Comcast Reaches Key Audiences with Adobe Primetime

A con­sis­tent infra­struc­ture for deliv­er­ing dig­i­tal video con­tent is crit­i­cal for scal­ing to meet the needs of mul­ti­screen view­ers. That’s why Com­cast uses Adobe Prime­time to stream, pro­tect, ana­lyze, and mon­e­tize video deliv­ered to any screen. Our video dis­tri­b­u­tion and mon­e­ti­za­tion plat­form improves con­tent deliv­ery and enables greater cus­tomer engage­ment across any con­nected screen.

We see per­son­al­iza­tion as a key dri­ver for future growth,” says Allen Broome, vice pres­i­dent of IP video engi­neer­ing, Com­cast. “Adobe Prime­time opens doors to deliver per­son­al­ized adver­tise­ments and con­tent to audi­ences.”

With Adobe Prime­time, Com­cast sup­ports online video play­back, includ­ing inter­ac­tive TV on its XFINITY X1 Plat­form. Regard­less of how they access pro­gram­ming, view­ers get the same great fea­tures, includ­ing sec­ondary audio options, closed cap­tion­ing, and alter­nate cam­era angles.

Adobe Prime­time also helps improve the per­for­mance of XFINITY’s TV Go app. It sup­ports more devices with fewer errors, faster star­tup times, quicker down­loads, and more con­sis­tent stream­ing expe­ri­ences.

After imple­ment­ing Adobe Prime­time, the iTunes app rat­ing jumped from 2.5 to 4 stars,” says Sree Kotay, chief soft­ware archi­tect at Com­cast. “We’re also see­ing increased app and video engage­ment, indi­cat­ing that we’re pro­vid­ing a stronger cus­tomer expe­ri­ence.”

To learn more about how Com­cast is lever­ag­ing Adobe Prime­time to deliver video con­tent across devices, check out our cus­tomer suc­cess story and watch the video below.

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Adobe Primetime Team

About Adobe Primetime Team

Adobe Primetime enables TV programmers and distributors to profit from video on every connected screen. By providing a unified platform for video publishing, advertising, and analytics, Adobe Primetime helps eliminate the complexity of reaching, monetizing and activating global audiences across devices. The results are greater revenue from ad sales and subscriptions, lower operating costs, and audiences that are more engaged. Adobe Primetime’s modular components can be deployed individually to fit specific infrastructure needs, or as a full solution to handle the entire workflow. For more information, visit www.adobe.com/primetime.

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