Adobe & RDK — Powering Next Generation In-Home TV Experiences (Part 1)

The way we all watch TV is chang­ing, and lots of peo­ple in the indus­try are excited about play­ing a part in the trans­for­ma­tion of how video is deliv­ered and con­sumed. It’s no longer about the 1000 chan­nel uni­verse — it is now much big­ger and more rel­e­vant to the con­sumer.

The rela­tion­ship with our TV is chang­ing and we demand more from the big screen that sits in the cen­ter of our liv­ing room — and from the com­pa­nies who provide news and enter­tain­ment. Addi­tion­ally, our rela­tion­ship and expec­ta­tions with those who we pay for access to video is also chang­ing and there are more and more ways to get great con­tent on that big screen.

Adobe is com­ing to a liv­ing room near you to help pay-TV servce providers deliver the expe­ri­ences you want. Through long-stand­ing part­ner­ships with video oper­a­tors, chipset ven­dors, set top box man­u­fac­tures and an indus­try group known as RDK Man­age­ment, LLC, Adobe is lever­ag­ing its core DNA in video deliv­ery, video expe­ri­ence, pro­tec­tion, ana­lyt­ics and adver­tis­ing to help change the way con­sumers enjoy TV.

Cable com­pa­nies, tel­cos, satel­lite com­pa­nies and indus­try groups are respond­ing to con­sumer demand and chang­ing how they think about the deliv­ery of video ser­vices into the home. Large broad­cast­ers are not the only source of TV pro­gram­ming now — the staid set-top box (STB) is get­ting a whole lot smarter.

The evo­lu­tion of pay TV will affect every­thing from how you inter­act with your chan­nel guide, record shows, search for video-on-demand (VOD), and watch TV on mobile devices. So how do we make the expe­ri­ence bet­ter? First, STB man­u­fac­tur­ers like Pace, Arris, Cisco, and Tech­ni­color agree to a com­mon set of stan­dards. Then, lead­ing pay-TV ser­vice providers, such as Com­cast, DirecTV, and Lib­erty Global, and lead­ers in TV Every­where and IPTV deliv­ery such as Adobe, col­lab­o­rate and develop a com­mon soft­ware frame­work that can evolve as fast as your mobile phone. The result is deliv­er­ing the best video expe­ri­ence in your liv­ing room. So the indus­try col­lab­o­rated, and the result is the Ref­er­ence Design Kit (RDK).

Image courtesy of Reference Design Kit (http://rdkcentral.com/about-rdk/)

Image cour­tesy of Ref­er­ence Design Kit (http://rdkcentral.com/about-rdk/)

Com­pa­nies like Com­cast that took the lead in this devel­op­ment use RDK to power its X1 oper­at­ing sys­tem, deliv­er­ing a much richer expe­ri­ence to their sub­scribers, and expand the tra­di­tional cable box into an intel­li­gent gate­way that can sup­port video apps. Other top-tier global com­pa­nies such as Lib­erty Global, Time Warner Cable and Kabel Deutsch­land are also lever­ag­ing the RDK to sig­nif­i­cantly improve the view­ing expe­ri­ence.

In this video, Com­cast dis­cussed how they’re work­ing with Adobe to cre­ate next-gen­er­a­tion tele­vi­sion expe­ri­ences for their sub­scribers:

[View part two of the blog post here.]

 

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One Response to Adobe & RDK — Powering Next Generation In-Home TV Experiences (Part 1)

  1. The TV tech­nol­ogy is get­ting in pro­gress thanks to the devel­oper and tech­nol­ogy mak­ers as adobe.

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