Archive for April, 2012

Flash Media Server 4.5.2 Released with Robust HTTP Streaming Failover

Ver­sion 4.5.2 of Flash Media Server is now avail­able. Besides numer­ous bug fixes, it includes a major improve­ment – robust HDS/HLS failover for ori­gins.

packagecluster_wide31It’s not sim­ply a “good-to-have”, but a “must-have” fea­ture for reli­able HTTP stream­ing deploy­ments. The key issues it addresses are live­ness and dropout sit­u­a­tions.

Live­ness is a server-side sit­u­a­tion in which a pack­ager adver­tises a stale boot­strap (that is, a stale view of a live stream).

Dropout is a server-side sit­u­a­tion in which a pack­ager has gaps in its boot­strap (that is, gaps in its frag­ment list).

Flash Media Server 4.5.2 intro­duces the fol­low­ing new fea­tures to address this:

FMS4.0-mnemonic1Best-effort fetch

Best-effort fetch enables the OSMF and iOS video play­ers to con­tinue play­back as nor­mally as pos­si­ble in the pres­ence of short-term live­ness and dropout prob­lems on the server-side.

The OSMF 2.0 player adds client-side robust­ness by sup­port­ing best-effort fetch. Specif­i­cally, when best-effort fetch is enabled on the server, OSMF 2.0 attempts fetches for frag­ments that have not been adver­tised in the boot­strap, but are expected to be present.

For iOS Video play­ers, FMS 4.5.2 enables best-effort fetch for HLS as well.

Con­trol plane appli­ca­tion

To imple­ment HTTP Stream­ing failover, it’s now pos­si­ble to write a client appli­ca­tion that man­ages the state of events and streams by using a set of REST-based con­trol plane APIs. Con­trol plane is a router term and in effect, that is what your client appli­ca­tion does through these APIs.

You can find more detailed infor­ma­tion in the FMS failover doc­u­men­ta­tion.

HTTP failover is an absolutely crit­i­cal improve­ment for more reli­able work­flows, there­fore Flash Media Server 4.5.2 is an excit­ing new release for every­one with HTTP stream­ing deploy­ments.

Down­load the Flash Media Server 4.5.2 upgrade.

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New revenue opportunities for media companies and advertisers as similarities between broadcast and digital video advertising grow

Today, at the NAB Con­fer­ence in Las Vegas, we released a study high­light­ing key trends in online ad engage­ment and mon­e­ti­za­tion within dig­i­tal video con­tent. Among sev­eral impor­tant insights, strong user ad engage­ment across con­nected devices shows that online video ad view­ing within pro­fes­sional con­tent mir­rors that of tra­di­tional broad­cast tele­vi­sion.

Online mid-roll ads, which are much like tra­di­tional TV com­mer­cial breaks, out­per­form pre-roll ads by almost 30 per­cent, sug­gest­ing that view­ers are engaged by a more TV-like ad expe­ri­ence online. Sim­i­larly, more than 5 video ads are served dur­ing long-form, pro­fes­sional con­tent. Judg­ing by the 70 per­cent com­ple­tion rate of these ads, view­ers are more will­ing to watch ads through their entirety in exchange for the pro­fes­sional con­tent they desire. Live con­tent con­tin­ues to drive higher engage­ment rates, at 85 per­cent, when com­pared to video-on-demand con­tent.

The next five years will bring a dra­matic shift in the media land­scape affect­ing all con­stituents – con­sumers, media com­pa­nies and adver­tis­ers – as dig­i­tal video view­ing habits evolve, par­tially dri­ven by the pro­lif­er­a­tion of con­nected devices. Nearly 100 mil­lion adults, 48 per­cent of all adult inter­net users, will use an inter­net con­nec­tion to watch TV pro­grams in the next three years. Over the same period of time, two-thirds of the world’s mobile data traf­fic will be video, and serv­ing ads into mobile video will become a crit­i­cal rev­enue oppor­tu­nity for pub­lish­ers. From a video adver­tis­ing per­spec­tive, this report showed engage­ment with TV-like ads on mobile devices had the high­est engage­ment rates at 94%.

The results of the report demon­strate the rev­enue oppor­tu­ni­ties for media com­pa­nies and adver­tis­ers as they take greater advan­tage of pro­fes­sional con­tent online. If you are at NAB this week, stop by our booth (2624 South Hall), where we are demon­strat­ing Adobe’s Project Prime­time, our solu­tion for turn­ing lin­ear con­tent into seam­less, TV-like expe­ri­ences across IP con­nected devices by inte­grat­ing Adobe’s pub­lish­ing, adver­tis­ing and ana­lyt­ics capa­bil­i­ties.

Adobe Video Solutions Team at NAB

The video solu­tions team is excited to be in Las Vegas for the NAB event from April 16th to the 19th.

We’ve made some sig­nif­i­cant efforts to reduce frag­men­ta­tion and provide cus­tomers the best tools for pub­lish­ing, pro­tect­ing and mon­e­tiz­ing online video to multi-screen devices. At this year’s NAB, we’ll be par­tic­u­larly empha­siz­ing our recent Project Prime­time announce­ment, which focuses on help­ing con­tent cre­ators get their pre­mium video online, with seam­less ad inser­tion and ana­lyt­ics.  Addi­tion­ally we’ll be show­ing pro­tected HLS and HDS HTTP stream­ing to the iPad and Galaxy Tab.

production

Come visit our booth to say hello, ask ques­tions, and see our amaz­ing stream­ing prod­ucts and demos includ­ing speak peeks into our recent CS6 Pro­duc­tion Pre­mium announce­ment.