Adobe has powered the digital delivery of some of the biggest broadcast events in history. Through Adobe Primetime and the Adobe Experience Cloud, the largest media companies are able to deliver video content at scale, monetize audiences effectively through video advertising and leverage data to personalize the overall viewer experience.
Ooyala, a global provider of video monetization technology and services, announced today that they are tapping into Adobe Primetime capabilities for cross-device video playback and monetization. This will enable media companies of any size and in any region, to take advantage of the most reliable and scalable broadcast technology used by Turner, Comcast, NBC Sports, Disney and others for delivering great video experiences across any screen.
More than ever, it’s critical for media companies to get this right. The advancements of mobile and TV connected devices have pushed video to the forefront. A recent survey from Deloitte finds that binge-watching is becoming the norm: 73% of U.S. consumers claim to binge-watch and nearly 90% of Millenials and Gen Z say the same, with almost 40% doing so weekly. The way in which audiences are consuming video is shifting as well. In the State of Digital Video report from Adobe Digital Insights, TV Everywhere video starts increased 102% in two years. It’s clear that audiences are consuming more video, but viewers are also fragmented across devices and have increasingly high expectations for quality and personalization.
The pace in which digital viewers are shifting their consumption habits will continue to accelerate, especially with trends like mobile-first giving way to mobile only and the rise of TV returning to the living room via devices like Roku and Apple TV. Media companies have found that the new battleground for consumer mindshare increasingly rests on great experiences that are engaging and relevant. Especially in a booming area like video, maintaining the status quo will no longer be enough. Adobe and Ooyala are here to help.