Archive for March, 2017

Must-See Media & Entertainment Sessions at Adobe Summit

Media & Entertainment Sessions at Adobe Summit

Adobe Summit is just around the corner. This year’s digital marketing conference will host over 12 thousand marketing and analytics professionals who will learn how to better understand their customers and create digital experiences that matter. Here are the event details:

What: Adobe Summit
Where: The Venetian, Las Vegas
When: March 19 - 23

For attendees in the Media & Entertainment industry, Adobe Primetime will be hosting three sessions featuring thought leaders and best practices for engaging and monetizing digital TV audiences. Please join us for these sessions:

  1. Multiscreen TV advertising: Rethinking the way we transact and measure
    Wednesday, March 22nd 2:30 pm - 3:30 pm

    The convergence of audience-based advertising across linear and digital TV represents a $94B market opportunity. In order to maximize ad value & efficacy across screens, we'll need a common approach to audience-based transactions that is enriched by data and viewer-level measurement. In this discussion, we address three core tenets that media buyers and media sellers must understand to achieve maximum ROI: Measurement, Identity and Reach.

    This will be a panel discussion featuring:

    Josh Newman, Senior Vice President of Advanced Ad Systems at Fox Networks Group
    Jonathan Bokor, Senior Vice President, Director of Precision Video at Publicis Media
    Moderator: Art Mimnaugh, Head of Business Development – Advanced Advertising, Adobe Primetime

  2. The era of personalized TV is here
    Thursday, March 23rd 11:00 am - 12:00 pm

    Viewers have come to expect a personalized and holistic TV experience, whether they're watching in the living room or on their mobile phone. To meet this new standard, media companies must use data to deliver the right content at the right time. Hear how to increase viewer engagement and better monetize audiences with video recommendations, automated personalization, and A/B testing.

  3. Media & Entertainment Super Session: Transforming digital content and advertising experiences across all channels
    Thursday, March 23rd 9:00 am - 10:30 am

    As part of a super session about the Media and Entertainment industry's digital transformation, Adobe's Jeremy Helfand, Vice President, Media & Entertainment Industry Solutions, will be hosting a keynote chat with Eric Black, CTO, NBC Sports Digital & Playmaker Media. The discussion will focus on the evolution of digital TV and how NBC Sports and Playmaker Media are redefining live digital coverage of global sporting events.

    Eric will be sharing his experiences and predictions with the audience including when he first realized how significant live streaming was going to be for NBC Sports and how he would describe the evolution we are in now.

If you're going to Adobe Summit, we hope you catch these sessions, explore the latest tools and trends, hear from marketing innovators, and see how other companies like yours are using Adobe Marketing Cloud. To learn more about the full agenda for Media & Entertainment professionals, visit summit.adobe.com/na/sessions/industry-sessions/.

Research: Adobe Primetime’s Video Platform Lifts ROI 385%

Major media companies across the globe have chosen Adobe Primetime for their multiscreen TV and video platform. They made this decision because Adobe Primetime allows them to quickly deploy engaging video experiences that are easy for their developers to customize and easy for their IT teams to support.

To fully quantify this value, Adobe commissioned IDC, a global market intelligence firm that helps customers make fact-based decisions on their technology purchases, to independently interview Adobe Primetime customers about the value they are getting out of the platform.

The research findings about the value of Adobe Primetime include:

  • 385% five-year ROI

  • 24% increase in engagement rates

  • 59% less developer time required to deliver an OTT service
Adobe Primetime delivers these benefits by making it easy for media companies to deploy multi-screen TV and video experiences. For example, Adobe Primetime provides a TVSDK that achieves high-quality playback across devices at scale, dynamic ad insertion for the most targeted ad experiences with no buffering, multi-DRM for content protection across devices, and integration with Adobe’s Marketing Cloud to accelerate acquisition and foster engagement.

The infographic below provides a visual snapshot of IDC's research. To get the full white paper with these results, sponsored by Adobe, fill out the request form here.

IDC measures the business value of Adobe Primetime at $3.7M per customer organization.