we don’t like what you are doing. I know you have looked at some of the forums where this topic comes up: photographer’s forums, geek forums. A small percentage of people are happy with it, and the rest are very unhappy. It seems clear to me that around 90% of formerly loyal users are very upset. This is apparent in many, many different forums, in many contexts. It is easy to draw a broad conclusion that most of your formerly loyal users are now disaffected, reading any of various forums. This is a disaster for your company. It makes going along with this boondoggle an even worse idea.

    I think Adobe’s attitude is: You have no choice, and you will get used to it.

    It may be true that many will get used to it. But my sense is that actually a majority of users are looking at the door, trying to find alternatives.

    I myself might be seduced or forced into a CC subscription at some point in the future, but if I do I will be always looking toward an exit strategy. You have completely lost my long term loyalty, and I am just one of many many who feel this way. At present I have no intention of getting onboard. It could be possible to gain back this loyalty, mine and many others’, but you have an uphill struggle at this point. Now it’s not just great software you have to deliver — hard enough — but you also have to demonstrate that you are really on our side and not out to milk us for all we are worth and otherwise abuse our trust.

    So far there has been no substantive response to the huge outcry from disaffected and formerly loyal users. We’ve gotten more marketing.

    • By John Cryer - 9:52 AM on May 31, 2013  

      John – Very well said. I’m wary of tying myself further to a deal that can be arbitrarily renegotiated by Adobe at the risk of losing access to existing work if I can’t/won’t pay whatever is demanded at the time (which will of course be decided by adobe alone).

      The quality of communication has left so much to be desired. How can I trust adobe when I see so many replies from adobe product advocates that really don’t address the issues with clarity? And I also have so little confidence as to the pricing going forward. I’m sick of seeing ‘you can upgrade for $9.99 a month’ (or whatever) when this deal only lasts for one year. What’s to stop adobe increasing the fees by another 50, 100, 200% in the future?

  • By Jessica Sprague - 10:55 AM on May 31, 2013  

    I want to second John Lehet here – You were the tuned-in company who knew the lives and fortunes and passion of creative people, and produced the tools to help us not only get our jobs done – come on! do you think that’s the only reason we chose the fields we’re in? – but to develop a set of skills and a body of work and a career and a level of influence in the world we can be proud of. That level of personal investment is both the pain and part of the territory for millions of us.

    For the tens or hundreds of thousands of us who have used Adobe products for a decade or more, I think we’d come to see you as a friend in our corner, or even as a partner in our creative efforts. And so, more than anger at the actual cost here for the investment in the software (although it still plays a big part), is the sense of betrayal. This is about our investment of years and decades of our lifetimes, about thousands of hours spent developing the skills we needed to pursue our chosen craft, which have been suddenly rendered down to a cheap money-for-goods transaction – or worse – a monthly subscription.

    This is about so much more than software – it’s about trust. And it’s about millions of Adobe users going through the first two of the five stages of grief all together:


    —– and this is where we all still are.

    What I am stunned by isn’t so much that you’re making changes – I happen to be in a position where my internal team benefits from the CC model, so I can see both sides here – but by this idea that a company who appear(ed) so tuned in could blunder so badly on this. How could you – the makers of software for passionate people – so badly underestimate the fierceness of this response?

    We like owning things, we creative people. And those of us who make a living with our creative minds and hands MUST feel like we own our tools because we sell so much else of ourselves in order to make a living, can’t you see that? We make things for other people, or provide services to other companies, as a way to balance out needing to eat and pay bills.

    I hope you can look past the swearing and the rage and name calling and the Hitler video (which is hilarious by the way), and read this massive response for what it is: We trusted you. We’ve been loyal to you at the cost of working ourselves into what suddenly seems like an inescapable corner, making you not only the de facto standard but the ONLY game in town, and now you’ve turned on us. You’ve made our investments in ourselves and our careers – which were bought with years of our lives, and which SHOULD have won us your undying gratitude for our support, seem meaningless as we discover: Oh, so it WAS always about money for you.

    This last bit – this bit about shattered trust and your total disregard for OUR investment – of the years of our lives and the decades of upgrading your software) – is the part of this broken mess that most needs fixing. We’re not fickle – we’ve proven that. And we’ll accept an apology if you can make things right.

  • By Willie - 11:06 AM on May 31, 2013  

    We already implemented other software into our workflow and we are trilled with the results.
    “Xara Designer Pro X” does everything we need and more!

    There are many other alternatives. Someone posted this very comprehensive list here:

  • By Carol J - 12:34 PM on May 31, 2013  

    I am a recreational scrapper and make hundreds of layouts a year. I’m on some of the major creative teams in the digital scrapping industry and there is a lot of talk about the demise of Photoshop due to the introduction of cloud. Digital designers will continue to use Photoshop since it is their bread and butter, but their products will probably not be used as much since hobbiests won’t be able to afford(or refuse to rent) Photoshop.

    I do not generate any revenue for these layouts for the designers as it is a hobby. Having to rent Photoshop or turn to a lesser program is an unwelcome stumbling block for me and thousands of other recreational scrappers. Alternatives will be found, but I’m sure they just won’t be as good as Adobe. Alas.

  • By JJA - 1:25 PM on May 31, 2013  

    Do you remember when you tried floating this cloud thing around 3 years ago in a discussion group. You (Adobe) thought that $150/month was a fair price. How long will it take to get up to what you feel you should be paid?

    My work PC(s) are NEVER connected to the Internet for security reasons. They never will be.

    Are you listening to all the people who are against the cloud (and let’s be real, the “Creative Cloud” is a MARKETING device. The software runs on the Win/Mac machines. All the “cloud” is is some storage. And not a lot for photographers/videographers at that. Are you listening? or just giving lip-service?

  • By JJA - 1:27 PM on May 31, 2013  

    Just to add: Adobe, remember Coke (and “new coke”) and the last debacle, Netflix (and “quickster”). Trying to follow?

  • By JJA - 1:35 PM on May 31, 2013  

    To add somemore:
    I have downloaded as trials: Photoblend, Photoline, Paintshop Pro & Capture One. I will see which of these works best for me and purchase that one (or 2 if needed). I’ll bet I’m not the only one doing this. These other software companies are so excited about the Adobe “Creative Cloud”. Really they are.

  • By Charles Coleman - 3:26 PM on May 31, 2013  

    We MUST own our own software… it’s that simple. Change your game or we are no longer you customer. It’s not a matter of money because we can afford it. I know good business and it’s NEVER good business to build my agency on something that I simply do not own.

  • By Chuck - 3:29 PM on May 31, 2013  

    I think this thread is less about Adobe hearing the concerns of others, and more about using this opportunity to convert those that are unhappy with the changes. Most of the comment replies made by Adobe employees are nothing more than sales pitches. There really seems to be no concern for any of the actual valid concerns.

    Does anyone actually think that by seeing these comments Adobe will have a change of heart? They will change their minds about the potentiality of making even more money, no sooner than any oil company would. Accept the change people or walk on, Adobe could care less. You’ll pay, and you know all of you will just like angry drivers lining up to pump more gas. Angry, but still topping off that tank.

  • By David M. - 4:36 PM on May 31, 2013  

    I have been using Photoshop CS4 for some time now and thought it might be time to upgrade and was shocked to find that you are moving to a subscription model. Add me to the list of people who don’t want to be dime and nickeled to death like this. Let me buy a license and use the software for as long as it works for me.

    I love Photoshop, but will look elsewhere for my photo editing needs if you continue down this path.

  • By Don - 7:47 PM on May 31, 2013  

    The question here, as a photographer, is do we want Adobe to restrict access to our creative efforts …. yes we may well use Lightroom and Photoshop to finalise the creations but the IP is ours.

    If we have to use the CC at some point in time our subscription runs out and we have no access to our finished product in order to edit and change unless we renew the subscription. Part of this has been bought about by the fact that Adobe is subject to massive piracy of software … but, especially on windows this is their own fault as if you have access to a legitimate ID you can redirect the HOSTS file to a the localhost and never have your serial checked.

    This is ADOBE’s problem and won’t be solved by the CC!

    There is NO WAY WE WANT A PHOTOGRAPHERS SUITE/PRICING in the CC … we want to control our own IP not to have it “owned” by Adobe.

    Might I remind Adobe of a statement using their words (again):

    “We believe in fighting piracy of software by making the right software for the right people at the right price,” said Adobe’s David Wadhwani.

    Well Adobe LISTEN! And remember these words … get your security right and give us what we want … the right to choose our own destiny because, mark my words, another software developer will step into the breach.

    Remember we know, from various people who develop addins for PSE like Elements XXL, that you can provide what we need and turn off the bloatware.

  • By Mona Craven - 12:34 AM on June 1, 2013  

    Adobe your audacity in thinking that everyone has permanent full time access to the internet and a huge annual budget for software is astounding.

    I fortunately have broadband access, but at times this can be horredous and fail dismally, I have family living in Africa, also practicing design & creative outputs using Adobe product – frequently they have electricity failure and very very poor and infrequent access to good high speed interet, how on earth are they going to manage? A business relaint on your software will need to consider other options from necessity as in the freelance business often there are no earings for lenghty periods at times.

    The cloud concept, does not work with client confidentiality.

    Agreement with some of the above opinions and the way of now the depserate Quark may not be so unbelivable, your software is fantastic I love using it but please consider there are many of us that prefer owning our very own copies.

    • By Jeffrey Tranberry - 7:09 AM on June 1, 2013  

      Hi Mona,

      You do not need “permanent full time access to the internet.” You download and install to your harddrive and can work offline for months at a time.

      You have complete control over whether you want your files on the cloud, who has access, and who you share with.

  • By Alan - 3:51 AM on June 1, 2013  

    It has all been said already but I will add my voice to oppose this madness.
    I will NOT rent Adobe software … period.
    Like many others, I will use CS6 for as long as I can.
    The moment I can’t use it, I will look for the best non-subscription alternative. Whether that is Adobe software or some other company I can’t say … BUT I WILL NOT EVER use Adobe subscription.
    Your call Adobe – people want options, people have different situations. To force people to bend to your will is a VERY risky business decision; one that unfortunately might come back to bite you hard … and then wee ALL lose. We want to keep using your software but we are not going to cop this CC only disaster.

  • By Paul - 5:15 AM on June 1, 2013  

    I do not live in an area with a fast download capability and would not want to spend my production time watching the download clock as the entire CC suite downloads, particularly as I only want 2 or 3 modules.

    Also, why would I want all upgrades before they have been bedded in for a while? I prefer to let the kinks get sorted out before I upgrade. With CC I do not seem to have that option.

    I use PS and LR but only upgrade when the added functionality benefit makes it worthwhile. Therefore the CC option is a non-starter for me. I will stick with CS6.

    For those who are considering using Adobe for the first time they will need to be aware that once they stop their subscription they will not be able to do any further edits because, unlike me and many others, they will not have an old version to revert back to. Who in their right mind would consider the option ‘keep paying or stop working’.

    I think that while Adobe may convert the majority of existing customers, but far less than ‘all’, however new customers will stay away in droves. The future of Adobe as a viable software company will soon disappear once the revenue stream dries up through a diminishing base of existing customers and a dearth of new ones.

    Been with you since PS4 but now is the time to say “Goodbye Adobe”.

    • By Jeffrey Tranberry - 7:06 AM on June 1, 2013  

      Hi Paul,

      With Creative Cloud, there are no longer monolithic installers. You can install only the applications you need, as you need them, and when you want them.

      Same for updates, you choose which updates you want.

      Lightroom will remain available as a perpetual license product.

      • By Paul - 10:23 PM on June 1, 2013  

        Hi Jeffrey,

        Thanks for the clarification. CC seems a bit more flexible than first thought but three issues still remain.

        1. As stated in my message the “keep paying or stop working” problem for new users of Adobe products.
        2. As mentioned in many other posts the question of cost over time. $50 does not sound much against the cost of the full CS suite but when multiplied up by months it rapidly becomes an issue.
        3. Why would I want to buy the entire suite when I only require specific modules. I am a photographer, not a website designer, illustrator etc.

        Unless the issues of packaging, pricing and end of subscription options are resolved I still think Adobe has committed corporate suicide with the CC approach. This is a pity because there are some great products in the range but others organisations are more than ready to step into the void you are creating.

        It is not too late to resolve the issues created by the CC approach. Do not tie yourself to the mast and go down with a sinking ship. There is no lifeboat option in software delivery, only the fittest and most nimble survive.

      • By Nick - 10:17 PM on June 2, 2013  

        If they are leaving Lightroom as a perpetual license product why don’t they just leave Photoshop and company as a perpetual licenses as well?

        Also the CC method should be strictly tailored to professionals and businesses who need all these programs and actually want/need all the latest and greatest right away. Why would armatures and hobbyist need every new updated right away? I only use my Photoshop maybe once a month or so after doing a hike to edit photos from my trip. I think a lot of people only use Photoshop occasionally unless their job is has them use Photoshop on a daily basis. Most of us only know how to use a fraction of the features in Photoshop what makes you think were going to even understand how to use these new updates? Have you seen the manuals you can buy for Photoshop on how to use it? They are massive tombs! I have a real life and a job and don’t have time to just sit around and take/edit pictures all day. What benefit is it to me to pay 50 dollars a month for software I wont use and for updates I don’t necessarily even need….

        Also if I don’t download all the programs, since as you say we can pick and chose what programs we want to download, than am I not just wasting money by paying for a product I didn’t use? Why would we be forced to pay for every last program they offer if were not going to use them all? Further more they are charging me for cloud storage (which I don’t want I already have cloud storage through Microsoft) and they are charging me for group work flow capabilities which again I don’t need seeing as I have no one I collaborate with. All of these features would be awesome if I were a business. MOST OF US ARENT BUSSINESSES I don’t understand why this is so hard to understand adobe. Just make CC a product for businesses with the ability for anyone to join if they are mad enough to pay you for the rest of their natural lives and receive nothing from you in return.

        The only way I would subscribe to CC is if it were free, for if im not getting a product I can keep than it better be free!

      • By Hank - 10:13 AM on June 7, 2013  

        Yes, with the cloud:

        You DON’T have to use any cloud services.
        You DON’T have to install any applications you don’t use.
        You DON’T have to apply any updates to the software you have installed.
        You DON’T have to store your documents on Adobe’s servers.

        When you stop paying, you have no equity in the software license, nor any guarantees that the work you have created is still editable.

        Thanks for clarifying that.

  • By Wolf - 5:35 AM on June 1, 2013  

    I love the model as a heavy CS user but I fear that the model is not right for a developer opening up my PSDs to make websites out of them.

    I might use 30 or 40% of CS features so it’s a good deal for me. They pay the same but their use case is very limited.

  • By Ray Dauphinais - 8:47 AM on June 1, 2013  

    I’d rather have a choice than be strong armed into YOUR model of business. Internet based photo editing software in not in my future.

  • By Steve Peacock - 9:04 AM on June 1, 2013  

    It is the lack of ownership at the end that is the problem. I hope to retire in a few years time and start my own business. So any regular payments frighten me. How about after a fixed period say 36months the customer owns the software that was available for the most months of the CC membership. If they want to keep updating they continue, if they cannot afford i.e. starting a new business or retire then they at least have a version they can use until money comes in etc. Also a pick an mix match would also help, i regularly use five products. Never using Premier Pro, Audition etc. so why should i pay for them.

  • By John Lehet - 9:34 AM on June 1, 2013  

    >Hopefully you won’t ever have to hand off a PSD to a developer.

    Ah good, more marketing! But the developer in that post isn’t addressed. I guess the implication is they didn’t like the new model, they are gone; they are out of the picture. Good bye and good luck to them. They don’t even need PSDs anymore.

    Perhaps that developer, former Adobe customer(?), might be a bit grumpy to get some auto-generated code handed to him or her. It might work, but you know CSS is pretty complex. Often an element is part of an interdependent set of code. Cascading, you know. So far I’ve been disappointed by just about anything that Adobe has done regarding CSS export, but I haven’t tried it from InDesign for a few versions. I guess it must be much better now? Certainly Dreamweaver was never very helpful at working with CSS in the past, except the templates were good code.

    I would love to try this in a purchased license for CS7, but I will code my own CSS for now.

  • By Chuck - 1:24 PM on June 1, 2013  

    I wonder if anyone thought of this. This entire thread could not only be be used for marketing, but Adobe could easily search their records based on the names of the commenters here, and their IP address. Match em up. This blog is using WordPress, so finding out an IP address is way easy.

    I wouldn’t be a bit surprised if this entire post was used to find many of the more disgruntled, upset, and confused adobe buyers, and then target them and send them coupons via email for Creative Cloud. Why would I think something like this? Because the business I used to work for did this everyday. Send the upset fans a coupon, discount, or whatever and help them simmer down for a bit. The reality is that most will still be upset with the entire service just as their were in the beginning, but for a bit Adobe can show that more people are now happy. Let’s see if anyone starts receiving targeted emails.

  • By John Lehet - 2:34 PM on June 1, 2013  

    I’m sorry for being snarky above. I’ve been upset about this for a while. My passion is scaled to my desire to continue to be able to use Adobe products. (Also, I would be upset to be that developer, if I were doing a complex implementation — to get some autogenerated code to plug in, which might not have anything to do with the context and might not integrate well — and might not even be that great as far as I can imagine).

    I would love to get the new goodies, the updates, the improvements. My history shows I’m willing to pay for them. However, the new model is not something I will embrace for reasons I and others have endlessly repeated. It’s possible I will dabble with the tools, an affair, but not a marriage, not a long term strategy or commitment. That would be crazy, unless I were quite wealthy with no danger of encountering twists of fate. So I’ve lost the future of my favorite tools. This is really upsetting. I’m sorry if I take it out on you in the front lines even a little. You can’t change the decisions of the suits who are your bosses. Still, it would be nice if our concerns were truly addressed rather than being countered with marketing. That is also rather infuriating. I’m sure it’s your job description right now, to do exactly that.

  • By Linda Verg - 3:55 PM on June 1, 2013  

    As someone who uses Photoshop Elements and Lightroom now, I know that when I retire I will not be able to afford a monthly subscription. I cannot be locked into an escalating subscription forever. Many otwithdrawn photographers with limited budgets will be locked out of Photoshop once their current licensed products become outdated. Is Photoshop now only a product for wealthy professionals? You need to take account of the countless enthusiastic photographers, many of whom take pictures as a hobby, who only pay when they can afford to buy the next edition of Phptoshop or Elements.

    Like many previously loyal customers, I will be looking for the best affordable alternative. Because basically what you are requiring customers to do is sign up to a lifetime subscription for an unknown amount. That may not bother younger professionals, but it sure is a concern for many of us in the boomer generation.

  • By G in austin - 5:51 PM on June 1, 2013  

    Photoshop 1 (Academic Version) was the first piece of software I ever bought when I was moving from wet darkroom to digital editing. I bought versions:1, 3, 5, 5.5, 6, 8, CS1, CS3, CS6.
    You guys have plenty of my money over the decades. And I love your software. But I do not do any Cloud, anything. Period.

    I cannot budget for a forever continuing monthly rental fee for your software. I upgrade when my business smarts are rewarding me and don’t buy new gadgets when I can’t afford them. If you do jump the paradigm into a subscription only model, I believe you will loose many faithful customers. And sadly for both of us, CS6 would be my final photoshop purchase from you. And that means you no longer would get years upon years of my loyal money.

    • By Thomas - 3:01 PM on June 2, 2013  

      Well written.
      I have bought less software – but I was thinking that Adobe liked to sell even to me.
      Now it seems they don’t.

      If I don’t buy the software every year – I can’t buy it at all.

      Is that really what you want????

      I suppose one of these things will happend – simply because people want the software but can’t pay.
      1) A serious competitor will arise – and sell their software for less
      2) A lot of people will stay on CS6 forever – and it will be the defacto standard. I.e. more plugins, tutorials, books etc. will be made for CS6 than for the newer versions
      3) People will find a way to crack the software and ‘steal’ it.

      I am not at all in doubt that you are fighting piracy! But the people who are writing here don’t want to use an illegal copy. That’s why they come crying here!

      Please give us an option to use your software legally and for a fair price.

    • By G in austin - 9:01 AM on June 6, 2013  

      Adobe has been one of the most innovative companies I’ve ever had the pleasure of paying for 23 years. A cloud rental subscription is …cloudy thinking. It is not innovative, it’s coffin nails.

      And when I’m shooting on live on location, I have the clients viewing my work live. Many times, I don’t have internet access -so cloud Photoshop and cloud Lightroom would be useless. Adobe- unless you go back to a model you built and proved, I don’t have faith in your future success. I was a faithful customer, but now I’m shaky. -Long live Adobe! Hail, Adobe!

      As a 23 year loyal customer, I am unquivering in saying I will not rent your software:
      -> Phase One, Capture One Pro 7 $300

  • By Brett - 1:38 AM on June 2, 2013  

    I would just like to know how this would be feasible for a hobbyest that only wants to use Ps or Lr and maybe only once or twice every couple of months or so. Perhaps that is the whole idea of it is to stop the amateur photographer that does it strictly as a hobby to be unable to be edit their photos as a professional can.

    • By Jeff - 6:26 PM on June 2, 2013  

      What he said ^^^

  • By Eric - 3:40 AM on June 2, 2013  

    I do not wish to rent software. I will purchase software.

    Had I even considered an annual subscription, I would demand that annual subscription run for the entire year without having to renew licenses periodically throughout the year. Even if those licenses are “free” to me for that year, it is a hassle and a potential problem source.

    Whatever the length of time the rental agreement is issued, that is how long I expect to not be pestered by Adobe.

    I see the handwriting on the wall, and that handwriting is telling the world, “Do not use the Adobe PSD file format for archiving.”

    Adobe, many serious amateurs use PS. We want more options than LR allows. We want to be artists, not just photographers. Stop pigeon-holing us!

  • By Randall Wade - 12:50 PM on June 2, 2013  

    I APPLAUD THE CONVERSION TO A CLOUD BASED SYSTEM. It has many advantages for Adobe and the end user alike. (there are also disadvantages to the end user not discussed here, btw)

    BUT…by charging $50 a month, .or $600 a year, this is the same thing as saying…”as an end user…you must pay full price for our latest product and continue paying that same amount EACH AND EVERY YEAR, for the privilege of using Adobe Products”.

    With this price gouging, you have effectively left the average Client out of the market.

    For the record….even the $20 (student discount) a month fee is too high….it’s still saying “you must STILL pay full price to use our software and continue to pay full price every TWO years.”

    I have been using Adobe since it first came out with Photoshop. When the street price reaches $10 a month…with an initial $50 account opening charge….I will then consider it again for the simple reason that it will then be in line with my and the average enduser’s spending expectations: A new upgraded version of Adobe for $480…every four years. (even at that level…it’s more than I have been paying over the years I have been using the product)

    In the meantime, for the interest of end users everywhere, I will invest in other options. Adios, Adobe…

  • By Jeff - 6:24 PM on June 2, 2013  

    I understand how this process can be beneficial to the big professional groups but it seems as if you are deliberately trying to decrease the number of serious photo enthusiast who use the product. Is your goal to force all the enthusiast to a different product like lightroom? Are you trying to make Photoshop an Elite only product?

    • By Jeffrey Tranberry - 6:31 AM on June 3, 2013  

      Hi Jeff,

      Tom indicated the post above that the Photoshop team is looking at ways we can meet the needs of our customers, namely photographers, particularly photo-enthusiasts, who are looking for a more tailored offering that focuses on their particular needs. Stay tuned.

      • By Irving Washington - 10:19 AM on June 3, 2013  

        Please do the same for video professionals who care not for:
        Acrobat Pro

      • By Jim Meyer - 5:58 PM on June 4, 2013  


        You seem to be turning a deaf ear to much of the issues brought up and only keep repeating the same lines. Responding only to the issues you select to respond to is glossing over many that are major to many users. This alone demonstrates the lake of interest you have in the end user’s needs or preferences. I for one have been a professional since 1974 and a user of Photoshop since 1996. I have absolutely no interest in your “cloud” version or being forced to pay monthly for something just because you think I should. I will be evaluating other options and move fully into one of them when the final nail is placed in Adobe’s coffin, most likely by your own hand. Allow the option to continue as is or it will be goodbye.

  • By Dan Ludlow - 6:50 AM on June 3, 2013  

    Whether your customers accept the cloud subscription now, or in the future, hasn’t been helped by the appalling way you announced it. Like a diktat, “take it, or leave it”. In a free world and with the individuals that make up a Creative community, this is like “red rag to a bull” and heels get well anchored.

    I’m as much a donkey as anyone else I know, even thirsty, you won’t lead me to water, and you certainly won’t make me drink.

    The cloud has much going for it, both for customers and for Adobe, but only if it is cost effective. For the full package, the price looks fair. For the enthusiast who uses one App, the on-going price is at last double, and few will stomach that.

    Adobe’s biggest problem if it want’s to retain and grow customers is setting a fair price for a single app (one that reflects actual cost to those who upgrade rather than some mythical beast that buys a full licence each version), and doing so without upsetting investors who will see costings thrown into confusion and will maybe suspect Adobe management are weak.

    Adobe has made a rod for its own back,

  • By Leesa Coulter - 2:36 PM on June 3, 2013  

    I just purchased my last ever upgrade to Photoshop cs6 since according to your “wise decision” to do away with traditional software and force us to subscribe to the creative cloud. I will NEVER subscribe to your cloud. I’ll use Photoshop cs6 as long as it meets my needs then I will find another provider of graphic design-photo editing software. I’m sure by that time there will be a great one out there willing to take my hundreds of dollars for their program.
    This is an arrogant, poorly conceived idea, on your part. Heads should roll, and something tells me they will.

  • By EG - 3:36 PM on June 3, 2013  

    I own PS CS6, DW CS6 and PR CS6 but rarely use DW or PR. I still renewed DW and PR, as well as PS, every time a new version became available.
    I will not rent software. If their is a monthly fee, at least I should own the latest version if I cancel my subscription. Adobe has lost me as a customer. Dreamweaver and Premier are relatively easily replaced. PS will be a little harder, but I will not give in. Adobe has really pissed off a LARGE segment of it’s customer base. By the time PS CS6 is obsolete for me, some other company will fill in the gap.

  • By Ron - 3:52 PM on June 3, 2013  

    Adobe’s Creative Cloud pricing model is way out of line. Where the previous TLP licensing would be an upgrade price of about $300 every 2 years, we’d now be paying between $480-$840 per year, every year! That’s a massive increase in cost. If I had 30 licenses and paid $300/seat every two years for a standard TLP upgrade, it would be $9,000 every two years (if I chose to upgrade). With Creative Cloud Team – would now pay $14,400/year, every year (@ $40/month/user), which would be $20,000 more every two years. Over three years, this would be an even bigger difference, as CS was typically updated every two years – so three years would cost me $54,000 with Creative Cloud ($65,000 without the 2nd year discount), and only $9,000 for a standard CS license upgrade. As a small business, how can Adobe expect us to keep using the software?

  • By chris - 6:33 PM on June 3, 2013  

    Just when I was about to buy my first Adobe product I learn about CC, well glad I waited, now I will look elsewhere.

  • By Sarah - 12:09 AM on June 4, 2013  

    Please continue to make Photoshop available without subscription. The cloud version may be useful for some but not for me and plenty other small business owners it is impractical and we will stop using it due how much it would cost us long term. Just make it optional and don’t force loyal customers to pay so much more.

  • By Joerg - 12:39 AM on June 4, 2013  

    Hi, I’ll not participate in any subscription for me as a private user and amateur photographer I would rather pay once than monthly and continue using my program until my OS would not support it or I really need the new stuff. I’ll always keep my files locally stored and only share or upload specific files so I don’t need another cloud. I hope you will not add LR into the CC services, if so I’m more than disappointed. In January I just switched from Apples Aperture to LR, if LR is going to be part of the CC I definitely will go back to Aperture and will stop using ANY Adobe Photography-Application!

  • By Ben - 1:22 AM on June 4, 2013  

    I really dislike the all-or-nothing approach, the fact they lock you in to a 1 year commitment, the complete cutoff once you unsubscribe, the utterly awful website, and most of all the totally insulting corporate blurb Adobe have tried to respond with, like they couldn’t pull the wool down far enough over our eyes so the best way to respond is by trying to pull it down a little further. It’s a real shame because they make some quality products but they are on the edge of losing me as a customer forever.

  • By Ben - 1:27 AM on June 4, 2013  

    Regarding two of the statements I made above –

    I understand that you can cancel your subscription any time but if it’s within the 1 year period you have to pay 50% of the remainder of your contract, so who wants to do that? No-one.

    I understand you get a certain number of days ‘grace period’ to open your projects once you unsubscribe, but long term that’s useless.

    Thanks Adobe, I’ll pull my pants back up and carry on like nothing happened now eh?

  • By Wil - 7:41 AM on June 4, 2013  

    I have been using Photoshop both as a student and as a professional for the past 16 years — and I find the new subscription-only model troubling. The option to purchase and own a stable copy of Photoshop version X should exist. If, for example, Photoshop Version 14 has all the features I require for years to come, I should not have to pay Adobe $20/month in perpetuity for its use. I should be able to purchase a copy and leave the subscription system.

  • By Pete - 5:35 PM on June 4, 2013  

    Been using PS since 2.5, AE since 3.0 and dabbled in Illustrator and Premiere at various times over the years. I have no need for any features offered in CC, especially a months charge. I don’t need yearly or monthly updates just to be able to use the software. IMO, PS has become like MS Office 40-60% of the features I just don’t use or really need. Worse, CC would actually make using the software more expensive for me than the updates I do every 2 versions. I know this is exactly the problem that Adobe has with me as a user…I don’t update when THEY want me too, I do it on MY scheduled. For my work environment CC is a problem, not a solution, but Adobe does not care.

    It will be a bit of a pain, but I will use CS6 until they stop updating (should be 6 months at this rate). At the same time, I’ll continue to transition to alternatives and look for replacements, at this point, even those are cheaper than CC. I’m not saying it’s not gonna be hard, but I already left MS Office and saved a ton of money. Looks like I’ll be doing the same with Adobe.

  • By Markus - 4:18 AM on June 5, 2013  

    I’m pretty happy with CC, because I use Photoshop, Lightroom, Premiere, After Effects and Audition very often, but I don’t care for Flash, Illustrator, Acrobat, InDesign or SpeedGrade (because DaVinci Resolve Lite beats it in every way).

    Why don’t you offer some kind of “base package” for $19 or something including PS, and then every other app for $5 per Month.

    Some of my friends only need PS, LR and Premiere.

    BTW: Here in Germany, we’re paying 61,49 Euro/mo., which are 80 USD …

    It bothers me also, that I can only authorize 2 different computers. I’m working with a MBPr, a PC-Workstation for Audio/Video and a dedicated Workstation for PS and Lightroom and I guess, that I’m not the only one …

    • By Jeffrey Tranberry - 6:55 AM on June 5, 2013  

      Hi Markus,

      One thing to note, which I mention in this blog post here: is with the release of the CC apps later this month, we’ll have roaming activation – meaning you can install on your three computers, and then just log into one you need to work on to start using it. Photoshop will let you remotely manage your activations (even if you don’t have access to the other other activated systems). It’s pretty slick. I have 5 computers that run PS on at various times and use this method.

      • By B.E.Verins - 7:16 AM on July 12, 2013  

        Adobe needs to look at how Valve, Inc. Does their “cloud” model. It’s the best there is. And you then need to completely use Autodesk’s method of subscription, because even though it’s still a very bad way of doing things at least it is miles better than Adobe’s appalling rental method.

  • By Vicki - 11:07 AM on June 5, 2013  

    I have been a long-time dedicated user of Dreamweaver, Fireworks and PhotoShop. This past week, I decided to upgrade to stay current and evaluated the options of subscribing to the Creative Cloud or purchasing the Web Design Premium as a perpetual license. I decided on the perpetual license for a number of reasons… the most important being that I simply cannot trust Adobe not to raise the monthly subscription fee once they have me as a captive and I cannot afford the chance that I will not be able to access the program to edit files for my clients. I am just a small-time freelance designer and cannot justify the expense over many years of maintaining a subscription service. I do not need to upgrade every single year; it’s a big cost that is not justified for my needs. In addition, since I purchased the education version, what would have happened with the CC subscription once my daughter graduates? There would be a huge jump in the cost.

    I really do hope that Adobe reevaluates this bad business model and brings back the option of software upgrades through perpetual license in addition to the CC. Subscription service is not for everyone… I also work full-time for government and create our department website. We are planning on purchasing CS6 and of course the subscription plan is not an option. After CS6, how will we stay current in the future? Flexibility of options and broad marketing appeal is crucial to corporate survival.

    I would also hope that Adobe would make some of the software add-ons, such as CSS Designer, that are only available to Creative Cloud subscribers available to CS6 customers as well, even as a stand-along purchase. I also think that it is so very greedy to take advantage of your customers in a time of economic uncertainty where many people are trying to make it on their own as entrepreneurs to survive. I do hope that another company’s software comes along to fill in the gaps and provide healthy competition.

  • By Steve Epstein - 12:51 PM on June 5, 2013  

    I have been a PS user since v1.0 in 1990. I disagree with Adobe’s decision to “rent” this product. I do not resent the current price of Adobe products, but to not have total control over the application and being subject to random pricing upgrades is unacceptable.

  • […] Photoshop and Creative Cloud: We’re Listening […]

  • By luis espinoza - 7:12 PM on June 5, 2013  

    como adquiero la licencia ?

  • By Bisa Goma - 10:49 PM on June 5, 2013  

    The rental is better as you will spend less than the normal upgrade fee. Adobe products are good to the extent that people are still using CS3 and CS4 happily and getting the job done>f you do not want to upgrade keep using CS6 and it can still go
    5 more years before a Major upgrade

    • By Vicki - 5:01 AM on June 6, 2013  

      The problem is that they have announced that they are no longer supporting CS6 with any new upgrades in the future. Which means that to get any new features, you are forced to subscribe to the cloud.

    • By B.E.Verins - 7:25 AM on July 12, 2013  

      Files made in CC versions of Adobe apps are NOT BACKWARDS COMPATIBLE with CS6 apps unless you “save down” by exporting the file to something else. Basically, Photoshop CC is Photoshop 14. PSD files made with Photoshop 14 that utilize Photoshop 14 specific features that are saved as metadata into the PSD are NOT COMPATIBLE with Photoshop 13.

      Don’t let Adobe’s sly way of talking “oh but you still have CS6 to use” make this issue all better. If you make ANY FILES with Photoshop 14 that use features that are specific to Photoshop 14 that save Photoshop 14-specific metadata into the PSD project file, you are STUCK to use Photoshop 14.

      Now, if you stop paying the rental for Photoshop 14, can we now guess what happens to your files? A hint: the answer is NOT “open them in Photoshop 13 / CS6″… No, the answer is “You lose access to that data until you start renting the software again.”

      Also: if you EVER find yourself in a situation where you cannot connect to the internet anywhere from 30 – 180 days in a row (international photographers / journalists / hikers / explorers etc) your software that’s on your laptop will STOP WORKING ENTIRELY and ALL FILES that you’ve made that are CC-specific are now UNREADABLE.


      • By Jeffrey Tranberry - 2:23 PM on July 12, 2013  

        Hi B.E.,

        Can you provide me a file you’ve made in CC that won’t open for editing in CS6? What you’re suggesting is false. Simply saving a file in CC, whether the file was utilizes new features or not, doesn’t prevent that file from opening in a prior version for editing.

        Also, your assertion about not connecting to the internet is inaccurate.

        For annual members, you can use the apps for up to 99 days in offline mode. Month-to-month members can use the software for up to 30 days in offline mode – and 7 day grace period beyond the 30 days for month to month users.

        Having your membership expire does not make your files created in Photoshop CC unreadable. You can still open your files in other software (prior versions or third party software).

  • […] aber auch dazu geführt, dass sich das Schwergewicht Adobe langsam etwas bewegt und zuhört. In diesem Posting im Adobe Blog, kann man seine Wünsche äußern und Adobe Mitarbeiter nehmen hier tatsächlich auch […]

  • By Alan - 8:01 AM on June 6, 2013  

    Adobe has made many good products in the past and now to say we will be forced to make that change and go with CC if we wish to continue using one of the greatest products that has been created for photographers and other creative pro’s…….
    Mistake Adobe…………
    I will not be paying for usage of any of the CC…… There are and will be other companies who will come along and fill the void of Adobe products if infact this is truly happening……

    Adobe please think on this move long and hard…… Your customer base is speaking….

  • By Chuck - 9:49 AM on June 6, 2013  

    Adobe Adummy is a better word. I’ve own PS2 3, 4, 6. LR 1, 2, 3, 4. I’m on Social Security on limited budget, but I still managed to buy your product. But that stops today. CS6 and LR4 is the last purchase I will make from you. When those programs are old or useless, guess what, Some Software company is currently working to get my business, like millions of others who just don’t Thrust you and are sick of your corporate GRAB> Come on Executives at ADOBE< DO you really need those extra Millions. Isn't your 401k good enough today? ADOBE GREED

  • By Frederik - 1:01 PM on June 6, 2013  

    I’m a student and a great fan of your products, but I can’t buy a subscribtion as I pay my phone as I go and not with a monthly price. Please make it possible to buy the complete product for as long as you like.

  • By Mark - 4:55 PM on June 6, 2013  

    IF ADOBE IS SERIOUS ABOUT GIVING US A CHOICE – LET THOSE WHO WANT TO SUBSCRIBE – SUBSCRIBE AND THOSE THAT WANT TO BUY, BUY. But this has nothing to do with customer service, faster access to updates, or functions. It is all about how can we devise a scheme in having everyone subscribe in manner that holds them and their work hostage. There is no freedom of choice in a subscription plan. Subscribe and you live or not and be cut off only to die. How can this be fair? Time for federal intervention.

  • By Thomas - 7:56 AM on June 7, 2013  

    Thank you for listening – now please do act!

  • By DB - 11:01 AM on June 7, 2013  

    I agree the cloud costs too much.

    I’m ok with the introductory price of $29/month, but when it gets to $49 a month, thats just too much money. Adobe should think of the profit over time versus the short term. At $29 a month I would probably pay for it the rest of my career (20 years or so) since its crucial to everything I do. When you’re buying the software you should pay more for it. When you’re leasing it you should pay less, as there is no ownership.

    Adobe should also reward longtime customers with discounts in pricing, they should encourage customers to spend money on the products not discourage. For example when my car lease is expiring I’m often presented with a $1000 credit on a new one. This is smart thinking as it encourages me to get a new one for another 3 years and the loss is far less compared to the money they are guaranteeing for the next 3 years.

  • By Beth Alderman - 3:34 PM on June 7, 2013  

    I wonder if it’s the management of Adobe that doesn’t want me to use their products or the employees in India that “support” users by keeping them on the phone for hours? There’s an Adobe campus near here but they might as well be on Mars. I am beginning to accept that the only way to get the cloud off my system is to take all the adobe software off my computer for good. Very disappointing as the packages are actually pretty great (with the exception of Dreamweaver).

    • By Jeffrey Tranberry - 9:00 PM on June 9, 2013  

      Hi Beth,

      Sorry you’re have trouble with support. I looked up your Adobe ID with the email you used to post your comment. I don’t see any registered products or support cases associated with your Adobe ID. Let me know if you have a case # I can look up to have someone better assist you.

  • By Ted Glod - 3:12 PM on June 8, 2013  

    I have been using Adobe Photoshop for over 10 years. I started using Lightroom as soon as the product was introduced. I am not a professional photographer but photography is one of my pleasurable pastimes.

    I like many other loyal Photoshop users is very disappointed in Adobe’s new approach to licensing Photoshop and other tools. For me this is end of my use of Photoshop for sure and if I can somehow migrate my thousands of photos to from Lightroom to Aperture I will.

    I can understand the approach to not wanting to working to a major release every 18 months. Doing smaller incremental releases to bring functionality to your users is not a bad thing. But to not explore other possible licensing options shows a company that has grown out of touch with its customers. For professionals who are using Photoshop every day a monthly licensing approach may be fine. But it ignores many people that may not upgrade every cycle and choose every other cycle. Cost for many is an issue. Additionally what guarantee do I have as a customer to assume that every 18 months with the current monthly licensing (or leasing approach as I call it) will yield the same degree of innovations in new functionality that I have counted on in the past. At least in the past I could see if the release was worth the investment. Now I just have to hope this will happen. Working to an 18 or so month major release puts pressure on a company to not be lazy and really innovate.

    Adobe completely ignored alternative approaches. It could have allowed its users to purchase a copy of Photoshop or any other product at its current release. Users would be entitled to 18 months of upgrades to the product. At this time the free upgrades stop but you still own the product. The user could then determine is it worth continuing the upgrade. At some point in the future the user would upgrade the product to its current release with another 18 or so months of upgrades. This would be very similar to the previous model of purchasing a major upgrade. Adobe could support both models and users that need continual upgrades and users that would choose when they want to or need to upgrade.

    I feel Adobe is trying to abandon a sector of the market that helped them grow the company, the amateurs. It interesting the Adobe and Apple seem to be going in opposite directions. Apple is catering more to amateurs and Adobe more to the professional market.

    I am glad of one decision I made 6 month ago concerning video editing. I was thiniing very hard at investing in Premiere and at the last moment went with Final Cut. I liked the Adobe ecosystem and wanted to continue. But for half the price I had an acceptable editor to use. Not equal but sufficient for my uses. From what I have experienced I am able to purchase many plugins that are relative inexpensive that offer me the missing functionality I would like to have.

    Adobe seems to be missing the fact that the direction of technology is not one product fits all. Plugins and other tabled based applications are doing amazing things with photos and video. Adobe by their strategy is deviating from were the rest of the world is heading.

    Without a change is direction my goal for the next year will be to be Adobe free.

    Its a shame because I was a loyal customer and really enjoyed using their product and I was a big advocate.

    Adobe needs to remember one thing everyone on the road does not lease a car. Most drivers in fact own their cars. I like owning my car.

  • By Vandy - 7:41 AM on June 11, 2013  

    Can you help me understand the definition of user? When I worked at an office, many people used the same computer at various times of the day without logging in as separate users. This means several people were operating as one User, right?

    I am now a freelancer working from home with one computer and one CC subscription. Does this mean that I can legally have one or more assistants come in to sit down at my computer to work on my Adobe projects and still be considered as one user ?

  • By Robert - 11:39 AM on June 13, 2013  

    Cloud deployment comes from clouded vision! I don’t trust the “cloud”. The “cloud” is mainly companies trying to control everything. This is true for any cloud deployment, not just Adobe’s. I won’t invest in Adobe Cloud. The cloud is just the stranger in the car saying, hey I’ve got candy for you – trust me. Yeah, right!

    Adobe, PLEASE focus on remaining a top notch developer of creative tools and leave controlling the world alone!

  • By Janina - 2:12 AM on June 14, 2013  

    My issue has more to do with CHOICE (or lack thereof) than anything else. Let the people who want to do subscription only go to the cloud and give the rest of us the option of purchasing boxed versions of the software we actually need.

  • By Dave - 5:52 PM on June 14, 2013  

    I’ve used Photoshop since it came out and been an illustrator/designer for 30 years. I couldn’t tell you how much I’ve spent on Adobe products over the years, but this will be the end for me. I’m still on CS4 … when I can afford CS6 I’ll buy it and use it until I simply can’t anymore. After that I’ll look for other options. I’ve already ordered the latest version of QuarkXpress.

    Congratulations Adobe, you’ve just lost one more loyal customer.

  • By Richard Dale - 8:31 PM on June 14, 2013  

    I don’t really have a problem with CC but like others have said I think Adobe need to give users a choice. When many work out the math they assume everyone updates with each new release and they don’t.

  • By Mark Gutchen - 1:54 PM on June 16, 2013  

    I would like to add my name to your list of Photoshop users who are appalled and disappointed by this unwelcome change. I distrust even the concept of utilizing the “cloud” model. I want my software and photos installed on my computer with my license in my house where I have full control. I do not want to share any photos through the cloud or store photos in remote locations. Unless Adobe listens to its customers and changes course I suspect that I will be joining the crowd of angry and disappointed photoshop users looking for another photo editing program when CS6 becomes obsolete.

  • By HC - 1:07 AM on June 18, 2013  

    CC is pure and simple tyranny…no freedom, no choice, no control.
    They call the shots and you have to pay.
    I will not give up anything for that!
    Screw you Adobe.

  • By noCC - 8:08 AM on June 18, 2013  

    Dear ADOBEs

    you are listenng? Now! Now it is to late, why didn’t asked before?

    With your decission without any option you kicked every loyal customer for years right in the ass! Thank you adobe :-/

    I was a loyal customer since 20 years, the CC is nothing for me and my work. And now i wanted to buy the last “free” boxed update to CS6 but can#t get any. The only way to get one is not to go in a shop and easy buy one, i have to register at adobe and have to download tons of gigabyte with a pure internetconnection. In a real shop i can buy without creditcard or other private datainvestigations. No thanks, i don’t want and i do not need CC.

  • By Donna - 9:53 AM on June 18, 2013  

    I work in a printing company so we have to keep Adobe CS programs but we don’t need most of the programs included with Creative Cloud. This is a rip off! Why should we have to pay for programs we’ll never use? We should only have to pay for what we actually need!

  • By Michael - 12:13 PM on June 18, 2013  

    I am so glad others have already mentioned Quark. Prior to InDesign, it was the industry standard. Assuming the cloud model is the only option for future versions, I wonder what will replace InDesign now that Adobe has received its final dollar from me.

    If Adobe is truly listening as stated in the subject line at the top of this page, then I hope they reconsider this. Add my name to the list of those who were once loyal customers but have absolutely no intention of subscribing to this service.

  • By Bill - 2:40 PM on June 18, 2013  

    We are a print service provider, aka commercial printer. We were an Aldus Authorized Imaging Center. Then an Adobe Partner ands also a Quark Imaging Center. In the beginning, when the software companies needed us, we were given breaks on software purchases, direct access to top tier tech support and marketing materials. They no longer need us. All the print provider programs have gone away. I still purchase and upgrade three seats with all the Adobe products. I will no longer do that. I will tell my clients to stick with CS6. We will stay at CS6. If we get an incompatible file, we will bounce it back to the client and have them either make a PDF or save it out to CS6.
    Software rental is not something I want, not something I need and is not something I will participate in.

  • By Jacob - 1:34 AM on June 19, 2013  

    Just had a heated discussion about this on tonight with a random group of artists and editors. Everyone was in agreeance : Adobe needs to offer us the complete application for one set price.

    Seems simple.

    We like to OWN our tools, thank you very much.

  • By Dean Robinson - 4:19 AM on June 19, 2013  

    Dear Adobe, not that you really care, nor even take these comments seriously, but after several years as a repeat customer, I feel the pricing structure to rent software monthly to be obnoxious! I also find your’e pricing in the Australia even worse than obnoxious! You lost me as a customer as well as my respect! You single-handedly driven business to competitors with a corporate decision that had NO customer consideration, but only greed in mind! Shame!!! I hope shareholders take notice as I am sure they will want to invest in the competition instead!

  • By Ralph Berrett - 10:13 AM on June 19, 2013  

    I really dislike this Cloud Licensing or as other Pro Photographers call it Cloud Extortion. There was a time when I could by the suite and wait for a couple of years to by the next version to meet my workflow needs. Now I am being forced into a monthly payment plan with no practical benefit.

    If Apple or Microsoft come up with a viable working solution then I will dumb Adobe in second.

    I have been using Photoshop since the days of the floppy. At one chain of papers I worked at I lead them to change from Quark to indesign I now regret that decision.

  • By Chelsea - 1:48 PM on June 19, 2013  

    I am very pleased to hear Adobe is taking the feedback of their customers seriously and I hope some sort of resolution can be found for addressing our concerns about CC.

    I would like to add that it’s not just photographers concerned about Photoshop’s single app pricing. Freelance illustrators face many of the same issues. I am an illustrator who only uses Photoshop, did not upgrade every version, and the single app price for Photoshop would more than double my costs to use this software. Many people in the illustration world have run the numbers and found the single-app price to be a higher yearly cost even if one was purchasing every new upgrade before. This topic is floating around freelance illustration and children’s book illustration blogs and forums quite a bit right now.

    If CC will be the only way forward and perpetual licenses no longer an option, I suspect at least lowering the single app price to something more in line with previous cost of ownership would make it a more palatable transition for many of us illustrators.

  • By David - 11:08 PM on June 19, 2013  

    So this would be about the same price for me as having to upgrade every two years…ASSUMING ADOBE continues to maintain the same schedule of updates…this might make sense. HOWEVER, I have NEVER (and I am not exaggerating) I have NEVER had a happy purchase experience through ADOBE. They have screwed up every single download or purchase experience I have had since 2K. This includes an issue where I was told I will be contacted within 24 hours and didn’t end up hearing from anyone for over a month. I did not get a resolutions for over 3 months. Also, I have NEVER had a customer service rep that knew what they were talking about or was civil or easy to work with. One actually suggested an action that would of cost me Hundreds of dollars. SO – I have zero confidence in any sort of subscription model as they are always happy to take my money but have a “we’ll get there when we get there” attitude about their customers. What happens if they screw up my order and I am again down for over a month? That costs ME money in clients and now subscription price…but their response is … we’ll look into it and do better next time?! I have heard that for 10 years.

  • By Patrick - 7:51 AM on June 20, 2013  

    There is a recent post on the Adobe Community forum by a CS user who received the customer survey that Adobe has been touting as part of their “listening” campaign. The first question was about the likelihood that he would be subscribing to CC. As soon as he submitted his “Highly unlikely” response he was told that he was ineligible for the survey and logged out. Adobe has been using this survey to claim high demand for and satisfaction with CC. What a load!

    On the same forum there were posts about being unable to find the download page for CS6 programs after Monday evening (when CC downloads became available). An Adobe support person acknowledged that the download pages for CS6 had been “buried,” making them harder to find. And then the CEO of Adobe goes on record about how CC has been outselling CS6 since the CC versions became active. Big surprise, when you hide the pages from which you download the CS6 versions.

    And finally, Adobe no longer has trial versions of CS6 for general download. The ONLY way to get a trial version of any CS6 software is to use (i.e., subscribe to) Creative Cloud.

    Does anyone at Adobe have a soul?

  • By George Must - 2:35 PM on June 20, 2013  

    I think a soul requires some compassion, or at least empathy for the point of view of others. I agree with everyone who feels like eliminating the choice of licensed software over a forced march to a “subscription” was Adobe’s biggest mistake. I also will NOT rent anything for Adobe and I don’t care how many new shiny widget thingys they throw into the software.

    Once they have everyone paying monthly, do we really expect that their incentive to add new features will remain the same? Of course not. I’d certainly not feel like I have to stay competitive if all my clients suddenly gave me a monthly retainer no matter how much I work!

    I’m on CS5.5 and will now stay there. I was just about to upgrade to 6 and heard about this. Well, 5.5 is just fine, and when it stops working on the current OS X I’ll jump to Pixelmator, Coda, and some other illustration program. All of which will have even more incentive to add great features. Thanks Adobe! #%#%$% you.

  • By Lesley - 3:16 PM on June 20, 2013  

    My first thoughts when I heard about this was how greedy it makes Adobe look. How do they expect to keep their customers by taking something that was already expensive and increasing the price?

    I’ve been using Adobe products since the ’90s, but I won’t be subscribing to the Cloud unless something changes or they purchase it where I work, which is unlikely as we’re still using CS5. Working at a budget-stricken university, it is unlikely that I will ever be able to afford the CC subscription on my own, even at an educational rate. (I do have a license for my own CS as well as Lightroom, but how long will those continue to be usable?)

    Not everyone is able to consistently upgrade their software to the latest version, especially in a recession, so why would they be able to afford a monthly fee which ends up costing double or more? Nearly everyone I know who freelances is sticking with CS6 or an earlier version. Adobe, if you cared about your customers at all, then you would offer an affordable choice.

  • By Ralph Berrett - 4:25 AM on June 21, 2013  

    Hello Tom Hogarty,
    I met you on Gavin’s podcast, discussing Lightroom. I am not a fan of the CC (Cloud Licensing). I do understand this is a great way for Adobe to make a consistent revenue off its customers. I do have concerns about hacking of the cloud service, seeing that it has already demonstrated security flaws.

    So how secure is the user data with this cloud system?

    What is Adobe’s policy if user data is Hacked?

  • By Ralph Berrett - 11:49 AM on June 22, 2013  

    Couple of simple questions, CC does auto updates can you stop the auto updates. We work with Baseview system for putting out a publication, I could see an auto update creating a conflict with the Baseview pagination system. Also we right now we have have photoshop and Indesign on a classified ad computer that lays out out our classified ads. Because of security protocol reasons it does not go online, but with CC it would have to go online monthly breaking our security Protocol because of the cloud licensing. Is there a way around this?

    • By Jeffrey Tranberry - 9:32 AM on June 25, 2013  

      Hi Ralph, product updates are optional and you choose which updates you want, when you want via the Creative Cloud application.

  • By Rick Larsen - 9:23 PM on June 22, 2013  

    To Adobe
    I managed a manufacturing company for 25 years–an aerospace job shop with all the revenue fluctuations it entailed.  If my accountants had things their way, revenue would have flowed in a steady and wonderfully predictable stream, and not have be subject to shipments or the whim of the customer. Creative Cloud is a brilliant accounting/management creation that you must anticipate will achieve the goal my accounts would have flipped over. Congratulations on that score. But you haven’t sold it to your customers, you have put them on notice. As others here have pointed out, a lot of exquisite software that was once indispensable was replaced in a matter of months, and those companies weren’t even arrogant. If your software was mediocre, you would not be hearing these outcries. Your software is good–it’s exquisite! Your customers have been happy. For heaven’s sake, or at least for the sake of your employees, sell your customers the way they want to buy. Whoever came up with this arrogance is way too young to be managing. Send him/her off to the competition. Listen to your customers!  And a note to NAPP: for every customer like me who declines the Cloud and switches to another brand, you will also lose a customer.

  • By Pavlo CS6 user - 10:27 PM on June 22, 2013  

    If there’s one thing I’ve learned in my 25 years in the design business it’s that things change… and change ever more rapidly in the digital world. Look at Quark and its arrogance in the 90’s (I could regale you with plenty of bad customer service stories about that fiasco and why I would never buy a software product from them again, but I digress). Look at Myspace and how it’s pretty much just a footnote in history.

    I’m getting the sense that Adobe has for some time now been taking its customers for granted and treating them as less than important. My prediction is that if Adobe continues on this path, that it too will rapidly decline at some point in the next decade. I believe design professionals in the new digital realm, will find other ways to do what they need to do.

    I for one do not wish to subscribe to Creative Cloud.

  • By Rick M - 9:01 AM on June 23, 2013  

    Adobe needs to look hard at Quark and their experiences as a company. The “service” offered by CC tells me only one thing: Adobe wants to wring every cent from their loyal customer base. Freelancers in particular cannot afford this.

    The idea of forcing customers to “rent” software at a high price per month is ridiculous. I appreciate that the makers of videogames, movies, and software now believe forcing people into a never-ending subscription model saves on production cost and facilitates endless income, but the model will not hold.

    I have no wish to rent software. I’ve used Adobe products for years and influenced many company software purchasing decisions, and I love your software, but if Adobe continues to go down this path I can only look forward to supporting your competition instead.

  • By Randall (freelance designer) - 2:07 AM on June 24, 2013  

    Wow just wow. And I don’t mean World of Warcraft.

    Adobe, I love your software (just as I used to love Quark’s software). And I have been buying various Adobe packages since 1992. I recently upgraded to CS6 Master Collection and I’m happy to continue to use your software and pay for upgrades AS I CHOOSE. Just as I choose to purchase other software and hardware products from other companies.

    But I am very unhappy that you wish to force me into into a monthly subscription system. I will be looking for alternatives.


    This is such a fabulous opening for an Adobe competitor.

    End of story.

  • By John Lehet - 4:37 AM on June 24, 2013  

    This go-round I bought the Lightroom 5 upgrade, because it’s the only Adobe software I can buy now. I would certainly have thrown more money your way upgrading Photoshop and InDesign if there were CS7.

    Lightroom 5 is a mix. Upright is certainly a good feature, and worth paying for, but there is instability (Mac, Mountain Lion, 16 GB RAM, two monitors (LR on only one) in the develop module. Repeatable crashing with the crop tool.) I’m sure you’ll figure that out, but it’s a little disconcerting that this is the first time I’ve ever had an Adobe upgrade, out of very many, with this degree of instability.

    As for my no-new-Photoshop-for-me sadness: I’ve transformed that stuck situation into a great opportunity. I spent less than my upgrade money on the Nik package, and it’s really really good. This Nik plugin set is a fantastic step forward for both speed (human time spent to work on an image) and power.

    So far this transition is working out well for me, except for the Lightroom crashes. I have more money in the bank, more imaging power, no cloud reliance.

  • By Jason - 5:25 AM on June 24, 2013  

    Unbelievable arrogance at its finest. Listen to your customers Adobe. You want this, they do not. I refuse to “rent” software. I would rather settle for an alternative than submit to these types of tactics.

  • By Howard - 3:34 AM on June 25, 2013  

    Guys, there are many ways to avoid the Adobe Tax, eh, Cloud. You can use PS Elements 11 for about $59 and then add the ElementsXXL plugin which adds up to 130 powerful features to Photoshop Elements for Windows that were previously only available in Photoshop.

    This plug-in is $50 so with Elements and the plug-in you are getting most of the power of PS with little cost. Be creative, use Nik, OnOne and Topaz. It can be done.

  • By John Lehet - 8:13 AM on June 25, 2013  

    The Nik plugins are very, very good. However, I’m definitely hosting them in Photoshop CS6 for now. I’ve gotta say, the Smart Object and Smart Filter thing is brilliant; it’s so good I want to use it. If I do, I also flatten the file and save it as a plain .tif so it’s not locked into Photoshop. Photoshop really is the best. This hurts.

  • By Michael - 9:21 AM on June 25, 2013  

    This blog post is followed by a large number of comments, made almost entirely of design professionals it appears, nearly all of whom are saying the same thing: Creative Cloud is not a product we have any intention of renting.

    Where are the replies from the author or someone else at Adobe indicating that the phrase “we’re listening” is anything more than lip service?

    Other companies will happily take our money at your expense, Adobe.

    • By Michael - 9:10 AM on July 9, 2013  

      Wow, look… no response. Not to my comments or, as you’ll notice, anyone else here who has posted anything negative about Creative Cloud.

      You’re not listening. Don’t pander to us, Adobe. We’re your customers. We pay your salaries. You won’t be getting a single additional dime of our hard-earned incomes. Do the math.

  • By Earl - 7:50 PM on June 25, 2013  

    Could I rent your software by the hour?

  • By Mark - 4:51 AM on June 27, 2013  

    I won’t even consider using PS CC. The monthly charge is just a greedy marketing ploy for Adobe to continually take your money on a non-stop regular basis. I am getting rid of all Adobe products because this is highway robbery. I will no longer support this company and will do everything in my power to convince others of Adobe’s nefarious intent to take even more of your money with a foolish monthly fee.

  • By Reginald Lloyd-Jones - 11:17 AM on June 27, 2013  

    CC is outrageous! You’re paying almost exactly what you did before to keep your software up to date, but now as soon as you stop paying in, you have nothing. Before you could have kept using the software for the next 10 years if you wanted. I will never pay to rent Creative Cloud.

  • By Designer17 - 5:56 AM on June 28, 2013  

    I am currently a design student. I mentor underclassmen in the use of Adobe Creative Suite. However, with the recent shift towards CC, students can no longer afford subscriptions and are unable to familiarize themselves with it. Adobe needs to realize that the younger student population (the future designers of the world) does NOT have funds to pay for a monthly subscription, even though there is a student discount. While Adobe is making the same, if not more money with the current model, younger generations are unable to afford, learn, use, and enjoy the Adobe products.
    Many of us who have older versions refuse to update to CC because we cannot risk losing access to an educational tool. And those new students that are looking into Adobe products are unable to purchase subscription.

    ADOBE- You are losing a generation of designers because of this. No student wants to pay a monthly subscription fee on top of schooling, rent, food, other class materials, etc. The students that do purchase CC are those where money isn’t an issue. Kids who are putting themselves through school, and lets face it, there are more and more, will never be on board with a subscription. And you are losing customers because of it.

    I hope to hear back with comments and feedback,

    A very very concerned user, No longer a customer.

    • By Designer17 - 1:41 PM on July 11, 2013  

      Wow No response. Do you disccourage students from learning how to use your software?

  • By Dolores Frank - 9:48 AM on June 28, 2013  

    As a member of a group of photographers I have to say that we feel very strongly that Adobe is pushing us out of their market place. We have loyally upgraded as time has passed and would have continued to do so as new versions were introduced. However, paying a rental fee to Adobe is something that seems totally negative to all of us and totally positive to Adobe. We feel we are being pushed aside and eventually, will not matter to Adobe at all. Sort of like being pushed off the truck.
    None of us make photography our life’s work. We do it because we love it and enjoy the challenge of producing creative work. Most of us are members of a large photography gallery. So, for Adobe, apparently, we are disposable users. And, to make the loss even greater, I am a person who enjoyed the challenge of learning how to use the new items. I’m a sort of photoshop junkie and will miss the fun of conquering a new update. I hope Adobe will reconsider their pathway and make some positive adjustments to their plan.

    Also, to address one of the previous comments about the amount of yearly expenditure being somewhat equal. That isn’t the point. The point is ownership. Buying an upgrade meant I owned it. Renting photoshop from Adobe is totally different regardless of the money spent.

  • By Tim - 2:23 AM on June 30, 2013  

    As a freelance photographer and designer for over 25 years, never (and I mean never!) has one of my clients had an up-to-date version of any of Adobe’s products when I have worked for them, where as I and the other freelancers nearly always had. I am talking print shops, brands with internal art studios for catalogue and POS production, ad agencies, retail chains doing their own catalogues, ads and ecommerce, etc… These are companies with tens of licenses for each Adobe product, and these companies have seen that they could produce catalogue design and output on the Adobe product they bought years ago and do not need the upgrades to do the job they originally bought the software for.
    Did a catalogue shoot last week for a big client (household mail order and high street retailer) that employs numerous art directors and tens of graphic designers in house. I was asked to convert all the raw files to jpegs before delivery as they had no software on any computers that could open the raw files, including the laptops the art directors take around the world on shoots.
    When I told them they can get plugins/alternatives that will open raw files for older software versions they say they are not allowed to install anything on company computers. When I asked why the company doesn’t upgrade the reply was that there where so many licenses that it would be a fortune for what the accounts department knows will end up as the same result – printed catalogues just like they have produced for decades and images for the web site. This particular client only had CS3 PS and and design was with an old version of Quark Xpress.
    I know tens of ‘professional’ companies like this, who will not be commenting here. The three local printers here who print for my local clients do not have the latest Adobe software. They simply do not need it to design and print the jobs using my images. I know some of these companies don’t even have their design stations on the network to be able to use the same copy of PS and ID on several machines simultaneously. They say a designer doesn’t need to be connected to the web… And they are right their designers get the jobs done as they always have.
    But CC may be a more tempting way for multi license corporations to eventually ‘upgrade’ as it might help with monthly cashflow with the cost just swallowed up in all their other monthly running costs. Relative to the salary of the license of the user it is nothing per month, and the company can turn it on and off as when they have designers. Upgrading multiple license boxed sets in one hit is a big fat cheque to write at once, and like I said the creative teams won’t show significant increase in productivity or a radical different product (not to the accountant who writes the cheque anyway). You can’t tell want version of ID or PS a print shop has used based on the finished product. Why write that big fat cheque?
    So when corporations adapt to the lease model, Adobe gets companies with tens of licenses subscribing without bitching, so I think Adobe can afford for the individual amateur and pro freelancer not to like the CC only model.
    However all these companies employ people who mostly learnt on borrowed, copied or pirated versions of the latest Adobe products who will no longer get access to these tools, because these students will not have another $50 a month to spend while they are studying. These people passionate about images and design will look to other tools to learn and experiment with and these individuals could then influence their future employers to also adopt these alternative tools if the cost is lower or even free…
    I can see Adobe’s strategy, if everyone just local to me in the ‘creative community’ who uses CS products all upgraded/moved to CC there would be a handfull of freelancers and individuals relative to hundreds of ‘locked in’ corporate subscriptions. Agencies and printers and the like don’t so much care about owning something as much of their infrastructure is leased and immediately a tax deductible expense to help with cash flow. It is a different matter for an individual and freelancer.
    Adobe should offer both CC subscriptions and outright purchase. Keeps all user groups happy.

  • By Tim L - 2:46 PM on June 30, 2013  

    What I have to say has been said before. First of all the CC is really wise for Adobe assuming that those who still use CS2, CS3, … choose to upgrade to another Adobe line, this I don’t think will happen. If a freelance or even a SMB is using the CS line and they have been able to produce the same ad’s and same catalogs for say 5-7 years those companies may not upgrade to rented software and as an IT manger I know this is the case. It seems to me that although the cost per unit cycle will be slightly less than the CS owned model many SMB don’t purchase every cycle but skip two to three generations this generational skip is where Adobe is hoping to make their new profit and I don’t think it will work. For some SMB this may be an added $10,000+ per company lifecycle added expense depending on the version and number of license.

    The benefit I do see of this is the fact that companies who work with teams of designers/photographers will have the same version. It allows for the BYOD to keep other IT costs down. It will help keep licensing in order. And I do think that it will be a benefit to students who pay for only one semester of the software and then stop using it rather than have to spend a couple of hundred dollars for something they may use only for 4 months.

  • By Anna McCullough - 6:14 AM on July 1, 2013  

    Let me state up front that I don’t use the full-blown Adobe product line. I am an avid user of Adobe Lightroom (the only Adobe product besides Photoshop Elements I can afford). Now, I absolutely love Lightroom; however, if this program ever gets lumped into the rental model, I don’t care WHAT new bells ‘n whistles go into future upgrades, I will never upgrade again. Same with Elements. I’ll go open-source in a heartbeat. I know I’m truly small potatoes as far as Adobe is concerned, but I am obviously not alone in my opinion.

    I can’t help but be amused by the title of this blog page – “We’re Listening”. Um – nice try. This outcry has been going on since the rental model that is CC was announced and yet there’s been no change in Adobe’s position.

  • By Don - 7:39 PM on July 1, 2013  

    Errr … Adobe, are you listening?

  • By Jim Jamesson - 9:26 AM on July 2, 2013  

    See what most of you folks here don’t understand is companies like this are losing relevance, but at a slower rate than their name and reputations show. Just like the newspaper companies. My father in law works for the local paper and with each passing season they continually see steady declines in subscribers and advertisers. In the seven years since he started, circulation is down from near 35,000 to barely over 11,000. Some math person could figure out what rate of decline this is I’m sure.

    However, while the paper absolutely feels the squeeze, the general population is not really aware of how brutally irrelevant the paper has become. In turn, the staff of the paper has dwindled to probably around 20% of what it was in ’05.

    Which, is what I believe goes on at places such as Adobe. They project this image of greatness, solidarity, cutting edge, etc., but the truth is that they’re probably running on a shoe string budget with just a few people running what was once staffed by a lot more people.

    Where as the Google and The Samsungs (maybe not Apple so much these days) are riding the absolute crest of technology, the behemoths and old school antiques are just too slow to adopt, too short on dough and just straight up no longer relevant.

  • By Larry Pitts - 5:01 AM on July 3, 2013  

    This has got to be the worst idea Adobe have ever had. I switched from Quark to InDesign about 15 years ago precisely because Adobe was more customer-oriented and I felt customer service was paramount to them… as well as the products were outstanding. Since that time I have followed all of the CS versions and am currently running CS6 – not bought the instant they were released, but as and when I felt it necessary to upgrade.
    The Cloud idea MAY work OK for people in cities with fast broadband and unlimited downloads, but where I work (only 2 hours out from Sydney I might add), that is not a reality.
    I am stuck using wireless, with a monthly limit and apart from all the other problems already voiced above, the practicality of working ‘on the cloud’ makes it an impossible option for us.
    I am disappointed that Adobe should disregard customers like me who have been loyal and (mostly) happy for 20 years or more. By all means, if you want, offer the Cloud service. But DO NOT limit your products to that – make it still possible to purchase Creative Suite products for those of us who have no choice.

  • By Al - 12:32 AM on July 4, 2013  

    A lot of great points have been made here, I actually love Photoshop I been using it for years it is so great I wake up in the morning and want to design something, anything I just love it.

    I never thought of creative cloud as some long term customers have expressed here. I thought it was great except for the price and never actually owning anything. The idea of the updates, having access to the whole library and easy installation is great.

    Even though the price seems low it should be lower because we are not actually owning any software.

    Man I came across this blog by accident, what I really want to say was…

    Adobe can you create a Note featured with HTML integration on Photoshop, It will be great for my revisions that way I can just paste my revision into a Panel and stop switching programs, like text edit.

    the current note just doesn’t do it. thanks

  • By Robert Scarborough - 7:07 PM on July 4, 2013  

    The price of $49.95 is simply too much money for what you get. The price of $19.95 which is being offered to existing CS6 members for one year is more in line with reality. Especially when you consider that for about $20 per month, Microsoft’s Office 365 gives you Office Professional (the full version including MS Access database) on 5 different machines (not 2 like CC) PLUS Exchange in the cloud, Plus SharePoint in the cloud, Plus Lync + Skype in the Cloud plus SkyDrive Pro. (Did you hear that? – SharePoint, Yes SharePoint). Plus a Public facing website using SharePoint.

    And it’s not like they lose money at these Prices. Microsoft’s Azure cloud offerings are already not only profitable but more profitable than they anticipated and this after only a couple of years of operation and several price reductions.

    There’s no question that software rental is the way to go but I think Adobe is dreaming in Technicolor if they think they can charge $49.99 per month for a mere set of media editing tools, when Microsoft is selling mission critical server systems for $20 per month when those same systems would cost thousands of dollars if purchased for onsite use.

  • By obat kuat - 7:32 PM on July 4, 2013  

    I think Creative Cloud is awesome, but your upgrade path is non-existant and quite frustrating for someone trying to give you more money. Here’s a quick blog post noting my experience with your support team

  • By Foto Lucu - 7:34 PM on July 4, 2013  

    CC is outrageous! You’re paying almost exactly what you did before to keep your software up to date, but now as soon as you stop paying in, you have nothing. Before you could have kept using the software for the next 10 years if you wanted. I will never pay to rent Creative Cloud.

  • By Greg - 9:22 AM on July 5, 2013  

    For anyone out there that thinks $50 a month is a good deal for this (especially when you upgrade every year), look at how they are raking small/medium business over the coals:

    We have 13 licenses of the Creative suite that we upgrade every year.
    Upgrade costs $275 per license.
    Total ends up being $3,575 per year.
    If we follow the online CC path, that’s $50 per license a month x 13.
    That total ends up being: $7,800 (more than double)

    I was already pissed that they started charging $550 for an upgrade from one full version back (cs5 to cs6) instead of the $375, not to mention cutting out the option to upgrade with versions older than one full version back. Now it’s more than double the cost if we go with the CC.

    Adobe, you make me sick.

  • By L. Roth - 2:45 PM on July 5, 2013  

    I’m one of the many that really likes Adobe’s products, but doesn’t like, what is really a price hike. I too will search for another option. Does the word Netflix debacle mean anything to the management team at Adobe? Adobe, the customer is always right.

  • By A Mitchell - 6:25 PM on July 5, 2013  

    As both an educator and an artist, I am extremely concerned about this new model. I teach in one of the largest colleges in the state with a large number of low income students and small business owners. This new model is either bald faced greed or arrogance…or both. I have a full time job but I’m an artist and have used and taught adobe products since Photoshop 2 and I’m appalled at the idea of having to rent this software forever and having nothing to show for it at the end. Adding another monthly bill for my students will be a hardship they can ill afford. School budgets are stressed enough, we couldn’t afford to buy every upgrade, this change will probably force us to close labs since our budgets are not growing. We stopped using Quark because they became too difficult and expensive to deal with. We chose Lightroom over Aperture because of the discounts.

    Already we are planning to introduce alternative imaging methods to our students. While you currently have a monopoly, that can change quite quickly. We will be looking at open source, Corel…it’s a big world out there…

  • By Katharine - 3:37 PM on July 6, 2013  

    I was just informed that features were held back from the CS6 and Camera Raw that are available in the CC version. This is just wrong. I paid $200 for my upgrade from CS5 to CS6 (including the upgraded Camera Raw) only to find out that there are missing features.
    I do not want to pay a monthly subscription and be at the mercy of Adobe raising its prices at random. This is so disappointing and I’m very unhappy. Shame on you, Adobe!

    • By Jeffrey Tranberry - 6:36 AM on July 10, 2013  

      New features were added to Camera Raw between CS5 and CS6 that you paid for with your upgrade purchase. Photoshop CC a new version, and is a paid upgrade similar to CS5>CS6. New features were not withheld – they are part of the new version.

  • By Gary F - 6:05 PM on July 6, 2013  

    The Cloud renting model is disappointing. As someone who upgrades only when there’s enough new features that will be genuinely useful to me, the Cloud works out very, very expensive. If Adobe don’t let me buy my own software in future there’s no way I’m going to rent it.

    Adobe must realise there’s plenty of alternative software out there and their new licencing model will be driving a lot of people to it. Adios Adobe. Just Google “alternative to adobe software” to get started.

  • By terri t - 5:09 PM on July 8, 2013  

    what are you thinking adobe? i cannot believe you are willing to lose independent designers, like myself, that have been using your products for the past at least 15 years. i would never consider paying monthly for your CC. maybe this kind of system might work for big corporations, but for independent graphic designers and artists, you will lose our business.

    just try to imagine all the documents i have created and have in my files and yet they wouldn’t be mine to access and open unless i was a monthly subscriber. this is insane for adobe to do this. it’s devasatating to me that you don’t care about us little people and that we would not have access to our own work without your subscription. it is extortion!

    i guess i will use my CS6 until i cannot use it anymore and hopefully someone else will fill the void.

    i remember the time when apple almost went under because they lost their customer service and got a big head, as you have done. although apple was able to make a comeback, lots of other big names that no one would have thought would go down have done so. looks like you are next.

    i am mad that i now have lots of older documents that will be gone to the dust soon, as adobe will if they don’t allow software purchases for people who don’t want the cloud. does everyone trust the cloud? hahaha
    i know lots of people who have lost pictures and important information through the cloud! lots of reasons why CC is a bad idea for consumers.

  • By Gertraud Gonzales - 10:56 PM on July 8, 2013  

    Will the elegant little “Picture Package” script that was so useful in CS5 but removed from CS6 be back in the CC version of Photoshop?

  • By Ryan - 12:17 AM on July 9, 2013  

    Hi there, my issue is with paying a monthly subscription, it’s more a matter of principle with me. Where possible I buy not rent. It’s not always possible, but I certainly don’t want to rent software. I have no problem purchasing something but then it should belong to me. It’s mainly a moral issue with me.

  • By kelvin - 6:07 PM on July 9, 2013  

    I have worked with Adobe products since 1993, that’s twenty years. That’s twenty years of loyalty that has helped even in a small way to grow your business to what it is today. However, I’m just a freelancer and it seems you clearly don’t give a damn about my business.

    There are probably two things that upset me the most. Firstly your arrogance. Your gigantic swollen ego that assumes you can line us all up and make us bend over for you to shaft us continually for the rest of our lives. Do you seriously expect people to pay from here onwards until eternity to use your products..? And you offer no alternative at all… if I want to stay in touch with your products and continually have access to the latest features, then I should spend the rest of my life at your un-empathetic mercy…?

    And secondly and even more bizarrely, if I want to have access to my own work that I’ve toiled and spilt blood over, I have to pay you to do so….! You intend to hold me hostage to access my own work….??? ARE YOU SERIOUS??? What idiotic moronic thinking is this? Is this not the biggest insult to loyalty? Is this not the biggest stroke of abuse imaginable? The idiot who agreed to this should be walking the streets without a job because they clearly do not understand your customer base and they clearly have zero respect for creatives and our passion for our work.

    Seriously Adobe… I’m looking for alternatives. You clearly don’t give a damn about my business, why should I care anymore about yours? As several people have already inferred, like Apple, you have grown too big and way too arrogant. The fall will come, don’t think it won’t.

  • By John Lehet - 3:34 AM on July 10, 2013  

    If Epson very suddenly announced that they wanted monthly rent for my printer, I would be annoyed. If they also told me that since they were now putting unicorn-horn dust in the ink along with pigment, any prints I made would disappear if I didn’t pay the rent — then I would be furious. Luckily I could switch to Canon at that point.

    If Canon didn’t exist, and if it turned out they’d been putting unicorn-horn dust in the ink all along, and any print I had made previously would disappear if I didn’t pay the monthly printer-bill, well, I would be beyond furious. But this is still not as bad as this Adobe situation.

    To a digital creative, a digital file is even more valuable — far more valuable — than any print that might exist physically. To an old time photographer, the negative is far more valuable than the print. This is the situation. This is why we are, um, upset.

    It seems you have either made a careless mistake, misunderstanding the situation, or you are really holding us in a tight grip by our tender parts. I guess only you know which it is. If it’s a mistake, at least you might have the chance to rectify it, though much damage has already been done to your good name. If you are holding us hostage in this way on purpose, you no longer care about your reputation. You’ve got the power, and reputation be damned.

  • By Ray - 5:55 AM on July 10, 2013  

    Need DTP program for Mac which I totally own and
    Control without any involvement of i’net for c900 page
    work of text and photos – suggestions Please.
    Will pay good $$$ for good product. Thankyou

  • By Robert M. - 6:43 PM on July 10, 2013  

    I am a long time user and fan of Photoshop but I must say Adobe has let me down. The Creative Cloud feels like a heavy handed experiment with something vital to my livelihood as a professional photographer. The cost involved in the CC would almost double what I currently pay for the traditional program. I really don’t need the whole suite of programs, it would be nice to only pay for what I need.
    I respect Adobe’s need to prevent piracy and increase accessibility but this feels a bit arrogant and monopolistic.

  • By Designer17 - 1:35 PM on July 11, 2013  

    Adbobe… Is anyone Reallllly listening?

    Talk about a marketing ploy to put all of us users a little :less hostile”

    But lets face it, the community has spoken, Adobe. No one wants the subscription based Creative Cloud. Let us buy CS7.

    If you can’t understand this general tone from the previous 300+ comments you’re either A) an awful listener, or B) you just don’t care.

    Sincerely, A guy who says it like it is.

    • By radiorobot - 10:06 PM on August 1, 2013  

      I dont think they are listening.

  • By jay Faulconer - 6:53 AM on July 12, 2013  

    I am just now hearing about this absurd idea to lease instead of sell Adobe products. I sincerely hope the many complaints on this forum reach reasonable minded leadership within Adobe and correct this mistake. Like New Coke, it’s a mistake, but both iterations can survive. Lease to those who want it, sell to those who would prefer to own it. I will never lease a car, nor software, I am a consumer. I purchase. Most, if you care to ask, of your customers feel the same. I would prefer not to start from scratch and start learning competing software, but that seems like what Adobe is suggesting we do, for reasons I cannot possibly imagine. The job market is not that strong, willfully turning away people attempting to purchase their product seems like an incredibly foolish thing for a manufacturer to do. I will watch from the sidelines for awhile and see if this issue gets corrected, if not I will begin the search for replacement software from Adobe’s competition.

    • By Designer17 - 8:12 AM on July 12, 2013  

      Well said point. Unfortunately, No one from Adobe is listening. And on the off chance that they do respond, they will most likely address a minute detail mentioned in your topic and none of the key points.

  • By Patrick - 3:36 PM on July 12, 2013  

    Designer17 has hit the nail on the head regarding what has been most frustrating for me over the past couple of months, and that is the lack of any response from Adobe regarding the really big issues in their policy. Especially, their failure to address not being able to edit files if a CC subscription lapses.

    And the number of complaints here is dwarfed by other threads on Adobe Forums. If Adobe were actually listening, and actually cared even a little about what their customers thought, we would have heard some sort of response by now.

  • By JP - 3:35 AM on July 14, 2013  

    I came to buy PS outright today.

    Take note Adobe —> my money is going elsewhere.

    • By radiorobot - 10:07 PM on August 1, 2013  

      after 15 years or more thinking the same thing.

  • By Paul - 11:05 AM on July 14, 2013  

    As an owner of Adobe products going back to Photoshop 3 I am pretty ticked off by Adobe’s new policy. I have CS3 and have no intention of subscribing to Cloud. Since I do not upgrade to every version I would end up paying the $ 29 per month the fist year and then $ 50 after that. Over a say a 3 year period I would be paying $ 1,500 for the thing. You to proceed further to see that the plans almost double the next year. Too bad I really enjoyed using the software.

    • By JG - 7:15 AM on July 16, 2013  

      @Paul – after $1500… and you still wouldn’t own the software. Once you stop paying, it’s over.

      LAME business practice Adobe.

  • By Craig - 7:09 PM on July 14, 2013  

    As a student, I can barely afford $20 a month to learn the program, but I have no reason to continue my subscription after I am done school if it jumps up to $50 a month! That is simply too expensive, that is over 140% increase! Like previous posters, I am spending $1800 in a period of 3 years for the program! That is simply not affordable even as a designer; it is only one of many tools I can choose to purchase and do the same thing.

    As of now, my school who taught CS6 said they refuse to upgrade to CC and as a result will go to a different program in the future when CS6 becomes obsolete and find comparable products.

    What does that mean? That means FUTURE designers will not be ADOBE Certified; and they will take their new programs to their employers or as their own employment and Adobe loses any future.

    CC at it’s current price point will price ADOBE out of the market and will only give ADOBE short term profit with a longer term loss since most of us will be looking for alternatives that are affordable.

  • By RVB - 9:43 AM on July 15, 2013  

    I was really looking forward to buying CS7 this year,and doing a fresh install on a new Mac,this whole CC thing is a disappointment, I’m sure it works for some customers but we should should have a choice.

  • By WEP - 3:25 PM on July 15, 2013  

    When I started college they had the master collection for Architecture and Planning. These programs are used in limited capacity, no where near graphic designer quality stuff. I got the three programs (PS, AI,& ID) to be able to continue my work at home. This was right before they upgraded to CS6. Paying for school is tough enough even at the “low price” of $30.00 a month would cost me close to $1,500.00 for the four years and that is if the price does not go up after the first year. I don’t like paying $30 a month let alone $50. That is a bit pricy and I don’t use, nor know how to, the full capacity of those programs let along try to figure out how to use the other dozen or so programs. I wouldn’t purchase those other programs either. So trying to be on top of the newest releases of all the programs is worthless to me.

    Note this I will never pay for the CC now or in my professional life. if I did this for all the programs I would ultimately have to use I would not be able to afford to work. I enjoy using the Adobe programs but I will not dedicate myself to a company that only considers themselves. I can justify paying a one shot $300.00 for a program every other release.

    I not a business major so maybe I am wrong, but if students do not use your programs in school they will most likely not use them in their future. This will create a demand for more programs like this, which is bad for business.

  • By Steven - 4:42 PM on July 15, 2013  

    By not allowing your customers a choice of delivery and use, you will lose market share. I have used Adobe products at the various colleges and universities that I have worked. The college that I am currently a professor had 30 licensed copies of Adobe CS for their students and professors. They sent us an email that they are moving to opensource software because of the new model Adobe is using does not allow for one charge on the fixed budget of public colleges. I have a personal copy of CS so that I can work with my students. I will now be forced to drop this software and go to the opensource that the college will be using. So not only did you lose the 30 institutional copies, but another 100 or so private copies of CS because of the switch. As a note, many of the universities and colleges do not allow revolving charges for software.

    • By Jeffrey Tranberry - 7:46 AM on July 16, 2013  

      Hi Steven, Sounds like your college has some misinformation. The way that colleges and universities license their software hasn’t changed. They should contact their account manager.

      • By Steven - 10:08 PM on August 6, 2013  

        I appreciate the response, but I am not able to convince the IT department. I asked if I could use endowment funds (I am an endowed chair) for the revolving costs and was told curtly, `no`. They are not happy with the switch and are not interested in listening to anyone about the new model. The CS6 model is the model to which I think you are referring. I guess they are uninterested in working the long term revolving costs.

  • By John Wheeler - 5:59 AM on July 16, 2013  

    This was reported outside of Adobe:
    “The company recently sent out a survey to a selected users about the Creative Cloud, specifically about a new pricing structure of $9.99 for Photoshop or $29.99 for the entire suite on a 3 years contract which includes a permanent copy of CS6 after 3 years and a promise to continually update CS6 to support future file and camera types. Sounds good to me!”

    I had a different proposal (previously posted on NAPP)

    Unfortunately the above pricing alternate does not excite me as I understand the stated plan. If all I get at the end (and my upgrading will end someday) is what I already have now, why would I bother? For all those extra features/functionality for the interim? All those features and functionality built into all my future images where I might only end up with flattened Layers or quite possible only a flattened document to work on in CS6 when my use level drops below the value of a subscription plan?

    I have a different suggestion for an approach and product for full CC for Adobe and for customers.
    – Adobe consolidates back into one software stream (less expensive for them) where customers get the same functionality and access to the same updates during their contract term.
    – Customers sign up for a 3 year license for upgrades (no price increase with that 3 year contract).
    – Customer can pay all up front at once at a discount or in yearly installments at less of a discount or monthly with no discount (common model on volume purchase)
    – Customers that renew their 3 year contract after year one get a discount (extends contract 1 year)
    – Customers that renew after 2 years into contract get a discount yet less (extends contract 2 years)
    – Customers that renew at end of 3 year contract no discount (new contract is for 3 years)
    – During the 3 years customer is in control of when upgrades are done (bug fixes are included in updates yet under customer control on introducing new functionality to their work flow)
    – At the end of your upgrade license you get the existing functionality as it stands (upgrades come with new 3 year contract)
    – To entice the transition continue with discounts for existing CS6 perpetual license customers
    – Continue supporting DNG converter so new cameras are supported in old versions as they do now (not sure this benefits Adobe yet sure would be nice to continue)
    – I personally do not mind checking in with Adobe over the internet on a quarterly with this model even after my contract is terminated if for any reason that helps prevent theft/piracy issues. Supposedly Adobe has said the subscription model does not help with piracy yet I am all for folks paying their fair share to companies.

    This way Adobe has less software investment, primary support goes to the most recent update release, those that stick with the program and pay in lump sum or renew early t get rewarded with discount and I have assurances that all images that I create while under contract will still be editable with my snapshot of the software when I bail and if I bail I can always sign up for another 3 years if needed.

    For those that don’t want a 3 year contract then there could be a 2 year plan and a 1 year plan of course at higher cost for a reduced commitment to Adobe.

    Now that I would seriously consider.

  • By JG - 7:25 AM on July 16, 2013  

    So, I have to pay a monthly fee to rent the software and when I choose to stop the ‘subscription’ I lose everything?

    Here, let me put it another way… I have to rent the software and create my projects and after 2 years of paying close to $1200, if I quit, I get NOTHING??

    This isn’t a utility company. Not a cable/Satellite TV company. We BUY the software so we can have it to use it when we need it.

    The only way to send Adobe the message is to refrain from ‘renting’ the software. Take money out of their greedy shareholders pocketbooks… then they will listen.

    I’m all for being honest and fair in business. I refuse to pirate software and cheat honest developers out of their rightfully deserved money. But I’m against this arrogance and greed that comes from those who have the deepest pockets. Stop paying the greed folks. It’s the only way they listen.

    • By radiorobot - 10:12 PM on August 1, 2013  

      I agree with this user, I hate the utility company models being foisted on us users. It appears every software company is working this trend. recently I fought back. Buy the cheaper underdog. Use open source software. and ultimately just stick to CS6. My bills each month are starting to stack up…

  • By max andres - 3:21 PM on July 16, 2013  

    I don’t want the cloud. I don’t want someone taking care of MY PRIVATE stuff. It is a PC as in PERSONAL. ^&*&%^%*^( REPUBLICAN crap. a way to scrape more money off everyone.

  • By JH - 2:02 PM on July 17, 2013  

    Had to take time out of my day to write this because I am so pissed-off with CC. The other day we collected files to send to a client, but unknowingly we were packaging files up that were now Adobe 7.0 or CC. Our client is still on CS 6 which they just migrated to this year. They were on a tight deadline– needless to say the client was frustrated, We had to repackage all the files again and their internal team had to work late because of this.

    Then there is the case of my wife’s business. She’s a freelance designer who made the conscious decision to work from home so she could raise our kids. Her work comes in streaks but in order to access any file from a potential clients in the future she’ll need upgrade to a CC subscription and a monthly fee whether there’s work to do or not.

    Finally—There is the required internet connection. Last month a storm caused damage to service connections in our area and we didn’t have internet for a day or two. Guess what? CC kept telling us it couldn’t verify our subscription and so 1/2 or staff sat with the inability to work in the needed programs–this literally cost us thousands of dollars in billable time. Suddenly I was reminded of the Quark Rep at the HOW conference 15 years ago telling me that they weren’t worried about the competition “They owned the market”. I’m not sure what he’s doing today, but I’m pretty sure it’s not Owning the Market.

  • By EMatthews - 6:35 PM on July 17, 2013  

    I don’t mind the idea of CC, I even like it in principle. But the idea of being forced into a subscription for the rest of my professional life, just to keep editing access to the files I create, really rubs me the wrong way. I want an option that allows me to keep a permanent copy of the current suite after having paid the subscription fees long enough to cover the price of a boxed version.

    The idea of a lower priced 3-year contract for the entire suite with a copy of CS6 at the end is a step in the right direction, but offering a downgrade at that point is insulting, especially to hose of us that have previously purchased CS6. And if this does come to pass, will current subscribers be offered the chance to get out of their high priced contract and opt for the new one, or are they stuck until their current contract is completed?

    I agree with John Wheeler, above – we need a more fair and robust set of options to make this worthwhile.

    Look Adobe, I want you guys to turn a profit. I want you to have the money to keep developing amazing software. But I also need you to treat all of us with respect and come up with a solution that doesn’t cripple our businesses in the name of growing yours.

  • By auctions lord review - 11:42 PM on July 17, 2013  

    Today, I went to the beachfront with my children.
    I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.”
    She placed the shell to her ear and screamed. There was a hermit crab inside
    and it pinched her ear. She never wants to go back!
    LoL I know this is totally off topic but I had to tell someone!

  • By Designer17 - 6:25 AM on July 18, 2013  

    I’ve posted multiple times on this forum, asking simple questions that I feel deserve an honest and to the point answer. However, I have been astonished by the lack of cooperation I have received from Adobe. I see responses to miniscule topics or comments. The only thing Adobe is responding too is “missinformation”. Do you not understand that is not the big issue here??

    Let me recap:

    1) Adobe, are you really listening?

    2) Do you understand that no one likes “renting” software?

    3) Do you realize you are pushing students with tight pockets away from adobe and towards other programs, essentially excomunicating future generations from your product line?

    4) It is software. It is something we use on our personal computers, at our convenience. How would a monthly based subscription in which we lose access or our ability to edit files be a viable market strategy considering a huge number of Adobe users are freelance, novice, or enthusiasts who use it for fun or as a hobby?

    I look forward to a response to ALL questions, But seeing the track record, I’m sure IF they respond, they will simply point out a spelling or grammatical error and shy from the topics at hand.

  • By Deborah Gray - 11:44 AM on July 18, 2013  

    I think the Creative Cloud is a great idea, I just think it’s overpriced. A monthly price of $39.99 would be a lot more manageable.

  • By Paul - 7:03 AM on July 19, 2013  

    Is this is how Adobe treats its loyal customer base after 20 years of contributing to your salaries and the success of your company?

    Well, make sure you get this message LOUD and CLEAR Adobe: I DON”T WANT TO RENT YOUR SOFTWARE. Just as I don’t want to rent a car or a home (I own both). I like having ownership of the things I need, use and enjoy in my life.

    I’m happy to upgrade Adobe software – just don’t shoehorn me into your renting plan. If you do, it’s BYE BYE Adobe and hello to the alternatives out there.

    Are you listening Adobe?

    How about some feedback Adobe?

  • By Fine Art Photographer - 9:11 AM on July 20, 2013  

    Shame on Adobe! I have had Photoshop since the 1990’s. Even when a staff photographer at a major daily newspaper, when photoshop was given me, I still purchased my own version of Photoshop.

    Now the focus is fine art work–primarily photographed with b&w Tri-X in a film camera; the prints are gelatin silver (wet darkroom). This work has been showcased in solo exhibitions in museums and acquired by collectors.

    I use Photoshop to put images on the web and for submissions, licensing (fine art and stock news archive), when requested for publication, both online and print, and to register the images with the Library of Congress Copyright Office.

    I have zero interest in HDR, video, image manipulation. My latest upgrade was several years ago to CS3–which does all I need it to do–and hire designers or photoshop experts as needed. I was considering upgrading to CS6 but probably won’t now.

    As a long time customer I am VERY disappointed in what Adobe has planned. So are 90% of the photographers I know–and I know MANY as I am very involved in a major photographer organization.

    Although a dreamer I have both feet firmly planted on the ground. No cloud for me.

    P.S. – Unfortunately I do not trust that Adobe IS listening.

  • By Joseph Kinnington - 8:18 PM on July 21, 2013  

    This model and the latest mutulation of Dreamweaver is ridiculous.
    Long live CS6!!!!

    Bye Adobe!

  • By NPW - 12:36 AM on July 22, 2013  

    I like that creative cloud is an OPTION, but I hope this doesn’t become the ONLY option.

    I use the whole CS suite on 2 computers – my desktop and my laptop when I travel. Assuming I upgrade with every version, and Adobe makes REGULAR, MEANINGFUL upgrades, $50 a month isn’t actually that bad compared against upgrading every 1.5 years or so. It works out about the same. Again, requiring an internet connection is BAD for me. When I’m on location, I use 3G on my phone to check emails only, I can’t work on the cloud!!! And it’s $50 now, what if you charge $150 a month later once we’ve all agreed to switch to cloud.

    My other computers don’t need the full suite. In fact they only have specific software for their specific job. I would have to strip the software fro those as I can’t justify paying for the full suite on 5 computers. complete waste of money.

    Just keep things as they are, and offer cloud as an extra service. It does actually work out better for those who use the whole suite (spreads the cost over the year) but totally JACKS those who don’t need it all, which is most people.

  • By Sarah Paterson - 4:50 AM on July 22, 2013  

    Know thy customer!!! This isn’t what customers asked for! This is what Asobe wants and hope that people will fall into.
    Wrong! First of all, you took many of visual aspect of Dreamweaver away…which was one of the great attributes.
    It is less about the creative and more about the coder. Why not just make a cider view??
    The lack of inspector elements and the panel that has been a part of the app for years removes the creative element!
    What were you Guys thinking?

    Improve CS6, bring back the visual aspect of your products. If I wanted to code, I could use any number of HTML editors!


  • By Jason - 7:46 AM on July 22, 2013  

    I guess Adobe is following Autodesk’s greedy ways of doing this subscription method installed of allowing customers to buy the program. You have made a huge mistake and if you think that people have no choice but to use your programs, you’re sadly mistaken. I won’t be participating in this rip off Creative Cloud and I’m sure many others won’t either. This is the beginning of the end for Adobe.

  • By Tim G. - 12:48 PM on July 22, 2013  

    I’m shocked there wasn’t a beta for Dreamweaver CC. The ripping out of functionality is never something you surprise your customers (your paying customers) with.

    The Reflow sucker punch…oh, almost a product, was disappointing as well.

    Not a good start.

  • By Sam Lightman - 2:26 PM on July 22, 2013  

    Listen up, kiddies, here’s the real skinny on CC. When you want to find out what a company is really thinking, as opposed to what it’s telling its customers, go to its investor relations site. Specifically, if you go to this link:

    You will discover that so-called @home/individuals compose 50% of its customer base but only –wait for it– 10% of its revenue base. The rest is corporate or institutional. So if they dispense with us @home/individuals, they eliminate a ton of support expenses and sales costs at a cost of only 10% of their revenue. So this is what they are doing; they are throwing us under the bus and assuming that the shortfall will be more than made up by the increases in revenue from the remaining subscribers, most of whom are corporate and can pay the license fees indefinitely, no matter how high they rise in the future.

    So every time one of us screams, NO WAY am I gonna rent my software, etc., Adobe breathes a silent Amen, scratches another @home/individual off its list and focuses its efforts more tightly where the money is.

    So…don’t expect Adobe to listen to our software-rental beefs with much interest. We are not where the money is. The company is perfectly okay with us going elsewhere.

    It’s a new world, folks. Corporations rule, customers are dispensable, and individuals are really just road kill on the highway to higher profits.

    • By NSZeller - 1:46 PM on July 24, 2013  

      So very sad.
      I guess in the long run, I’ll be saving money by not buying their subscriptions or having to pay for their expensive upgrades. Guess we have to look at the bright side, otherwise it sure is dirty underneath that bus.

  • By Dave Pierson - 6:47 PM on July 22, 2013  

    I look at it this way…

    My monthly cell phone bill: = $50 month – I use it all day every day
    My monthly home internet access: $39 per month – 5 people use it every day in our home
    My monthly Netflix fees: $8 month – It’s used on multiple computers daily
    My monthly car insurance bill: $50 per month – I drive my car every day

    Thus, a $50 monthly-forever-rental-fee for software I would only use a few times per ‘year’ makes far less sense than my original decision to buy it in the first place. Furthermore, it seems like a great idea to ensure that less people use and become familiar with Adobe products, which ensures a rapidly diminishing user base.

    Seems like a better rout would have been to focus on innovation and customer satisfaction, rather than to bilk more money from loyal customer’s wallets.

    Just my opinion.

  • By NSZeller - 1:40 PM on July 24, 2013  

    I have been a loyal Adobe customer for over 15 years. As a single person business, my budget could only afford the upgrades on alternate releases. I became proficient with your CS products. Given the quality of your programs, I was willing to afford the alternate release upgrades allowing myself to spend between $400-600 with each upgrade.

    I contacted a telerep on your website and was told I could get the CSCC for $29.99 a month. I can’t afford that! This economy is tough (or maybe you haven’t notice). Small business are struggling and this subscription based programing is pricing me (a loyal adobe customer) out of your product. I can see how this new subscription based plan could benefit big corporations and heavy users who frequently upgrade. Unfortunately, it literally smashes the smaller user out of your product market. It makes me extremely sad, to know my product loyalty isn’t respected.

    I know there are other products (and some even free), they’ve been there as long as I’ve been using Adobe products. I just chose to pay you for a fine product. Now I guess I’ll go save myself some money and learn how to use free-ware. Thankfully, there are still programmers who write good programs and give them away for free.

    I won’t be subscribing, but I really do hope you change your mind and come up with another system for folks like me. Who want to keep using your product, but just can’t afford to do so at these subscription prices.

  • By Buzz Litejear - 1:36 PM on July 26, 2013  

    I have been with Adobe since BEFORE they existed! It was Aldus Pagemaker.
    In all these years, ADOBE HAS NEVER LISTENED!
    I have been lied to, seen fonts that were supposed to be accessible forever disappear, promised support go up in smoke.
    Thanks god there are a lot more options nowadays. Adobe is slipping fast on my list!

    • By radiorobot - 10:13 PM on August 1, 2013  

      here here! I agree!

  • By Mieszko Kowalski - 3:21 PM on July 28, 2013  

    Since our congress hasn’t doesn anything of substance in the past couple years, I would like to make the suggestion that everyone on this forum send theirs and email and ask them how much this study costs … and then get back to us with your findings.

  • By Starr - 3:53 PM on July 28, 2013  

    I have been using Adobe for years, since version 2. I have CS6 now and was waiting to upgrade to CS6.5, its an expensive upgrade but its worth it usually.

    I was very disappointed with the Creative Cloud only option….if Adobe wants us to really believe its because people like the subscription option…. and prefer it over buying a hard copy… I sure dont see it on forums and the cnet news.

    I have already purchased Pixelmator and iDraw.. and already have Apple FinalCut, Aperture and BlueGriffon, Scibus and iWork to work as my next Alternatives. Sure, I am still going to use my CS6 till it goes obsolete.. and wait for the gap to be filled for my pro CG app needs by others who will find this as an market advantage over Adobe.

  • By Hoku - 2:46 PM on July 29, 2013  

    When is the promised 100GB of space for CC users coming? I am paying for it.

  • By Brian - 11:56 AM on August 1, 2013  

    I understand that Adobe is really pushing to sell Creative Cloud, but I think the website is TERRIBLE right now. I’ve been trying for the past 20 minutes just to navigate to a page where I can download or find out if I can purchase After Effects CS6 as a standalone, and have had zero yield of results. I get that you have to push hard to sell a new idea, but for those of us that know what we want, it’s just plain frustrating.

    As a student, I cannot afford paying monthly installments towards a cloud that I may or may not end up using to its full potential. All I need is to buy the CS6 products that I need, and be on my way. But here I am, sitting here frustrated because I can’t even complete what I thought would be a simple task.

    Please make software more accessible, and stop shoving things we don’t want in our faces.

  • By radiorobot - 10:05 PM on August 1, 2013  

    Adobe wake up dude.

    You are hiring anthropologists to understand what we as a community want but are you reading the comments here?

    We want access to the software and are willing to pay for it but up to a point….
    A lot of us use many forms of software to be creative. Often upgrading over time. Feast to famine… its a cycle that some programmers, non freelancers don’t experience.

    So paying 70.00 a month is way too much for most of us. The basic economics that you might find working is 20 per month. No terms, just full access. I imagine a huge happy base of fans and followers. Try it. See what happens?

    Please dont become the AT&T of software. I would have to say goodbye.

    I also agree with most of the users finding other software out there. The competition is hot and I have been able to work well outside of adobe software for more and more creative uses. As a adobe purchaser since what 3.0 earlier? I think you should think about the comments here.

    Also as a teacher I think you might consider that I often watch the transition from student to professional. It can be brutal which is why so many former students use pirated software… what if your software was cheaper. I would bet more would buy in.

  • By Jersey - 5:35 PM on August 2, 2013  

    I was using the subscription based Photoshop CS6 & liked the idea of being able to pay a monthly price instead of a large up front cost for Photoshop. Until my hard drive died. When I try to download Photoshop CS6, I now get Photoshop CC and it is NOT the same. There are processes running on my computer when the software is not in use and worse, there is constant network chatter to your ‘cloud’ from one of the services tying up some of my VERY LIMITED, VERY PRECIOUS [to me] bandwidth. There’s no off switch. Since the software doesn’t require a network connection, why isn’t there an ‘off switch’ to turn off the network component when I have a network connection but don’t want Adobe using it. I don’t want to keep my files in your cloud, I don’t need a cloud, I don’t want you talking to the cloud. I’m fine with something that goes out and checks that I’m still registered every few times I log in, but that’s it. You and every other software company now are moving to this uneccesary ‘cloud mode’ and assume I have a free infinite band of networking capabilities. If you want to pay to have a T1 line run to my house then SURE talk all you want. If you don’t, then provide me with an ‘off’ switch to the networking portion of the software as you’ve stated a network connection IS NOT required to utilize the software. In the meantime, tell me where to download the version of Photoshop CD6 I was using prior to my hard drive crash or I need to cancel my subscription. I am not going to pay for software that runs when I don’t want it to and send useless chatter over my network for a service [cloud storage] I don’t need or want.
    PS: The ONE useful thing your cloud could have done — IT DOESN’T DO. I bought some very expensive fonts from you which I lost when my hard drive crashed and can’t get them back. It would have been nice if your ‘cloud’ stored my fonts or at least remembered the purchase so I could use them without having to pay for them again.

    • By Jeffrey Tranberry - 1:40 PM on August 4, 2013  

      Hi Jersey,

      As Creative Cloud customer you have access to prior versions. Instructions for downloading CS6 version here:

      If you purchased fonts from us, you should be able to log into your Adobe account on and download them again from your Products and Services section.

      I’m not sure which component/service you’re referring to WRT bandwidth. Are you referring to the Creative Cloud application?

  • By Greg - 6:01 AM on August 4, 2013  

    I will run CS5 for as long as I can. It may make a difference if we consumers let the cloud float by for a year or so without buying in.

  • By Tracy Valleau - 12:05 PM on August 4, 2013  

    The longer I thought about my images being held hostage to Photoshop CC, the angrier I became. The whole issue would -go away- if there was some kind of buy-out should we cancel the subscription. You know: “Canceling your subscription? Sorry to see you go, but if you want to keep using Photoshop as you have it right now (no updates) then for $300, you can do that.”

    But no… subscribe forever is your only choice.

    So, putting (or pulling) my money where my mouth is, I paid the early termination fee, and cancelled my Creative Cloud subscription before it expired. I’ve return to PS CS6.

    This whole thing strikes me as the kind of bone-headed decision that a guy who just got his marketing MBA from Stanford would make.

    I have 42 licenses from Adobe going back to 1992. It’s not like I’m not loyal… but I’m outta here unless someone recants…

    • By Jeffrey Tranberry - 1:44 PM on August 4, 2013  

      Hi Tracy,

      Your files aren’t held hostage, they are yours to edit/use with whatever software you like including CS6. Files created in Photoshop CC will open just fine in CS6:

      • By Tracy Valleau - 6:36 PM on August 5, 2013  

        … unless you have used some of the new features of PS CC. Then they won’t open, or will open “incorrectly” eh? That is the whole point, isn’t it? They are only “sorta” compatible.

        “Generally speaking, features that don’t depend on new functionality (e.g. bitmap layers) open just fine in older versions. ”

        “In cases where a previous version of Photoshop doesn’t support a newer feature, it tries to retain the appearance of the file, but the behavior may vary case by case.”

  • By Stacey Bindman - 2:21 PM on August 5, 2013  

    Personally, I will not “rent” Photoshop if Adobe goes ahead with and abolishes hard copies of their software. It would not be feasible for myself to pay loads of money, when I prefer to have hard copies. The last version of PS (PS6) that I purchased, had loads of trouble, and still has. Aside from the chronic registration problem, I just accidentally opened up CS5, and found that a problem in CS6 did not happen in CS5 when I did the same command.

    Unfortunately, it seems that few owners (not subscribers) are not complaining or telling Adobe they don’t want to rent. And if you don’t, then it’s like voting – if you don’t voice your opinion, you have to deal with the results!

  • By Paul Gunning - 2:52 AM on August 7, 2013  

    I am utterly dismayed by Adobe’s decision to make CC subsription based licensing mandatory. I have seen many comments to the effect that big business will be happy just to keep signing up for subscription based software, but could not disagree more with such assumptions. I am a senior manager for a large multi-national high-tech company. I will not be subscribing to CC, because I refuse to expose the business to the open-ended risk posed by such a licensing arrangement. Adobe may increase the subscription rates at their discretion at any time in the future and the risk of having to drop out of such an arracngement and retrain staff in the use of alternative packages makes no business sense. Better for us to look for alternatives now and make the move across to alternatives at our own pace whilst we have working, paid for products. This is all about losing control of choice and monthly spend – no business likes to lose control, even if small amounts of cash are involved. The need to retrain staff is far more significant viz-a-viz the ‘hidden’ costs of lost time and proficiency/productivity, therefore better to take control of any such changes for ourselves. I recently receieved a flyer for Adobe printer management software (LeanPrint) and was very interested until I discovered that this too comes with strings attached in the form of a monthly cloud subscription cost after the first 12 months of ownership. Needless to say I will not be investigating this product’offering’ any further as a result. Adobe is such a great software company with such innovative and impressive talent – I very much hope this subscription idea is dropped before it does irretrievable damage to such a great brand.

  • By Ralph Berrett - 12:33 PM on August 7, 2013  

    In a sense I feel sorry for the Adobe designers. They went from heros to villains overnight. The irony here is that the loyal customer was the one who was blindsided and nuked here. In the short term their are no files held hostage in the long term that is obviously a different story. As it will be more and more difficult for users of CS6 to open files created by the cloud. My biggest grievance has been Adobe’s been playing with vocabulary to hide this not about benefits to the customer but profit for the company and that this not cloud computing but cloud licensing.

    One of the hallmarks of Adobe was it use to listen to its clients as demonstrated by the Lightroom Development. It is sad to see that is now history with the cloud and the way it was implemented.

    A perfect example of this new attitude is in an interview with Scott Morris:
    Adobe exec: Creative Cloud complainers will love us once they try us (interview)

    It seems that as far a consumer relations Adobe has jumped the shark.

    If I am wrong on any of these points please let me know, you can even email me.

  • By Carnac Predicts - 8:07 AM on August 10, 2013  

    Adobe – what a dumb move! Carnac predicts CC will be dead in less than 24 months or will wind up being an alternative to traditional purchased products. “Renting” software is no different than leasing a car. You continually lay out money every month for the lease. When the lease ends you have no equity and nothing to drive.

    What if I suddenly can no longer afford the CC subscription? I would have nothing to use to be able to continue my work.

  • By Carnac Predicts - 8:13 AM on August 10, 2013  

    An even better summary of reasons to hate CC:

  • By lyn - 9:25 AM on August 10, 2013  

    Creative Cloud is a giant foot that is on its way to crushing all of the small, free-lance, and or indie graphics and design companies out there. If this keeps up your customer base will dwindle to bits.

    Give us a break please Adobe.

  • By Bobee - 10:46 AM on August 12, 2013  

    I agree with many of the posts here. I want to own my software and have the freedom to decide when to spend money upgrading or not upgrading. The cloud makes me feel held hostage by Adobe. I also imagine the subscription price slowly creeping up over the years. So now it’s Gimp over Photoshop. Avid over Premiere. I’ll stick with my last copy of After Effects until there is a viable replacement.

  • By Jack - 2:07 PM on August 12, 2013  

    The bottom line is how much does the software cost you over time. The longer you use CC the more it costs. I still use CS2 for some projects. I prefer owning over renting.

  • By Duncan - 3:58 AM on August 14, 2013  

    We are a small 3-man business. We use an old Creative Suite 2 Premium for old InDesign, Photoshop and Illustrator work mainly – not our core business. We also have Creative Suite 5.5 Production Premiuim for After Effects, Photoshop, Illustrator and Premier for our main core business. We could happily go 2-3 years with a Creative Suite version, and buy it outright, so we eventually end up with a string of older licences. This way, in the UK, we pay around £500 per year (ish) for a new suite.

    Personally I don’t have a problem with the renting scenario – but there are several reasons it’s not good for us.

    1) UK Flat Rate VAT Scheme

    As a small business with a turnover less than £150k in the UK you have something called the ‘Flat Rate VAT scheme’. This scheme makes it easier to calculate your quarterly VAT figures and saves an enormous amount of time, which is important in a small company. You essentially don’t reclaim the VAT back for every item you buy in, and offset it against the VAT you have charged on your goods. What you do is keep a percentage of the VAT you have charged on your goods and that’s it. So we could not claim back the 20% VAT that will have been charged on the Adobe software that we will need to buy in every month under a rental scheme. Immediately we will be paying an extra 20% on the software each month.

    However, with purchases from one supplier that total more than £2,000 we can claim tha VAT back on that purchase, so we can buy a suite at around £1,500 every 3 years, and add other software/hardware on from the same vendor to get to our magic £2,000 figure and reclaim our VAT.

    2) We are paying to rent other packages as part of the bundle that we will just not use. It’s probably a great deal if you use most of the packages, but in all honesty we would be fine with the Production Premium version – InDesign is not something we make money with and we could happily lose it from our set up. A Production Premium subscription would be a better bet, and the same for other groupings of software. In fact perhaps a ‘per product’ choice, with a sliding scale to make it more cost-effective the more you buy would work?

    3) What happens after 2 years on the special offer?

    At the moment, I do my sums and I think, well, if I subscribe to your special lower cost for two years then it works out very similar (ignoring the VAT issue) so maybe it’s not such a bad thing.

    But the reality is I have no idea what the cost will go up to in 2 years’ time. Sure, Adobe could put the price up for standard licencing in two years’ time, but at least I would have my old version to fall back on whilst I weighed up the pros and cons of the new pricing, and whether the upgrade was worth the price. This way, I won’t know the version in two years’ time is worth upgrading to, unless I’ve paid for two years at the lower price that made it seem like a good deal! I could find that in two years the version I then have wasn’t worth the £1,500 paid for it, and I would have been better off having saved my money. And then, in two years I could find that the special cost is replaced by a higher cost, which it will be I am sure, and that it’s even more of a gamble that the software will be worth it in another 2 years’ time. And each time this happens, the software I can fall back on becomes older and I can not open the newer content I have created.


    I think Adobe needs to look long and hard at how often people upgrade, how often companies upgrade, and base their pricing on that. If it seems like a bad deal then people are more likely to choke and, at the very least, resent for Adobe will increase. For us it seems like a bad deal, and one for which we don’t know the final pricing policy in two years’ time. That’s not good business planning for us.

    If I am to be asked to pay every month then I ask that there is some sweetener for companies like us, who don’t require everything, who just don’t need the latest version. If that sweetener, to buy in to your rental scheme and trust that you will add value to each version you produce, is in the form of a slightly lower cost up front (in the guise of renting) and we can add the pieces of software that we *want* to rent, then that would be a start, but in reality you need to set the price in reasonably set concrete so that we can make plans for the future – no more of this ‘special pricing offer’ malarky.

    Currently, the way I see it, with the vagaries of the pricing and renting policy for the future from Adobe, I consider it more worthwhile to not buy in now, wait two or three years and save my money. Then, if Adobe’s rental structure has changed significantly in that time then I can buy in, knowing that I have saved around £1,500. If it hasn’t, and their pricing has reverted to something higher than it currently is, or their upgrades over the years have proved to be unworthy of the investment in their company, then we can move to other software. After all, I have given myself 2-3 years to find other software to fill the gap left by them. I can’t see that we are alone – and I imagine that there are many smaller studios sitting on the fence to see what will happen with this Creative Cloud thing over the near to medium future. In all honesty, the next two years would be a good time for a new software developer to jump in without the shareholders to please.

  • By Chris - 6:33 PM on August 14, 2013  

    I’ve tried it and CC is a great system. Problem is price. I want to buy it and won’t. I make websites from time to time and need Photoshop and Dreamweaver… that’s it. The other applications might come in handy, but who knows.

    Your software wasn’t overpriced. And the price is justified with features most of your users will never know exist or how to use.

    The Solution: Standard pricing of $29.99/month for use of all CC applications. You’ll gain tons of new customers from the average joe to pirates who are tired of the game, and realistically it won’t affect your current customer revenue one bit. It’s that simple – if you price it, they will come.

    The other problem you have is people actually thing your software is running on a webpage or something, you need to clarify that it’s just a licensing and distribution program. People don’t get it.

    I hope that helps. I have my credit card waiting.

    • By Chris - 6:36 PM on August 14, 2013  

      Small correction to my post “Your software wasn’t overpriced.” should read “Your software IS overpriced.”.

      My apologies.

  • By anthony - 9:11 AM on August 15, 2013  

    I, too, want to have my own software and not pay a rental fee. I have purchased the creative suite on 4 separate occasions. I will not pay for a license to CC… thanks but no thanks.

  • By John Lehet - 3:21 AM on August 16, 2013  

    BBC: “Is there life after Photoshop?”

    While it’s true adobe has to be agile in these changing times, the current behemoth approach is problematic for many (including me).

  • By Sam - 11:40 PM on August 16, 2013  

    Wow, went to upgrade LR and PS – the only Adobe products useful to me. What a confusing disaster this has been – first excitement, then annoyance, then frustration, then disbelief. That is not what the customer experience should be like.

    Any good marketing strategy would look like this – take the cost that users normally pay on the upgrade cycle and divide across that many months. License by product and offer bundle discounts. Once people reach a level of acceptance, increase price REASONABLY. You have chosen the opposite of a reasonable approach – an all in or extortion for one product approach. Do the math – a fee of $15 per month should cover both LR and PS. The math is really simple when you look at upgrade costs for each ($199.99 for PS and $79.99 for LR): add them together, divide by 24 months, and add a REASONABLE mark up of price for perpetual/real-time updates.

    I don’t want all the other stuff just LR & PS (including bundled Camera Raw, and Bridge). Not sure who thought pushing an annual pricing of nearly $600 to get two products would be met with overwhelming joy but they seriously missed the mark. Per product RENTAL for PS is over priced since it pushed costs up 80% ($19.99 * 18 months is $360 vs $199 upgrade). Then, LR is either stand alone or part of whole CS Package only. Someone needs to pull out the calculator and redo the value analysis with a healthy dose of reality included.

    Today’s world is about having it how we, the consumer, want it not how you say we should like it and then expecting us to learn to like it. Hopefully your customer base will demonstrate that concept with regards to you bottom line cash flow.

    Until then CS6 and LR5 all the way, then who knows what brand name will be next on horizon. I guess that really the Adobe team.

  • By Triple C - 6:08 PM on August 22, 2013  

    No, Adobe, you are not listening. The majority of people who posted here do not like Creative Cloud, and neither do we at Triple C Studios. It’s a greedy and bad idea. Most would rather pay once, not pay monthly. By the time I am 50, I would have paid you $2278 if I join CC today. For shame. You are losing customers.

  • By Chris - 7:55 AM on August 24, 2013  

    I don’t necessarily have a problem with “owning” vs “renting.” The issue for me is how Adobe has valued their products. $240 per year for access to photoshop is an absolutely rediculious price when most people I know used to upgrade every other version(the announcement last year that we had to stay current on our versions was bad enough). If the price was $10-15 a month(for the long term), and included access to Lightroom, I’d be all over it. It’s still a price hike, but one that I’d find worthwhile.

    That being said, I want you to know that I have subscribed to photoshop cc, but as soon as there is a viable professional alternative, I’m out of here. You(Adobe) have shown no loyalty towards me(in fact you’ve done the opposite) so I have no loyalty to you. I know it’s a few years until they’re professionally useable, but there is progress being mde on competitors to photoshop. After the way you(Adobe) have treated your loyal customers, I can’t wait for that day! Remember what happened when you released in design? I imagine in the next few years you’ll see what it felt like for quark…

  • By Bobbie Jean Pentecost - 7:52 AM on August 25, 2013  

    As a freelance and commission artist, this is absolutely disastrous. I hope to see some serious competition step up because this is exactly the kind of crap that would make me switch if there was somewhere else to go. Unfortunately, Adobe is the best, they know it, and they are free to abuse that fact with impunity.

  • By r douglas - 9:06 PM on August 26, 2013  

    I have a credit card ready to go whenever you get back in the software business.

  • By Kevin - 11:37 PM on August 27, 2013  

    When Adobe backtracks on the CC model only then I will give them money for upgraded products. Until then no way will I pay for CC rental software.
    I am a 20 year user.

    Very bad move Adobe!
    Your greed will come back to bite you. What kind of business turns away paying customers with money in hand?
    Offer both CC and perpetual licences,

  • By Michelle S - 10:16 AM on August 28, 2013  

    I will not be subscribing or renting the Adobe Creative Suite bundle. As a freelance illustrator, I use photoshop almost exclusively and have been for over almost 20 years. I’ve upgraded regularly when I can afford to or when I upgrade my hardware. Not only do I despise the idea of “renting” software, there is a very real possibility that Adobe’s moving to subscription-based software will jeopardize my career. Many freelancers don’t have steady incomes or fat budgets. We often have to postpone upgrades until our other bills are paid. I’m furious about these changes. I feel I’ve been a very loyal Adobe customer for nearly 20 years and now they’re telling me they want my credit card number so they can just charge me whatever they like whenever they want or else they’ll prevent me from doing my job? Are you kidding me? I do not care how innovative the idea is. I do not care how convenient the Creative Cloud is for its customers. I do not care that CC is the “wave of the future”. In my opinion, it has the appearance of greed, and I’m desperatley searching for an acceptable alternative to my all-time favorite application. I wish Adobe would offer both CC subscription and continue to offer regular upgrades to grandfathered customers.

  • By Erik Pedersen - 11:46 AM on August 28, 2013  

    All versions of software should always be available for purchase or perpetual licence, and upgrades from previous versions should always be available for a reasonable price — say 25% of the full price for an upgrade from the two most recent versions and 50% of the price for an upgrade from earlier versions. It is nothing less than a usurious and unconscionable protection racket if we are forced to pay a subscription fee if we want usable software to continue working.

  • By Lonnie - 5:15 AM on August 29, 2013  

    “To the way we SELL our products” .. well that’s a flat out lie, you’re no longer selling your product you’re renting it.. which means I can’t save up and buy it to keep, the moment I stop “renting” it I lose it..

    This is a horrible model, I’ve switched my entire company away to other products as a result.. I really hope adobe comes to their senses and returns to offering options.. there should be the option of being a cloud subscriber or buying the individual items outright.. this is a sham.

  • By Lonnie - 5:23 AM on August 29, 2013  

    And just to add… I think this creative cloud crap is going to INCREASE the desire to pirate software rather than deter it.. I can’t imagine a more idiotic business decision than this.. whomever made the choice to only offer renting the software should be fired.

  • By Harvey - 4:18 PM on August 29, 2013  

    Does anyone have an idea of how many Photoshop and Master Suite owners have subscribed to Creative Cloud?

    Has Adobe been successful or is there a high percentage of rejection by users?

    I for one am disgusted with the thought of subscribing.
    I own CS6 Master Suite and have been a Photoshop user since Photoshop first hit the streets.

  • By John Lehet - 10:44 AM on August 30, 2013  

    So does that seem like a success to you? Is that worth writing off the loyalty of so many long-term users?

    • By Jeffrey Tranberry - 3:33 PM on August 30, 2013  

      Hi John, I don’t know whether it’s a success or not, but those are the numbers that were available to help answer Harvey’s question.

      • By Ralph Berrett - 5:09 AM on September 5, 2013  

        Although CC subscriptions rose by 221,000 to 700,000 between Q1 and Q2, Adobe’s revenue for the quarter — which ended on 31 May — fell 11 percent annually to $1.01 billion.

  • By adobe is done - 1:37 AM on September 4, 2013  

    seriously. has adobe lost their mind?

    oh ya, greed.

    this is really too bad. I have lost confidence in adobe along with my photog friends/associates

    I want to own my software. use it when I want to. not have to be connected to authenticate or whatever.

    you have lost another customer… hell I will go Linux before cc….

  • […] in May one of the most vocal groups has been photographers. Almost immediately, Adobe began to promise to look for solutions for this group. This was met with a large degree of skepticism but it’s now official, as […]

  • By elizabeth beale - 10:23 AM on September 4, 2013  

    well just installed cs6 on my machine, bought it just before adobe finally let greed take over their senses. I’m a student and photographer who was barely using photoshop anymore since i got light room a couple of years ago though i did on occasion need it for layers. now you want me to pay nearly $400 a year just to use that feature? and pay more than that if I’m not registered at a school? when i needed it i usually would just use my ancient cs3 version on my old laptop which still after 7 years could do the job just fine for me on the rare occasion that i needed it. hopefully cs6 will work fine for me for the next 7 years and in the mean time someone else will be developing an alternative to what was once the industry leader. you just got your last dollar from me adobe, and to read all these comments i can see I’m not the only one who is pissed off at your “business model”. you’ve got me for a few more years then we are done.

  • By Ralph Berrett - 11:44 AM on September 4, 2013  

    Adobe’s CC model reminds me a lot of a drug dealer’s economic model sell at low prices then as people become addictive raise the prices.

    So how goes the winning of the hearts and minds thing?

    I do miss the old Adobe that listen to its customers, that was a good, honorable company, I hope some day it returns.

  • By elizabeth beale - 2:00 PM on September 4, 2013  

    oh great adobe just made the announcement to sign up for $10 a month for lightroom and photoshop and i just paid them $400 2 months ago for cs6. sheesh well apparently someone noticed how pissed off your customers are, I’m still getting screwed since i just bought it 2 months ago tho. i will say that $10 is a pretty fair price but whoever came up with the first pricing structure should be fired.

  • By John Lehet - 5:17 PM on September 4, 2013  

    This new pricing does feel much better to me as a photographer. I guess I’ll let InDesign go though, since I mostly volunteer with it and don’t make very much money with it. Ditto Illustrator. The photographer, web designer, UI designer, and ios developer here are happy. The print designer is still pretty confused. The human heart still wonders: Adobe, friend or foe? We’ll see.

  • By Paul Gunning - 3:25 PM on September 5, 2013  

    Even with any price drops, the fact is that there are no guarantees of future pricing and we, as consumers coproate or otherwise lose control and to some extent choice. We simply cannot accept this as an acceptable business practice. What is Adobe’s problem with offering both options if it is not a wheeze to generate yet further increased profits (which by the way only works if people join CC)???

  • By kelvin - 9:43 PM on September 5, 2013  

    I’m just wondering… could you try and listen a little harder Adobe? A repackaged rental deal is still nothing but a rental deal.

    If you bothered to read the majority of comments above and the numerous other sites all over the web you might realise that the primary objection to your business model is your intention to hold us hostage to you pricing and rental policies for the rest of our lives. We don’t want repacked rental deals, particularly ones that include services I’m not interested in. That is the bottom line, simple as that

    There are so many suggestions all over the web of how you might instead offer your products, a lot of which make absolute logical sense to me. But you just don’t seem to get it. Instead you’re quite content to watch your trust value go completely down the tubes. I personally hope that your Cash Cow fails. Not because I want to see the demise of Photoshop or your other products, but because you clearly haven’t yet learnt that brand arrogance is a giant leap towards failure.

  • By campbell mckeogh - 10:33 AM on September 9, 2013  

    thanks adobe for making an ok product terrible, i love it when my stuff crashed all day
    great work !!!!

    • By Jeffrey Tranberry - 1:40 PM on September 9, 2013  

      What troubleshooting have you tried? Are you on Mac or Windows? What version of Photoshop are you running?

  • By Anise Leinen - 9:59 PM on September 15, 2013  

    There’s another issue which I haven’t seen anyone bring up in quite this way. As we all know, Adobe CC was pirated in exactly one day. This model does absolutely nothing to stop piracy. But it’s worse than that– it WILL increase it. Dramatically. We need to look at exactly why this will happen.

    There are a lot of reasons why people pirate software, and they’re more complex than they seem to be. In order to feel comfortable doing it, people need to feel that they have a good reason. No, that does not make it RIGHT, but it is the reality of how people need to justify their actions to themselves. Adobe CC just handed the perfect excuse to everyone who ever even thought about pirating their software but never felt quite able to bring themselves to do it before– and that covers a lot of people. Many are going to think “When Adobe obviously despises its customers this much, and believes so firmly that we can all be taken advantage of, why should I continue to be law-abiding?” And they won’t be. Clearly, nobody at Adobe has thought of this, and it’s so painfully obvious to anyone who actually examines what customers think and how they judge ethical behavior. Oh, wait, we’re talking about Adobe! Ethical behavior is not their strong point. They will be pirated like never before, and I, for one, won’t feel at all sorry for them. Adobe, you brought it on yourselves…

  • By Marx - 1:29 AM on September 17, 2013  

    You people don’t understand the thing of which you speak. Adobe is a business, and a business does whatever necessary to maximize profits. The Creative Cloud is a monthly subscription that’s no different than your cell phone carrier or any other utility provider. It ensures Adobe makes a constant profit and doesn’t lose money from their penny-pinching users who buy a product once a decade with a perpetual license. It’s a pay-to-play proposition. Adobe products are made for industry professionals who can afford them, not amateurs. You need to earn the right to use them. Start with the Elements series, Microsoft Paint, or another amateur software. Then in 4 years when you’re ready, join the Creative Cloud. You’ll be given access to not only, say, Photoshop, but all of Adobe’s other software, all for just $50 a month.

  • By dan - 3:04 AM on September 18, 2013  

    Marx: what an offensive snobbish rubbish. “You need to earn the right to use them”??!!!!! Good luck Adobe of striving from all those big-spenders-not-penny-pinching industry ‘professionals’ out there. yuk

  • By Paul - 7:45 PM on September 18, 2013  

    I quit!

  • By Riccardo - 4:10 AM on September 19, 2013  

    I agree to the idea of Adobe Company getting too greedy like Apple. Very bad image.
    I am a professional photographer, and I have bought 5 license of Photoshop every time a new version came out. Yes, every time there was a new feature that has improved my work, but I really don’t like the idea of subscription model.

  • By Bob Green - 7:02 AM on September 19, 2013  

    So, the big question for me is when will the non-compete clause run out for all of the awesome Macromedia developer team? Adobe is creating such a wonderful environment for new customer oriented software developers with this CC scheme. All I can say is yea and keep up the good work Adobe for creating such a rich environment for new companies. Looking forward to working with new software developers that don’t charge platinum prices and shuttle you off to call centers in non-English speaking countries for tech support. Adobe, you’ve been a real treat. Kudos to your marketing geniuses. Sure glad I don’t own any of your stock.

  • By Jason - 7:16 PM on September 21, 2013  

    I just started photography this year and it is very casual however there are things (selections, adjustment layers) and plugins (alien skin: bokeh 2, snap art 3) that require photoshop to work but how can I possibly justify paying $20-$30 a month when the most I will use it is a few hours the whole month?! Lets get serious here, I work 5 days a week so the weekends are when I get to relax and enjoy my hobby, that is mostly in the evening. So as it is now, you won’t get any of my money. Oh yes I do want to give you some of my money but I need it to be realistic. I would buy Photoshop Elements 11 but you took out the channel mixer and the black and white adjustment layer so for my infrared photography, it is utterly useless. Please get into contact with photographers to find out exactly what we need. So much of photography is becoming post production. I already own Lightroom 5 but I still need functions only available in PS. Again Adobe, my money is here, you could have it but we need to meet each others expectations.

  • By Richard - 2:56 PM on October 1, 2013  

    Re FLASH: No As2…no cc for me!

  • By Hannah - 6:49 AM on October 2, 2013  

    I like the idea of buying addition features instead of paying a monthly membership. It would bring in more customers, I still dread the day when I start to pay for CC, I already shelled out a good chunk of money on the programs I have, and feel I shouldn’t have to pay an extra monthly fee in order to be able to do work between computers at school and my own. For the first time I have my own copy of Web and Design package (purchased this past spring, and now feeling it is obsolete until I can afford to have CC), and now that I’m in a Digital Foundations class, it is pretty much useless; especially now that my school decided to use CC. Files are not backwards compatible, which is inconvenient. I started an assignment in class, and when I got home I had to start all over again because the saved file used through CC was not fully compatible with my versions of Adobe programs. And since trying to complete a started file, Illustrator and Photoshop are not willing to work. Maybe in four hours when the update is finished downloading, my problem will be resolved, but I’m not holding my breath. Half the time the marquee lines disappear on me so I cannot see what I’m doing, or the whole work space goes black. I’m really hoping the update will fix everything, searching for answers with people having similar problems has been unsuccessful. So I’m leaving a comment here, and how I feel CC is hurting those who choose not to have it or cannot afford too.

  • By Agus - 7:01 AM on October 2, 2013  

    Any news on CC subscription policy changes? I’m planning to learn Quark (replacing Indesign) and Corel (replacing Photoshop & Illustrator) at the end of the year if there are now sign of positive changes yet. Better be prepared so when my CS6 become ancient and there is no other way to HAVE a better version of Adobe Creative Suite, I can jump to other software. Anybody know where is a good place to start?

    For Adobe: Just like you might hear from others, please let us HAVE the Adobe CC copy after we subscribed several years (maybe 2-3 years?). I want access to my files when I’m not subscribed!

  • By Hatchemoto - 2:13 PM on October 3, 2013  

    I have been a loyal Adobe customer from the very beginning. You have just lost me. There’s no way I’m going to RENT software from ANYONE. If I can’t pay once and own it, forget it. I’M DONE.

  • By Paige - 6:33 PM on October 4, 2013  

    Wow, did you hear the news? I could not believe someone could have hacked their system. Guess what, all the customer s private information and credit card information stolen because they trust adobe to subscribe their software and guess what the hacker also stole their works! What is wrong with adobe?? They supposed to protect’s customers information. They are going to lose a lot of customer because because of that reason. I refused to subscribe because I personally rather to own the cd software where adobe never had any problem until now!!!! Boom, stole everything! What does tell you? It means it is time for adobe to learn to listen us and make cd software from now on and hacker will never be able to hack you because it doesn’t required Internet. Subscribe required Internet, that is the highest chance it will hack again! I do not trust and I am sticking to my cs4 as long as I can and pray for my window xp last longer until adobe change that rules and build our trust again!!!

    • By Paige - 6:41 PM on October 4, 2013  

      By the way, I would like to add something. Why can’t adobe create cd software with key plug to prevent the priacy? That is what I am using for other software such as Archicad. They required to have key plug to allow the software to read code otherwiseif you lose the key. The software will become demo, why can’t adobe think of that in the first place? If they decide to make one like that, I will be happy girl in the world!!!! Because it will allows you to own your works no matter what and keep those original files, etc. if you lost your key, your consequence to pay new key to make it function. That is how it works. That is what I want to see from adobe. If adobe is being stubborn, then the more people see this and they will not subscribe it. I kept telling my friends or future children and young people to not do that when they become 18 to have credit card and allows them to use it. I encourage them to have the actual software in their hands and not through Internet where they steals their ideas and works.

  • By Ralph Berrett - 1:31 PM on October 7, 2013  

    If I understand this, the servers are fairly secure hosted by The good thing is it is a fairly secure system for personal information. The bad thing is it is just one more target for hackers. One more reason I dislike cloud licensing.

  • By Atey Ghailan - 2:24 AM on October 15, 2013  

    I just installed Photoshop CC a few days ago to test it out,and so far it has crashed 4 times on me,previously i used Photoshop cs5 for about 2 years and i got one crash,and less then a week i got 4 crashes with Photoshop CC, noway i am buying this….

    • By Jeffrey Tranberry - 7:47 AM on October 18, 2013  

      Hi Atey,

      What OS are you on? Photoshop C6/CC are the most stable versions of our software to date, so it’s likely a problem we can easily troubleshoot. (And please don’t swear on my blog – which I’ve redacted)

      • By Atey Ghailan - 4:58 AM on October 23, 2013  


        Sorry just got so angry on the useless software, i am on windows pro, and no its not stable at all, all my friends who have used it have had similar problems, all who are digital artists as well( all whom are on different OS) reading some of the previous comments, i don’t seem to be the only one who got problems with it.

        • By Atey Ghailan - 5:08 AM on October 23, 2013  

          I forgot to mention, i noticed something else, sometimes it wont save properly, sometimes i notice progress on images are missing the next day when i open them up, in order to make see where the last progress on the images where i am having to leave color landmarks to see how much was lost over night, this is just getting silly, i am going back cs5, never had any issues there, thanks anyway!

  • By James - 12:28 PM on October 18, 2013  

    Long story short, it’s a bad investment for creative people without a steady income.

    We as customers save money up until we reach the price of the suite, then we lose money. It’s nonsensical to go with subscription based service when competitors offer alternatives.

    They may not be as complete as Adobe, but with time and the customers Adobe is shedding, may quickly fill adobe’s shoes.

  • By chauncey - 7:29 AM on October 20, 2013  

    Case #0184797756…After six hours over two days with two different link-ups, and two different technicians, with my computer to observe my workflow and trying to fix my problem, including a un/reinstall of PS CC…they failed miserably! They kept telling me that it was a hardware problem…WRONG.

    The problem, which I fixed, turned out to be in the LR preferences which was defaulting to open my images in 32 bit PS as opposed to 64 bit PS.
    Once I adjusted the external editor within LR preferences all is now good.

    My anger and frustration with the inadequate service response cannot be overemphasized!!!

  • By Horace Staccato - 5:49 PM on October 24, 2013  

    I will never buy this ripoff; this arrogant con job. Adobe is attempting to both sell its product and still own it. I’m done with Adobe completely. If I can’t own it. I won’t use it. I have been and I am currently using daily, Illustrator, Photoshop, InDesign and Flash (before its recent demise). Those days are over. I will be moving to other alternatives entirely.

    Even those technoFascists at MicroSoft have declared that this new Adobe “strategy” is “premature.” Microsoft thinks people will be stupid enough in the future to fall for this crap. Apparently, Adobe thinks they are already that stupid.

    The very idea that Adobe would market a lesser version of its software and eliminate any choice at all is a classic case of grasping, selfish contempt for its customers. I reject it utterly.

  • By Judy H - 10:50 PM on October 24, 2013  

    I am outraged at Adobe virtually forcing us faithful Adobe users to pay an exorbitant monthly fee.

    For many, many years I have upgraded to each new iteration of Adobe software. I bought CS6 a few months ago before CC was launched. This software is expensive and as a sole user I just CANNOT afford a monthly fee of A$50. That on top of what I’ve already paid for CS6. And if I wait they are just putting the fees up.

    Who can afford $600 a YEAR? That’s way more expensive than the packaged software and the cost just goes on and on and presumable up and up.

    Adobe has done what Quark did – disrespect and rip off the users, many of whom are sole designers and don’t get a monthly pay check. Shame on you Adobe, shame.

  • By Stuart Meadows - 8:37 PM on October 29, 2013  

    I have been buying your photoshop products for the past 8 years, but I’m afraid this is where it stops. I can understand your thinking, and of course if everybody subscribed to this CC product, imagine how much money you would make! – I would have though by cutting down your production and distribution costs that you might have been able to make it more affordable. From what I’ve seen it appears like it will actually work out to be more expensive to users like myself who have been so faithful in the past.

    Don’t get me wrong, I’m not against this idea as an added option, but not as an ultimatum. While it may gain some temporary new customers, I’m sure you’ll notice a drop in existing faithful customers. – I’ll stick to my CS5 until another company takes the market space you’ve opened the door for them to.

    I love your products and really hope you decide/realize you need to offer a purchase software as well.

  • By Ralph Berrett - 12:15 PM on October 30, 2013  

    Here is a dumb question if you join the cloud then decide to quit, how do you open your files?

  • By John Lehet - 3:14 PM on October 30, 2013  

    You’ve gone straight to the crux of the matter there., Ralph.

    You do work with with it, and you want to keep access to that work, you keep paying. Your work is the hostage.

  • By Simon Cook - 5:57 PM on October 30, 2013  

    With press reports of at least 38,000,000 Adobe accounts breached and Adobe source code stolen eclipsing the ongoing protestations of having something that was literally physical owned now being transformed into a merely rented and web based/controlled entity I do hope Adobe start to smell the coffee. Right now I’m not convinced. I can see no mention of this on the Adobe home page no apologies no statements no nothing I won’t be dumping my old Adobe CD’s anytime soon

  • By Bobby M - 5:50 AM on October 31, 2013  

    I’ve used Adobe products since 1988. I really like them. That said, require a subscription from me and I’ll find other programs. It’s just software.

  • By Tom - 10:25 PM on November 4, 2013  

    I agree with many of you. I learned on Illustrator ’88. I always liked Adobe’s products and supported them until CC came along. CC is the ‘gym membership’ model. If you don’t use it, they still make money when you’re not there. That CC is the only ‘option’ now, is big big deal breaker now. Adobe is out for the money grab now. Adobe looks like it is going the way of Quark.

  • By Misty - 2:55 AM on November 6, 2013  

    After finally saving up the money for CS I am very disappointed to find it is not longer available in the standard boxed set. I will not rent software and I’m now left wondering where to turn for an alternative to Adobe. I agree with many others who prefer the option of CC or CS. I wouldn’t be using the software all that often, and certainly do not want to pay a subscription. Please Adobe, rethink this.

  • By Randy - 1:19 PM on November 6, 2013  

    I made a large investment in Adobe Premiere Pros CS5, Photoshop, Lightroom, Elements with volume licenses.
    When you go back to the license site it is hit or miss if the download will work. I don’t always have access to high bandwidth so the hard drive install works best for my work.

    Adobe seems to have just dropped supporting the hard drive/DVD user.

  • By Ralph Berrett - 2:02 PM on November 6, 2013  

    This goes into the dumb question category. Why is the cloud superior for down loading updates than from way the CS normally would download updates?

  • By Mitchell Brooks - 11:37 AM on November 7, 2013  

    I will never, ever buy this Cynical Creative Con Job. For over a decade I have been using Illustrator, Photoshop, InDesign on a daily basis. For most of that time I happily used Flash until its recent demise. I WAS extremely interested in Edge.

    But now I will find alternatives. I have abandoned Edge for Hype. I still use Illustrator and Photoshop, but that will only last as long as the current versions, THAT I OWN, will remain useful. Where I work, we are already investigating alternatives.

    Note that the reason Adobe isn’t offering an alternative to CC is because they KNOW that it can’t compete. In their arrogance, Adobe is simply trying to FORCE people to accept an inferior solution.

    I really hope that people aren’t tempted to buy into the CC ripoff. The sooner it fails, the better.

  • By Lisa Sprinkle - 11:38 AM on November 12, 2013  

    I am really upset that I cannot just purchase a student edition of illustrator. This is on my 16 year old daughters Christmas list. She is interested in graphic design and has used the program in a school course. It doesn’t look like she will be getting it because I refuse to pay a monthly fee for something that I should be able to own on my computer. I will however be looking for alternative software to get her instead.

  • By jacksprat - 6:31 AM on November 14, 2013  

    I will sooner buy a competitor’s cobbled together suite, even it is an inferior product. Renting software is not an option.

  • By Ralph Berrett - 2:10 PM on November 16, 2013  

    Other than Adobe getting a constant check every month and saving on creating a physical product, what is the advantage of cloud. I am not talking about the file sharing nonsense, but the core programs. You already have demonstrated you don’t need the cloud for updates, with the latest CS6 update. So what is the advantage of the cloud?

    How is the cloud photoshop superior to creative suite photoshop? So what at the very core makes the cloud superior?. Because to be blunt all I see is cloud licensing. What is the real advantage to me the consumer?

  • By PicSapien - 11:36 AM on November 19, 2013  

    like many of you I have the same concerns. Im writing this in some obscure hope that the mass of the mails actually do some good more than any of us actually “being heard” by adobe as individuals, and I therefore make out a drop in the bucket which will hopefully fill up some day (hopefully not to far in the future!). What I see is that a lot of these comments come from the lower end of the creative food chain and it seems adobe just made an executive decision to say that any entity who earns less than x per month is not a concern nor worth the time and effort to spend tech support phone time on. I cant see it, you cant see it, but it seems somewhere there are huge global design firms paying off adobe on major long term contracts with specific needs like cloud conversing and besides, to them the “rent” is small change!
    Ive been blessed to work many years as both freelancer and for very strict corporate companies as an employee. In both cases a once of payment is more easily budgeted for and does not disrupt cash-flow as much as this monthly nonsense! I have been a avid adobe ambassador, hell, i teach it! To say I’m dissapointed in the rent price increases and then the monthly idea is an understatement of colossal proportions and has really dimmed my optimism and patriotism towards adobe. Furthermore, one thing I have not read in this forum (ok i did skip some!) is the fact that all adobe fans are not all US citizens. Everyday my countries’ currency weakens against the U$, meaning that each month I pay incrementally more! If I buy a adobe package now, in two weeks even as second hand it is 10% more expensive! I want to buy my stuff now! I want to be able to create cutting edge art that we all know is delivered in a well balanced and very powerful packages. I want to stay royal to my chosen brand, and most of all i do not want to be forced to become a pirate.

    Guess what adobe, with all your efforts, you are only breeding program crackers and torrent downloaders. If that is your strategy to build your fellowship in the hope that every third crack downloading kid will eventually become a paying client then please let us know so we can also become part of that statistic with a clean conscience. Thanks a bunch adobe for alienating me. Gimp, Inkscape, Dogwaffle, Xara, Hitfilm, … they are small now but they run on affordable prices and clean conscious downloads!

  • By Paul - 11:04 PM on November 21, 2013  

    I can’t believe it. I had heard that the creative suite went to a ‘Cloud’ format but I had no idea that the standard way of purchasing the suite is no longer available. I got a new computer today and wanted to update to the latest version of the creative suite. Now that it is only available as a monthly service I am at a loss as to what to do. I can’t believe this drastic change. I never thought it could happen but I think they might have lost me as a consumer. And I used to teach Photoshop, Illustrator, Indesign and Premiere.

    Hopefully they will announce that we can download and license the product as we have in the past. Until then I am afraid I cannot

  • By Kurt - 9:58 PM on November 28, 2013  

    I just now had time today to read up on the Adobe Creative Cloud, I hope what I have read is not true, I will be calling Adobe tomorrow to find out for sure. What it sounds like from their site is every Adobe product is fully available for a paltry $50.00 a month.

    One might think this something to rejoice, and I would if it were not for the fact I bought the Master Collection CS5 for $2600 plus dollars, then I upgraded to CS6 Master Collection for over $1300 dollars, plus I got Lightroom for an additional $100.I feel like I just got screwed out of over $4000.00 by Adobe without so much as a kiss!

  • By Christopher S. Nibley - 1:11 PM on November 30, 2013  

    Corel, which rents and sells software, commissioned a survey to help them plan their future marketing. In it, they found only 10% of Photoshop users do so professionally (ie, make money using the software). Will hobbyists be willing pay monthly rent forever?

    The majority of users are happy with their older versions of the software. They skip several expensive updates because the program works fine and they didn’t need the additional “small features”.

    Adobe, seeing that the majority of users not upgrading was hurting the bottom line and making their stock holders unhappy, came up with a “Forced Update Model”. Now, the user is a constant beta tester and pays for features they don’t necessarily need, rather than having the choice to upgrade or skip, based on the features in the new version.

    The other major problem for Adobe was piracy. They thought connecting your computer directly to them would stop this, but cc was cracked the day it became available. And with these high recurring costs, will only get worse.

    Adobe likes to talk about one or two years of rent, but do the math for 5 to 10 years (with unknown price increases), and it’s a terrible value for the user.

    In 5 years you might want to switch to a new, more modern node based photo editing program, but you’ll still continue to pay adobe for the privilege of using all of the files you created in cc, indefinitely.

    In 10 years, you’re still paying and paying. Who will own adobe? Google (Just bought Nik), Microsoft (think Softimage)?, Apple (think Shake)? Will they simplify the programs for a larger audience (Final cut)? Discontinue some of the software? Remember, when they go away, you’ll have no ability to run the programs. Will you even have access to your files in 20 years?

    Adobe cc software is a special case; when a software company stops supporting a product, you have a perpetual license copy of the software on your computer and can continue to work on your files. With CC, your software will no longer function and your files will no longer open.

    Give the user a choice; Forced Upgrade for those with money to burn, and a perpetual license copy for those wanting to choose when to upgrade.

    Or, like me and thousands of others, just vote with your wallet; drop Adobe’s RansomeWare and go to other programs.

  • By Ralph Berrett - 7:20 PM on December 1, 2013  

    My personal opinion is this if Adobe gave us a choice between renting and buying then I would say this latest offer was a good deal without that choice, this is velvet lined handcuffs.

    Adobe says they do not hold files hostage, but it how would you open your files if you left their Cloud licensing?

    For those of you who rely on lightroom, the question has to be asked when Adobe moves it to a cloud based license what will you do? Imagine paying a monthly fee to access your photo library.

    These questions I am still waiting for an answer for.

    You already have demonstrated you don’t need the cloud for updates, with the latest CS6 update. So what is the advantage of the cloud?
    How is the cloud photoshop superior to creative suite photoshop? So what at the very core makes the cloud superior?. What is the real advantage to me the consumer?

  • By Andrew Paquette - 3:00 AM on December 2, 2013  

    I remember West San Carlos Boulevard in San Jose long before there was an Adobe tower downtown. Back then, it was full of winos, hookers, trash, bars, and fast food joints. I worked at a comic book store in the neighborhood back then and remember thinking how like a third world country it looked. This new Creative Cloud idea has the potential to restore downtown San Jose to those days back in 1975 when the only thing you could buy at what is now the Adobe Tower is a case of VD.

    Do you really hate your customers this much? When a colleague first told me about CC, I thought “holy cow, what a ripoff” and told him I’d stick with CS6 until Adobe wised up and killed the CC idea. It really is the kind of idea that needs to be killed, not modified or updated, but killed dead, and fast, kind of like all those old programs Adobe no longer makes.

    My CS6 license stopped working today, to my great enragement. I’m quite busy and do not have a week to deal with non-working software. The problem was what purportedly is an “invalid serial number”, which is complete BS because it was bought and paid for and working for more than a year. I figure some update on my computer (perhaps from Adobe) caused it to stop working. For a moment, just to relieve the pressure of needing to get my work done, I considered paying for CC: not because I wanted to, not because it is a good deal (it stinks), but because Adobe’s other malfunctioning software caused pressure that required a solution. If it was upgrading to CS7, I would have been irritated that I had to do it now, hurry up, no waiting, but I would have been happy to get the upgrade. For CC, to rent what is a downgrade and an insulting one at that, forget it. I’m going into my dusty attic to find all my previous copies of CS5, CS$, CS3, etc and will install each until something works. After that, goodbye Adobe until you flush CC. That is the only, and best, thing you can do with it.


  • By Johnathn - 1:49 PM on December 2, 2013  

    Using adobe products for 20 years… Guess thats long enough. Time for a change anyway.
    Sorry. I wont support this “Continuos Cost” Program. Especially disappointing to those of us who have HONESTLY supported the company so long

  • By Jorge Balarin - 4:15 PM on December 4, 2013  

    Dear sirs, now that you reduced the price of the cloud I would like to go in, but I want to know if I must necessarily own a version of CS photoshop to qualify for the cloud. Please, send me a mail letting me know. Best wishes.

  • By Ralph Berrett - 4:15 AM on December 22, 2013  

    Adobe has cut the price and extended the cloud offer. It makes me wonder how that “Hearts and Minds” thing is going. So far Adobe philosophy has been “We had to burn the village in order to save it.” I suspect the reason for this deal is because the quarter is nearly up.
    CC subscriptions rose by 221,000 to 700,000 between Q1 and Q2, Adobe’s revenue for the quarter — which ended on 31 May — fell 11 percent annually to $1.01 billion.

  • By John Lehet - 7:12 AM on December 23, 2013  

    What I wonder is how has Photoshop CC developed/improved since it was introduced? My initial take was that Adobe would not have to develop at the same pace with a captive audience — that there would be no need to develop with users on the hook and a pay-or-lose-it subscription model. Adobe’s answer was that they could innovate better and faster with a more agile approach without the frog-march to a release deadline. Having been in some agile development projects myself, I can appreciate this as a possibility, while I also have a great and newly developed cynicism for the new Adobe.

    So, how has it gone over the last months? Have there been new features and enhancements? Which? How can we track this kind of thing without wading through the morass of I have not heard any buzz about features or improvements “on the street.”

    I ask in all sincerity as the deadline approaches for the previous CS6 owners photoshop deal.

  • By John Lehet - 8:23 AM on December 23, 2013  

    Hi Jeffrey,

    Thanks for replying! I’m wondering more how CC has developed since it’s introduction. Are there new-new features. I guess we’d be just about coming up on a .5 release in the old days, right? These on the linked page are the CC 1.0 features, right? I’d think there would be some .25 new features or .5 — some development by now? Or has this list been growing all along?



    • By Jeffrey Tranberry - 3:22 PM on December 26, 2013  

      There have been multiple updates with features. The list of “new” on the product page are a composite of all those updates. There will be additional updates after the new year.

  • By Josh Thomas - 10:06 AM on December 23, 2013  

    After finally giving CC a chance, and learning what it really has to offer, I’m dumbfounded. I was on board with upgrading until I learned about renting software. That’s a ridiculous offer for those of us who us it professionally. Paying $30 a month for the rest of our careers will long overpay the worth of the software. I don’t want to share software, and I don’t want to share my files as an individual artist. As a long time Creative Suite user, I think the idea is great to combine everything, but in no way is it fair to Adobe consumers.

  • By Joshua Trang - 8:39 PM on December 28, 2013  

    I am VERY disappointed in this switch from the typical software to the current creative cloud. My company will no longer be using the Creative Cloud suite. This means no more paying 102 employees to use it, it will save us lots of money. We have been a loyal customer for about 11 years, until now. I think you guys are getting too greedy.

  • By John Lehet - 3:45 PM on December 30, 2013  

    Well, I went for the $10-until-you-change-it (as revealed in the details as I signed up) deal. It seems at the end of the year you can charge whatever you want. My plan is to not tie anything into the format and keep using CS6 and verify backward compatibility.

    I’m not sure if you’ve noticed, but is very bad, often unresponsive, often serving blank pages. It is one of the worst websites I ever deal with.

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  • By Jason - 12:02 AM on January 6, 2014  

    I have to agree with much of what has already been said about renting Adobe software – I don’t want to do it. I’m primarily a hobbyist, although I do the odd job here and there on the side. I use those jobs as a means of “saving up” to purchase software, equipment, etc. I’ve made small purchases over the years that I’ve turned into upgrades for larger purchases, culminating in what was Web Premium. Being able to purchase and use your software makes sense. But I can’t justify a subscription for a hobby. I don’t do enough work to justify keeping up on this type of thing. Consequently, like so many others, I’m having to look around at the competing software. And to be honest, I’m actually a bit surprised at how feature rich some of them are. And they’ll continue to get better, especially if users start “voting” for their products with their wallets. It’s classic market economics.

    I realize I’m just one voice and that I don’t represent a company with hundreds of users. Consequently, my impact to your bottom line isn’t even a rounding error. However, my hope is that I can add one more drop into the overwhelming bucket of users saying they won’t go to a subscription model. My reasons are different than many, but the result is the same.

    Thank you for your consideration.

  • By John Lehet - 9:05 AM on January 6, 2014  

    Now using Photoshop CC along with CS6, with some mixed results.

    The resampling and new smart sharpen are very good. Overall, though I haven’t done any controlled experiments, it does seem snappier in performing some normally time consuming operations.

    The bad:

    * it does “phone home” all the time. I use Little Snitch on the mac, so I can tell. It is constantly chatting with Adobe servers, not just an intermittent license validation.

    * As I had heard, the Creative Cloud application running in the background takes up an inordinate amount of CPU. It’s the busiest process on the mac. I can quit it, but it will restart. If I bought some utility and found it using that much CPU I would delete it immediately. Photoshop, fine, I want it. The CC application not so much.

    * The control of what I install is rather out of my hands, which is somewhat scary. I did not choose to install Bridge in my first setup of Photoshop CC. But on my second or third launch of Photoshop CC it asked for my admin password. A while after I typed that, I was surprised to find Bridge installing. Given Adobe’s poor record of security practice, this is really scary. For example I do not want to see Acrobat installed on my machine. But it seems the CC installer may install at its whim.

    • By Jeffrey Tranberry - 10:36 AM on January 6, 2014  

      Are you using the File Sync or Font Sync features?

  • By John Lehet - 10:12 AM on January 7, 2014  

    No, those don’t appear to be an option anyway with this package. Behance is not enabled. I think File and Font sync only go with the full CC package, not the photographer’s bad neighborhood I’m in.

    I guess still the bottom line is that I do love Photoshop but not the CC; I’ve always defended my upgrading-every-cycle to those who say, “CS3 works just fine for me!” or whatever. I respond that photoshop keeps getting better and better and it’s worth paying for. However, I don’t like the Creative Cloud aspect of it any more than I thought I would. The C.C is a net negative, and it does not seem any better now that I’m using it.

  • By Jean Quinley - 7:31 PM on January 9, 2014  

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  • By Jeanne - 11:24 AM on January 10, 2014  

    I won’t upgrade to your CC based software.

    I am just not interested in a subscription based software. This just doesn’t work for my lifestyle or the way that I work.

    I hope you reconsider and go back to selling downloads or physical copies of the software for people who are not interested in working with a cloud based system.

    I am hoping that you go back to offering software that is not subscription or CC based. Let me know if you do, otherwise I will have to find other options.

    I have been a loyal customer since the very first version of Photoshop….

  • By Jsparks - 12:15 AM on January 11, 2014  

    Simply put, I do not trust Adobe anymore, and will be looking for other products.

  • By John Lehet - 11:37 AM on January 11, 2014  

    Hmm, still this bug that plagues my web work, still present in CC (mac)!

    * have an image open that is web sized

    * Save for Web

    * set image quality

    * hit save button

    * In the save dialog try to paste in the filename (since I’m working on a website, I want to save-for-web to a filename I already know and have on the clipboard)

    Result: the paste goes into the jpeg quality setting in the save-for-web. One cannot paste the filename into the save dialog.

  • By Ross - 4:41 PM on January 15, 2014  

    Renting is great for vendors like Adobe because it allows them to hold you hostage and suck you dry like a proper corporate parasite. It’s not even a tangible product.

  • By Ross - 4:49 PM on January 15, 2014  

    If Adobe, Google, Microsoft, and all the others start demanding a monthly… It could easily rival a house payment. Make no mistake about it. Imagine every show on TV was PayPerView, that’s their vision for cloud based computing.

  • By Peter N - 8:35 PM on January 31, 2014  

    Well Adobe, you have over 46,000 signatures on from [former] customers complaining about the price and subscription model, a few hundred adobe faithful here complaining about the same thing, and an exorbinant amount of: blogs, news feeds, facebook/twitter users saying the same thing. I have 3 things to say:

    1) If you have (let’s be conservative) at a minimum 47,000 individuals (evidence we can observe, the actual number is probably significantly higher) saying the same thing about dropping your software and just finding a cheaper alternatives… Forget it, my first point is complete, if you STILL don’t get it after 2/3 of your customer base says they’re phasing you out then you’ve got a lot bigger problems than a goodwill impairment.

    2) 38% of the US unemployed (as of January Non-farm payrolls report) have been out of work for at least 6 months and real US wages have fallen over 8% since 2005. People are literally not going to the doctor and bringing bagged lunches to work to save $5, so in your infinite knowledge, the business model you’ve selected for this economic environment is charge an absurdly high monthly fee at a time where people are hesitant to own ‘things’ none-the-less rent them on a temporary basis. Psychologically, I would rather pay once and be done with it than to have to pay “death by a 1,000 cuts” style. I just want Dreamweaver at the end of the day, honestly, all 12 other programs are meaningless to me, you might as well charge me $50/month for Dreamweaver and a DVD of Time Cop.

    3) This won’t happen immediately but it is happening a lot faster than I thought it. People are going to realize YOU ARE A COMMODITY, just like when the price of beef goes up people buy chicken or vice versa. THERE IS ALWAYS A REPLACEMENT. If you think people are going to cease graphic design or web developing because they’re not on the ‘Creative Cloud’ (I hate that name by the way it really cheapens your product-line) you are devoid of logic. I LOVE Dreamweaver, I used it for hours each day and it really was an enjoyable experience. That was 6 months ago and after my ‘Creative Cloud’ (if nothing else please change the name Overpriced Kerfuffle is available) trial (thank you for the opportunity for us lowly middle-income denizens to taste the sweet nectar of your suite) do you know what I did? I uninstalled it, found a cheaper (non-subscription) multi-language IDE and you know what? Now I love the one I’m using! Yes it doesn’t have the pretty welcome screen and green intro page that was nice to look at, but you know what? “IT AIN’T $6oo NICE”. I don’t mean to rant (I do, I think you’re incompetent and you deserve to be brought down a peg) but the only thing I’m buying is put options on your stock, Reed Hastings must be on your board, because I have never seen a company execute so flawlessly a plan to alienate the majority of their paying and loyal customer base. Btw, JetBrains PHP Storm (also have JS and multi-language versions) is SIGNIFICANTLY CHEAPER AND DOES THE SAME THING, THE SAME THING, THE SAME THING. Adobe at the end of the day your IDE can be replaced with notepad, and with the way this economy is looking, it wouldn’t shock me to see amateur coders doing just that. You are short-sighted, mentally deficient in business, and for me personally, you have lost all credibility in my book. Your commitment to the creative community is a farce, a vestige of an earlier time; you are the BlockBuster of the 21st century (the analogy holds – just think about it for a minute). Haven’t used ANY of your products since and do not plan on doing so in the foreseeable future. Small businesses, colleges, and local government are looking to cut costs, how well do you think a $600/year text editor is going to hold up to even the LIGHTEST of scrutiny. I don’t need a response just the semblance of some ember of intelligence at this organization that makes Tea Party Congressmen look like Doctoral Candidates from MIT. Bye, going to DO THE SAME THING YOUR CREATIVE CLOUD (I feel like an idiot just typing that stupid name) on Jet Brains!

  • By - 5:02 AM on February 5, 2014  

    Yes! Finally someone writes about free psn codes.

  • By M. Carlsen - 11:06 AM on February 13, 2014  

    I am seriously disappointed in how CC is working.

    The CC App can NEVER update itself and every time an update is available is is connected with LOTS AND LOTS of hassle.

    Photoshop CC is the clumsiest version of PS to this date…. Heavy and non-intelligent. And it feels like working in molasses… I HATE it and WOULD switch immediately if something would on par with it.

    Sad days of CPUs 2014 !!!!


    • By Jeffrey Tranberry - 12:28 PM on February 13, 2014  

      Hi M, I don’t see any support cases under you account for this issue. It sounds like something is off if it’s not updating correctly. Without more details about the specific errors, it’s hard to guess. Many update errors are caused by system cleaners/utilities that remove or modify files, so that may be a cause.

      In any case, I’ll ask someone to work with you to get you straightened out.

  • By Owen O'Meara - 12:15 PM on February 21, 2014  

    Is the price of the PS CC LR combo going up at the end of March?

    • By Jeffrey Tranberry - 12:38 PM on February 23, 2014  

      The offer is currently slatted to go away and only the Photoshop Single App membership will be available.

  • By Owen O'Meara - 4:22 PM on February 23, 2014  

    At what price Jeffrey?


    • By Jeffrey Tranberry - 11:16 AM on February 24, 2014  

      Photoshop Single App memberships are $19.99.

      If you sign up for the Photoshop Photography Program (PS + LR) by the end of March, $9.99 is *the* (ongoing) price, not a first year promo. There are currently no plans to increase the price. We can’t, however, say the price won’t ever need to go up to account for inflation.

      • By Owen O'Meara - 11:31 AM on February 24, 2014  

        I signed up for it some time ago so I should be good, right?


        • By Jeffrey Tranberry - 12:02 PM on February 25, 2014  

          Yes. If you signed up for the Photoshop Photography Program you should be in at the $9.99 rate.

  • By Melanie - 11:21 AM on February 25, 2014  

    It has been said, but I agree that $600/year is too much to ask freelance designers to spend each year. As a freelancer and stay-at-home mom, I only take part-time work. This allows me to help pay for my children’s activities, but also have plenty of time to be a mom. I cannot afford $600 in overhead every year just for software. Bad form, Adobe.

  • By Art - 8:23 PM on March 7, 2014  

    While it’s understandable that the new paradigm may work well for some, and certainly would work well for Adobe, the comments here make it clear that it doesn’t work for everyone. I would include myself in that number.

    Adobe begins by stating, in part:
    “Please understand that we’ve been working hard to digest all of the comments you’ve provided and we’re working hard to understand how we can address your concerns while still maintaining our focus on the future of creative software.”

    After a year, where is the evidence that this is true?

    All I see here is a forum for frustrated customers (many apparently soon-to-be former customers) to vent their frustration. Has there been any response form Adobe?

    Adobe, are you listening?

    At the top of this forum, Adobe also states its desire “… to determine how the Photoshop team can meet the needs of our customers, many of whom we’ve worked with for over 20 years.”

    …and the means of meeting those needs is? (anyone hear crickets?)

    I also fit into that 20 year category and am a user of many other Adobe products, in addition to Photoshop. I’ve heard nothing that indicates that Adobe is listening or intends to do anything to fulfill the intentions it voices on this page.

    No one would fault Adobe for moving in the new direction, as “the future of creative software”, if that’s how they imagine that future, with a reasonable alternative to meet the needs of those it claims to want so desperately to listen to and help.

    If another alternative is not offered for the many who prefer to own (not rent) their software, it will be a sad future, indeed. The free enterprise system being what it is, however, no doubt able competition will arise to capture the large market Adobe would leave behind. A “best of both worlds” approach for Adobe would, instead, be to offer both the ownership and the rental, …er “membership”… option.

    Adobe, are you listening?

    • By Leon - 5:59 AM on May 17, 2014  

      They only listen to there marketing-phrase-gurus, not to professional working customers. In more than twenty years as Customer i invested many thousand dollars in theyr software, and for what? For a kick in the ass.

      27 hours without cloud and nobody want´s to be responsible for this mess :-/

  • By James - 8:36 AM on March 12, 2014  

    At this point, our company has multiple mirrored backups of both the Photoshop CS5 and CS6 environments to insure we will never lose this software. (We already lost our CS4 media disks and can no longer obtain a replacement to them).

    We have no intentions of ever considering signing up for an application ‘rental’ (Which you’ve already proven puts credit cards at risk), and at absolutely no time would we ever consider storing any of our projects on a cloud based solution, this just opened the door to people outside our company accessing sensitive project information and ideas. It’s ridiculous.

    For now we will continue to drive CS5 and 6 until a replacement software can be decided on.

  • By Jon Jeffery - 10:21 AM on March 29, 2014  

    I use Acrobat Pro, Illustrator and Photoshop. As three single apps, thats £17.50 * 3 * 12 or £630 per year, every year!!!!
    The cost is the full package, even with the existing customer discount (£27.34 per month, £328 for a single year) is right on the edge of what I’m willing to pay for some software that I find useful, but not a business essential. It will rise to £560 per year next year.
    Outrageous! Adobe, you have seriously misjudged your user-base.
    I’ll probably go for the 1 year offer, as I need to get on, but spend the time looking for alternatives. I’m angry at being ripped-off, and cornered into making this decision.

  • By John - 8:27 AM on April 6, 2014  

    My comment is that this whole “cloud subscription” thing is nothing new and just a repeat of a subscription-based trend. It’s a way for Adobe to make more money. That’s really all it is. Once consumers figure this out, Adobe will either offer the standalone product once again OR a competitor will take over.

    Nobody likes to pay monthly fees. Nobody.

  • By MajorArt - 1:02 PM on April 15, 2014  

    Just built a new workstation computer, and was about to buy several Adobe products, but i will have to shop for other brand programs, as i will NOT buy into the cloud BS.
    1) my workstation computers stay offline…
    2) WTF adobe?
    3) you just lost a lifelong customer… nice going.
    4) hope your new trendy fad looses you soo much money you will be forced to serve the customer once more… until then… goodbye, & good riddance..

  • By Nick Ryan - 10:03 AM on April 17, 2014  

    I am really praying that adobe changes their minds on this price model! I am not going to LEASE their product, just as I never lease an automobile. The fact that I would not have access to making a changes to a file if If I discontinue my subscription is a HUGE negative! if I am hoping that someone will come up with a compatible product that I can buy and I will make the switch.

  • By Christian Jay Marshall "iCjay" - 4:33 AM on April 18, 2014  

    RENT!!!!!!!!!!!! WTF? I’m out…….

  • By Rob - 11:46 AM on April 28, 2014  

    I wonder if the CC has increased Adobe’s revenue? I also wonder if the gains from CC are worth the negative perception of Adobe the CC has created. New designers and developers are entering the industry with a negative perception of Adobe and a strong desire to do their jobs with alternative software.

    Personally, I’ve hated Adobe since they destroyed Macromedia. This CC nonsense has pushed me over the line. I’ll never buy anything Adobe again.

    • By Daniel - 9:42 AM on July 25, 2014  

      This is a great opportunity for smaller companies to rise up and show their worth! Please share what other creative software works for you!

  • By Alexander Brandon - 9:35 PM on April 29, 2014  

    I need to use Audition for a particular project. I like Audition. It’s based on CoolEdit which I used for awhile. Good software. In fact all Adobe software is cool and your legacy and influence are undeniable.

    But I’m amazed that John Warnock would agree to this cloud service. All I want to do is activate the software and use it as I go, but you’re forcing me to use it for an entire year. I can only go month to month paying for the entire suite, which I don’t need. If you made things equitable for people in these situations it would be understandable, but you are leeching money from your user base and as I can see in the above comments you are about to LOSE a LOT of them. Please wake up, Adobe. At least make single software month to month possible for a lower price if you insist on using this method. I’d even consider spending over $1000 just to avoid using your software as a workaround.

  • By David Levin - 9:51 AM on May 6, 2014  

    I will never upgrade to CC with this new pricing scheme. I don’t like the idea of “renting” my software. I want to buy a perpetual license… not a subscription.

  • By Donna - 7:50 PM on May 13, 2014  

    I only want to use photoshop to stitch together a large image that I’ve scanned. That’s it. Can I rent your software for one month and cancel?

  • By Joe the plummer - 11:42 AM on May 24, 2014  

    You have the entire design industry in your pocket and then you do this Adobe! No everyone wants to rent! Stupid business model. GIve the option to buy and rent but don’t exclude the most important, buying!

    Whatever group at your company came up with this rental plan should be fired. They’re flushing money down the toilet for your company. You don’t make such a drastic change and screw over the customers who were loyal. If the people in charge of your company can’t see this then there is a major problem with who you have running it and they are out of touch! Everything was fine before this!

    Lastly your plans are too many and a bit overly complicated. Simplicity is the key.

  • By John - 10:29 AM on June 2, 2014  

    If you’re an independent user of ADOBE products the bad news is you will no longer be able to buy the software, only rent it. Once you’ve signed up for CC you’re locked in. Don’t pay the monthly subscription and that’s the end of your software. You’re at their mercy, they can do what they like with pricing and you’ll simply need to cough up. Before signing up for ADOBE CC I would strongly recommend you first watch this video.

  • By Government - 5:13 AM on June 12, 2014  

    Seems like another case of the corporate greed taking over and wanting money all the time. As a government user we no longer have the budget to pay for things everyday. An outright purchase has to last us till money is available to upgrade.

    Looks like from the comments people are not happy. Adobe fails to realize the many small single users. Adobe has lowered themselves to the level of cable tv.

  • By material besi kanal u - 6:18 PM on June 14, 2014  

    i love photoshop, it help me a lot…

  • By Jonathan H - 5:30 PM on June 27, 2014  

    This is funny, sad and sums it up.

    This thread started over a year ago. I’m seeing it now as I was considering adding acrobat to my laptop and couldn’t find a way to buy it – only rent it. I was shocked. So I checked out PS to see if it was the same.

    I’ve being using PS for over 15 years, but only upgraded 3 times – last time was to PS CS5 in 2011 and it cost me $320. I’m not a pro. I don’t use it to “make money” – it’s a hobby. I probably use less than 2% of its capabilities. I upgrade mainly for performance gains to match my hardware – not the features … and because I have been very happy with adobe products for many years – I consider myself a loyal customer.

    That upgrade in 2011 has effectively meant it cost me $106 pa (thus far, since then) … and for the features I use, I probably won’t consider an alternative for another 2 years – which would mean it effectively cost me $64 pa. For a hobby, no big deal.

    But now, it looks like the lowest cost option (pre pay the cloud version for 1 year) would be $239. Let me think about that … $239 pa vs $64. No contest. Doesn’t make economic sense.

    I’ll forgo upgrading next time I change my hardware and simply buy a competitor product. I already use Aperture and find it handles 99% of my requirements … and Apple keep updating it at no additional cost. It’s certainly not (pardon the pun) an apple to apples comparison … but for my needs, why should I continue to buy adobe products?

  • By C. K. - 5:54 PM on June 28, 2014  

    As a small business, I cannot afford to rent software in order to do my job. If I could afford it, and the new creative suite had features I wanted, I’d save money to update. With the new model, I’d be continuing to pay for features I may not want. This rental Scheme also makes me wonder what the incentive is for Adobe to actually add updates to the software, as people will have to pay continually whether you add a feature or not. I’ve heard the claim that this is to reduce piracy, but if anything, this would encourage a person to pirate a hacked version of creative cloud that doesn’t check the subscription. If someone were to pirate it, they would have a working version of the software, but wouldn’t have to keep constantly paying, and if the software added a feature the individual wanted, they could find a newer pirated version and download it. As it stands, I will never rent any adobe software, and will find alternatives that I can actually buy.

  • By Kathryn - 3:16 PM on June 30, 2014  

    Like so many have stated before me; I am a small business. I have relied on the Photoshop application I own for much of my work. Now it is telling me it isn’t recognizing my license and all of the research I’ve done on the internet has proven ineffective to fix this problem.
    What is it with Adobe? They aren’t making enough $$$ selling each version update? I am not interested in logging onto their site every time I need to fix or manipulate a photo!
    This is ridiculous. I am going to begin researching an alternative piece of software. If there is a young (or old), brainy, enthusiastic programmer out there willing to work hard to develop a photoshop like piece of software, here is your market.

    • By Jeffrey Tranberry - 2:09 PM on July 3, 2014  

      Hi Kathryn, what version of Photoshop do you own? It looks like you have CS3 for Mac from the looks of your account. Try this solutions:

      Error “Licensing has stopped working” error 150: 30 | Mac OS:

      It sounds like you have a misunderstanding on Photoshop CC works. It’s installed locally just as it always has. You can work offline and do not need to be connected to the internet in order to edit images.

  • By Billy - 7:50 AM on July 1, 2014  

    Adobe needs to listen to the customers this Creative Cloud is a product of corporate greed and not what the customers want. Customers want to own their software and not have to rent it like ball and chain for the rest of their lives. I suspect that the user base for these products will gradually decline since this is a major turn off. How would they like it if all car companies said we will only lease cars now and the cost of leasing over 5 years is twice the cost we use to sell a car for and to top it off after that 5 years, the car goes poof as does the software unless you wheel barrel over more mo for the rest of your time. The least Adobe can do if they insist on not listening to all these comments that represent the product users is make this Creative Cloud completely free for college students, since the student no longer owns any thing, and unless they get a job using this software, all this mo spent on creative cloud, tuition and their time has all gone to waste. Most people can NOT afford to pay on going fees in this economy, their skills will vanish as quick as the software when time get hard, Thank you adobe but we don’t like it this way. Please fix this blunder and restore your creative suite products to to a CS6.5 or CS7 purchased and owned versions for those of us not born with a golden spoon in our mouth. Thank you, sincerely a frustrated student.

  • By Ralph Berrett - 1:36 AM on July 8, 2014  

    Simple question, I stop subscribing how do I open my files?

    • By Jeffrey Tranberry - 2:11 PM on July 9, 2014  

      Looks like you have a copy of CS3. Launch it, or any other application that reads image files, and select File>Open…

      If you’re a Photography Plan member, check this out:

      • By Ralph Berrett - 12:25 PM on July 10, 2014  

        Hello Jeffrey
        What I want to know if I subscribe to the cloud and quit it how do you open your files?

        Unfortunately Lightroom does not play well with my OS computer, I store my images on a network server. So I use bridge. BTW a great product

        The company I work for has the Complete CS6 suite awesome software.

        My next upgrade will definitely be CS7 when it available.

        • By Jeffrey Tranberry - 8:50 AM on July 11, 2014  

          What OS do you currently use? Any system capable of running PS should run Lightroom fine.

          Bridge is similar to Lightroom. After you quit, you can still use Bridge to view and work with your images – only Camera Raw is disabled and tools contacted to Photoshop.

          • By Ralph Berrett - 1:42 PM on July 13, 2014  

            The major issue is using multiple terminals to access the library. We are using 10.6.8. We have photographers, web designers, graphic artists and video editors that need access to the library. So bridge fits that bill.

  • By bob boberson - 8:02 PM on July 10, 2014  

    that creative cloud is awful!!! i tried installing multiple times because i wanted to try out premier pro or whatever its called. and when the “app” loads my whole desktop disappeared. then after a ctrl alt delte shutdown. after logging back in and trying to install the software i noticed it wouldnt let me pick the destination of where it was installing it to. this is a problem because i have a small 64g ssd as my C: and a 1tb hdd as my E: and i dont have enough room to install to my /c: but like i said i couldnt find anywhere i could change the destination of the install. and the funny thing is this software is what $300? or more. like im going to ever pay that much for something i cant even get a trial version of to run properly. apps suck and i dont need a bugged out app on my desktop. garbage

    • By Jeffrey Tranberry - 8:54 AM on July 11, 2014  

      What you describe sounds like a video driver issue which is usually corrected by installing the latest video drivers for your specific card from the card manufacturers website.

      To change the install destination, click the gear icon in the Creative Cloud app to open Preferences. Click on [Apps] and set the install location. You do need some free space on your internal drive for some shared resources that get installed but the apps themselves will be put on E: or wherever you choose.

      If you are working with video and professional apps, you may want to consider getting a larger SSD for the best experience.

      • By Daniel - 9:39 AM on July 25, 2014  

        … actually, what is described above is called “Creative Cloud” or more casually, “Adobe CC” – It is a common virus downloaded by people who are looking for an easy solution to their creative problems, gullible to the marketing of big companies who stand on bygone reputations. By constantly changing how the software reacts to your computer and what area may be effected next, the company has figured out how to elude “virus” detection and instead scapegoat the blame on users and hardware. But don’t feel bad. Even my Mac was susceptible to this virus… I’ve lost a cumulation of weeks of productive time trying to reload the parts that used to be considered valuable to my work. My recommendation is that you turn off all of the automatic features, syncing, etc. and attempt to load individual programs through the “CC” app, and then once you get a version that works, delete the CC app. You will still need to make sure you check-into your account through the software from time to time, since that leash can’t be cut as yet… working on that.

  • By Jay Stanley - 4:55 AM on July 12, 2014  

    A lot has already been posted….maybe too much. The CC may be ideal for Adobe and certainly some users. It is not suitable for me. My non-CC Adobe programs are great. I always upgrade essential improvements. Renting software violates my firm’s accounting policies. And, any interruption in broadband [emergency or otherwise] renders all my work temporarily useless. Trend for software seems to be a renting [never owning]business model. Bad idea for me. Will be forced to pursue options.

  • By Smokey - 11:29 AM on July 18, 2014  

    Stop changing things. You are making things worse for design workflow. Photoshop is nearly unworkable now. Magic-wanding areas sucks now. Really?!! And please kill the Macromedia look to everything. It is beyond lame. If I didn’t have to I would have stopped at V6 a long time ago. In addition the Cloud makes too many version control issues. It’s just not fun for us guys. You are half-assing it.

  • By Daniel - 9:27 AM on July 25, 2014  

    Adobe, you are really messing with us! You have moved your strong foundation to shifting sand! Creative cloud doesn’t work, and it’s always a new problem every time i turn around, so how can I even give you good feedback to help you fix the problems. On top of it all, NOBODY wants to rent your service. Especially since creative types need to occasionally leave jobs for a few months, or work pro-bono between jobs… how can we continue to pay a monthly license? I spend more time “maintaining” adobe crap now than ever before, and more time trying to get stuff to work than ever before. The cool freebies and updates are just candy. They can’t make me stomach the constant frustrations that are making me sick.
    SO… THANK YOU… for giving me this opportunity to learn new tools from other companies and to realize that I am not as beholden to Adobe as I always thought! The designer in me is more valuable than the software, and I am so glad that I’ve been forced to go back to my roots. My company pays for a license now, but they are paying me to find other solutions that are more comfortable and creative, and less frustrating. And if I ever leave here, I will be going back to my old versions and happy to be free from big corporate fleecing.

  • By martin walls - 9:27 AM on July 29, 2014  

    Worst decision I have ever made! Adobe Creative Cloud has so many bugs I can’t get anything done. All products crash at least 2-3 times during a short session. I don’t know what to do, Adobe has forced the community to the cloud and it SUCKS!

    • By Jeffrey Tranberry - 12:52 PM on July 29, 2014  

      What issues are you having? I looked at your support cases and I only see one case with regards to Photoshop which was due to your video card meeting the system requirements to run 3D.

  • By Draconus - 10:00 PM on August 4, 2014  

    I just recently was able to get my hands on a “hardcopy” of Photoshop CS6 on disc. I do digital art as a hobby (not a business) and when I saw what was happening to CS transforming into CC I know it will only be reasonable for extremely large corporations who are willing to spend $600+ per employee every year.

    But for small businesses and privateers (like me) I strongly suggest that you continue to sell CS and individual parts of the software as direct download only. You can release portions of the software updates from CC that aren’t as current every year or so and allow those who want the updates but not the subscription to CC, to purchase specific updates/add-ons as they choose for permanent use and access.

    It is good that Adobe still does offer the Direct download of CS6 for permanent use. As long as this type of option is still available for those that want an unlimited license,then those that are willing and can afford CC and constant upgrades can subscribe as they see fit.

    • By Jeffrey Tranberry - 7:38 AM on August 5, 2014  

      Hi Draconus,

      If you just use Photoshop, then Creative Cloud complete ($49 for all the CC applications and services) is probably the wrong product for you. The Creative Cloud Photography Program (Photoshop, Lightroom & Lightroom mobile) @ $9.99/mo is probably a better fit.

      Customers are welcome to purchase Photoshop CS6 using the old pricing model at $699/$999.

      But consider this: at that price a customer can have the Photoshop Photography Program @ $9.99/mo for close to 6/8.5 years:

      The Creative Cloud Photography Plan includes Photoshop CC, Lightroom, Lightroom mobile, and get all the product updates/upgrades (e.g. Photoshop 2014, 2015, 2016, etc & Lightroom 6, LR7, LR8, LR9, etc) for OS and native camera compatibility as well as support during that time. With the old model, you’d have to pay extra for upgrades in that same time period.

      Hope that helps

  • By Nelson - 6:30 AM on August 26, 2014  

    I work for a federal agency. We were thinking of upgrading from Web Premium CS5 to CS6. As soon as the sales rep said that CS6 for the desktop is no longer available, our plans to upgrade were cancelled.

    Give us desktop software, or we find other solutions. It’s that simple. Cloud only? No sale.

  • By kees - 3:55 AM on August 30, 2014  

    i like adobe Photoshop cs6 but Creative Cloud is destroying it

  • By barry - 2:51 AM on September 2, 2014  

    What’s the best paid for alternative to photoshop – with standard photoshop features such as lassoo, colour balance, rubber stamp, layers etc. ? Who on earth would want to rent a picture editor ? Only plebs and pay-day loans people rent stuff !

  • By Mike - 12:32 PM on September 7, 2014  

    ^ check out Affinity by Serif. It’s early days ATM but their Affinity Designer beta is pretty good already. There is Affinity Photo and Publisher in the wings which I’m looking forward too.

    Pixelmator for Mac is nowhere near as sophisticated but it’ll do photo editing pretty well. I’ve left Adobe behind now. For web stuff I recommend hand coding editors like Espresso, Sublime Text and Coda.
    Aperture does enough for me over Lightroom.
    Bohemian Coding Sketch 3 kills all Adobe stuff for UI/UX work.

    Sure, the above alternatives don’t all “integrate” like CC does, but TBH they all integrate with my chosen platform (OSX) just as well. I’m not tied into any single vendor with a monopoly. I keep CS6 around to access my many years of work and if Apple break it’s functionality in later OS’s (quite likely) I will run it inside my virtual machine.

  • By Ty.S - 11:48 PM on September 9, 2014  

    This CC is a money grab nothing more. Adobe already pushes ‘updates’ constantly.. unless you seem to have lived on the internet without having to update your flash player or reader. Why now do I have to incur and ongoing cost, especially for software I don’t use regularly. Makes very little sense and has seriously turned me off to anything Adobe.

    I’m letting my free trial expire and will not be ‘subscribing’ to any sort of ‘cloud’ content that I won’t use. I don’t need to store my work elsewhere. The average home pc or laptop has 1Tb of drive space for shits sake.

    I purchased my CS6, was happy with my purchase, even if I only used the power to 1/10th it’s potential.. the cost was one time and there wasn’t a constant monthly reminder that I’m not using ALL of my software.

    This single option of ‘renting’ certainly doesn’t appeal or apply to the majority of your so called ‘customers’. However by all means continue the present business model, it lends itself very well to piracy and legitimate competition. Both of which I’ve avoided in the past, although now, I’m certainly looking into.

  • By Dan - 5:27 AM on September 11, 2014  

    I use InDesign for publication layouts, but will be using Microsoft Publisher in the future. I have CC & CC (2014) applications installed, each of which takes 1 GIGABYTE. Your cloud updating software sucks, and seriously lags. I’ve also had several issues printing PDFs with Windows 7+.
    No one is interested in paying monthly to use a software program, that they use about that much. The 1st comment is correct, you’re just going to lose market share to the plethora of other options.
    Frustrated users: Watch the videos & sign the petitions.

  • By Michael Spear - 2:18 PM on September 17, 2014  

    Posted on 17 Sep 2014 at 09:05

    Adobe has posted a 46% year-on-year drop in net profits, raising doubts over its strategy of shifting customers to cloud subscriptions….

    Read more: Dark clouds for Adobe as profits slide by 46%

    Are we winning??

    • By JaCo - 10:03 PM on September 9, 2015  


      Serves Adobe right.

  • By Michael Spear - 2:31 PM on September 17, 2014  

    Another good article from wall street. Sounds like Adobe like Humpty Dumpty is sitting on a narrow wall. Adobe Adobe may have a big fall.

  • By Boo Radley - 2:48 PM on September 21, 2014  

    I’ve used Abobe products for years (especially Photoship) but no more. I refuse to be herded into a “cloud” construct where Adobe’s corporate pals as well as more nefarious actors can prowl through my private files. If the software doesn’t reside on my PC under my control, I’m not buying it, period. If anything good comes out of the iCloud hacking of celebrity nude photos, it’s that people are going to start taking their privacy and personal data a lot more seriously, and they will not be inclined to trust mega-corporations who assure them of their “security” policies while assiduously data-mining them and pimping out their personal information. I’m one small consumer, Adobe, but I’m extending a large middle finger in the direction of you and all the other Orwellian corporate-statist entities who are out to destroy our privacy rights.

    It is telling that this was the ONLY forum I could find to provide feedback (albeit indirect) to the faceless suits running this feckless corporate behemoth.

  • By DC - 5:19 PM on September 21, 2014  

    Insane first the cloud is a very dumb move for software period, we want to own the software not have to rely on a server and monthly fees. Second a cloud common that’s a hack waiting to happen have not enough servers and important data already been hacked do we need to put even more info out there.

    Im sorry its a bad Idea and I really hope you continue to loose your shirts over it and see how crazy the idea is maybe, if enough people don’t buy into it … you Adobe will get the message sure there may be a few who like it, but I would say most do not as evidence shows on this forum, and most will not bother with your software at all if its only cloud based I don’t care how creative you guys meaning Adobe think your cloud is, but its not.

    If you are really listening you need to think twice about the decision your making or made. And really listen hard to what the users and the public are telling you.

  • By Boo Radley - 3:47 PM on September 22, 2014  

    Well said DC. In case the corporate greedheads who came up with this genius scheme hadn’t noticed, there is a growing backlash in this country and globally against arrogant, unaccountable corporations who maintain such a myopic focus on each quarter’s bottom line (and their own stock options) that they fail to recognize, or don’t care, how badly they are alienating the consumers they need to ensure their long-term competitiveness, financial viability and brand loyalty.

    There is a principle here that goes beyond which PC or server “my” software is nested on, and that is that a growing number of us refuse to meekly submit to fleecing by accepting Adobe’s attempts to force us into a model that for techncial, workflow, and security/privacy reasons, is fundamentally flawed and incompatable with user needs and concerns.

    I’ve never supported the use of pirated software, as most of us are strong proponents of IP rights, but I’m starting to understand why previously loyal customers, insensed by Adobe’s fecklessness and piss-poor implementation of this ill-concieved forced cloud computing scheme, might turn to pirated copies as an “up yours!” to corporate hubris and greed. Again, I’m not advocating or condoning that approach, but I sincerely hope your share price crashes and burns and that the Dilbert-like pointy haired bosses who foisted this scheme on your hapless developers and customers are given their golden parachutes and shown the door.

  • By Tom - 5:56 PM on September 24, 2014  

    want me to rent software, fine, then licence it fairly! Demanding a minimum spend of 1 years subscription is a complete scam, and clearly a sign that you don’t have confidence that you will add enough features month on month to keep people from cancelling.

    Also you are forgetting that most of us don’t live in only CS all day, I have 10 big ticket apps I use regularly, if all of them decided to screw me for $50/mo that becomes expensive fast.

    Why don’t we take this pricing system to its logical conclusion, you have a licence server that the software checks in with every run, so why don’t you bill by the hour? Students, hobbyists etc will pay next to nothing (as they don’t run the app that often), companies using CS all day every day will pay a fair commercial rate, which is linked to their usage (don’t use CS for a month, don’t pay). That would be a boon for subcontractors and small business, who are the people you are alienating right now.

    • By Jeffrey Tranberry - 10:21 AM on September 26, 2014  

      Hi Tom,

      You can get a month to month membership for both Creative Cloud and Photoshop Single App. Just choose “Monthly” from the pop-up.

  • By Rich - 10:16 AM on October 10, 2014  

    Just would like to add that the creative cloud subscription is a total con. They have lost my custom full stop. never have i heard of service based finite software even apple don’t do it.

  • By Benjamin Slack - 7:09 AM on October 21, 2014  

    I’m a photoshop user since version 2.0, I work in print (pre-press). I use Indesign, Illustrator and Photoshop on a daily basis for 8+ hours a day. My employers will continue to pay for Adobe CC, because our industry depends on the tech and we have to support printers and design houses who will continue to work with the software, whether we want to or not. It’s the cost of doing business.

    However, as an artist, I myself will never subscribe to Adobe Creative Cloud or use it for my own work. I find the move to “software as a service” only to be a financial decision, targeted solely at leveraging an effective monopoly into a regular and unending revenue stream. It’s extortion of the creative industry, plain and simple. I will never rent my tools. I will never give Adobe a blank check “forever.” I would rather send that money to developers of open source software like GIMP or purchase competitors tools who maintain the old “permanent licensing” models. It is a non-starter and nothing that Adobe does, save reverting policy is going to change my position.

    So while I have to use Adobe products on my employers behalf, my personal use of your software is at an end.

  • By Brian G - 4:25 PM on October 21, 2014  

    I’ve been a Photoshop and Illustrator user for about 10 years. I’ve always upgraded about every other version, which equates to an upgrade expense of about $200 a year. Now if I want to use CC it’s going to cost a lot more for me. So for now I have invested in some extra copies of Windows 7, and I will run my old Photoshop and Illustrator in a virtual machine until Windows 7 EOL in 2020. Adobe could have made money off of me for upgrades, which I would have gladly paid for, but I will not be ripped off. The “rental” price is much too expensive. If it was about half the price I would gladly subscribe. Those are my thoughts.

  • By Lion Kraaijbeek - 12:40 AM on October 30, 2014  

    I simply want to purchase Lightroom outright. I don’t like and do not want a monthly membership. You should have this option for people like me (and many others). Simple as that.

  • By RJ Riesterer - 11:12 AM on November 4, 2014  

    I have been a loyal Adobe customer (web design & creative suites) for over 15 years. Their latest marketing ploy (flaky Cloud sharing, monthly license rentals, blatant drops of accustomed features, and complete lack of customer concern & support) has forced me to look elsewhere for the software I need in my business. Sadly, I will never again purchase another Adobe product – no matter how much Adobe spends on advertising hype trying to convince us otherwise.

    Another great company working hard at biting the dust. Sigh!

  • By Molly Jay - 3:54 PM on November 12, 2014  

    I have used Illustrator for many years, and am devastated to learn of this move to a “rental only” model. I do not feel AT ALL secure having to sign up to pay monthly to continue to have access to my software. I would rather, as I have always done, save up and pay outright for the software when I know I can afford it, and then feel secure that I will continue to be able to use what I have paid for and legitimately have the right to use (serial number and all).

    The notion that I am now expected to flush money down this hole every month until some month comes along when maybe I can’t pay any more … and then lose the ability to manipulate my files, IN SPITE OF HAVING PAID AS MUCH OR MORE TO RENT THE SOFTWARE OVER THE PREVIOUS UMPTEEN MONTHS than the already substantial amount I USED to pay to “own” my software license outright … makes me feel VERY insecure, VERY unsafe, and VERY unwilling to take my first step out onto that shaky branch.

    I find myself grieving, and grasping for a new direction. I had not imagined the catastrophe that could drive me to move from Illustrator, but this is … I just don’t see a way around it. It’s sad, after all the time I put into learning this software, to have to start searching around for an alternative … but do I have an option? Anything I do to “go forward” with Adobe under these circumstances only serves to shackle me more tightly to an untenable situation. Worse, it sends the message — not only to Adobe, but to all the hungrily watching software manufacturers smacking their lips on the sidelines — that forcing subscription-only models onto THEIR long-term, loyal customers, and extorting THEM either to keep paying forever for what they’ve already bought or lose access to not only future “improved” versions but also unimproved past ones, is a viable, desirable business model.

  • By Claes - 2:55 PM on December 2, 2014  

    I hate this cloud sh*t. Goodbye Adobe 🙁

  • By BillButtlicker - 7:25 PM on December 2, 2014  

    This is absolutely retarded. You can’t buy the software anymore, how does that make sense? Oh, it doesn’t if you’re the consumer, I see.

    • By Jeffrey Tranberry - 12:10 PM on December 5, 2014  

      Hi BillButtlicker,

      You are welcome to purchase Photoshop CS6 using the old pricing model at $699/$999 Extended.

      But consider this: at that price you can have the Photoshop Photography Program @ $9.99/mo for close to 6/8.5 years:

      The Creative Cloud Photography Plan includes Photoshop CC, Lightroom, Lightroom mobile, and get all the product updates/upgrades (e.g. Photoshop 2014, 2015, 2016, etc & Lightroom 6, LR7, LR8, LR9, etc) for OS compatibility and support during that time. With the old model, you’d have to pay extra for upgrades in that same time period.

      • By BillButtlicker - 7:17 AM on December 11, 2014  

        “Photoshop & Creative Cloud: We’re Listening”

        Here’s the problem, Jeffrey. You and your cronies AREN’T listening. Instead, you’re trying to shove this creative cloud down people’s throats.

        You’re eliminating any equity put into the product. At the end of that 6/8.5 years, you have NOTHING. You put in all this money and you have absolutely nothing in the end. THAT is why it is a terrible system. As a business owner, that time is cut down significantly when it comes down to taxes. I would much rather spend $1K now, write it off for business purposes, and actually OWN something than rent it. I can (and have) put previous software up for resale and have had people buy them. I’ve also given some away to students who could use it since I was upgrading.

        Adobe is trying to make consumers black and white. You people think this is so great, which it may very well be…for SOME people. There is a gray area though and for me personally, the cloud is a terrible path. Nonetheless, thank you for taking the time to respond.

  • By William Westbrook - 5:46 PM on December 7, 2014  


    I have been a loyal Adobe user since the Macromedia days. I have tried the CC plan when I was able to get it for $29.99 a month. Now with the increase to $50 a month I can no longer afford it. I am unemployed, limited on any expenditures and was keeping my Adobe to help me regain employment with graphics, video and photography.

    Now that possibility will most likely go away along with my employment. Please reconsider that many people strongly desire to know what they can afford and want to purchase and own their own software and not rely on the “Cloud” for anything.

    I am afraid that I will be canceling my relationship with Adobe along with my ability to progress in my field.

  • By JohnB. - 12:53 PM on December 15, 2014  

    I used the first versions of Pagemaker, Macromedia and CorelDraw, Illustrator etc. I’ve been doing graphic design since the mid 80’s. So many times, when the product FOR ME needed to be upgraded, Adobe would say its not eligible for upgrade. Now I can see that to a point, however all you need to do is offer staggered pricing depending on how far back the curve you are. No one should be locked out. When I was upgrading my Macromedia licenses to Adobe CS5, it was $169 as I recall. Now Adobe expects me to fork out $240 every year for the same product. Yes there have been incremental improvements. However they are not sufficient justification for the cash grab. Adobe feels its product is superior however I really encourage you all to look at CorelDraw. That is the way we are moving. FOr less than the cost of one year of Cloud, CorelDraw is packed full of features including Photopaint and other features and many are more intuitive than Adobe. Generally when there is a problem it is with importing Adobe files into Corel as I believe Adobe deliberately tries to make things difficult. Adobe never even acknowledges CorelDraw, as if that is reason enough not to look at it. Its a free world and Adobe can do that, but you readers also are free to select a different product. I strongly suggest you do this and then MAYBE Adobe will actually listen to clients. Adobe does have some features that are helpful, but with the necessity to “LOCK IN” (Adobe’s apparent attempt at encouraging positive action – positive for Adobe) multiple licenses to ensure file version compatibilty, Adobe falls far, far short. We’ll continue using our boxed software until it is rendered useless and hopefully by then the Evil Empire mentality at Adobe will be gone and we may consider looking at Adobe again.

  • By Brynn - 8:41 PM on December 18, 2014  

    Creative cloud is a decent Idea, however the fact that it is now the only option for people is completely backwards. It alienates potential customers who wont want to shill out money constantly. It makes it harder on the current users to be able to continue with the products they own and need as well as putting a lot of pressure on small businesses and artists with a lower income. There should be an option added once again to allow either CC or an outright buying of the product.

    • By JaCo - 9:52 PM on September 9, 2015  

      Most people are not going to want to shill out the money constantly.

      It wouldn’t be so bad if it worked like financing a car. $50/mo until the full value of the applications are paid for. So at $50/mo = $600 per year – in 4 years you own it.

      I would rather that than what they are doing now. Even though that isn’t ideal either – but far better.

  • By blows - 10:03 AM on December 22, 2014  

    rent software…. Corel Drawl Here I come… 🙂

  • By Dean Huggins - 11:37 AM on January 1, 2015  

    Adobe CC. Terrible idea that has alienated many. Adobe you are stupid in regards to consumer wants. I am a photographer and have not gone to CC. No renting, leasing etc on my credit card. Your company was hacked and you think to assuage my concerns by what methods? Rediculous. Here is what you should have done. Offer CC to those that want it, and keep the old method in tact for those of us that dislike CC or cannot live with it. By live with it I mean those who do not have constant access to the internet or no access at all. You know what I mean Adobe, you did provide CC to a friend of mine with special circumstances. You know this is possible but you fought him tooth and nail on it. If it’s available to one person like this then it is available to thousands. Stop your corporate greed ways and start servicing customer desires again. And to all those that think you OWN Photoshop CS or any other version look again at your fine print that you had to AGREE to when setting up Adobe. No one really owns it. If you truly owned it you could install it on a hundred machines at no extra cost. If you truly owned it you could redistribute it for free or for profit.

  • By Jon Robinson - 6:40 PM on January 5, 2015  

    Adobe’s customer service is horrible! My Creative Cloud membership expired and I was prompted to renew, so I updated my CC info on-line and was told to wait 15 mins. for re-activation. Nothing happened for 45 mins. so I called customer service and had to leave a message. Some freakin’ idiot called me back 20 mins. later and said “Oh no, you can’t renew your cloud membership, you have to get a new one!”…and then didn’t believe me when I said there was pull-down or prompt for a new membership, only a renewal! Happily uninstalled Creative Cloud from that employee’s computer and will make do w/ older versions…ADOBE SUCKS and they hire imbeciles from the post office!!!

    • By Jeffrey Tranberry - 11:41 AM on January 6, 2015  

      Hi Jon, Sorry you had trouble. Would you mind if I emailed you directly to get some more information?

  • By eric brody - 12:02 PM on January 9, 2015  

    I run a very small business — can’t afford to pay $50/month for 6 machines. While not even a drop in the bucket for Adobe, big for me — and the many others here. What are we supposed to do?

  • By Cathy Dassler - 3:35 PM on February 2, 2015  

    I own CS3 and also do work for my daughter on her computer daily, using CS5, not pirated, legitimate purchases. Apps used are Photoshop, InDesign and on rare but necessary occasions, Adobe Illustrator. So my options seem to be a full RENTAL at $49.99 a month or a special of $29.99 per month for first year then back up to $49.99 or whatever Adobe decides. Our original purchases were legitimate purchases, hardcopies, usable anywhere, and without cloud access we don’t need nor want. Now I’ve got work done by others, bought and paid for by us, we can’t access any longer because it was done in CC … and to add insult to injury, a 14 year old homeschooled student and or his “teacher” parent can rent the full suite for $19.99 price guaranteed for 2 years. Someone from Adobe, please tell me how I can afford to continue doing this work because I’m not seeing it. Oh, and in case you care (NOT), not being able to access and use previous legitimately bought and paid for work, and being asked to pay $49.99 a month would put our business OUT of business. At very least, upgrading individual customers should get the same pricing as students and teachers. $19.99 a month paid up in advance for 2 years I could swing, if I can get past the nauseous principle of RENTING instead of owning.

  • By Marx Paxton - 12:37 AM on February 8, 2015  

    The Creative Cloud is awesome. And if you just use PS and LR, it’s only a very reasonable $9.99 a month. CC rolls out all kinds of rapid updates and offers plenty of storage space in case you have a smaller HDD. I love the Creative Cloud, and Adobe still has CS6 licenses for purchase if you prefer it, so there’s really nothing to complain about. You people are hypocritical penny-pinchers that always want something for nothing. Adobe is a business trying to make the biggest profits. Just like you do if you own a business.

  • By B.K. - 7:44 AM on March 4, 2015  

    My biggest issue with this whole deal is I digitally paint and do graphics art as a hobby or when I need to make a quick buck. So instead of being able to buy the latest version, I’d have to pay to use it for a limited time. That doesn’t help me down the road when it’s been 6 months after my subscription is up. It’s like, great, I guess I can’t do art for someone for some money because I don’t have any to even pay for a subscription renewal.

    “You can always get or use CS6!” Well thats a great thought, but, down the road if when there is new and better technology out that only works with the latest version of PS, I don’t have any other option but to either cave or look elsewhere… And thats the problem. I don’t want to look elsewhere. I just want to be able to use Adobe products whenever I want without having to keep paying them to use it. I wouldn’t pay Sony to keep playing games on my Playstation so I will most definitely not Pay Adobe to keep making art on my computer.

  • By Cathy Dassler - 7:55 PM on March 15, 2015  

    And there’s the problem … I need Photoshop, InDesign for every project, and a dash of Illustrator on occasion … FAR more than $9.99 a month. The industry I do work for needs print work, multiple brochures and website files every semester, but not expensive state of the art. No “hypocritcal penny pinchers”, just a low margin industry in need of working materials on an ongoing, regular basis at a fair price. If a 13 year old home school child can rent the suite for a bargain $19.99 a month guaranteed for 2 years, why can’t regular customers upgrade for the same price? Adobe can not force our industry to move to more expensive designers using the full suite of CC; the industry simply can’t afford it, and will fold, and I’m sure it’s not the only one. And I agree; I’d be more than happy to buy outright; I’ve done it multiple times in the past … but with no reassurances and no upgrades, just how long will that CS6 purchase be usable?

  • By Phil - 6:11 AM on March 17, 2015  

    The problem with ‘renting’ software is once the rent is up, the software no longer works. – People can’t cope. Part time and the very casual designer will hate this.

    This is a massive flaw in your entire scheme for this type of software. – This is WHY thousands of loyal paying customers are upset. If thousands bother to write to you here or on other forums, you are lucky, probably hundreds of thousands are angry customers and won’t bother to voice their concerns but will start to seek alternative software or just pirate. Which equals NO money for Adobe anymore, probably for ever for each dropping customer.

    As most professionals agree, the software has matured enough that there is nothing really new anymore that will inspire them enough to upgrade every month (or what ever CC subscription). In reality people stick with what works and what gives them consistent results. Most people would agree that there is not much of a difference with CS5 and the latest version of Photoshop, besides trivial UI changes and gimmicks and silly fancy photo things that no one ‘actually’ uses in real life. Professional photographers know that a good camera and knowing what they are doing will always out do hours of stuffing around with a Photoshop. (older versions will be more than enough).

    All good print houses accept PDF these days, they don’t wan’t to deal with raw files, so the whole ‘indesign version’ is becoming less important. So a designer could still easily use CS4 and send them a PDF, no fonts, no links, no stupid version problems. etc etc. (and no subscription to CC).

    So, that being said, a lot of professionals, even hobbyists/enthusiasts etc, would rather budget and arrange their finances to just buy and be done with it. They feel they own it and even feel proud, they have invested in the software, plus, they might even in a few years buy the new versions. – They still feel like they have control, but renting takes that from them and pisses them off.

    Unfortunately Adobe won’t listen, even if they say they are. The person ‘monitoring social media’ (like here) is as influential and important as the random at the front desk or an office cleaner. The ‘real’ people at Adobe don’t even use their software. It’s all about complete greed/money and arrogance as many have mentioned.

    If the whole renting of software is so important to Adobe, it needs to be significantly cheaper and or dynamic. So, for example; a proper design firm that uses all the adobe products daily for hours on end and charges high prices to clients, could easily afford a certain fee per computer per month. But for the person who uses the software randomly in a week should pay less. For the person who ‘likes to know’ they have Photoshop when they need it, but use it only a few times a month, they should pay even less! It wouldn’t be hard to limit the amount of hours per month either etc. – For example $4.99 per month would be perfect of most people who do bits here and there, but daily use for several hours is $49.99.

    Things are changing fast and the design industry is already on the decline, most small business don’t print anymore and print advertising has virtually ceased. Photographers can get good hardware cheap these days and don’t won’t need anything more than what older versions of Photoshop provide. – So they will not lock them selves into a monthly rent contract.

  • By Cathy Dassler - 9:29 PM on March 19, 2015  

    Jeffrey Tranberry, you clearly have not created a plan or solution for the customers like myself and those Phil has described. We need an affordable plan for lower usage of Photoshop AND InDesign AND Illustrator, to create documents. A plan as affordable as that offered to home school teenagers who haven’t spent years and years loyally buying and using Creative Suites. I’m waiting to become an Adobe customer again … how?

    • By Jeffrey Tranberry - 1:21 PM on March 20, 2015  

      Unfortunately, AI and ID aren’t products under my purview.

  • By Nick Haines - 12:12 AM on March 22, 2015  

    I don’t drive a rental car to work ,I drive the car i selected .I want to do the same with my software .I buy it for what it can do for me today .If i Need a special feature or function quite happy to pay for it . I am an intermittent user so should i pay only when i use it .Sounds good to me .But the machine where i need to use it dosen’t have regular internet access and in fact because it is a mobile production truck we very carefully control access to internet .This cloud model just doesn’t and can’t work for me .I will find a substitute which is a shame because i spent a long time learning PS.
    Cheers adobe very helpful

  • By ABARHORST - 7:59 AM on March 23, 2015  

    Our marketing director was NOT impressed when I told her about creative cloud model and having to rent the software. She decided to spend a good chunk of money standardizing everyone on Creative Suite 6. If Adobe does not bring back a real purchase/own option by the time Creative Suite 6 becomes obsolete, we will be jumping ship.
    Let me also say that we have no problem with Adobe offering a subscription style model along side of the traditional model. We also acknowledge that a subscription model may actually be a better fit for some people and organizations. However, forcing the subscription model upon your customers is downright sleazy.

  • By marc - 2:19 AM on March 25, 2015  

    this software is so unstable. when i have a document in indesign with over 20pages and place on every page at least 2 charts, it will work veeeery slow. it quite crashes every time, just when you select a textfield. its so annoying. i want my cs5 back. or i can start designing with powerpoint.

  • By Mark Surber - 6:09 AM on March 26, 2015  

    Still trying to understand the draw of buying nothing physical….you are renting…their server goes down, gets DDOS’d, etc. you are screwed…will you get recompensation, most likely not as it will most likely have some stipulation about service not being 100% guaranteed 24/7/365.

    So why all the fuss with constantly forcing people into something they obviously do not want? Greed? It appears to be the norm in the US.

    I want to own CS6 or whatever newer version and have a physical copy of it at my side….in my house near my desk. I do not want to be forced to 1)use stuff online only, 2)subscription only, 3)forced to upgrade to something you really do not want, etc.

    Plenty of stuff I really hate….IE for one…google updates – it seems companies keep wanting to add more bling and more flashy dazzle and whatnot…the only reason I assume is to get the lowest intelligence denominator customers to buy more things because the people with the intelligence want simplicity, lean programs, nothing flashy/fancy/blingy, etc. I want the programs to run fast, run tight, run well…..few/no crashes, very little updating on a daily/weekly basis….if you have to constantly update every day/week, you are most likely doing something wrong….

    Biggest pet peeve is though ownership….everyone wants to remove ownership from customers to keep it with the company.

    I hate subscriptions….worst crap they came up with besides the new crap in the gaming industry…Early Access Alpha/Beta….what a rip-off and so many idiots gladly throw their hard earned money to companies before they see anything.

    • By Jeffrey Tranberry - 7:46 AM on March 27, 2015  

      Hi Mark,

      Once you download, install and activate your software you can work offline for over 3 months at a time. You do not need to be constantly connected to the internet to use your software. You can download a copy of the installer and keep and back up and burn your own DVD if you desire.

  • By James - 11:21 AM on April 20, 2015  

    Just bought Adobe Photoshop elements 13 off the shelf. The packaging is insecure. The box had a piece of tape to attached to the opening…What’s to stop anyone from opening the Box and taking the product code or reference code?

    Hard to believe this product actually sell of the shelf like this.

    The Supplier is Incredible Connection in Retreat, Cape Town, South Africa.

  • By Simon - 7:29 AM on May 27, 2015  

    I worked with Corel Draw on PC’s from 1990 – 2005 and loved it. Only problem was the so called “Design” studios all used Adobe Illustrator on Macs, so reluctantly, I switched to Adobe Illustrator and a brought a MacBook. The thing that struck me the most was how far behind Adobe was with usability and tools that Corel provided years before. Adobe would roll out so called innovative features that I’d been using years earlier. They did a great job of convincing the masses that they were the leaders. And now to CC. I have two young kids that I’d like to teach how to use the software but Adobe expects me to buy a monthly license to have it installed on their computers. Even at Student pricing it’s way too costly. I think I’ll teach them how to use Corel Draw instead.

  • By Kate - 8:32 AM on August 18, 2015  

    you way overcharged for the desktop program nevermind this monthly payment situation! I cant afford it! I am a struggling graphic designer. You are such a greedy company and I am really pained by this. I don’t know what I am going to do when I have to upgrade to CC

  • By JaCo - 9:44 PM on September 9, 2015  

    I wish that I could agree with the headline and say that you ‘people’ at Adobe really were listening. But you’re not. You actually have less empathy towards your own customers than a school of piranhas. A hemorrhoid has more empathy.

    I have lost ever ounce of respect that I had for Adobe – every last bit.

    You have turned greedy and arrogant thanks to your so-called “leadership” in what is now a warm steaming pile of a software company.

    Aside from the fact that you cretins have abandoned your philanthropy programs, and have burned bridges with just about all of your educational partners, people like your General Manager (who should be fired), David Wadhwani, have shown the arrogance and callousness of a sociopath towards your own customers.

    It is one thing to offer Creative Cloud as an option, and option is the operative word here. Developers of much higher end software like The Foundry do just that.

    If “Creative” [sic] Cloud is truly as wonderful as you would like to claim than you would have no problem whatsoever with making it only an option instead of forcing people towards renting your destructive cloud.

    Because if it was that wonderful, the Destructive Cloud would sustain on it’s own without you having to give the middle finger to YOUR OWN CUSTOMERS, by insulting our intelligence by repeating poorly constructed lies, and feeding us propaganda that would make Joseph Goebles proud.

    And judging by the vast majority of posts that I am reading here, aside from a few trolls who are obviously on Adobe’s payroll, I am not alone in my disgust with Adobe and the lilliputians who run Adobe like David Wadhwani.

    None of this makes me happy to write, but do take note: You were once a staple in the creative field, and you have now made yourselves despised among many creative professionals. And because of that you have set yourself up to be toppled by another developer. It’s called “the free market” and it works great in spite of your abuse of it.

  • By Taz - 8:39 AM on September 14, 2015  

    When I heard ADOBE was releasing Photoshop as a ‘rent only’ (pocket robbing) through a ‘cloud scheme’ (hack risking) I was shocked…. Adobe I am disappointed, saddened, outraged, and a bunch of other expletives… What have you done…. Why?

    This blog clearly demonstrates the frustration and anger of people who are longtime users who ‘had’ respect… people who are new to Photoshop and want to learn… People who have ideas that could’ve been executed for the benefit of your pockets and for us users who do not have alot of money… And you have turned a blind eye to this community.

    The creative community is a community that YOU built because of your software… and we are the legs that you stand on and have now sh*t on.

    I can only hope soon there be a competitor to turn around and bite you in the ass….

  • By Cordley Coit - 9:51 AM on November 30, 2015  

    Adobe just screwed me again. They are the Jekyll-Hyde of tool makers. Their support is either wonderful or horrid. How honst people can work there is beyond me. Theyare putting themselves in their God suit and screwing the creators and makers to the wall.They are the vultures of the arts world. The cloud being secure is the same old tale.

  • By Michele - 11:48 AM on February 1, 2016  

    I am a freelancer who has used Adobe’s excellent software since the beginning. I am trying to help a v. small landscaping company get up to date with software. Since upgrading to CS6, I’ve been out of touch, and was shocked to find Creative Cloud is the only option for upgrading. Yes, software is not and has never been a product I “owned,” but only used.

    Yes, the cost increase is prohibitive, and downright unaffordable for me. Yes, Adobe is forcing users to purchase what they don’t need, when they don’t need it (just like cable television and internet providers).

    But here’s what’s most disturbing, and unaddressed, as far as I can tell: the subscription model restricts access to work an artist HAS ALREADY CREATED, if they let the subscription lapse. If I borrow or “rent” an ink pen from a neighbor, create a drawing on paper with it, then give the pen back, the pen-owner does not suddenly exert the ability to prevent my access to the drawing that I created.

    Adobe Creative Cloud, however, prevents me from opening, editing, and exporting MY own creative work. Unless I pay to borrow the “pen” that I used to create it? HUH?????

  • By Scott Humphrey-MacPherson - 4:53 PM on February 11, 2016  

    So here’s my issue and my rant, I’m F*** pissed off. I use a Canon Camera 5D II and I currently use Photoshop CS5.1 and Adobe Bridge CS5.1. I work exclusively in Camera Raw (I always have a Digital Negative to work off of) to Photoshop with Smart Objects (back and forth). Sometimes I go direct into Photoshop from Camera Raw without the Smart Object interface. After this I use Luminosity Masks to further refine my images. A very powerful combination and I get what I feel are superb, highly refined results. I’m sometimes in the field for one to four mouths without internet access. So it’s critical I have a hard CD copy of Photoshop for my computer in the field. If something goes arwy I can upload a new copy of Photoshop off the CD. So here in lies the RUB: If I want to upgrade to a new higher end Camera and because it’s critical for me to have a Camera Raw (A non destructive Digital file), it requires an updated version of Camera Raw that supports the newer camera, it’s always a catch-up game. But that requires me to upgrade to a new version of Photoshop and I’m more than willing to do that provided that I can get it as a CD. Example: The Minimum Camera Raw plug-in version required for the newer higher end Camera (a Canon 50 Megapixel) I’m looking to purchase, is Camera Raw Version 9.0 which requires an updated version of Photoshop. As I understand it, to move beyond Photoshop 5.1 would force me to the Cloud. This leaves me in a rather precarious situation and there are other people I know who are in the same boat. I can’t see a work around. Does anyone have a solution to this? I can also foresee a continued increase in $$$ for Cloud access over time. By getting a new higher end camera with an ungraded version of Camera Raw which supports the camera, I’m forced to the Cloud. Now I’ve been a loyal customer of Adobe since the beginning, so that goes back awhile; this does not giving me a warm and fuzzy feeling about this company anymore. I just informed Canon yesterday to cancel my new purchase for the newer Camera. In speaking with Canon this has apparently an issue with other customers.
    The Cloud Rules, Resistance is Futile, should be the new MEME.

    • By J Baxter - 12:38 AM on March 4, 2016  

      I am a graphic artist, scientist and photographer and would like to echo and agree with the comments raised above by Scott Humphrey-MacPherson (Feb 11 2016) and add some of my own. In an increasingly digital age and constant enforced connectedness, I find my most creative and successful work occurs when I switch off from the Internet and especially any sort of dependency on ‘Cloud’ scenarios. Literally, I take myself off into the field for anywhere between 3 to 6 months; most often to remote locations; these are spaces with no Internet connections and only real clouds. I also need regular access to PS and Illustrator with CD back-up and no imposed connections to any company. Basically I take responsibility for my own workspace and data, and to date I have never found a company that has been able to do that for me 100% successfully despite all the marketing hot-air slogans and chest beating about how good or unique their new product and/or service ideas claim are. At a recent conference I heard hundreds of comments about how dissatisfied people are with Adobe now. Many had been ‘forced’ into the new CC system by means of not having time to properly research other options and others were hanging on to their outdated software and doing fine while waiting for other software options to ripen in defiance of Adobe’s constant directives- which are dressed up as ‘helping’. Not everyone wants to be ‘connected’ and sheep-like whilst having to constantly pay (literally) homage to a huge company. Strike one for a great product and individual unconnected licences.

  • By Don Crowson - 10:23 AM on February 22, 2016  

    I honestly just want to throw out a complaint/concern. I have not read the string of discussion posts, but am just throwing out a comment for whom it may concern.

    Getting work done in expected ways is my goal, but every time I upgrade (and constant upgrades should be recognized for its cost for users in management-time for new ways of working), it seems Adobe is taking unfair advantage of their new powerful model to increase income streams. For example, during research I read and edit pdfs frequently, and sometimes have to use Adobe Acrobat pro to extract pages and text, by either simply using the extraction tool or saving as a Word doc. I am discovering features either dimming out, pdfs locations being hidden. Then recently after upgrading to AA DC, an order page comes up to buy these simple features in add-ons. Hmmmmmm. I feel I am wasting time here, but it is a release in a way, to vent my frustration. I don’t expect Adobe to change, greed will win in the end. Conform or fail.

  • By jhon - 7:28 AM on February 24, 2016  

    i like adobe Photoshop cs6

  • By Thibaud Saintin - 1:07 AM on March 19, 2016  

    I’m rather new to this world. After using Lightroom for about one year, and being satisfied about its functionalities, I was thinking about using Photoshop too, to try to go deeper in my work. But I started to be annoyed by prompts or “mandatory” updaters I never asked for, installing without any prior notice in the menu bar… Any update would imply so many prompts, and ended up in a terrible waste of time trying to opt out many “improvements” I absolutely do not care about. I care about working with the program and about improve my pictures. I am a big boy and I know how to handle my files. I don’t need any “cloud”. I payed a huge amount of money to get rid of hassle and work on pictures. I want to update to a new version only when I need it. I want to be able to use my computer without any Internet too. This is my choice, and my right too.

    As many “new” users, this pushy “subscription” (meaning : forced rental) “policy” directly drives me away to other programs. Therefore, I just renounced using photoshop after reading that there is no other option that the CC version. What a pity… If I have to work harder and struggle more with a less intuitive program, of course I will do it : this could just be better and push my creativity to further limits. As Michele says (Februayray 1), it seems to me totally unacceptable that any software would force me to pay an annual subscription to use it, and even more to have access to my previous work. I consider this as pure robbery. I used to respect the company that was taking care of this basic respect of users’ choice to apply for a subscription or not. I am now trying to think about investing energy on alternatives. I am also talking about it to my friends, who might have better ideas.

    On the short term, this policy might benefit to the company, because so many people have not choice: they have so many of their files under pps format, and it would be very hard for them to change everything. But on the long term, I have the feeling that Adobe is pushing its potential users to competitors. Many new users like me want, above all, to keep control of their work. They want to have choice, and will choose to turn to other options (they do exist already… These solutions might develop more quickly if more and more Adobe users are upset like I am. What interest me first was the non-destructive policy. Well, Hard drives are bigger and bigger, no problem for me to buy one more hard drive and work on copies.

    In a shorter way : I was just driven away from Photoshop. Now I am very afraid that Lightroom, which seemed to me very intuitive and powerfull, would have to suffer from such a “policy”. This would definitely turn me away to solutions that respect my choices.

    Just now, I am spending time wasted on uninstalling a “Creative Cloud for Desktop” to write this message… And I will spend time and energy on trying to find other alternatives, even if I have to change my workflow, but alternatives that respect my choices and the way I work on files.

    I have the feeling that Adobe is cutting the branch it is sitting on.

  • By Kim - 2:24 PM on March 21, 2016  

    I know it’s been said a whole lot, but I just want to add my voice. I use InDesign, Photoshop, and very rarely illustrator as a hobby. I do not sell my work. The last version I bought is CS5 and I would LOVE to upgrade. I NEED to upgrade. But I just can’t fork out $50 a month for something that I don’t necessarily even use every month and never make money from. Please let people own a version!!!

  • By J.P. - 5:50 AM on April 11, 2016  

    give me back my money!

  • By Tim Addis - 7:23 PM on April 18, 2016  

    Adobe CC is so buggy.. Photoshop AND Illustrator USED to be top notch programs….NOT ANY MORE!

  • By John Dumke - 5:00 PM on April 24, 2016  

    Adobe CC….. I will NEVER, I repeat NEVER rent your software. I will use my CS5 until it doesn’t work or is surpassed by any one of the other choices that makes itself available in the next several year.

    First off, charging $50/month is like charging $12,000 for your product. It is highway robbery. You have just disguised an exorbitant price tag with monthly payments.

    Secondly, not everybody uses CS5, CS6 or CC on a regular basis. I am a Real Estate Broker. There are many months that I use my Adobe Products for less than 1 hour. Because I don’t use CS5 to it’s full extent there is no need for me to upgrade every time. Maybe only every third iteration. I was able to tailor my cash to you, based upon how much I needed the new features. But now, your pricing model only allows room for people that will be using your product Every Day, All the Time. I would imagine that the Majority of Adobe users are NOT full time graphics professionals. You just lost the Majority of your users. People that would be happy to own some of your products but Don’t need to spend the equivalent of $10,000+, for a product worth only several hundred.

    Adobe you have just priced yourself out of the market. The arrogance that Adobe is displaying is outrageous. Only true FULL TIME graphics professionals or idiots will buy your CC.

    $100,000 in the bank at 4.8% = $4,800. Divided by 12 months a year is $400/month.

    So $50 per months is equal to having $12,500 in the bank. CS6 used to cost around $1,500 or a $600 upgrade (depending upon features).

    You just raised your prices by 10 to 20 TIMES!!!!!! DO YOU THINK WE ARE MORONS??????

  • By Lily Dowse - 5:52 AM on May 17, 2016  

    It’s very informative content for all .Thanks for sharing.

  • By Anne J. Gerald - 2:45 AM on May 23, 2016  

    Really i’m glad to see this post . Always i’m admire such post .

  • By Sherril Rouse - 7:43 PM on June 4, 2016  

    Enjoyed looking through this, very good stuff, thanks . “To be positive To be mistaken at the top of one’s voice.” by Ambrose Bierce.

  • By Bell - 1:23 AM on July 2, 2016  

    we didn’t have the application, we owned the license. The condition is with this particular product, we gained’t even possess the license… we’ll be leasing it. If I rent an auto, the per-thirty day period value ought to be less costly in comparison to the per-thirty day period cost of shopping for it. Exactly the same should utilize here (and it does — but only if you’re getting the full Artistic suite). PLEASE Adobe, in case you’re unwilling to keep up the perpetual license model, reevaluate your pricing construction.

  • By Jafar - 10:19 AM on July 9, 2016  

    Fuck you adobe.

  • By Jarret - 5:31 PM on July 20, 2016  

    I’ve been using Photoshop since v4. Creative cloud is destroying what was the best photo editor on the market for 20+ years. I was fast in it, could tear through everything from Matte Paintings to photo restorations and batch edits. The move to creative cloud has completely turned me off to the application. I dread to even open it now. Two years ago I loved Photoshop. Not so much now.

    A generation of artists will never get to learn on Photoshop, the way I did in the late 80’s and 90’s. Eventually, Photoshop will become 3ds Max. A dinosaur in the industry, and foreign to most of the younger artists in the next 10 years. Many will have moved on to something else, probably from The Foundry.

    If I didn’t have a subscription to Creative Cloud through my work I would have given up on it within a year into the move to Creative Cloud. It’s sad. Sometimes things are better left untouched. I’m sure Adobe was doing just fine before hand. But whatever. All good things must come to an end.

  • By Blair S - 6:13 PM on July 25, 2016  

    After years of being the go-to dependable creative software, I am stunned how each new release of Adobe Illustrator seems to lose functionality. The creative cloud is an all-time low. It typically runs a whole 10 minutes without crashing. Clunk, clunk, clunk. Did Microsoft create this? It sure acts like it. Did the folks at Adobe that understand the concept of productivity retire or what?

  • By peter jensen - 12:40 AM on August 14, 2016  

    The constant updates on Creative Cloud, most recently the C++ re-install and the constant and changes and tinkering with Photoshop compelled me to try the 30day trial period with Corel Paintshop and I discovered that I really like it better, much better and I cannot imagine returning to Photoshop – there are better products out there so “bye Photoshop” I’m going another way.

    • By Leveycke - 4:33 AM on September 19, 2016  

      We used to like the Adobe Master Collections. We used to buy CS versions up to CS6. But after a year suddenly there came messages that the software was about to expire unless we started to pay a monthly fee (WHAT!?!?!?). We were not aware of this change of ownership into a lease construction was already applied to CS6. We tried CC and found out that old projects did not work any more. File formats that could be imported into projects without problems did not work any longer because several file formats where dropped. This is not a good thing to have. And now Adobe also tries to force us to rent the software and make it much more expensive to use the software. And you cannot be sure you can still use your existing (older) projects. For us this is a strong NO GO and bye bye Adobe. Fortunately there are more good products at much friendlier prices where you become owner of a software package. Adobe states: “We’re Listening”. We think this is clearly not true. This may be good news for other companies that fill in the gap Adobe created. So Adobe is creative indeed but not in the way they should. We used to love Adobe master collection, never thought we would depart from it, but now we do. Bey bey Adobe, RIP.

  • By Good Bye Adobe - 9:41 PM on November 24, 2016  

    Your CC creative cloud software is abysmal I am dumping ALL my adobe products for alternative competitive products. Because your CC cloud software keeps on crashing each time I attempt to use this product. For an interval of every second or so my operating system crashes thanks to the use of your creative cloud software. I don’t want bloat ware I want software that works and that does not crash.Please for the sake of humanity; abandon this CC cloud concept, it has ruined my enjoyment and over all user experience of adobe software and your products. If you actually cared about your programming rather then expanding this once beautiful software to the worlds largest example of bloat ware. Then things would be better. You really need to abandon your Creative Cloud concept. Very disappointed in your latest development. You added this crap in with out letting us know you were going to make these changes. Now this just does not work PERIOD.