[itvt], or InteractiveTV Today, is a leading news source on the rapidly emerging industry of multiplatform and interactive television (ITV). Yesterday, [itvt] announced the winners of its 14th annual Awards for Leadership in Interactive and Multiplatform Television. The winners included four organizations and five individuals that are helping to push the industry forward.
Adobe Primetime was honored to win the award for “Most Significant Impact.” This award goes to the organization that has had the most significant impact on the industry as a whole over the past year. Adobe Primetime also won this award last year, which exemplifies our ongoing commitment to helping media companies monetize TV content more effectively through advancements in revenue technology across both digital and linear platforms.
Members of the Adobe Primetime team will be joining a celebration of the winners at The TV of Tomorrow Show. We hope to see you there!