Today, we’re excited to announce the addition of TV Media Management (TVMM) to the Adobe Primetime platform. Launched in partnership with Videology, the leader in converged TV and video advertising, TVMM solves a major challenge for providers of over-the-top television: maximizing revenue from OTT distribution across screens.
OTT inventory is typically undervalued and unmonetized — a missed opportunity as viewers increasingly supplement or even replace traditional linear TV with live and on-demand viewing across multiple devices and platforms. TVMM reverses under-monetization by empowering OTT providers to leverage data in order to optimally plan, forecast and package OTT inventory. This produces higher CPMs and more revenue.
To learn more about TVMM, watch my interview with Beet.TV. I discuss how TVMM is the industry’s first ad sales platform to be built specifically to meet the needs of OTT providers.