Archive for June, 2014

Adobe Primetime Receives 2014 Cable Spotlight Product of the Year Award

The indus­try momen­tum around Adobe Prime­time con­tin­ues com­ing off last week’s TV of Tomor­row Show where we spoke about the evo­lu­tion of TV Every­where and other trends, con­nected with sev­eral of our cus­tomers and part­ners, and took home the “Most Sig­nif­i­cant Impact Award” for our solu­tion. Today, we’re proud to announce that Adobe Prime­time received a 2014 Cable Spot­light Pro­duct of the Year Award from Cable.TMCnet.com, a TMC spon­sored cable tech­nol­ogy web­site.

Along with 17 other com­pa­nies, Adobe was hon­ored by TMC for deliv­er­ing one of the most inno­v­a­tive cable tech­nol­ogy solu­tions of 2014. Appli­ca­tions were eval­u­ated and awarded by the edi­tors of Cable.TMCnet.com. Con­grats to the other indus­try play­ers who were rec­og­nized with this award!

Print

As our team con­tin­ues to inno­vate on Adobe Prime­time and strengthen our lead­er­ship posi­tion in the mul­ti­plat­form inter­ac­tive TV space, we appre­ci­ate the recog­ni­tion we’ve received as it truly val­i­dates our hard work and com­mit­ment to the indus­try. Need­less to say, we’re not slow­ing down any­time soon with some excit­ing pro­duct updates and news in the works.

Sub­scribe to our blog updates, fol­low us on Twit­ter, and check out our web­site for the lat­est infor­ma­tion on Adobe Prime­time.

FacebookTwitterGoogle+PinterestEmailLinkedInRedditTumblrShare

Adobe Primetime Receives “Most Significant Impact Award” at TV of Tomorrow Show

This week we’re sur­rounded by some of the bright­est minds in the indus­try at the TV of Tomor­row Show in San Fran­cisco. The Adobe Prime­time team is there in full force dis­cussing the future of dig­i­tal TV and how we’re work­ing with part­ners and cus­tomers to advance the indus­try.

Ear­lier today, our own Tamara Gaffney, who runs the Adobe Dig­i­tal Index team, pre­sented the lat­est trends and insights from our Q1 U.S. Dig­i­tal Video Bench­mark Report, show­ing that online TV con­sump­tion is up 246% YoY (see sep­a­rate post). Our VP of Video Solu­tions, Jeremy Helfand, then spoke on a panel with other indus­try exec­u­tives from BSkyB, CTAM, Disney/ABC Tele­vi­sion Group, NBC Uni­ver­sal, Nielsen and nScreen­Media about the cur­rent state and future of TV Every­where. Kelash Kumar, group pro­duct man­ager for Adobe Prime­time, will end the day speak­ing on a panel with other indus­try lumi­nar­ies about how “server-to-screen” strate­gies can pre­pare con­tent own­ers for the future of video dis­tri­b­u­tion. It’s reward­ing see­ing so much momen­tum in the indus­try and con­nect­ing with so many of our cus­tomers and part­ners.

Jeremy Helfand (center), VP of Adobe Primetime, discusses the future of TV Everywhere on a panel at The TV of Tomorrow Show

Jeremy Helfand (cen­ter), VP of Adobe Prime­time, dis­cusses the future of TV Every­where on a panel at The TV of Tomor­row Show

TVOT Panel 2

Tamara Gaffney, prin­ci­pal ana­lyst for Adobe Dig­i­tal Index, presents the lat­est find­ings on the growth of TV Every­where in the U.S.

Top­ping off a great first day at the TVOT Show, we were hon­ored that Adobe Prime­time was pre­sented with the “Most Sig­nif­i­cant Impact Award” as part of the 11th Annual Awards for Lead­er­ship in Inter­ac­tive and Mul­ti­plat­form Tele­vi­sion, which rec­og­nize both cor­po­rate and indi­vid­ual achieve­ment in the mul­ti­plat­form inter­ac­tive TV space. The “Most Sig­nif­i­cant Impact Award” rec­og­nizes the com­pany and pro­duct that had the most sig­nif­i­cant impact on the over­all indus­try over the past year.

TVOT Award

Adobe’s Jeremy Helfand accepts the “Most Sig­nif­i­cant Impact Award” for Adobe Prime­time at The TV of Tomor­row Show

Adobe Prime­time has expe­ri­enced strong momen­tum since debut­ing at The 2013 NAB Show, and we’re con­tin­u­ing to inno­vate on our mul­ti­screen TV plat­form with feed­back from through­out the indus­try. This award fur­ther val­i­dates our efforts to cre­ate amaz­ing TV expe­ri­ence every­where, and we appre­ci­ate the recog­ni­tion from the award com­mit­tee and our col­leagues. We would also like to con­grat­u­late our fel­low award nom­i­nees and recip­i­ents for their com­mit­ment to mak­ing the vision for the future of TV a real­ity.

For the lat­est Adobe Prime­time updates, sub­scribe to our blog updates, fol­low us on Twit­ter, and check out our web­site.

UPDATE (6/11/14): Beet TV inter­viewed Adobe’s Jeremy Helfand about the rise in TV Every­where con­sump­tion across devices:

Online TV Consumption Hits New Record, Up 246% YoY

We’ve said it before, but the days of watch­ing TV on a tele­vi­sion in the liv­ing room are long gone. To meet rapidly evolv­ing con­sumer expec­ta­tions for the TV con­tent they want, the TV indus­try is find­ing new ways to bring their con­tent to what­ever screen audi­ences want to watch. Given the del­uge of con­nected devices from tablets and smart­phones to game con­soles and over-the-top (OTT) devices, easy access to con­tent is tak­ing TV Every­where con­sump­tion to new heights.

Today, we released our Q1 2014 U.S. Video Bench­mark Report which exam­i­nes TV Every­where and non-authen­ti­cated online video trends. The find­ings were stag­ger­ing with online TV con­sump­tion reach­ing an all-time high – up 246% year-over-year (YoY). Our analy­sis is based on aggre­gated and anony­mous data from 1300+ media/entertainment sites between Q1 2013 and Q1 2014. It includes 151 bil­lion total online video starts and 1.3 bil­lion TV Every­where authen­ti­ca­tions across 250 pay-TV ser­vice providers cov­er­ing 99% of pay-TV house­holds in the U.S. A few other key find­ings:

  • Game con­soles and OTT devices saw the strongest mar­ket share growth increas­ing 539% YoY.
  • iOS apps sur­passed browsers for the first time as the most pop­u­lar access point for online TV achiev­ing a 43% mar­ket share (com­pared to a 36% mar­ket share for browsers)
  • More U.S. pay-TV house­holds (21%) accessed TV Every­where con­tent across devices in Q1 than ever before (com­pared to 16% six months ago)
  • Unique TV Every­where vis­i­tors to web­sites and apps per month increased by 157% YoY, while the num­ber of TV Every­where streams (live, VOD and lin­ear) watched per vis­i­tor each month rose 133% YoY.
  • Using a sam­ple size of 1300+ Adobe Mar­ket­ing Cloud cus­tomers, 35.6 bil­lion online videos includ­ing user-gen­er­ated con­tent were viewed world­wide – an unprece­dented amount, up 43% YoY.

di_tv-e_video_growth          di_share_pay-tv

TV truly is every­where now – with more than one fifth of all pay-TV house­holds in the U.S. watch­ing TV online across screens. Check out our full report for the com­plete find­ings and method­ol­ogy. The New York Times also cov­ered our report. We’ll be pre­sent­ing these find­ings and dis­cussing indus­try trends at The TV of Tomor­row Show in San Fran­cisco, June 11–12, so hope to see you there.

Stay tuned for more news and indus­try insights com­ing soon. For the lat­est Adobe Prime­time updates, sub­scribe to our blog updates, fol­low us on Twit­ter, and check out our web­site.