Embracing the Multi-Screen World to Reach Consumers

Last month at the AdMon­sters Screens event in Lon­don, we explored the grow­ing oppor­tu­ni­ties (and chal­lenges) for pub­lish­ers as con­sumers use mul­ti­ple screens includ­ing their Inter­net-con­nected smart­phones and tablet devices to con­sume dig­i­tal video con­tent – any­time, any­where.

AdMon­sters spoke with Adobe’s Steve Allison, tech­ni­cal evan­ge­list for Media & Adver­tis­ing Solu­tions, and other indus­try play­ers about how to embrace the multi-screen oppor­tu­nity and enhance the con­sumer expe­ri­ence. Steve thinks that dis­trib­ut­ing and reusing con­tent across mul­ti­ple screens is a con­tin­u­ing obsta­cle for many pub­lish­ers, but they must “respect the soul of a device” to cre­ate fully engag­ing con­sumer expe­ri­ences. Watch his video inter­view below and see what Steve says about mak­ing bet­ter video adver­tis­ing deci­sions, cap­i­tal­iz­ing on the multi-screen oppor­tu­nity, and dri­ving con­sumer engage­ment across plat­forms.

Check out some of the other AdMon­sters video inter­views as well:

  • Tom Bow­man, VP of strat­egy and global ad sales at BBC World­wide, dis­cusses vying for con­sumer atten­tion across mul­ti­ple devices and how pub­lish­ers can lever­age native mobile device capa­bil­i­ties.

  • Michael Tuszyn­ski, pro­duct man­ager at MTV Net­works (a divi­sion of Via­com), talks about sec­ond-screen appli­ca­tions and smoothly inte­grat­ing video ads into the con­sumer expe­ri­ence.

  • Conor Mul­len, com­mer­cial direc­tor at RTE, com­ments on excit­ing oppor­tu­ni­ties for pub­lish­ers in today’s new media age and chal­lenges in reach­ing con­sumers across var­i­ous devices.

  • Bill Scott, chief oper­at­ing and com­mer­cial offi­cer at easelTV, shares his thoughts on the dif­fer­ences between online video con­tent and the tra­di­tional TV model, and how audi­ence engage­ment is chang­ing.

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Adobe Primetime Team

About Adobe Primetime Team

Adobe Primetime enables TV programmers and distributors to profit from video on every connected screen. By providing a unified platform for video publishing, advertising, and analytics, Adobe Primetime helps eliminate the complexity of reaching, monetizing and activating global audiences across devices. The results are greater revenue from ad sales and subscriptions, lower operating costs, and audiences that are more engaged. Adobe Primetime’s modular components can be deployed individually to fit specific infrastructure needs, or as a full solution to handle the entire workflow. For more information, visit www.adobe.com/primetime.

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