Author Archive: Dwight Rodgers

Future‐Proofing OTT: New Partnership Solves for DRM Fragmentation

At NAB this year, we’re announcing a partnership that will allow Adobe Primetime customers to protect live, linear, and VOD content using the native DRM for every device and platform.

Our new multi‐DRM solution, Adobe Primetime DRM, powered by ExpressPlay, will support:

  • Microsoft PlayReady to reach browsers including Internet Explorer and Edge on Windows and devices including Amazon Fire and Xbox
  • Google Widevine to reach browsers including Chrome and devices including those running Android
  • Adobe Primetime Access (formerly Adobe Access) to reach browsers including Firefox and legacy browsers on desktop
  • Apple FairPlay Streaming to reach devices including those running iOS

Adobe Primetime DRM is a hosted service that:

  • Reduces the complexity of managing and issuing DRM licenses
  • Reduces the number of authentication and entitlement systems that a provider needs to integrate
  • Leverages the highest level of content protection available on each browser or device
  • Works seamlessly with Adobe Primetime TVSDK

UltraHD — Coming to a Screen Near You

Forces are aligning to give consumers, at home and on the go, a video viewing experience with breathtaking picture quality. However, this time it’s not just about having more pixels – after all, if you cram more pixels into your phone or tablet while retaining its ability to fit in your pocket or purse, you’ll have to press your eyeball right up against the glass just to see them.

4kdemo

No, this time, it’s about every pixel being better: brighter brights, darker darks, and more vivid colors to make the image pop on a modern UltraHD display, even if that display is pocket sized. But where is the UltraHD content? Today, most movies are shot in UltraHD and an increasing number of movie theaters are supporting it. As the cost of producing movies rises and network bandwidth increases, so does the need for protection against new and innovative attacks on content — while still giving viewers access to content they have purchased. Some of these countermeasures are built into Adobe Primetime DRM, while others are fundamental capabilities of a hardware platform. For that reason, Adobe is excited to be the first digital rights management (DRM) vendor to work with Intel, Broadcom, and AMD to enable hardware‐based DRM that protects “super” premium HD and 4K content across tablets, smartphones and desktops.

Check out our announcement on Adobe Primetime’s latest DRM offering with HTML5 support, hardware integration, and our #1 rank in innovation as market leader in DRM by ABI Research.

 

Dwight Rodgers is a senior engineering manager for Adobe Primetime