Adobe and Apple Working Together to Advance the TV Everywhere User Experience

We’re pleased to announce today that we’re working closely with Apple to improve consumer adoption of TV Everywhere (TVE) and address key issues preventing TV Everywhere from reaching its full potential.

Apple announced today at its Worldwide Developers Conference a set of new authentication APIs in iOS and tvOS that enable Single Sign On (SSO) for TVE on Apple devices. Apple’s new authentication APIs will allow users to sign in using their pay-TV credentials, and once signed in, they will not have to sign in again as they’re moving from one TVE app to another.

Apple has also enhanced the user experience on Apple TV by moving to a single screen authentication process. Instead of seeing a registration code and using a laptop to authenticate, users will now be able to enter their username and passwords directly on the Apple TV screen.

Adobe is working to incorporate these new APIs into all Adobe Primetime authentication SDKs, ensuring efficient adoption by programmers. Adobe Primetime is the market leader in TV Everywhere, powering authentication for 95% of broadcaster and cable network sites and apps in North America today.

Adobe will continue to work with programmers, MVPDs, device manufacturers and other partners to make TV Everywhere a seamless, enjoyable user experience, and let consumers access content just as easily as they do today on TVs.

Horia Galatanu

About Horia Galatanu

Horia Galatanu is Senior Product Manager for Adobe Primetime entitlement where he leads the strategic vision, product roadmap, priorities and key industry partnerships for Adobe’s TV Everywhere efforts. He has led the team from idea to eventual position as the industry’s leading solution for TV-E. He is a frequent speaker at industry conferences including OATC, CTAM, Streaming Media and TVOT and has spoken at TEDx about how easy it is to dismiss great ideas that don’t fit your viewpoint. Horia is a computer scientist by background and in the past, has led technical teams on online video. He has a bachelor’s and master's degree in computer science from the Polytechnic University of Bucharest.

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