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Famed Hollywood concept designer directs/produces sci-fi short using Adobe Creative Cloud
David Levy is an acclaimed art director and concept artist to the videogame and film industry. His credits include Avatar 2, Tron: Legacy, Ender’s Game, Prometheus, and Tomorrowland. He has now debuted his own short film, PLUG, which introduces the concept for a TV series he hopes to get off the ground. Levy not only funded, co-wrote, and directed PLUG, but also taught himself visual effects to finish it. He produced the 15-minute short from start to finish using Adobe Creative Cloud.
Adobe: Tell us about PLUG.
Levy: The story is about a woman, Leila Dawn played by Natalie Floyd, who is the last human on Earth. Much like the Tarzan story about a boy raised by apes, the girl was raised by robots. She embarks on a journey to find out what happened, ultimately discovering human life and a new reality of what happened on Earth.
Adobe: What prompted you to create PLUG?
Levy: In my work as a concept designer, I developed new universes, but always for others. I wanted to do it for myself. Over the years, I learned shooting, editing, and directing skills. I knew I could make a film on my own, although a full feature film seemed out of reach. More than anything, I wanted a change.
In-house video team brings fans closer to the action than ever using Adobe Creative Cloud
From athletes to rock stars, Rockstar Energy Drink is made for people who live active lifestyles. Available in more than 30 countries, Rockstar has sold billions of cans worldwide. Like its name suggests, Rockstar is a brand built on excitement and action, and the company reaches its audience by sponsoring a wide range of sports and music events all over the globe. Rockstar’s video team delivers intense videos that capture the thrill of speeding around the BMX track or hurtling down snow-covered peaks.
Travis Valtierra on Switching to Premiere Pro:
Production team uses Adobe Premiere Pro CC to turn 3,000 hours of documentary footage into 10 compelling television episodes
Chris Moore, executive producer of Project Greenlight, has long been fascinated by the way different creative visions can take projects in wildly different directions. The Chair is a documentary series that follows two directors as they develop their first feature-length films based on the same original screenplay. Over the course of ten episodes, viewers are invited to join Shane Dawson and Anna Martemucci as they each bring their own artistic vision to life.
Rob Henry, who’s recently partnered with The Chair’s DGA-award winner Anthony B. Sacco and Director of Photography Dan Kavanaugh to form INTERSECTION, led the creative team in editorial, which was tasked with cutting thousands of hours of behind-the-scenes footage into ten, hour-long episodes. The team, including Editors Dave Henry and Jon Berry and Graphics Artist Austin Brown, began the project working with Avid but soon realized that Adobe Premiere Pro CC would allow them to handle the massive amount source footage more efficiently.
After airing on STARZ in 2014, the series is now available on iTunes, Amazon, Google Play, Vudu, Starz Play, and Starz On Demand and is available to purchase on DVD February 17, 2015.
Japanese broadcaster, Nippon Television Network, implements a cost-effective solution based on Adobe Creative Cloud to create a dynamic and efficient workflow for ultra-high definition 4K broadcasts.
When the first 4K channel in Japan, Channel 4K, began test broadcasts, it started by airing live musical performances, travelogues, and sports broadcasts provided for free by members of the Next Generation Television & Broadcasting Promotion Forum. Since then, broadcasters have started to produce their own 4K programming , but the equipment remains costly. In addition, transcoding and outputting programs takes a great deal of time.
Originally a format developed for feature-length films, 4K was not intended for television programming where high volume production is valued. To begin introducing original 4K content in the broadcast space, Nippon Television Network Corporation (Nippon TV) developed a 4K programming production workflow using Adobe Creative Cloud for enterprise.
Environmental conservancy uses Adobe Creative Cloud to highlight impact of projects around the world
Building upon a foundation of science, partnership, and fieldwork, Conservation International (CI) seeks global solutions to problems that threaten the health of the planet’s ecosystems. The visual storytelling team at CI uses video as a primary way to communicate how the organization’s projects protect nature, empower communities, and shape public policy. Peter Stonier, Senior Director of Visual Storytelling, and John Martin, Director of Production at CI, rely on Adobe Creative Cloud, including Adobe Premiere Pro CC and Adobe After Effects CC, to aid their visual storytelling efforts.
Adobe: What is the mission of Conservation International?
Stonier: CI is an environmental organization with two distinguishing features. First, our mission focuses on conserving the environment for the well-being of humanity, not just for the environment’s sake. We believe that nature doesn’t need people, people need nature.
Second, because CI started as the international arm of the Nature Conservancy, our work tends to be outside the U.S. and Europe. We are dedicated to preserving the remaining natural ecosystems vital to the health of the biosphere, many of which are in the developing world, around the equator.
Small video production company delivers big value for variety of customers with Adobe Creative Cloud
London-based Fraktiv and geebeebee media are two separate parts of the same company. Fraktiv is the post production-specific arm, focusing on TV and film, and geebeebee media is the production arm, mostly for sports work. Oli da Costa is the founder and managing director and is active as an Adobe Community Professional. Ever since he founded the company in 1999, da Costa has relied on Adobe for his design and video applications, and today embraces a workflow across all digital content based on Adobe Creative Cloud.
Adobe: How did you first discover Adobe creative software?
da Costa: I actually studied aeronautical engineering at university and was researching the aerodynamics of Formula 1 racing cars. As part of my research, I needed to shoot videos of airflow simulation around cars from several angles. To do this, I put model cars in a water tunnel and released dye into the moving water to simulate how air would flow around them, as it was much clearer to see than in a wind tunnel. For that project, I taught myself how to edit video using Adobe Premiere Pro and how to use the pen tool in Adobe Photoshop to trace the paths.
Adobe: How did you move from engineering to operating your own production facilities?
da Costa: After university, I went decided to apply my engineering mind to learning software and ended up going into media production instead of engineering. I started freelancing and now I operate my own company. Fraktiv and Geebeebee are two halves of the same company. Or you could say one company with two brands.
My first client was the university where I had studied. They hired me to do design and production, digital publishing, and video promotions. I liked the variety of work because it gave me opportunities to learn new software.
Adobe: What Adobe Creative Cloud software do you use?
da Costa: Over the years, I’ve used a number of applications, from Adobe Dreamweaver, Photoshop, and InDesign to Adobe Premiere Pro and Illustrator for media production work. I still use Dreamweaver on a weekly basis for client web projects, and occasionally work in Adobe Flash Professional and Edge Animate, but video is now the mainstay of my work so I primarily use Adobe Premiere Pro, After Effects, and Photoshop.
To keep my skills up, I attend as many Adobe events as possible. I try to keep track of new software developments, such as Adobe Muse, Prelude, and SpeedGrade. Even though I don’t use these applications on a daily basis, I want to have the knowledge to use them if I need them.
Adobe: Do you have any favorite features?
da Costa: I probably use Dynamic Link between After Effects and Premiere Pro the most. I normally create work in After Effects and then bring it into Premiere Pro where I match it up with live action footage, adding titles, or motion graphics over video. The tight integration between After Effects and Premiere Pro drives my workflow while allowing me to be creative. I also use the masking and tracking tools in Premiere Pro to apply effects or color corrections to specific areas in a clip. Time remapping in Premiere Pro is useful for our action sports work at Geebeebee. I can time ramp video from regular speed to slow speed and back to regular. Adobe Premiere Pro is the only software that can do this in a creative, straightforward way.
Adobe: How do Adobe Creative Cloud applications help in your day-to-day work?
da Costa: I recently managed media output for a pair of major international biking events in France and Canada. All of the videographers and editors used Adobe software, so we were able to implement some great workflows, such as shared video assets, titling, and encoding presets. Because everyone was using the same files in Premiere Pro, we were able to establish a style and hard code it into the files so it was carried all the way through.
Adobe: Tell us more about your action sports work.
da Costa: Action sports give us a free reign over creativity that we might not get with corporate projects because of branding standards or other parameters. We do a lot of the action sports projects on spec. The sky’s the limit creatively. We can use props and actors. It all comes down to budget.
Earlier this year, we completed a project for Velosolutions, a Swiss company that builds pump tracks – which are like skate parks for bikes – all around the world. To promote the opening of the newest park, we worked with champion German freerider Timo Pritzel to be in a quirky intro where he’s a teacher who invites students to ride their bikes because it’s more fun than math and English.
We’re also getting into a more cinematically-styled approach as well as 4K workflows since we started working with Sony FS700 super slow-motion cameras. Along with Premiere Pro and After Effects, we’re able to deploy high-end techniques and workflows and bring Hollywood production values to the action sports world. We put together videos that wouldn’t have been achievable two years ago.
Adobe: What other projects have you worked on recently?
da Costa: A few months ago, I worked on a feature documentary starring John Hurt for ITV, where I helped to train an editor moving from Avid to Premiere Pro. The documentary was about the famous poets who wrote during World War I, and whilst assisting with the online edit, I also created the show’s title sequence in After Effects. At the moment, I’m completing a series of animations for the Victoria & Albert Museum in London, illustrating the firing mechanisms of the very first rifles. That’s what I love about my work, there’s loads of different things coming my way on pretty much a daily basis, from action sports and TV work to installations and online advertising.
Adobe: What are you most excited about for the future?
da Costa: I’m excited to do more 4K projects. Adobe tools such as Premiere Pro will help us take our work to the next level in terms of working in 4K/UHD resolutions and high-end formats like CinemaDNG for editing, visual effects, and grading.
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Talented filmmakers use Adobe Creative Cloud for editing, visual effects, and more
In the lead up to the 2015 Sundance Film Festival we had the opportunity to talk to a number of filmmakers whose short films were chosen to screen at the festival. While these individuals come from a variety of backgrounds with films that are equally diverse, they all have the same passion, creativity, and commitment to their craft. As Adobe Creative Cloud members they use many Adobe applications as part of their filmmaking process. Here are just a few highlights.
Every Day / U.S.A. (Director: Gabe Spitzer, Editor: David Fine)
When David Fine’s good friend Gabe Spitzer asked him to edit the short film Every Day, both thought it would be a fun project, but neither imagined it would end up screening at the Sundance Film Festival. The documentary short tells the story of Joy Johnson, who started running at age 59 and participated in the New York Marathon 25 times.
Best known for his roles in films like The Usual Suspects, A Few Good Men, and Casino, actor and comedian Kevin Pollak is a born entertainer, having perfected his first standup routine when he was just ten years old. And for the past six years, when not putting the real William Shatner or Christopher Walken to shame with his truer-than-life impressions, Pollak has been busy persuading celebrities to tell all on his wildly successful—and hilarious—online chat show.
But now Pollak can add film director and editor to his long list of talents. He just finished editing his first feature-length film, Misery Loves Comedy, using Adobe Premiere Pro CC, which we recently had the opportunity to speak with him about. Debuting at the 2015 Sundance Film Festival later this month, the film explores the less humorous side of being a professional comedian, featuring the likes of Jimmy Fallon, Amy Schumer, Judd Apatow, Christopher Guest, Martin Short, Jon Favreau, and many others. Despite the pensive theme, Pollak assured us, the film remains highly entertaining and should be widely available later this year.
Editor Davis Coombe takes on ambitious editing project for larger-than-life documentary using Adobe Premiere Pro CC
Screening at the 2015 Sundance Film Festival, Being Evel recounts the true story behind American icon Robert “Evel” Knievel. The feature documentary, co-produced by A&E IndieFilms, History Films, and HēLō, with post production by Milkhaus, goes behind the scenes to reveal the dramatic life and lasting legacy of one of the world’s most famous daredevils. Davis Coombe, the creative director at Milkhaus, cut the film in Adobe Premiere Pro CC, with extensive visual effects created and composited using Adobe After Effects CC.
New feature film from award-winning director/editor duo edited with Adobe Premiere Pro CC
Kivu Ruhorahoza and Antonio Rui Ribeiro are best known for their collaboration on the feature film Grey Matter, winner of—among many other awards—the Jury Special Mention for Best Emerging Filmmaker at the 2011 Tribeca Film Festival. In 2014, they teamed up for Things of the Aimless Wanderer, premiering at the 2015 Sundance Film Festival. Ruhorahoza directed the film and Ribeiro edited it with Adobe Premiere Pro CC.