This week we’re surrounded by some of the brightest minds in the industry at the TV of Tomorrow Show in San Francisco. The Adobe Primetime team is there in full force discussing the future of digital TV and how we’re working with partners and customers to advance the industry.
Earlier today, our own Tamara Gaffney, who runs the Adobe Digital Index team, presented the latest trends and insights from our Q1 U.S. Digital Video Benchmark Report, showing that online TV consumption is up 246% YoY (see separate post). Our VP of Video Solutions, Jeremy Helfand, then spoke on a panel with other industry executives from BSkyB, CTAM, Disney/ABC Television Group, NBC Universal, Nielsen and nScreenMedia about the current state and future of TV Everywhere. Kelash Kumar, group product manager for Adobe Primetime, will end the day speaking on a panel with other industry luminaries about how “server‐to‐screen” strategies can prepare content owners for the future of video distribution. It’s rewarding seeing so much momentum in the industry and connecting with so many of our customers and partners.
Topping off a great first day at the TVOT Show, we were honored that Adobe Primetime was presented with the “Most Significant Impact Award” as part of the 11th Annual Awards for Leadership in Interactive and Multiplatform Television, which recognize both corporate and individual achievement in the multiplatform interactive TV space. The “Most Significant Impact Award” recognizes the company and product that had the most significant impact on the overall industry over the past year.
Adobe Primetime has experienced strong momentum since debuting at The 2013 NAB Show, and we’re continuing to innovate on our multiscreen TV platform with feedback from throughout the industry. This award further validates our efforts to create amazing TV experience everywhere, and we appreciate the recognition from the award committee and our colleagues. We would also like to congratulate our fellow award nominees and recipients for their commitment to making the vision for the future of TV a reality.
UPDATE (6/11/14): Beet TV interviewed Adobe’s Jeremy Helfand about the rise in TV Everywhere consumption across devices: