UltraHD — Coming to a Screen Near You

Forces are aligning to give consumers, at home and on the go, a video viewing experience with breathtaking picture quality. However, this time it’s not just about having more pixels – after all, if you cram more pixels into your phone or tablet while retaining its ability to fit in your pocket or purse, you’ll have to press your eyeball right up against the glass just to see them.

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No, this time, it’s about every pixel being better: brighter brights, darker darks, and more vivid colors to make the image pop on a modern UltraHD display, even if that display is pocket sized. But where is the UltraHD content? Today, most movies are shot in UltraHD and an increasing number of movie theaters are supporting it. As the cost of producing movies rises and network bandwidth increases, so does the need for protection against new and innovative attacks on content — while still giving viewers access to content they have purchased. Some of these countermeasures are built into Adobe Primetime DRM, while others are fundamental capabilities of a hardware platform. For that reason, Adobe is excited to be the first digital rights management (DRM) vendor to work with Intel, Broadcom, and AMD to enable hardware-based DRM that protects “super” premium HD and 4K content across tablets, smartphones and desktops.

Check out our announcement on Adobe Primetime’s latest DRM offering with HTML5 support, hardware integration, and our #1 rank in innovation as market leader in DRM by ABI Research.

 

Dwight Rodgers is a senior engineering manager for Adobe Primetime

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