Parks Associates Report Download: What Matters When it Comes to Ad Insertion for Premium Programming

Parks Associates just released a new report about ad insertion, sponsored by Adobe Primetime. It’s for media executives looking to streamline ad insertion in over‐the‐top (OTT) video and TV Everywhere delivery. The report highlights the need to take a holistic approach to ad insertion and to properly evaluate the tradeoffs of server‐ and client‐side approaches.

The report takes readers through four key areas of ad insertion. First, it covers the business and technical considerations such as scale, ad blocking, ad waste, ad decisioning, and analytics. Second, it explores the pros and cons of client‐side and server‐side approaches to ad insertion. Third, it discusses the companies that offer ad insertion capabilities, including Internet companies, content delivery networks (CDNs), encoding companies, online video platforms (OVPs), and cable technology vendors. Finally, it outlines the five things that matter the most about ad insertion: reach, efficiency, intelligence, engagement, and quality at scale.

To read the full report, sign up to get a free copy here.

Campbell Foster

About Campbell Foster

Campbell Foster is Marketing Director for Adobe Primetime, leading global efforts to drive adoption of Adobe's video publishing, monetization and optimization technologies. Before Adobe, Campbell headed global Product Marketing for Google DoubleClick, managing ad serving, video, RTB, and rich media products. He served as a founding member of the DoubleClick Ad Exchange management team. Campbell earned an MBA, with Distinction, from NYU Stern School of Business and received a BA in English from Cornell University. Campbell is dedicated to exploring the intersection between technology and BBQ, and is actively developing the world's first automated barbecue smoking hygrometer.

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