Posts tagged "Adobe"

Sony and Adobe Partnership Powers a Revolutionary Multi-Platform TV Viewing Experience

Today, Sony announced the exciting details of a new “Always On” experience for Sony Crackle that will take advantage of Adobe Primetime’s audience-based selling capabilities across IP-connected screens and tight integration with other products in the Adobe Marketing Cloud, such as Adobe Audience Manager and Adobe Analytics.

Sony Crackle is a multi-platform video entertainment network that streams full-length Hollywood movies, TV shows and original web shows to viewers for free. Its innovative new design combines the curated experience of on-demand streaming with the simplicity of an “Always On” programmed TV experience. As soon as a viewer launches the new Crackle, a scheduled program will immediately begin playing. Consumers can watch what’s currently playing or browse for something that suits them even better in the newly created channel guide.

Sony Crackle’s hybrid programmed and on-demand experience is revolutionary. Most TV viewing experiences focus on either a really good on-demand experience or a really good programmed experience. Crackle has struck a unique balance between the two experiences. Its new “Always On” experience will roll out exclusively on the Roku platform in May and expand to cover a variety of other platforms throughout the summer. The service comes at a time when over-the-top (OTT) video consumption is surging. Premium video viewing on OTT devices has increased 350 percent year-over-year. And OTT devices and game consoles are the fasting growing TV Everywhere platforms. (LINK)

Sony has partnered with Adobe to power key aspects of Sony Crackle’s playback, personalization and ad measurement. The Primetime TV SDK will ensure HD content playback, seamless transitions between content and ads across all programmed and on-demand streams, and scalability across platforms beginning with Roku. The integration between Adobe Primetime and Adobe Audience Manager will help Sony refine audience segmentation, reduce ad impression waste by 40-50% and serve content that is based on the viewer’s interest. The integration between Adobe Primetime and Adobe Analytics will be used to measure ads consistently beyond the desktop and across all platforms. Overall, the technology is in place for a multi-platform TV viewing experience that viewers want to spend time with, that advertisers want to advertise on, and that drives effective monetization for Adobe.

The Adobe Primetime team is especially excited about the positive impact this partnership will have on viewers and advertisers. Viewers will get a free, targeted, personalized “Always On” viewing experience to enjoy TV content wherever, whenever they want while Sony’s refined audience segments will help advertisers reach the specific audiences that will elevate their campaign success.

Read the official announcement here.

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Highlights from Adobe Digital Index’s U.S. Digital Video 2014 Inaugural Report

Adobe Digital Index’s U.S. Digital Video 2014 Inaugural Report report is now available. This report helps broadcasters, cable networks, and distributors anticipate and plan for the changes taking place in how consumers view video. The report covers TV Everywhere and online video viewership trends.

Key points include:

  • TV Everywhere grew significantly in 2014. Unique viewers increased 117% YOY and authenticated video starts increased 266% YOY.
  • As of Q4 2014, gaming consoles and OTT devices now make up 16% of TV Everywhere authentications.
  • Video viewing on mobile devices will overtake desktop video viewing by Q4 2016.

Net/Net: In 2015, consider optimizing the TV Everywhere experience for gaming console and OTT devices and the online video experience for mobile.

Read on for more details from the U.S. Digital Video 2014 Inaugural Report.

TV Everywhere highlights

2014 was the year that TV Everywhere was picked up by the early adopters; in 2015 it could “Cross the Chasm” to the early majority stage. The following key TV Everywhere highlights show you just how big TV Everywhere has become and highlight areas of further growth.

  1. There’s more people watching more content than ever before via TV Everywhere. On average, 13 million viewers tuned into TV Everywhere services in 2014, up 117% from 6 million in 2013. 2014 saw 2.1 billion authenticated video starts, up 266% from 574 million in 2013.
  2. Graph-2lGraph-2kGaming console and over-the-top (OTT) devices are taking a bite out of the iOS share of TV Everywhere authentications. Gaming console and OTT device share of authentications rose 50% YOY from 11% in Q4 2013 to 16% in Q4 2014. iOS share of authentications dropped 21% YOY from 57% in Q4 2013 to 45% in Q4 2014.
  3. Graph-2eSports content has the most unique visitors in TV Everywhere with 3.2 times as many unique visitors as movie content. However, movie content has the fastest rate of unique visitor growth at a 216% YOY rate of growth.

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Online video highlights

The biggest trend in online video is mobile video viewing. The following key online video highlights predict when mobile video viewing will be bigger than desktop video viewing and highlight related video viewing metrics.

  1. Mobile device video viewing may overtake desktop video viewing by Q4 2016. In Q4 2014, 15% of online video starts took place on smart phones and 12% took place on tablets for a total of 27% of online video starts taking place in mobile. In just two years, this could increase to 50.2%.
  2. Graph-2bSmartphone completion rates are up. The new, larger-screen iPhone release in Q4 2014 gave smart phone video completion rates a slight boost with the percent of videos reaching the “50% complete” point on smart phones increasing 7% over the Q3 2014 video completion rates.
  3. Graph-2cTime spent metrics are up for online video across all devices. Time spent viewing video on a smart phone is up to 24% QoQ. Time spent viewing video on a tablet is up to 16% QoQ. Desktop average video view time is now 16 times longer than the average smart phone video view time, versus the 17 times difference in Q3.

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Get the rest of the insights from the U.S. Digital Video 2014 Inaugural Report via the free download here.

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Adobe Primetime Takes Home Cablefax Tech Award

­Today, we attended the Cablefax Digital, Tech and Trailer Awards breakfast in New York City along with our industry cohorts. We’re thrilled to announce that Adobe Primetime was honored with a Cablefax Tech Award in the “TV Everywhere/Authentication System” category. Cablefax’s Tech Awards recognize the forward-thinking tech gurus continually revolutionizing cable technology with amazing products, campaigns and partnerships. Thank you to the Cablefax judges for validating Adobe Primetime’s work helping broadcasters, cable networks and service providers create, deliver and monetize engaging and personalized TV experiences across screens.

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Additionally, Cablefax honored individuals named to The Digital Hot List 2015, which “recognizes executives shepherding innovation and progress in social media, digital distribution, app development, web content, technology strategy, TV Everywhere/authentication and other cutting-edge multiplatform projects.” He’s already on Adobe’s hot list, but we’re proud to see our own Jens Loeffler, principal technical evangelist, acknowledged again by Cablefax for his industry achievements via Adobe Primetime. Congrats, Jens, and to all of our industry colleagues for this recognition!

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It’s an exciting time for Adobe Primetime and the industry and we’re not slowing down. We have some exciting solution updates along with customer and partner momentum coming at The NAB Show (April 13-16) so stay tuned and hope to see you there.

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Adobe Primetime Scores Touchdown with NBC Sports Digital, Powers Super Bowl Live Streams

Adobe Primetime has powered viewer experiences for NBC Sports Digital across screens since the 2012 Summer Olympics. The Super Bowl was a major sports milestone for live online streaming and whether you were rooting for the New England Patriots or Seattle Seahawks, one thing is for certain: People tuned into the big game in big numbers, across devices, in real-time to bring the Super Bowl beyond the living room.

NBC Sports Live Extra used Adobe Primetime’s playback and ad insertion capabilities to bring the Super Bowl to 1.3 million concurrent viewers across devices at its peak – the most for any Super Bowl (up 18% from last year). Thanks to NBC Universal, a special promotion (Super Stream Sunday) enabled viewers to watch the Super Bowl, a special episode of The Blacklist, and preceding programming without requiring the usual credentials and login information from broadcasters and pay-TV service providers.

Some other online viewership stats that made this Super Bowl stand out based on NBC Sports Live Extra data:

  • New streaming record with 800,000 average viewers per minute  (up 52% from last year’s Super Bowl)
  • 213 million total minutes viewed (up 99% from last year’s Super Bowl)
  • 5 million unique total online views (not just concurrent), up 9% from last year’s Super Bowl
  • Quality of NBC Sports Live Extra stream was high with engagement at 84.2 minutes per viewer

Sports content is a huge driver for online viewing and getting users to set up online accounts to enable TV Everywhere. 2014 was a landmark year for TV Everywhere and the biggest year yet with special events like the Sochi Winter Olympics and Soccer World Cup. In fact, the Adobe Digital Index Q2 2014 U.S. Digital Video Benchmark report found that sports networks saw frequency of viewing rise 31% year-over-year (YoY). We are excited to see what 2015 holds for the future of TV and continuing our partnership with NBC Sports Digital. Stay tuned for more to come!

Super Bowl_NBC Sports

 

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NBC Universal Wins Emmy Award for TV Everywhere Live Streaming

Adobe Primetime is thrilled to see NBCUniversal and NBC Sports Group, along with Time Warner Cable and MLB Advanced Media (MLBAM), win a Technical & Engineering Emmy Award for Pioneering Multiplatform Video Delivery. As viewers continue to watch live streaming sports content through the latest game consoles, OTT, and mobile devices, the ability to quickly deliver and monetize content on these platforms is increasingly more important.

Adobe’s Q3 2014 U.S. Digital Video Benchmark Report found that total online video starts grew 22% YoY and TV Everywhere video starts increased 108% YoY and 38% quarter over quarter (QOQ). That is why these programmers and MVPDs deserve this award for their scalable, reliable deployments across multiple platforms. They continue to ensure that their viewers and subscribers get amazing viewing experiences when and where they want. Adobe Primetime looks forward to supporting more implementations like these with the most reliable and flexible multiscreen delivery and monetization TV platform available.

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Adobe Primetime 1.4 TVSDK Ready for iOS 8 and Android L

Adobe Primetime always ensures the greatest reach and coverage across all devices so that operators and programmers can reach the largest audiences with television and premium movie content. The latest Adobe Primetime 1.4 TVSDK supports superior playback quality and performance on devices running on the latest Android and iOS operating systems, Android L and iOS 8.

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Integrate Nielsen data to measure audiences on iOS and Android:

As you may have heard, Adobe has struck a strategic alliance with Nielsen that will provide broadcasters, cable networks and MVPDs with comparable metrics in Adobe Analytics to measure audiences accurately across IP-connected screens, including desktops, smartphones, tablets, game consoles, and over-the-top (OTT) devices. As part of the initial phases of this effort, the Nielsen SDK is now available within Adobe Primetime TVSDK for iOS and Android.

Dynamically insert ads for a targeted ad experience once the C3 window has expired:

With Adobe Primetime’s latest TVSDK, new ads can be dynamically inserted to replace linear ads already baked into a C3/C7 VOD asset.  This reduces the time to deliver engaging and relevant ads online that can be effectively monetized.

Air alternative content during blackouts for seamless viewing experience:

Adobe Primetime continues to build a robust offering to support regional blackouts. Adobe Primetime’s TVSDK now allows viewers to watch alternative programming if there is content that is blacked out in that region for that particular time frame. Once the blackout has ended, the viewer will return to original scheduled programming to ensure no disruption to their viewing experience.

 Optimized ABR for reduced buffering on Desktop and Android:

Adobe Primetime has optimized ABR logic within the latest TVSDK to reduce buffering and disruption while viewing content. If a viewer is experiencing buffering during a particular variant of ABR, Adobe Primetime’s TVSDK will no longer ramp back up to that variant during that playback session in order to sustain viewer engagement.

Stay tuned for Adobe Primetime’s deployment across even more devices in the New Year to ensure that we reach the broadest audience, whenever and wherever they want to consume content.

 

Rick Wisher is a senior product manager for Adobe Primetime

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Adobe Primetime Takes Home Industry Accolades

As 2014 comes to a close and many of us prepare to celebrate the holidays with family and friends, the Adobe Primetime team is thankful for our customers and partners and all we’ve accomplished this year. Together, we’ve developed a thriving ecosystem to foster the delivery, measurement and monetization of TV across connected screens. From releasing Primetime 2.0 at The NAB Show to partnering with Nielsen on Nielsen’s new Digital Content Ratings, Powered by Adobe, it’s been a landmark year for us and 2015 is looking even brighter.

Today, Adobe Primetime was honored at Streaming Media West with four Streaming Media Readers’ Choice Awards in the following categories:

  • Closed Captioning Solution
  • DRM/Access Control Solution
  • Media & Entertainment Video Platform
  • Reporting & Analytics Platform

Additionally, Adobe Premiere Pro CC won in the “Desktop Video Editing Software” category.

Adobe's Art Mimnaugh accepts a Streaming Media Readers' Choice Award for Adobe Primetime from Streaming Media's Eric Schumacher-Rasmussen

Adobe’s Art Mimnaugh (left) accepts a Streaming Media Readers’ Choice Award for Adobe Primetime from Streaming Media’s Eric Schumacher-Rasmussen

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With more than 34,000 votes cast across 31 categories, this industry recognition is special because it came from those who matter the most – you. As readers of StreamingMedia.com and Streaming Media Magazine, thank you for validating the hard work of the Adobe Primetime team. We’re humbled to be honored alongside so many key players in the industry.

Last week, Adobe Primetime received a Fierce Innovation Award (Telecom Edition) in the “Multi Screen” category. A panel of judges evaluated submissions based on the following criteria: technology innovation, financial impact, market validation and end-user customer experience. Adobe Primetime also received honorable mentions at the Cynopsis Digital Model D Awards in the “Digital Video Ad Platform” and “Digital Video Technology Platform” categories.

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Stay tuned for more updates coming soon. From all of us on the Adobe Primetime team, happy holidays!

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Adobe Primetime Helps Serve 9 Out of 10 Pay-TV Households in Canada

It’s been a big week for the Adobe Primetime and Adobe Analytics teams between the release of our latest U.S. Digital Video Benchmark Report and our partnership announcement with Nielsen to deliver new Nielsen Digital Content Ratings, Powered by Adobe. Nielsen’s Digital Content Ratings will provide the industry’s first comprehensive, cross-platform system for measuring online TV, video and other digital content and audiences across the web and apps.

We recently reached another major milestone: Adobe Primetime’s authentication technology now helps our customers serve nine out of 10 Canadian pay-TV households. Shaw, Rogers, Bell, Videotron, Telus, Cogeco and many others are using Adobe Primetime’s Emmy award-winning entitlement service to manage user authentications across connected screens. Adobe Primetime enables secure communications between consumers, programmers, and operators to establish a user’s entitlement to content. For these MVPDs, Adobe Primetime is providing the authentication layer, letting customers unlock pay-TV content across any IP connected device – from game consoles and OTT devices to smartphones and tablets.

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In the U.S., more than 250 broadcasters and pay-TV service providers already use Adobe Primetime’s entitlement capabilities, reaching 99% of the market.  TV is no longer the device, it’s the content, and we’re thrilled to see more global adoption of Adobe Primetime to deliver amazing TV viewing experiences everywhere.

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Adobe and Nielsen to Create Industry’s First Comprehensive Measurement Platform for Digital Content

Today’s announcement of a strategic alliance with Nielsen highlights our ongoing efforts to provide media companies and advertisers with better intelligence for smarter ad buying and selling decisions.

The partnership will provide broadcasters, cable networks and MVPDs with comparable metrics in Adobe Analytics to measure audiences accurately across IP-connected screens, including desktops, smartphones, tablets, game consoles, and over-the-top (OTT) devices. Adobe will provide census-based certified data and Nielsen will apply digital ratings to Adobe’s data inputs.

The timing couldn’t be better given last week’s announcements by HBO and CBS to offer standalone streaming services — proving that TV distribution via IP is an area of investment and focus for the industry. Viewers are choosing to watch premium content across a growing landscape of devices. Game consoles and OTT devices now account for 10 percent of all online TV consumption, 194% YoY growth, according to Adobe Digital Index’s U.S. Digital Video Benchmark Report (also just released). It is more critical than ever to provide consistent and comprehensive measurement across screens.

What does this mean for Adobe Primetime customers? Our partnership with Nielsen gives customers a faster time-to-market and operational efficiencies, with audience-based intelligence across video, marketing, and ad operations teams — providing a single source of truth for different departments within large organizations. Adobe Primetime customers will be able to leverage the new Nielsen Digital Content Ratings, Powered by Adobe, to enhance video ad targeting, forecast audiences by demographics, and reduce wasted impressions.

This partnership adds to Adobe Primetime’s leadership position in the future of TV technology. Our technology publishes, protects, and delivers content and ads across IP-enabled devices so our customers can actively monetize audiences, and now we’re bringing 15 years of leadership in census-based analytic tools combined with Nielsen’s trusted digital ratings.

We look forward to driving measurable business improvements from the Nielsen Digital Content Ratings, Powered by Adobe, to help media companies create more value from every audience interaction.

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Adobe Primetime Nominated for Five Streaming Media Readers’ Choice Awards

We’re always honored when Adobe Primetime is recognized by the industry for the innovative work we’re doing in delivering TV and video across screens, but it means even more when you – our end-users, customers and partners – validate our industry leadership. The 8th Annual Streaming Media Readers’ Choice Awards honor the best online video technologies based on votes from those who matter most – you!

Public voting is now open for the Streaming Media Readers’ Choice Awards and Adobe Primetime has been nominated in five categories – Closed Captioning Solution, DRM/Access Control Solution, Media & Entertainment Video Platform, Reporting & Analytics Platform (with Adobe Analytics), and Video Advertising Solution. Additionally, Adobe Media Server is a nominee in the “Media Server” category and Adobe Premiere CC is a nominee in the “Desktop Video Editing Software” category.

Please visit http://www.streamingmedia.com/ReadersChoice/2014/Vote.aspx by Oct. 24 to see all nominees and cast your votes across 31 categories. All voters will receive a confirmation e-mail after voting closes. The top three finalists in each category will be announced on Oct. 31 and winners will be named on Nov. 19 at Streaming Media West, where our own Ashley Still is speaking on a panel (“The Business of Delivering Multi-Platform Content” on Nov. 19 at 11:30 a.m.)

We hope to see you at Streaming Media West and thanks for helping get out the vote.

SM RC Awards

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