Archive for June, 2017

Adobe Primetime Earns [itvt]’s Most Significant Impact Award

[itvt], or InteractiveTV Today, is a leading news source on the rapidly emerging industry of multiplatform and interactive television (ITV). Yesterday, [itvt] announced the winners of its 14th annual Awards for Leadership in Interactive and Multiplatform Television. The winners included four organizations and five individuals that are helping to push the industry forward.

Adobe Primetime was honored to win the award for “Most Significant Impact.” This award goes to the organization that has had the most significant impact on the industry as a whole over the past year. Adobe Primetime also won this award last year, which exemplifies our ongoing commitment to helping media companies monetize TV content more effectively through advancements in revenue technology across both digital and linear platforms.

Members of the Adobe Primetime team will be joining a celebration of the winners at The TV of Tomorrow Show. We hope to see you there!

White Paper Download: Multiscreen TV Ratings & Measurement

The TV industry has been talking about the challenges of counting all TV viewing for years, whether it happens on digital devices or via traditional linear. Today, major advancements in measurement have allowed TV providers to address this measurement challenge and pave the way to generating more ad revenue from multiscreen, streaming TV.

In a new white paper called “Digital Measurement for Streaming TV,” we have summarized two popular approaches to TV ratings and measurement for content delivered over IP. The paper covers how you can use video technology and digital measurement systems to:

  1. Measure streaming TV via traditional ratings while delivering ads just as they are delivered on traditional TV.
  2. Measure streaming TV via digital ratings compatible with delivering digital video ads using dynamic ad insertion (DAI) technology.

Using one or both of these measurement options will provide you with a holistic method of rating and monetizing TV programming on any screen.

Download the white paper.