We’ve been saying that 2013 will be the year TV Everywhere really takes off and Adobe is right in the center of this industry transformation with customer and technology partners worldwide. Delivering true broadcast television (live, linear and on demand) across screens at scale, personalizing those viewing experiences, and driving greater revenue for TV programmers and operators are some of the key challenges the industry is facing.
Help us bring the TV Everywhere discussion to South‐By‐Southwest (SXSW) 2014 in Austin, Texas next March! Jeremy Helfand, our VP of Video Solutions, will be leading an interactive session to discuss the future of TV and the impact of TV Everywhere on the industry. Here’s how to vote:
- Go to http://panelpicker.sxsw.com/vote/19367 to vote for our session
- Click the “thumbs up” icon on the left under the “Cast Your Vote” header
- If this is your first time voting for SXSW sessions, you’ll need to create a quick user profile that allows you to vote. Each registered voter can vote once per proposal.
- Login to cast your vote
Below are the details of our session. Cast your vote, spread the word, and we hope to see you at SXSW 2014! Follow @AdobePrimetime on Twitter for news and updates.
Haters Beware: TV is Everywhere
Here’s a bold prediction: By 2018, Internet TV consumption by consumers will match that of TV broadcasts and pay TV networks. Welcome to the world of TV Everywhere. Given the deluge of mobile devices and increasing adoption, consumers expect any screen anywhere to act as a TV screen. TV is no longer the device; it’s the content. Fortunately, as TV Everywhere evolves, new technologies and features are set to deliver:
- Broad availability across any screen
- Synchronized viewing experiences for TV/devices
- Greater audience engagement/personalization
- Higher revenue for TV programmers/operators
- Seamless and customized ad insertion into live, linear and VOD video content
Data from TV Everywhere services will drive more personalized programming and targeted ads that capture the viewers’ attention. It’s a win for advertisers, but also consumers, who tune out ads that disrupt their viewing experience or lack appeal.