Research: Adobe Primetime’s Video Platform Lifts ROI by 385%

Major media companies across the globe have chosen Adobe Primetime for their multiscreen TV and video platform. They made this decision because Adobe Primetime allows them to quickly deploy engaging video experiences that are easy for their developers to customize and easy for their IT teams to support.

To fully quantify this value, Adobe commissioned IDC, a global market intelligence firm that helps customers make fact-based decisions on their technology purchases, to independently interview Adobe Primetime customers about the value they are getting out of the platform.

The research findings about the value of Adobe Primetime include:

  • 385% five-year ROI

  • 24% increase in engagement rates

  • 59% less developer time required to deliver an OTT service
Adobe Primetime delivers these benefits by making it easy for media companies to deploy multi-screen TV and video experiences. For example, Adobe Primetime provides a TVSDK that achieves high-quality playback across devices at scale, dynamic ad insertion for the most targeted ad experiences with no buffering, multi-DRM for content protection across devices, and integration with Adobe’s Marketing Cloud to accelerate acquisition and foster engagement.

The infographic below provides a visual snapshot of IDC's research. To get the full white paper with these results, sponsored by Adobe, fill out the request form here.

IDC measures the business value of Adobe Primetime at $3.7M per customer organization.

Campbell Foster

About Campbell Foster

Campbell Foster is Marketing Director for Adobe Primetime, leading global efforts to drive adoption of Adobe's video publishing, monetization and optimization technologies. Before Adobe, Campbell headed global Product Marketing for Google DoubleClick, managing ad serving, video, RTB, and rich media products. He served as a founding member of the DoubleClick Ad Exchange management team. Campbell earned an MBA, with Distinction, from NYU Stern School of Business and received a BA in English from Cornell University. Campbell is dedicated to exploring the intersection between technology and BBQ, and is actively developing the world's first automated barbecue smoking hygrometer.

Show Comments

Hide Comments

Leave a Reply

Your email address will not be published. Required fields are marked *