Connect with the Adobe Primetime Team at IBC

IBC 2017 is right around the corner. Next week, our team will be attending the world’s leading media, entertainment and technology show, and we’re excited to discuss the ways that Adobe can help maximize your linear and digital TV revenue through personalization and intelligent advertising experiences.

We have a full slate of activities scheduled throughout the week and invite you to join us at the following onsite events or to stop by the Adobe Stand (7.G27 in Hall 7) to connect with a member of the Primetime team.

How to Design a Successful OTT Content Service – A Panel Session
15th September | 15.30–16.30 | Hub Theatre | 14.J10 | More info

Alex Hayward, Head of International for Adobe’s Media & Entertainment Business Unit, will join the panel to discuss the multitude of use cases for OTT distribution: a complement to traditional broadcast; enabling production companies, content creators and other brands to go direct-to-consumer; as part of a multi-play offering for telcos. This session will guide the audience through the business models, functionality and monetisation capabilities available that should be taken into consideration when planning an OTT proposition.

The Future of Data Driven TV: How to Drive Greater Engagement and Monetization by Capturing and Using Consumer Insights
16th September | 17.30–18.00 | Adobe Stand | 7.G27
17th September | 17.00–17.20 | Hub Theatre | 14.J10 | More info

Steve Allison, Senior Manager & Evangelist, Adobe Primetime, will discuss how making use of data to drive better TV and video experiences will increasingly become the competitive differentiator helping you deliver a truly personalised experience to your most valued audiences. We will provide some insights on how a number of organisations have used Adobe Primetime’s engagement, personalization, and monetization capabilities to drive personalisation & recommendations, deliver highly targeted digital ad insertion, and optimize ad planning & yield through TV Media Management.

Adobe Primetime Drinks Reception
16th September | 18.00 onwards | Adobe Stand | 7.G27
Please join us for a drink, ‘nibbles’ and networking with the Adobe team, as well as other executives from the industry, following the discussion on data driven TV.

If you’d like to book a meeting with us to discuss your current challenges or demo the latest Primetime capabilities, we have a dedicated meeting space at the RAI convention center. For meeting enquiries, please contact Martin Smith, Head of Marketing, Adobe Primetime EMEA via email at

We look forward to seeing you in Amsterdam.

Campbell Foster

About Campbell Foster

Campbell Foster is Marketing Director for Adobe Primetime, leading global efforts to drive adoption of Adobe's video publishing, monetization and optimization technologies. Before Adobe, Campbell headed global Product Marketing for Google DoubleClick, managing ad serving, video, RTB, and rich media products. He served as a founding member of the DoubleClick Ad Exchange management team. Campbell earned an MBA, with Distinction, from NYU Stern School of Business and received a BA in English from Cornell University. Campbell is dedicated to exploring the intersection between technology and BBQ, and is actively developing the world's first automated barbecue smoking hygrometer.

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