Adobe Digital Index’s latest Digital Video Benchmark Report shows new TV Everywhere (TVE) consumption trends, including a remarkable similarity between video viewing patterns from Q1 2016 and previous quarters.
For instance, in past quarters we’ve seen that:
- TVE video viewing continues to rise
In Q1 2016, TVE video viewing grew 58% QoQ and 107% YoY. In the prior quarter, video viewing grew 29% QoQ and 102% YoY.
- Authentications on TV connected devices continues to rise
In Q1 2016, TV connected devices (i.e. Apple TV, Roku, gaming consoles) accounted for 23% of all TVE authentications, representing a 15% growth YoY. In the prior quarter, TV connected devices accounted for 21% of all TVE authentications, representing a 31% growth YoY.
As of Q1 2016, we now see solid evidence that:
- TVE viewers are not as “on‐the‐go” as originally thought
71% of all TVE viewers watched from one location in March 2016. And, this trend is nearly the same on mobile devices where 72% of mobile TVE viewers watched from one location.
- Multiple devices are used when content is watched from only one location
In aggregate, single‐location viewers watched 43% of their content on smartphones, 38% from desktops, and 19% from TV connected devices or gaming consoles in March 2016.
For more insights like these, access a full copy of the Q1 2016 Digital Video Benchmark Report.