The way we all watch TV is changing, and lots of people in the industry are excited about playing a part in the transformation of how video is delivered and consumed. It’s no longer about the 1000 channel universe — it is now much bigger and more relevant to the consumer.
The relationship with our TV is changing and we demand more from the big screen that sits in the center of our living room — and from the companies who provide news and entertainment. Additionally, our relationship and expectations with those who we pay for access to video is also changing and there are more and more ways to get great content on that big screen.
Adobe is coming to a living room near you to help pay-TV servce providers deliver the experiences you want. Through long-standing partnerships with video operators, chipset vendors, set top box manufactures and an industry group known as RDK Management, LLC, Adobe is leveraging its core DNA in video delivery, video experience, protection, analytics and advertising to help change the way consumers enjoy TV.
Cable companies, telcos, satellite companies and industry groups are responding to consumer demand and changing how they think about the delivery of video services into the home. Large broadcasters are not the only source of TV programming now — the staid set-top box (STB) is getting a whole lot smarter.
The evolution of pay TV will affect everything from how you interact with your channel guide, record shows, search for video-on-demand (VOD), and watch TV on mobile devices. So how do we make the experience better? First, STB manufacturers like Pace, Arris, Cisco, and Technicolor agree to a common set of standards. Then, leading pay-TV service providers, such as Comcast, DirecTV, and Liberty Global, and leaders in TV Everywhere and IPTV delivery such as Adobe, collaborate and develop a common software framework that can evolve as fast as your mobile phone. The result is delivering the best video experience in your living room. So the industry collaborated, and the result is the Reference Design Kit (RDK).
Companies like Comcast that took the lead in this development use RDK to power its X1 operating system, delivering a much richer experience to their subscribers, and expand the traditional cable box into an intelligent gateway that can support video apps. Other top-tier global companies such as Liberty Global, Time Warner Cable and Kabel Deutschland are also leveraging the RDK to significantly improve the viewing experience.
In this video, Comcast discussed how they’re working with Adobe to create next-generation television experiences for their subscribers:
[View part two of the blog post here.]