Adobe Primetime HTML5 TVSDK Now Available for Multiscreen Playback

Adobe leading the industry to deliver on the promise of HTML5

HTML5 has become an essential technology for delivering video experiences to desktop and mobile web browers, and to other environments that support the standard. Consider these numbers:18% of consumers are watching mobile video only or mostly in HTML5 environments, according to the IAB’s Mobile Video 2015 report. The report says that when consumers watch videos on their smartphone, 40% use the mobile web as much or more than mobile apps.

Adobe is excited to announce that our Adobe Primetime HTML5 player framework will soon be in general availability (GA). Players built using the new HTML5 TVSDK will benefit from the same level of quality, performance, and reliability at scale in our multi-platform TVSDK, which has become the industry’s gold standard with features including Instant On and complex ad insertion capabilities.

The new Adobe Primetime TVSDK capability supports video content and advertising playback in HTML5-compliant live, linear and on-demand OTT environments, including all modern browsers and mobile web. With HTML5 TVSDK, media companies can now reach more devices, monetize experience more effectively, and launch new direct-to-consumer and TV Everywhere services faster.

Adobe has a rich history with HTML5 and the Open Web. We believe that open source enables innovation and is, with open standards, a key enabler of modular and extensible architectures. By contributing to the open-source community and making our proprietary standards and products more compatible with open standards, we’re leading the industry to make the Web and digital video more immersive, interactive and engaging for everyone.

The best way to make HTML5 work for broadcasters

HTML5 alone doesn’t support everything that broadcasters need in order to manage multiscreen video distribution. It only partially solves for fragmentation, and it doesn’t provide unified ways to protect, monetize, and measure content across screens. However, technology providers can extend the capabilities of HTML5 with player technology and an underlying technology platform that caters to the needs of broadcasters. With the right solution set, HTML5 can form the foundation of a successful multiscreen distribution strategy.

Campbell Foster

About Campbell Foster

Campbell Foster is Marketing Director for Adobe Primetime, leading global efforts to drive adoption of Adobe's video publishing, monetization and optimization technologies. Before Adobe, Campbell headed global Product Marketing for Google DoubleClick, managing ad serving, video, RTB, and rich media products. He served as a founding member of the DoubleClick Ad Exchange management team. Campbell earned an MBA, with Distinction, from NYU Stern School of Business and received a BA in English from Cornell University. Campbell is dedicated to exploring the intersection between technology and BBQ, and is actively developing the world's first automated barbecue smoking hygrometer.

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