Every quarter, we report on highlights from the Adobe Digital Index’s Digital Video Benchmark Report. The latest Q4 2015 report released today also highlights trends around TV Everywhere adoption throughout 2015. Two trends were especially consistent. First, TV Everywhere continued to grow. Second, so did home-based viewing from TV connected devices like Apple TV and Roku.
TV Everywhere reached an all-time high of 17.4% of pay-TV subscribers in Q4 2015
By the end of 2015, TV Everywhere adoption was up 36% year-over-year (YoY) to reach 17.4% of pay-TV subscribers.
TV connected devices drove 21% of TV Everywhere authentications in Q4 2015
Authentications on TV connected devices reached 21% share in Q4 2015, up 5 percentage points from 16% in Q4 2014. The gain in share for authentications on TV connected devices were offset by a loss in share for authentications on iOS devices. However, iOS still has the highest share of authentications at 36%.
Get more TV Everywhere insights in the full report
To explore more TV Everywhere trends, check out Adobe Digital Index’s 2015 Digital Video Benchmark Report. As one of the most comprehensive reports of its kind, the report examined 134 billion total online video starts, 3.6 billion TV Everywhere authentications and 300+ different sites and apps acting as TV Everywhere access points. Aside from the key trends highlighted here, it covers a doubling of authenticated video viewing, the YoY growth in authenticated video viewing by genre, and the growth in viewing frequency by device type. It also shares the specific device types that drove the most authentications in Q4 2015, including how Apple TV’s share of TV Everywhere authentications doubled YoY, while iOS share dipped 18% YoY.