Archive for February, 2014

Adobe & RDK — Powering Next Generation In-Home TV Experiences (Part 2)

Adobe has a rich legacy of lead­ing the deliv­ery of Inter­net video (IP video), with Adobe Flash Player pow­er­ing the vast major­ity of desk­top video expe­ri­ences. Today, Adobe Primetime’s IP video lead­er­ship pow­ers numer­ous live and on-demand video expe­ri­ences across iOS and Android devices, such as NBC Sports Live Extra and Comcast’s XFINITY TV Go apps. How­ever, what is less known is that Adobe Prime­time tech­nol­ogy is pre-inte­grated with the next gen­er­a­tion set top boxes includ­ing the Com­cast X1 Plat­form based on the Ref­er­ence Design Kit (RDK).

       

Com­cast has inte­grated Adobe Prime­time inside of its ship­ping set top box imple­men­ta­tion of the RDK Media Frame­work and actively uses Adobe capa­bil­i­ties for full-fea­tured TV expe­ri­ences deliv­ered over the Inter­net. Adobe pro­vides crit­i­cal capa­bil­i­ties that enhance the view­ing expe­ri­ence includ­ing:

  • DRM and con­tent pro­tec­tion

  • Live and Video On Demand play­back

  • Offline play­back

  • HD video play­back

  • Adap­tive bitrate

  • Trick play

  • DVR

  • Alter­nate audio

  • Closed cap­tion­ing

  • Sup­port for SCTE-style dig­i­tal pro­gram inser­tion (DPI) sig­nal­ing

  • Dynamic ad inser­tion with black­out sig­nal­ing

Adobe is proud of the con­tri­bu­tions we’ve made to IP video deliv­ery over the past 12 years and watch­ing the incred­i­ble expe­ri­ences that our cus­tomers offer to push the indus­try for­ward. Adobe’s sup­port for the next gen­er­a­tion set top boxes and the evo­lu­tion of video deliv­ery inno­va­tion is chang­ing how we engage with video in and beyond the liv­ing room.

Video oper­a­tors con­sid­er­ing using the RDK can eas­ily lever­age the core fea­tures of Adobe Prime­time as part of their RDK imple­men­ta­tion. To learn more about RDK, visit the web­site. To learn more about Adobe Prime­time, visit our web­site. If you would like to expe­ri­ence Adobe Prime­time in action, check out The X1 Plat­form by XFINITY from Com­cast.

[View part one of the blog post here.]

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Adobe & RDK — Powering Next Generation In-Home TV Experiences (Part 1)

The way we all watch TV is chang­ing, and lots of peo­ple in the indus­try are excited about play­ing a part in the trans­for­ma­tion of how video is deliv­ered and con­sumed. It’s no longer about the 1000 chan­nel uni­verse — it is now much big­ger and more rel­e­vant to the con­sumer.

The rela­tion­ship with our TV is chang­ing and we demand more from the big screen that sits in the cen­ter of our liv­ing room — and from the com­pa­nies who provide news and enter­tain­ment. Addi­tion­ally, our rela­tion­ship and expec­ta­tions with those who we pay for access to video is also chang­ing and there are more and more ways to get great con­tent on that big screen.

Adobe is com­ing to a liv­ing room near you to help pay-TV servce providers deliver the expe­ri­ences you want. Through long-stand­ing part­ner­ships with video oper­a­tors, chipset ven­dors, set top box man­u­fac­tures and an indus­try group known as RDK Man­age­ment, LLC, Adobe is lever­ag­ing its core DNA in video deliv­ery, video expe­ri­ence, pro­tec­tion, ana­lyt­ics and adver­tis­ing to help change the way con­sumers enjoy TV.

Cable com­pa­nies, tel­cos, satel­lite com­pa­nies and indus­try groups are respond­ing to con­sumer demand and chang­ing how they think about the deliv­ery of video ser­vices into the home. Large broad­cast­ers are not the only source of TV pro­gram­ming now — the staid set-top box (STB) is get­ting a whole lot smarter.

The evo­lu­tion of pay TV will affect every­thing from how you inter­act with your chan­nel guide, record shows, search for video-on-demand (VOD), and watch TV on mobile devices. So how do we make the expe­ri­ence bet­ter? First, STB man­u­fac­tur­ers like Pace, Arris, Cisco, and Tech­ni­color agree to a com­mon set of stan­dards. Then, lead­ing pay-TV ser­vice providers, such as Com­cast, DirecTV, and Lib­erty Global, and lead­ers in TV Every­where and IPTV deliv­ery such as Adobe, col­lab­o­rate and develop a com­mon soft­ware frame­work that can evolve as fast as your mobile phone. The result is deliv­er­ing the best video expe­ri­ence in your liv­ing room. So the indus­try col­lab­o­rated, and the result is the Ref­er­ence Design Kit (RDK).

Image courtesy of Reference Design Kit (http://rdkcentral.com/about-rdk/)

Image cour­tesy of Ref­er­ence Design Kit (http://rdkcentral.com/about-rdk/)

Com­pa­nies like Com­cast that took the lead in this devel­op­ment use RDK to power its X1 oper­at­ing sys­tem, deliv­er­ing a much richer expe­ri­ence to their sub­scribers, and expand the tra­di­tional cable box into an intel­li­gent gate­way that can sup­port video apps. Other top-tier global com­pa­nies such as Lib­erty Global, Time Warner Cable and Kabel Deutsch­land are also lever­ag­ing the RDK to sig­nif­i­cantly improve the view­ing expe­ri­ence.

In this video, Com­cast dis­cussed how they’re work­ing with Adobe to cre­ate next-gen­er­a­tion tele­vi­sion expe­ri­ences for their sub­scribers:

[View part two of the blog post here.]

 

Adobe Primetime Wins 2013 Digiday Video Award

It’s been quite a week for the Adobe Prime­time team – from receiv­ing a 2014 SIIA Con­tent CODiE Award in the “Best Video Plat­form for Media & Pub­lish­ers” cat­e­gory to announc­ing that NBC Sports is using Adobe Prime­time to power the 2014 Olympic Win­ter Games in the U.S. across desk­tops and mobile devices, includ­ing iOS, Android, Mac OS, Win­dows, and oth­ers. We also released a Q4 Dig­i­tal Video Bench­mark Report, which looks at dig­i­tal video view­ing trends and offers some pre­dic­tions based on 22.5 bil­lion online video starts, 574 mil­lion authen­ti­cated streams (TV Every­where), and sur­vey results from 400 U.S. sports view­ers about their new view­ing habits. All of this momen­tum fur­ther val­i­dates the work we’re doing with Adobe Prime­time to deliver an amaz­ing broad­cast TV expe­ri­ence to every IP-con­nected device.

To cap off a great week, we’re thrilled to be a recip­i­ent of a 2013 Digi­day Video Award for “Best Video Tech­nol­ogy Inno­va­tion.” The Digi­day Video Awards honor over­all excel­lence and break­through achieve­ment in video media, mar­ket­ing and adver­tis­ing by rec­og­niz­ing brands, agen­cies, pub­lish­ers and tech­nol­ogy providers. Win­ners were announced at an award cer­e­mony in New York City on Thurs­day night. We would like to thank the judges for hon­or­ing our achieve­ments with Adobe Prime­time alongside our indus­try col­leagues. There’s a lot of inno­v­a­tive work hap­pen­ing with TV Every­where, and we’re glad to be part of it by lead­ing the indus­try for­ward.

For the lat­est Adobe Prime­time updates, visit this blog, fol­low us on Twit­ter, and check out the web­site.

Digiday Video Awards

Adobe Primetime & NBC Sports Go for the Gold at the 2014 Winter Olympics

Adobe Prime­time has been pow­er­ing NBC Sports across screens since the 2012 Sum­mer Olympics in Lon­don. By gath­er­ing feed­back directly from NBC and its view­ers, we’ve con­tin­u­ally enhanced Adobe Prime­time — and the result is a more dynamic, more engag­ing view­ing expe­ri­ence, on more screens, for sports fans every­where.

Today, we announced that NBC Olympics, a divi­sion of the NBC Sports Group, has selected Adobe Prime­time to power the 2014 Olympic Win­ter Games in the U.S. across desk­tops and mobile devices, includ­ing iOS, Android, Mac OS, Win­dows, and oth­ers.

Sochi2

Here are some high­lights of the upcom­ing Olympics expe­ri­ence for view­ers:

  1. Com­pre­hen­sive cov­er­age across more screens and device types. For the first time, every event will be avail­able on every con­nected screen, live and on-demand. This means that view­ers will be able to watch the action as it unfolds on any device, or view it later with full event replay. With the Sochi Games, we’ve expanded cov­er­age to the X1 Plat­form by XFINITY from Com­cast — the first IP-based set-top box to deliver live cov­er­age through Adobe Prime­time.

  2. Sim­pli­fy­ing the authen­ti­ca­tion process. We’re work­ing with five MVPDs to make watch­ing the Games on devices as easy as chang­ing the chan­nel. Sub­scribers of Cable­vi­sion, Com­cast, Cox, and Mid­con­ti­nent pay-TV ser­vices will be able to bypass the login page of the NBC Sports Live Extra expe­ri­ence when access­ing the site and apps from within their homes.

  3. Deliv­er­ing on the promise of dynamic adver­tis­ing. In another indus­try first, broad­cast tele­vi­sion com­mer­cials will be replaced dynam­i­cally across every screen for live and on-demand view­ing. NBC Sports is lever­ag­ing its legacy ad serv­ing infra­struc­ture for cam­paign man­age­ment and ad deci­sion­ing, while Adobe Prime­time will han­dle the ad inser­tion process to manip­u­late and weave con­tent and ads together into a sin­gle stream. The result is more-rel­e­vant ads, a buffer-free view­ing expe­ri­ence, and more ad rev­enue for NBC.

In addi­tion to all the enhance­ments to improve the view­ing expe­ri­ence, we’re also con­tin­u­ing to work hard to scale our offer­ing for NBC and other broad­cast­ers and MVPDs. Advance­ments like enter­prise-grade out­age pro­tec­tion will ensure unin­ter­rupted deliv­ery for NBC’s broad­cast oper­a­tions team, and our work with Microsoft via Win­dows Azure Media Ser­vices (see press release) makes it even eas­ier for pro­gram­mers and oper­a­tors to embrace cloud-based video deliv­ery.

Our Adobe Dig­i­tal Index team also released a Q4 Dig­i­tal Video Bench­mark Report, which looks at dig­i­tal video view­ing trends and offers some pre­dic­tions based on 22.5 bil­lion online video starts, 574 mil­lion authen­ti­cated streams (TV Every­where), and sur­vey results from 400 U.S. sports view­ers about their new view­ing habits.

We hope you enjoy watch­ing the Win­ter Olympics as never before — on the IP-con­nected screen of your choice, live and on-demand — and that the Adobe Prime­time-enabled view­ing expe­ri­ence shows you that the future of TV is here.