Archive for August, 2012

Adobe Pass Drives Mainstream Adoption of TV Everywhere

Adobe Pass, a key com­po­nent of Adobe’s Project Prime­time, has quickly estab­lished itself as the indus­try leader in TV Every­where ser­vices. Used by NBC Olympics to enable live streams, Adobe Pass is now inte­grated with more than 150 pay TV providers and sup­ports over 40 sites and mobile apps from 25 major net­works includ­ing Fox, ESPN, CNN Con­tinue read­ing...


Game Time for Pac-12 Network Across Devices with Adobe Pass

TV Every­where brings the promise of your favorite con­tent to the con­ve­nience of any device. Adobe Pass is proud to be help­ing the indus­try enable TV Every­where strate­gies. Recently, the Pac-12 Net­work offi­cially launched with a plethora of new and clas­sic pro­gram­ing just in time to get stu­dents, alumni and fans excited for the upcom­ing fall sports sea­son. The new net­work will broad­cast 35 foot­ball games, 135+ bas­ket­ball games and more than 850 total live events through­out the year. And with the help of Adobe Pass, Adobe’s authen­ti­ca­tion tech­nol­ogy and a key com­po­nent of Project Prime­time, sports fans will be able to watch all the action not only on TV but also online and across devices. Adobe Pass val­i­dates a user’s pay TV cre­den­tials seam­lessly and securely so fans can get to their favorite action with min­i­mal has­sle.

In addi­tion to pow­er­ing the TV Every­where expe­ri­ence for top pro­gram­mers such as Dis­ney, CNN, Fox and MTV, Adobe Pass has now estab­lished itself as the leader for live sports. This year alone, Pass has pow­ered the authen­ti­ca­tion for March Mad­ness, the UEFA Euro 2012, NBA play­off games, and most recently, the 2012 Olympics in the US and Europe. Addi­tion­ally, this Fall, pay TV sub­scribers who are authen­ti­cated via Pass will be able to watch live col­lege sports online not only from the Pac-12 Net­work but also the Big Ten Net­work and the var­i­ous Watch ESPN sites and apps. Other sports net­works will also be launch­ing their Pass enabled expe­ri­ence in the lat­ter half of 2012, so stay tuned for more details.

Sports pro­gram­mers have turned to Pass not only for the quick time to mar­ket (Pass sup­ports over 150 pay TV oper­a­tors and pro­vides SDKs for Web, iOS, Android and XBOX) but also for the supe­rior user expe­ri­ence where a sin­gle login gets users access to enti­tled con­tent across any Pass enabled event, even from dif­fer­ent pro­gram­mer sites or apps. Thanks to Pass and the over­all TV Every­where indus­try move­ment, true TV expe­ri­ences across devices is now a real­ity.

What is Adobe Project Primetime? with David DeVisser

Please join AMSUG’s guest speaker, David DeVis­ser, as he teaches us about the com­po­nents, prod­ucts, and ser­vices behind Adobe’s Project Prime­time. DeVis­ser will decon­struct cus­tomer inte­gra­tions, such as, the BBC’s Olympic 2012 cov­er­age. Come dis­cover how Adobe Media Server 5 enables Project Primetime’s broad­cast work­flow and deliv­ers to desk­tops, devices, and dig­i­tal home.

Our speaker will also cover Media Server and Access pro­duct nam­ing updates, and what they mean for Adobe’s strat­egy. DeVis­ser will com­pare Adobe Media Server’s built-in con­tent pro­tec­tion ver­sus Adobe Access. In clos­ing, this ses­sion will explain Adobe’s lat­est run­time strat­egy related device sup­port and the plans for the con­tin­ued suc­cess of dig­i­tal media deliv­ery. David will answer mem­ber ques­tions dur­ing the live Q&A ses­sion – this meet­ing is not to be missed!

Title: What is Adobe Project Prime­time? with David DeVis­ser

Date and Time: Octo­ber 16, 2012 10:00 AM – 11:00 AM (GMT-7 Moun­tain Time US & Canada)

Call-in Details: Please join meet­ing via Adobe Con­nect link here


David DeVis­ser,Prin­ci­pal Archi­tect, Adobe Dig­i­tal Media Alliances

David DeVis­ser has been with Adobe since 1998. DeVis­ser remem­bers the event that marked the next phase of dig­i­tal video deliv­ery – the day John Gay came into the office and announced his lat­est inven­tion, Flash Com­mu­ni­ca­tions Server. Dig­i­tal video deliv­ery has come a long way since then, and our speaker has been there every step of the way! Cur­rently, David’s focus is on sys­tems archi­tec­ture for Adobe’s major media part­ners. He is respon­si­ble for ensur­ing the suc­cess of appli­ca­tions and web­sites pro­duced by the large com­pa­nies that are dri­ven with Adobe’s tech­nol­ogy. DeVis­ser enjoys the chal­lange of man­ag­ing each of his project’s unique needs with his exper­tise in the areas of: encod­ing, pack­ag­ing, dis­tri­b­u­tion, pro­tec­tion, enti­tle­ment, con­tent man­age­ment, and expe­ri­ence design. Please join in on Octo­ber 16th for some great insignt from indus­try spe­cial­ist, David DeVis­ser!

If you want to do some prepa­ra­tion work before the ses­sion, read more about Prime­time on

Rover Curiosity Streams Live from Planet Mars with Adobe Media Server and AWS


Even though based on Star Trek, warp drive to enable inter­plan­e­tary explo­ration won’t be invented until 2063, mankind is slowly con­tin­u­ing to explore at least its nearby plan­e­tary sys­tem, thanks to the smart engi­neers at NASA’s Jet Propul­sion Lab­o­ra­tory (JPL).

The his­toric land­ing of Mars rover Curios­ity attracted a sig­nif­i­cant audi­ence, which JPL streamed to hun­dred thou­sands of con­cur­rent view­ers with Adobe Media Server and Ama­zon Web Ser­vices (AWS).

NASA/JPL’s live video stream­ing archi­tec­ture was devel­oped on a com­bi­na­tion of Adobe Flash Media Server, Ama­zon Elas­tic Com­pute Cloud (Ama­zon EC2) instances run­ning the pop­u­lar nginx caching tier, Elas­tic Load Bal­anc­ing, Ama­zon Route 53 for DNS man­age­ment, and Ama­zon Cloud­Front for con­tent deliv­ery. [via Ama­zon Case Study]

Below is the impres­sive archi­tec­ture from Amazon’s Case Study (which also unveils that Rover Curios­ity is actu­ally not run­ning an Adobe Media Server origin, but Ama­zon ingests Nasa TV’s feed on earth).


It’s a great show­case how tech­nol­ogy in space and on earth can work together to let human­ity par­tic­i­pate in a his­toric moment.

Learn more about Adobe Media ServerAdobe Media Server 5 on Ama­zon Web Ser­vices, and the Ama­zon Case Study. Watch the live stream on NASA TV.

And if you are actu­ally inter­ested in Mars, don’t miss this 360 panorama of Mars.

This is the lat­est panorama released by NASA July 2012. It was assem­bled from 817 images taken between Dec. 21, 2011, and May 8, 2012, while Oppor­tu­nity was sta­tioned on an out­crop infor­mally named ‘Gree­ley Haven’. on a seg­ment of the rim of ancient Endeav­our Crater. [via]


Sim­ply amaz­ing.

(Fea­tured image and panorama credit NASA/JPL-Caltech)

BBC: “The biggest broadcasting event in our 90 year history”

A blog post from the BBC Direc­tor Gen­eral Mark Thomp­son has paid trib­ute to the Olympian efforts of every­one at the BBC who deliv­ered what he calls “the biggest broad­cast­ing event in our 90 year his­tory” refer­ring of course to the 2012 Lon­don Games.

BBCThe open­ing cer­e­mony entered the record books as the most-watched pro­grams in the his­tory of the BBC, and fig­ures across all 24 chan­nels of sport were aston­ish­ingly high.

While the top ten events took most of the inter­net feeds, 50 per­cent of con­sump­tion was for ‘less pop­u­lar’ events, val­i­dat­ing the BBC’s deci­sion to have all sports, all the time, with rewind and catch-up capa­bil­i­ties.

There was also clear evi­dence of view­ers tak­ing the Olympics with them through­out the day. Look­ing at how peo­ple were access­ing the BBC cov­er­age online, PC usage peaked at lunchtime, mobile peaked after work around 6pm and tablet use was high­est around 9pm. These truly were the world’s first dig­i­tal games.

More inter­est­ing details pointed out by the BBC include:

- The Open­ing Cer­e­mony drew a peak broad­cast audi­ence of 27.1 mil­lion peo­ple (includ­ing the red but­ton), of which 9.2 mil­lion were via the mobile site and 2.3 mil­lion on tablets
— On the busiest day, the BBC deliv­ered 2.8 petabytes, with the peak traf­fic moment occur­ring when Bradley Wig­gins won Gold and it shifted 700 Gb/s
— Chap­ter mark­ing enabled audi­ences to go back to key event moments instantly – receiv­ing an aver­age 1.5 mil­lion clicks per day – 13,000 clicks alone for Bolt’s 100m Final win
— The first week of the games was the most pop­u­lar ever for BBC Sport Online with a total of 34.7 mil­lion browsers 50 mil­lion requests for the BBC Sport’s live video inter­ac­tive streams and more than 106 mil­lion requests for BBC Olympic video con­tent across all online plat­form
— BBC Sport Online’s most requested live video stream was of the Ten­nis Sin­gles Finals, where Andy Mur­ray and Ser­ena Williams were vic­to­ri­ous.

Chang­ing the world through dig­i­tal expe­ri­ences requires a shared vision. By work­ing with the BBC, an orga­ni­za­tion with a man­date to push tech­nol­ogy bound­ariesand intro­duce inno­v­a­tive new ser­vices to its view­ers, Adobe and all the broad­cast part­ners have deliv­ered an incred­i­ble feat of broad­cast engi­neer­ing both online and on devices.

As a pub­licly funded ser­vice, the BBC has deliv­ered tremen­dous value to UK cit­i­zens, not only via tra­di­tional broad­cast, but also through the deliv­ery of the games online and across devices. Adobe, through ele­ments of Adobe’s Project Prime­time, is extremely proud of the role it played in help­ing the BBC deliver its out­stand­ing Olympics cov­er­age and of the deep part­ner­ships formed with the BBC’s Future Media team.

Some nice user com­ments we’ve seen:

I think that I just got a life­times value from my license fee in 2 weeks!! — Mike Thom­sett

I’ve always thought the License Fee was worth pay­ing; now I think that more than ever. The BBC isa credit to Britain and sets the stan­dard to which broad­cast­ers around the world aspire...Thank you BBC, I have fal­len in love with you again — Andrew McNeil

We would like to con­grat­u­late the BBC and its lead­er­ship for the vision, col­lab­o­ra­tion, pas­sion and drive that has set a new bar for broad­cast, extend­ing far beyond what we know today as “tele­vi­sion”. Lon­don 2012 has set the stage for every broad­caster around the world to bring TV con­tent and new dig­i­tal expe­ri­ences online.