Archive for July, 2014

Comcast Reaches Key Audiences with Adobe Primetime

A con­sis­tent infra­struc­ture for deliv­er­ing dig­i­tal video con­tent is crit­i­cal for scal­ing to meet the needs of mul­ti­screen view­ers. That’s why Com­cast uses Adobe Prime­time to stream, pro­tect, ana­lyze, and mon­e­tize video deliv­ered to any screen. Our video dis­tri­b­u­tion and mon­e­ti­za­tion plat­form improves con­tent deliv­ery and enables greater cus­tomer engage­ment across any con­nected screen.

We see per­son­al­iza­tion as a key dri­ver for future growth,” says Allen Broome, vice pres­i­dent of IP video engi­neer­ing, Com­cast. “Adobe Prime­time opens doors to deliver per­son­al­ized adver­tise­ments and con­tent to audi­ences.”

With Adobe Prime­time, Com­cast sup­ports online video play­back, includ­ing inter­ac­tive TV on its XFINITY X1 Plat­form. Regard­less of how they access pro­gram­ming, view­ers get the same great fea­tures, includ­ing sec­ondary audio options, closed cap­tion­ing, and alter­nate cam­era angles.

Adobe Prime­time also helps improve the per­for­mance of XFINITY’s TV Go app. It sup­ports more devices with fewer errors, faster star­tup times, quicker down­loads, and more con­sis­tent stream­ing expe­ri­ences.

After imple­ment­ing Adobe Prime­time, the iTunes app rat­ing jumped from 2.5 to 4 stars,” says Sree Kotay, chief soft­ware archi­tect at Com­cast. “We’re also see­ing increased app and video engage­ment, indi­cat­ing that we’re pro­vid­ing a stronger cus­tomer expe­ri­ence.”

To learn more about how Com­cast is lever­ag­ing Adobe Prime­time to deliver video con­tent across devices, check out our cus­tomer suc­cess story and watch the video below.

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