Online TV Consumption Hits New Record, Up 246% YoY

We’ve said it before, but the days of watch­ing TV on a tele­vi­sion in the liv­ing room are long gone. To meet rapidly evolv­ing con­sumer expec­ta­tions for the TV con­tent they want, the TV indus­try is find­ing new ways to bring their con­tent to what­ever screen audi­ences want to watch. Given the del­uge of con­nected devices from tablets and smart­phones to game con­soles and over-the-top (OTT) devices, easy access to con­tent is tak­ing TV Every­where con­sump­tion to new heights.

Today, we released our Q1 2014 U.S. Video Bench­mark Report which exam­i­nes TV Every­where and non-authen­ti­cated online video trends. The find­ings were stag­ger­ing with online TV con­sump­tion reach­ing an all-time high – up 246% year-over-year (YoY). Our analy­sis is based on aggre­gated and anony­mous data from 1300+ media/entertainment sites between Q1 2013 and Q1 2014. It includes 151 bil­lion total online video starts and 1.3 bil­lion TV Every­where authen­ti­ca­tions across 250 pay-TV ser­vice providers cov­er­ing 99% of pay-TV house­holds in the U.S. A few other key find­ings:

  • Game con­soles and OTT devices saw the strongest mar­ket share growth increas­ing 539% YoY.
  • iOS apps sur­passed browsers for the first time as the most pop­u­lar access point for online TV achiev­ing a 43% mar­ket share (com­pared to a 36% mar­ket share for browsers)
  • More U.S. pay-TV house­holds (21%) accessed TV Every­where con­tent across devices in Q1 than ever before (com­pared to 16% six months ago)
  • Unique TV Every­where vis­i­tors to web­sites and apps per month increased by 157% YoY, while the num­ber of TV Every­where streams (live, VOD and lin­ear) watched per vis­i­tor each month rose 133% YoY.
  • Using a sam­ple size of 1300+ Adobe Mar­ket­ing Cloud cus­tomers, 35.6 bil­lion online videos includ­ing user-gen­er­ated con­tent were viewed world­wide – an unprece­dented amount, up 43% YoY.

di_tv-e_video_growth          di_share_pay-tv

TV truly is every­where now – with more than one fifth of all pay-TV house­holds in the U.S. watch­ing TV online across screens. Check out our full report for the com­plete find­ings and method­ol­ogy. The New York Times also cov­ered our report. We’ll be pre­sent­ing these find­ings and dis­cussing indus­try trends at The TV of Tomor­row Show in San Fran­cisco, June 11–12, so hope to see you there.

Stay tuned for more news and indus­try insights com­ing soon. For the lat­est Adobe Prime­time updates, sub­scribe to our blog updates, fol­low us on Twit­ter, and check out our web­site.

 

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Campbell Foster

About Campbell Foster

Campbell Foster is Marketing Director for Adobe Primetime, leading global efforts to drive adoption of Adobe's video publishing, monetization and optimization technologies. Before Adobe, Campbell headed global Product Marketing for Google DoubleClick, managing ad serving, video, RTB, and rich media products. He served as a founding member of the DoubleClick Ad Exchange management team. Campbell earned an MBA, with Distinction, from NYU Stern School of Business and received a BA in English from Cornell University. Campbell is dedicated to exploring the intersection between technology and BBQ, and is actively developing the world's first automated barbecue smoking hygrometer.

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