You’ve already heard from us that “serious attention is required to grow TV Everywhere adoption from 17% to 70%.”
The Comcast Voices blog recently published an insightful update about Comcast’s commitment to TV Everywhere by Matt Strauss. Strauss is the Executive Vice President and General Manager of Video Services for Comcast Cable and serves as a co‐chair on CTAM’s TV Everywhere steering committee.
Here are a few highlights from the update:
- More than 40% of Comcast’s double‐play customers are using TV Everywhere every month.
- Comcast is working with industry partners, including Adobe, to support “a new, universal, scalable solution” for TV Everywhere that’s facilitated by home based authentication and single sign on.
- This enhancement will “bring TV Everywhere to the next level.”
Be sure to read the whole article on the Comcast Voices blog.