Posted by Erica Fensom, Head of Government Affairs Asia-Pacific – @Erica_Fensom
The expectations of citizens interacting with government agencies have been transformed by private sector experiences. From mobile banking apps to location-based services and personalised retail experiences online, people now expect to be able to transact with organisations anytime, anywhere and on any device. Citizens would like the same service from their government.
Governments are embracing these trends with new policies enabling E-Government such as the eGov2015 programmes in Singapore and the NSW ICT Strategy in Australia. To be successful, changing the way government communicates with citizens across agencies requires change – in policies, process and technology.
Adobe is working with governments across the globe to help navigate this ‘digital disruption.’ New technologies are creating engaging online experiences for citizens using adaptive forms technology, analytics and dynamic social media tools. Mobile collaboration tools are allowing frontline public servants, such as police and social workers, to spend more time in the field with the community and less time on back-end administrative workflows. The opportunities are endless and the challenges to be successful are numerous, but can be overcome.
Next month in Sydney and in Singapore, Adobe is hosting one of Asia-Pacific’s leading marketing events of the year – Digital Marketing Symposium. We are dedicating a special afternoon breakout session to Digital Government. From social media strategy to online portals for citizens, discussions will focus on how government can take advantage of new technologies to enable e-Government policies.