When a friend of mine watched basketball in virtual reality (VR) for the first time, it made him cry. It immersed him into the sport he’s loved since boyhood.
So, it’s not surprising that VR would be a hot topic at SEAT 2016, a conference that’s attended by leaders in professional and collegiate sports who are in the position to distribute VR content and make more guys like my friend shed tears of joy.
If you’re exploring how to distribute your premium sports content to VR users, get in touch with Adobe Primetime for a demo of our virtual cinema capabilities.
As reported in Adweek, we are “extending features for digital rights management playback and ad-insertion capabilities into virtual reality environments while also introducing virtual reality analytics to help media companies better understand what people are looking at and engaging with in VR.”
Feeling new to VR video?
Get a detailed overview of video viewing on VR and AR headsets in our white paper titled “Capitalizing on Viewer’s Hunger for Virtual and Augmented Reality.” And, read about the 5 hurdles to creating and distributing content in VR.