The digital TV industry is embracing MPEG‐DASH, or DASH for short, in a big way, and Adobe Primetime is fully onboard with it. DASH is a standard for over‐the‐top (OTT) adaptive bitrate (ABR) delivery of media to any device. It is similar to other HTTP delivery specs like HTTP Live Streaming (HLS) and HTTP Dynamic Streaming (HDS). Proponents of DASH love it because it’s an open standard, and really flexible, too. The standard is supported by Adobe and other members of the DASH Industry Forum (DASH‐IF), a who’s who of streaming video industry participants. We’re proud of being able to contribute to the DASH specification, as it paves the way for higher‐quality content formats, like 4K and Ultra HD, to be made available across desktops and devices.
Transitioning to DASH
DASH support aligns with a key goal for Adobe Primetime to help customers reach all platforms and devices with a single stream from their publishing workflow. At NAB 2014, we announced DASH support within our core video engine layer. We’re working right now with customers to build DASH implementations in live production environments to support millions of concurrent viewers, with full DRM and ad insertion capabilities. Over the course of 2015, we plan to incorporate DASH into all the different clients we support, with Xbox One and HTML5 player deployments at the top of the list. We’re also excited to include DASH in our latest TVSDKs.
We’re also working to ensure that there is a robust transition plan in place for customers that are interested in DASH. Our DASH support includes work to maintain the same feature sets and workflows that customers have today in the HLS world. This includes maintaining analytics, ad insertion and consistent captioning across devices in order to make life easier for customers as they begin to deploy DASH. There will also be no need to invest in new servers, as the transition should mostly involve deploying new software and making use of existing equipment.
Getting More with DASH
Adobe Primetime’s support for DASH is entirely additive. It doesn’t replace any other standards we support. It simply offers more flexibility in how our customers can approach media delivery.
We foresee customers targeting DASH to some platforms and HLS to others. By supporting both specs, DASH and HLS, Adobe Primetime will offer consistency in features and workflows no matter what our customers choose to use.
What are your plans for DASH? Let us know in the comments.