Author Archive: Joel Huff

About Joel Huff

Joel Huff leads Engineering Operations for Primetime at Adobe. He's an accomplished engineering leader in video solutions over a range of projects spanning nearly a decade at Adobe. He's also a thought leader and an active contributor to TV Everywhere standards groups that help drive progress in the online video industry.

White Paper Download: Multiscreen TV Ratings & Measurement

The TV industry has been talking about the challenges of counting all TV viewing for years, whether it happens on digital devices or via traditional linear. Today, major advancements in measurement have allowed TV providers to address this measurement challenge and pave the way to generating more ad revenue from multiscreen, streaming TV.

In a new white paper called “Digital Measurement for Streaming TV,” we have summarized two popular approaches to TV ratings and measurement for content delivered over IP. The paper covers how you can use video technology and digital measurement systems to:

  1. Measure streaming TV via traditional ratings while delivering ads just as they are delivered on traditional TV.
  2. Measure streaming TV via digital ratings compatible with delivering digital video ads using dynamic ad insertion (DAI) technology.

Using one or both of these measurement options will provide you with a holistic method of rating and monetizing TV programming on any screen.

Download the white paper. 

New, Industry-First Concurrency Monitoring Comes to Adobe Primetime

Our team is busy at The NAB Show this week, and as part of our latest product release, we’re launching Adobe Primetime concurrency monitoring, currently in beta testing with select media companies.

The service enables use cases defined in the Open Authentication Technical Committee’s (OATC) newly published Resource Usage Monitoring (RUM) specification, which defines the data formats and workflows for cross company data aggregation and exchange. Adobe took a leadership role in the development of this specification to enhance the real-time flow of information between operators and programmers. The new spec fills a critical gap in many TV Everywhere implementations, and will help advance the industry.

Adobe Primetime Concurrency Monitoring

Adobe Primetime concurrency monitoring provides greater real-time insights into viewership patterns. This allows media companies to enforce affiliate obligations to limit concurrent streams, and can enable potentially more expansive subscription packages built around a pay-TV household’s concurrent usage needs. This capability could also help encourage smoother authentication experiences by helping to limit abuse associated with automated in-home TV Everywhere account verification.  

Concurrency monitoring works with the Adobe Primetime pay-TV pass capability for both programmers and integrated operators where the subscriber account identifier is provided through existing Adobe pay-TV pass functionality. Concurrency monitoring also works for deployments that don’t use Adobe’s TV Everywhere authentication, including monitoring sites and apps managed by operators.  The service can be integrated into existing systems to enable a variety of use cases, including real-time stream-limit enforcement and gathering rich analytics around viewer engagement. 

Joel Huff is a group product manager for Video Solutions at Adobe

[UPDATE] Below is a Beet.TV video interview from The NAB Show with our own Ashley Still, senior director of product management for Adobe Primetime, discussing the latest product enhancements including concurrency monitoring (starting at 4:20). More video interviews about Adobe Primetime from The NAB Show are available on Beet.TV's website.