In March, I wrote about how Adobe Primetime is transitioning to MPEG-DASH, or DASH for short, which is a standard for adaptive bitrate (ABR) delivery of media to any device. This month, Abhinav Kapoor, Sr. Manager of Software Development at Adobe Primetime, shared the latest update at IBC 2015 regarding our plans to incorporate DASH and expand the use of DASH for streaming video.
In his presentation, Abhinav talks about Adobe Primetime’s support for DASH on HTML5, on our native clients across all the devices that we support, and about how we’re using DASH on both the client- and server-side. For example, Adobe Primetime has several server-side components that are ready for DASH, which has several benefits, including reducing the complexities around inserting ads on the server side. He also covers how we’re working on extensions to the standard in order to bring in support for features like WebVTT and common encryption for the rotation of licenses and keys.
Adobe Primetime looks forward to actively pursuing to integrate standards like DASH to engage audiences with premium TV experiences online. Interested in the full story? Watch Abhinav’s presentation in this video.