As an executive in an organization with a TV Everywhere service, you value your customers and strive to be their preferred destination for watching shows and movies.
Yet, something is in your way. It’s the cumbersome sign‐in requirements that your viewers have to deal with when they go to watch your content across devices.
Thankfully, the industry has come up with a solution that makes watching TV Everywhere as easy as watching traditional cable or satellite TV. It’s called Home Based Authentication (HBA) and it’s a way to verify subscribers’ access to TV Everywhere without requiring them to enter a username and password.
In the following infographic, we share:
- Why it’s a big problem to ask subscribers to log in with a username and password
- How Home Based Authentication (HBA) can increase the number of subscribers using your TV Everywhere service and elevate their engagement with your service
- How to enable Home Based Authentication (HBA) for your subscribers
In short, Home Based Authentication (HBA) is a TV Everywhere feature that helps you show your subscribers that you value them, make their experience with your service better, and boost their online TV consumption.
Get the free infographic here: