Adobe Primetime is at IBC 2015 — Now faster in playing back premium experiences across OTT and TV‑E

We’re attending the IBC conference and exhibition this week in Amsterdam, and excited about being part of an event that is focused on the latest technologies and business models powering the creation, management, and delivery of digital content to consumers. Check out our press release on how Adobe continues to advance video from content creation through delivery, including highlights from Adobe’s Creative and Marketing Cloud.

At IBC, we are previewing the new and improved Adobe Primetime stack, which includes faster playback with the instant-on capability of our latest TVSDK, more mobile-friendly, frictionless authentication with OAUTH 2.0, and new support for OTT and TV Everywhere measurement in Adobe Analytics.  Stop by the Adobe booth in G27 in Hall 7 if you are attending the event to learn more!

Campbell Foster

About Campbell Foster

Campbell Foster is Marketing Director for Adobe Primetime, leading global efforts to drive adoption of Adobe's video publishing, monetization and optimization technologies. Before Adobe, Campbell headed global Product Marketing for Google DoubleClick, managing ad serving, video, RTB, and rich media products. He served as a founding member of the DoubleClick Ad Exchange management team. Campbell earned an MBA, with Distinction, from NYU Stern School of Business and received a BA in English from Cornell University. Campbell is dedicated to exploring the intersection between technology and BBQ, and is actively developing the world's first automated barbecue smoking hygrometer.

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