Granting Pay TV Subscribers Broader Access to Content

One key idea behind TV Everywhere is that if a customer has a paying relationship with a brand for one type of premium service, then that brand can reward the customer with free access to related services. Typically, this idea is used to allow pay TV subscribers to use their pay TV credentials to watch TV for free on connected devices.

Yet, the use of pay TV credentials to extend access to services can be applied much more broadly to validate access to any internet-delivered content. For example, Rogers Media recently granted free access to the digital editions of its Sportsnet Magazine on Android, iOS and Windows 8 devices to all of its Sportsnet ONE, TV Everywhere subscribers coming through either Rogers or Shaw Go. Now, millions of Sportsnet ONE subscribers get free Sportsnet Magazine content on their mobile devices.

Using pay TV credentials to access Sportsnet Magazine on an Android device

Primetime-Sportsnet-One

Granting pay TV subscribers access to magazine content was easy for Rogers Media. It was already using Adobe Digital Publishing Suite to produce the Sportsnet Magazine digital editions and Adobe Primetime to power Sportsnet ONE’s TV Everywhere authentication. So, getting one login to provide access to its TV and digital editions on connected devices was a simple integration between the two Adobe solutions. Now, when Sportsnet ONE customers verify themselves in the Sportsnet Magazine iOS, Android or Windows 8 apps, they’re using Adobe Primetime’s authentication capabilities.

Integrations like what Rogers Media has done for Sportsnet demonstrate just how flexible the TV Everywhere model can be. Customers can pay once for access to content across media types and channels. This allows media companies to provide a great deal of value to loyal customers while enabling the flexibility to use alternate revenue models. For example, the Sportsnet app earns additional revenue by selling individual magazine issues to non-subscribers through an in-app purchase.

Adobe Primetime Team

About Adobe Primetime Team

Adobe Primetime enables TV programmers and distributors to profit from video on every connected screen. By providing a unified platform for video publishing, advertising, and analytics, Adobe Primetime helps eliminate the complexity of reaching, monetizing and activating global audiences across devices. The results are greater revenue from ad sales and subscriptions, lower operating costs, and audiences that are more engaged. Adobe Primetime’s modular components can be deployed individually to fit specific infrastructure needs, or as a full solution to handle the entire workflow. For more information, visit www.adobe.com/primetime.

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