Adobe and Deloitte Digital have teamed up at CES to preview Deloitte’s new, over-the-top (OTT) engagement platform, MarketMix for Media. With Deloitte’s managed services, MarketMix for Media helps media companies plan and launch OTT video services quickly, cost-effectively, and at scale. It includes pre-built integrations between Adobe Primetime, Adobe Marketing Cloud and other industry-leading solutions.
We’ve written before about the quickening pace of direct-to-consumer launches. Now through MarketMix for Media, we’re excited to be part of an end-to-end solution designed to ease the difficulty of joining the D2C trend.
Why MarketMix for Media?
The TV market has shifted. The growing adoption of OTT services among consumers has created an opportunity for media companies to develop a direct relationship with their audience instead of relying on distributors. This often involves a complete digital transformation that includes running new business operations, deploying new technology, and managing new engagement models.
In the MarketMix for Media demo at CES, Adobe and Deloitte will show you a fully operational direct-to-consumer video solution inclusive of identity management, CRM, e‑commerce and experience management using best-in-class technology that can help M&E companies embrace change and participate in the direct-to-consumer OTT opportunity.
Adobe Marketing Cloud solutions included in the demo
The MarketMix for Media preview will include a demonstration of how Adobe Marketing Cloud connects with Adobe Primetime to deliver and manage experiences across multiple devices. Participants will learn:
- How to play back video securely across devices and monetize OTT TV with advertising, electronic sell-through (EST), and subscriptions with with Adobe Primetime.
- How Adobe Experience Manager (AEM) is used for video experience management and app management.
- How track, report and feed data into segments with Adobe Analytics, which can then be used to power personalized experiences in Adobe Experience Manager.
Invitation to a private demo
If you’re already at CES, we invite you to visit the Adobe demo suite and schedule a 20-minute private demo or register here for a demo time.