Archive for October, 2013

Adobe Primetime & Turner Broadcasting: “Scale and Execution, Exactly Like TV”

As a life­long sports fan, I get excited about work­ing alongside the world’s largest media com­pa­nies to make it eas­ier for view­ers like me to watch more events on more screens.

When Adobe Prime­time first launched, we helped NBC Sports and the BBC bring the Lon­don 2012 Olympic Games to view­ers every­where. Adobe Prime­time pay-TV pass (for­merly Adobe Pass) has been instru­men­tal in bring­ing the 2012 and 2013 NCAA bas­ket­ball tour­na­ment to col­lege hoops fans. Now we’re help­ing deliver NBA games to view­ers who want to check in with their favorite teams and play­ers when they’re not in front of a TV set.

Over the past sev­eral weeks, we’ve con­tin­ued our work with Turner, rolling out dynamic ad inser­tion in NBA games streamed to, TNT’s mobile apps, and and TNT Over­time, show­cas­ing Adobe’s deep exper­tise in live TV broad­cast­ing to devices and desk­tops.

Out­side the sport­ing arena, as it were, we’ve also helped enable the AdultSwim, Car­toon Net­work and TruTV apps for lin­ear simul­cast pro­gram­ming. A recent arti­cle in Adweek high­lighted some of the inno­v­a­tive work the Adobe Prime­time team has been doing with Turner to drive more rev­enue by expand­ing their breadth of adver­tis­ing oppor­tu­ni­ties across screens, at scale.

The Adobe Prime­time team is con­tin­u­ing to expand the pro­duct offering’s capa­bil­i­ties to address addi­tional busi­ness needs and use cases. We look for­ward to work­ing with more broad­cast­ers, cable com­pa­nies, satel­lite providers, tel­cos and indus­try part­ners to help make every screen a TV. As Seth Ladet­sky, SVP for Turner dig­i­tal ad sales com­mented to AdWeek regard­ing the devel­op­ment of dig­i­tal ad oppor­tu­ni­ties, “If you look at the scale and exe­cu­tion, this is going to be exactly like TV.”



Adobe Featured on the Streaming Media 100

I’m pleased to share that Adobe is once again fea­tured on the “Stream­ing Media 100 (SM100): The One Hun­dred Com­pa­nies that Mat­ter Most in Online Video in 2013.” Now in its third year, we’re thrilled to be rec­og­nized on the SM100 alongside so many respected indus­try play­ers as “doing the most inter­est­ing and inno­v­a­tive work in stream­ing video.” With Adobe Prime­time, we’re help­ing MSOs and pro­gram­mers reach view­ers on any IP-con­nected screen, cre­at­ing more value for pay-TV ser­vice and strength­en­ing brand affin­ity for con­tent own­ers. The Stream­ing Media judges noted that the SM100 rec­og­nizes com­pa­nies with “online video in their DNA” and that def­i­nitely holds true for Adobe given our indus­try-lead­ing video solu­tions – from our video cre­ation tools within Adobe Cre­ative Cloud to Adobe Prime­time. Thanks to Stream­ing Media for rec­og­niz­ing Adobe for the third year in a row with a spot on the SM100.

SM100-2013If you’re attend­ing Stream­ing Media West next month in Hunt­ing­ton Beach, Cal­i­for­nia, stop by my panel on Tues­day, Nov. 19: “The State of Over-The-Top Video and TV Every­where Roll­outs.” I’ll be speak­ing on the panel with DirecTV, LG Elec­tron­ics, and Sling Media about the state of over-the-top (OTT) and TV Every­where roll­outs. It should be an inter­est­ing and engag­ing dis­cus­sion so I hope to see you there!