It’s been a big week for the Adobe Primetime and Adobe Analytics teams between the release of our latest U.S. Digital Video Benchmark Report and our partnership announcement with Nielsen to deliver new Nielsen Digital Content Ratings, Powered by Adobe. Nielsen’s Digital Content Ratings will provide the industry’s first comprehensive, cross‐platform system for measuring online TV, video and other digital content and audiences across the web and apps.
We recently reached another major milestone: Adobe Primetime’s authentication technology now helps our customers serve nine out of 10 Canadian pay‐TV households. Shaw, Rogers, Bell, Videotron, Telus, Cogeco and many others are using Adobe Primetime’s Emmy award‐winning entitlement service to manage user authentications across connected screens. Adobe Primetime enables secure communications between consumers, programmers, and operators to establish a user’s entitlement to content. For these MVPDs, Adobe Primetime is providing the authentication layer, letting customers unlock pay‐TV content across any IP connected device – from game consoles and OTT devices to smartphones and tablets.
In the U.S., more than 250 broadcasters and pay‐TV service providers already use Adobe Primetime’s entitlement capabilities, reaching 99% of the market. TV is no longer the device, it’s the content, and we’re thrilled to see more global adoption of Adobe Primetime to deliver amazing TV viewing experiences everywhere.