We’re thrilled to announce that Adobe Pass, Adobe’s TV Everywhere solution, will be honored by The Academy of Television Arts & Sciences and presented with an Emmy Engineering Plaque, a recognition for outstanding engineering achievements for emerging technologies, at the 64th Primetime Emmy Engineering Awards on October 24th. The Academy is recognizing Adobe for its contribution to drive TV Everywhere adoption across the industry.
Adobe Pass, a key component of Adobe’s Project Primetime, has become the industry leader in TV Everywhere technology in less than two years and is now supported by more than 150 US operators as they deliver hundreds of millions of authenticated streams for major live events such as The Olympic Games, March Madness, Euro Soccer Cup, NBA Playoffs and live news coverage via mobile apps from programmers like CNN. Leading media companies including Viacom, NBCU, Fox, Disney, ESPN, Cartoon Network and Scripps Networks depend on Adobe Pass for viewer authentication across more than 40 live sites and apps across desktops and mobile devices today.
Approximately 98 percent of pay TV households in the U.S. are now able to view TV content via the Adobe Pass authentication service and consumers are pushing TV Everywhere adoption to an all-time high. Given the track we are on, we expect every major TV show to be available via a TV Everywhere app within the next two years. Thanks to all our partners who helped make Adobe Pass a great success and a key driver for the transformation of the TV industry as we know it today!