Photoshop Blog

September 6, 2013 /Lightroom /Photoshop /

Customer Engagement in Focus at Photoshop World 2013

We’re wrapping up Day 3 of Photoshop World in Las Vegas, and it has been one of the most exciting shows to date! Here are some highlights:

At the keynote on Day 1, we announced that our loyal customers who own a Photoshop CS3-CS6 license will be eligible to receive a Photoshop CC and Lightroom 5 bundle for $9.99/month. Read more about that announcement here. Also at the keynote, our own Jeff Tranberry was inducted into the Photoshop Hall of Fame.

Winston Hendrickson

For the first time at Photoshop World, we invited an artist to take the stage to inspire the passionate Photoshop community. The highly talented Brooke Shaden shared reasons to be true to your own photography style and workflow.

Brooke Shaden

At the Adobe booth, we hosted our first-ever Photoshop Live Codeathon. Real Photoshop engineers wrote real source code in real time on the show floor. Customers had the opportunity to submit feature requests and take photos with the team.

Customer-requested features that were coded at the show (and will be available in an upcoming version of Photoshop CC) include:

  • On a background layer, one click on the lock icon unlocks the layer
  • Set custom background color in New Document dialog
  • Set the background color in File -> New
  • Negative number support curves adjustments
  • See recent colors in the Swatches panel
  • Add more than 4 color samplers in Info panel
  • Change all color samplers in Info palette at the same time


Russell Brown hosted a pre-show workshop all about one of the latest trends in digital imaging: aerial photography. At the Adobe booth, he trained attendees how to correct lens distortion and stitch aerial photographs together.

Russell Brown

Last but not least, we sponsored 30 photography students from the College of Southern Nevada to attend the show free of cost as Photoshop World Insiders. Photoshop product managers met with students during a social hour to learn about their careers, gather product feedback, and learn about how the next generation of creatives is using social media to build their careers.


We want to thank the National Association of Photoshop Professionals for putting on such an exciting show that brings together the passionate Photoshop community twice each year. Thank you to the attendees for bringing your passion and valuable feedback to the show. Our invaluable community inspires us to continue developing the world’s most popular digital imaging software.
See you in Atlanta!

Lightroom, Photoshop

Join the discussion

  • By Lorraine Grey - 1:08 AM on September 7, 2013  

    Hi, still cannot the price for uk users. Cannot understand why we have to paybmore than your usa users. Please give me a reason I can understand ascafter all it is a cloud. I am vice chairman of a camera club with 70 members with he samecqustion and this is a big reason you loose us customers. Thank you.
    Lorraine grey

  • By Jenny Jenson - 2:32 AM on September 7, 2013  

    Probably because of your spelling and complete lack of attention to detail.

  • By Vicki - 6:51 AM on September 7, 2013  

    I have the same question, why does Australia have to pay more? It would be nice to have this deal available worldwide.

  • By Ralph Berrett - 7:47 AM on September 7, 2013  

    It looks like “The Hearts and Minds” campaign is done.

    The “Photoshop & Creative Cloud: We’re Listening” is no longer accepting comments.
    AKA we are no longer listening. 😉

    • By Jeffrey Tranberry - 9:16 PM on September 8, 2013  

      Hi Ralph,

      We did not turn off comments on that post. (Allow comments is still checked in WordPress). The guess at this point is that the theme used is puking on the 400+ comments. I have our WordPress team looking into it.

    • By Jeffrey Tranberry - 9:36 PM on September 8, 2013  

      It’s fixed now. Thanks for bringing it to our attention.

  • By Michael - 10:51 PM on September 7, 2013  

    Very funny Jenny! I was pretty much thinking the same thing as you then read your comment!!!

  • […] [Via] […]

  • By John Homewood - 4:01 PM on September 9, 2013  

    I currently have CS3 Design Premium. Will I be able to upgrade to just Photoshop CC?

    • By Jeffrey Tranberry - 7:48 PM on September 9, 2013  

      Hi John, currently only the offer isn’t available for suite owners. Sorry. Perhaps it will be extended to more customers in the future.

  • By Lisa Jane Persky - 8:34 PM on September 13, 2013  

    Hi, Jeffrey and congratulations on your Hall of Fame award. So deserved! What a great event PSW was.
    I’m not sure where to ask about the free year of the Creative Cloud. I registered early and attended Photoshop World but I’m one of the people who never got an email notifying me of how to get the offer. I’ll hope to hear from you.

  • By Lisa Jane Persky - 9:43 PM on September 13, 2013  

    Jeffrey- Ignore my previous. I got the email. Thank you!

    • By Jeffrey Tranberry - 5:31 AM on September 14, 2013  

      Thank you. Glad you got it. Let me know if you need anything else.

  • […] Photoshop World has always been an opportunity for the Photoshop team to meet and speak in person with our customers. During the show, we’re able to gather customer feedback — including new feature requests, workflow gripes and more — that we use to improve upcoming versions of Photoshop. […]

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