The new subscription plan that we introduced has been received with a lot of enthusiasm, and has been heralded as a possible game changer in our eLearning industry. One of the key drivers for this pricing model was that- in today’s environment, technology and market changes happen way too rapidly for customers to be satisfied with an 18 month release cycle. Going forward, Captivate, Presenter and eLearning Suite will have much more frequent releases. With this in perspective, the subscription pricing model makes it possible for our customers to stay on the latest versions and leverage the new features and enhancements, without requiring a new purchase decision.
While the subscription pricing model suits many of our retail customers, Captivate is also hugely popular among large enterprises, government and educational institutions. Procurement policies in these segments prevent many of them from adopting a subscription plan. To help this group adopt and transition to a phase where our products will see frequent updates, we’ve enhanced our Upgrade Plan offering.
The Adobe Upgrade Plan ensures that you are always using the latest Adobe technology without straining your software budgets or administrative resources. This program offers your organization immediate access to all product upgrades for the length of your coverage period. For example, at $US 135 in the US, a one-year Upgrade-plan membership is priced at 15% of the full-product price and provides you access to all Adobe Captivate upgrades (including major releases) that occur during this period. A terrific value since non-members may pay up to 60% of the full-product price for an upgrade.
Going forward, while the bug fix updates/ patches will be offered to all customers automatically, feature updates and enhancements made between major releases will be offered exclusively to customers on either the Upgrade Plan or Subscription.
More details on the Adobe Upgrade Plan can be found here.