Photoshop Blog

June 28, 2013 /Photoshop /

Meet the Team: Chief Customer Advocate Jeff Tranberry

I live and work in Minneapolis, Minnesota. Adobe has a small engineering outpost in the Twin Cities with the majority of folks working on Lightroom, Photoshop, Revel and Premiere Pro. Prior to joining Adobe, I worked in advertising doing motion graphics and web development.

Jeff TranberryI originally joined Adobe as part of the Photoshop development team in 2001 focusing on quality and usability. My first assignment was working on our web graphics engine and helping migrate from OS 9 to OS X. Over the years, my main focus was Photoshop’s architecture and core functionality – helping re-architect the Layers panel for multi-select and adding non-destructive editing through Smart Objects and Smart Filters. I was also a quality lead on the 64-bit/Cocoa work in Photoshop CS5.

More recently, I’ve switched roles to focus on customer advocacy and customer engagement. I spend about half my time engaged directly with our customers in person or through social media. You may have exchanged comments with me on Twitter, Facebook for Photoshop or Lightroom, our Community Forums for Photoshop or Lightroom, or our Feedback site.

I work closely with all our digital imaging product development teams to add the features and tweaks I hear our customers ask for. I really enjoy working and talking with photographers and designers – and being a bridge to the engineers who pour their hearts and expertise in digital imaging science into our products. I couldn’t ask to work with more passionate customers and teammates.

At the end of the day, I want our customers to be successful and productive – and have fun at the same time – whether they’re using Photoshop, Lightroom, Elements or Revel.

Outside of work I’m an even bigger nerd. I’m into comic books, which I’ve collected since I was in grade school, and records, collecting everything from depression era 78s to 10″ from the 50’s to modern vinyl by the Replacements. I recently co-wrote my first book “Power, Speed & Automation with Adobe Photoshop” for Focal Press. The book is part of a series called “The Digital Imaging Masters Series” edited by Katrin Eismann.

I love what I do at Adobe, but my true passion is being a dad to my two girls. My youngest daughter, Stella, defied all odds thanks to the support of my friends at Adobe who I call family.

Thanks for being awesome.

– Jeffrey Tranberry

Keep up with Jeff on his personal Digital Imaging Crawlspace blog or the Photoshop Team blog.


Join the discussion

  • By Kevin - 2:21 PM on June 28, 2013  

    I like Adobe Story and would like to see more interactivity between it and other products beside video.
    Animators would be able to utilize it with Flash. Comic book writers and illustrators could sync workflows in Photoshop and/or Illustrator. Writers, Designers, and Editors could enhance publishing concerns within InDesign.
    Anything like this under consideration by Adobe yet?

    • By Jeffrey Tranberry - 6:33 PM on June 28, 2013  

      Interesting idea. I haven’t heard that request, but can definitely pass it on to the Story team. We’re definitely looking at ways to increase collaboration through Creative Cloud and multiple users and devices.

  • By Michael J Titera - 2:57 PM on June 28, 2013  

    Hey Jeff,

    Great post! I was really happy to have met you at ADIM and hope to see you again. Thanks for being an advocate for us. I just upgraded from CS6 Master Collection to the Adobe Creative Cloud. Can’t wait to check out all the improvements!


    Michael J Titera
    Parker, Colorado

    • By Jeffrey Tranberry - 6:30 PM on June 28, 2013  

      Hi Michael,

      Thanks. I had a blast at ADIM as well working on all the cool projects and meeting all the awesome designers who converged in Denver. Definitely hoping there’s an ADIM 2014!

  • By Janie Wilson-Cook - 5:11 PM on June 28, 2013  

    I am an Adobe user since 1990. CS6 will be my last Adobe product. Learn the experience of Netflix and QuarkXpress. Monthly user fees will drive away users. I run a lab at a major state university. We are looking at other options when CS6 is no longer viable.

    Note that, Please.

    • By Jeffrey Tranberry - 6:29 PM on June 28, 2013  

      Hi Janie,

      Volume licensed software for schools and universities doesn’t have monthly user fees and the licensing terms really haven’t changed much in the wake of Creative Cloud. Have you been in touch with your schools licensing rep? If not, I can put you in touch with someone who can assist you.

  • By A FAN OF U - 5:52 PM on June 28, 2013  

    just thx for the great effrots

  • By Ron Shelron - 4:33 AM on June 29, 2013  

    Hi Jeffrey,

    I’m sure you’re aware of the backlash from all of us Photoshop-only users who have supported Adobe for years. (20 years in my case since v2.5). I know I don’t need to re-list all of our concerns here. I’d just like to know if Adobe is going to do anything at all for its heretofore loyal customers. Or, should we continue to search out and support alternative developers?

  • By Ron Shelton - 4:37 AM on June 29, 2013  

    SHELTON…What can I say? I’m old and my fingers don’t work as well as they used to.

  • By joslyn - 8:55 AM on June 29, 2013  

    i really want the simplest possible drawing app on my ipad. something i can click on and draw – no extra tabs or choices. maybe a few different line choices. maybe a few color choices and that’s it. then i want it easily emailed or transferred to photoshop or illustrator or whatever on my desktop or laptop. simple, basic and fast. please?

  • By themetrust - 10:28 PM on June 30, 2013  

    I admire what you do at Adobe.

  • By Ralph Berrett - 9:57 AM on July 2, 2013  

    I have to say Adobe has made some outstanding products. I have been using Adobe since the first version of photoshop. I want to thank Adobe for the answers that you have supplied with CC.

    Unfortunately Cloud Licensing is not optional if it was for a few of my clients that I have dealt with for pagination systems it would be very practical, but it is not. So on my side of the world CC is complete disaster and failure.

    I appreciate Adobes need to generate profit, for me the benefit does not costs of Cloud Licensing, while Adobe is industry standard, I am being forced to look at divesting from adobe products. I have to lookout for my clients best needs so in short term we will still use the adobe products that we have invested in but long term will have to look at other solutions.

    I never thought this would have been an issue and feel submarined on this. I do understand Adobes need for profit and this system being in its best interests, I have to think about my clients needs and their interests as well as my own.

    So I will still use the CS products that I have bought but will start looking to move back to Quark, and to Aperture and Coral products.

    Again thank you for your quality products, I enjoyed using them.

  • […] all while maintaining composure during his little daughter’s medical odyssey. You can read about Jeff & his work on the Photoshop team […]

  • By Rich - 5:01 PM on July 9, 2013  

    Very sad to say CS6 Production Premium will be my last Adobe product. You guys are screwing us bigtime.

  • By Jan - 7:20 AM on July 17, 2013  

    “Meet the Team” that is so great. it is good to know who is behind the Adobe doing a great work.

  • […] 5 bundle for $9.99/month. Read more about that announcement here. Also at the keynote, our own Jeff Tranberry was inducted into the Photoshop Hall of […]

  • By Lily Dowse - 5:49 AM on May 17, 2016  

    You guys , It’s a creative post .

  • By Anne J. Gerald - 2:34 AM on May 23, 2016  

    Adobe is my first choice and i love this post .