Posts tagged "Adobe"

Sony and Adobe Partnership Powers a Revolutionary Multi-Platform TV Viewing Experience

Today, Sony announced the excit­ing details of a new “Always On” expe­ri­ence for Sony Crackle that will take advan­tage of Adobe Primetime’s audi­ence-based sell­ing capa­bil­i­ties across IP-con­nected screens and tight inte­gra­tion with other prod­ucts in the Adobe Mar­ket­ing Cloud, such as Adobe Audi­ence Man­ager and Adobe Ana­lyt­ics.

Sony Crackle is a multi-plat­form video enter­tain­ment net­work that streams full-length Hol­ly­wood movies, TV shows and orig­i­nal web shows to view­ers for free. Its inno­v­a­tive new design com­bi­nes the curated expe­ri­ence of on-demand stream­ing with the sim­plic­ity of an “Always On” pro­grammed TV expe­ri­ence. As soon as a viewer launches the new Crackle, a sched­uled pro­gram will imme­di­ately begin play­ing. Con­sumers can watch what’s cur­rently play­ing or browse for some­thing that suits them even bet­ter in the newly cre­ated chan­nel guide.

Sony Crackle’s hybrid pro­grammed and on-demand expe­ri­ence is rev­o­lu­tion­ary. Most TV view­ing expe­ri­ences focus on either a really good on-demand expe­ri­ence or a really good pro­grammed expe­ri­ence. Crackle has struck a unique bal­ance between the two expe­ri­ences. Its new “Always On” expe­ri­ence will roll out exclu­sively on the Roku plat­form in May and expand to cover a vari­ety of other plat­forms through­out the sum­mer. The ser­vice comes at a time when over-the-top (OTT) video con­sump­tion is surg­ing. Pre­mium video view­ing on OTT devices has increased 350 per­cent year-over-year. And OTT devices and game con­soles are the fast­ing grow­ing TV Every­where plat­forms. (LINK)

Sony has part­nered with Adobe to power key aspects of Sony Crackle’s play­back, per­son­al­iza­tion and ad mea­sure­ment. The Prime­time TV SDK will ensure HD con­tent play­back, seam­less tran­si­tions between con­tent and ads across all pro­grammed and on-demand streams, and scal­a­bil­ity across plat­forms begin­ning with Roku. The inte­gra­tion between Adobe Prime­time and Adobe Audi­ence Man­ager will help Sony refine audi­ence seg­men­ta­tion, reduce ad impres­sion waste by 40–50% and serve con­tent that is based on the viewer’s inter­est. The inte­gra­tion between Adobe Prime­time and Adobe Ana­lyt­ics will be used to mea­sure ads con­sis­tently beyond the desk­top and across all plat­forms. Over­all, the tech­nol­ogy is in place for a multi-plat­form TV view­ing expe­ri­ence that view­ers want to spend time with, that adver­tis­ers want to adver­tise on, and that dri­ves effec­tive mon­e­ti­za­tion for Adobe.

The Adobe Prime­time team is espe­cially excited about the pos­i­tive impact this part­ner­ship will have on view­ers and adver­tis­ers. View­ers will get a free, tar­geted, per­son­al­ized “Always On” view­ing expe­ri­ence to enjoy TV con­tent wherever, when­ever they want while Sony’s refined audi­ence seg­ments will help adver­tis­ers reach the speci­fic audi­ences that will ele­vate their cam­paign suc­cess.

Read the offi­cial announce­ment here.


Highlights from Adobe Digital Index’s U.S. Digital Video 2014 Inaugural Report

Adobe Dig­i­tal Index’s U.S. Dig­i­tal Video 2014 Inau­gu­ral Report report is now avail­able. This report helps broad­cast­ers, cable net­works, and dis­trib­u­tors antic­i­pate and plan for the changes tak­ing place in how con­sumers view video. The report cov­ers TV Every­where and online video view­er­ship trends.

Key points include:

  • TV Every­where grew sig­nif­i­cantly in 2014. Unique view­ers increased 117% YOY and authen­ti­cated video starts increased 266% YOY.
  • As of Q4 2014, gam­ing con­soles and OTT devices now make up 16% of TV Every­where authen­ti­ca­tions.
  • Video view­ing on mobile devices will over­take desk­top video view­ing by Q4 2016.

Net/Net: In 2015, con­sider opti­miz­ing the TV Every­where expe­ri­ence for gam­ing con­sole and OTT devices and the online video expe­ri­ence for mobile.

Read on for more details from the U.S. Dig­i­tal Video 2014 Inau­gu­ral Report.

TV Every­where high­lights

2014 was the year that TV Every­where was picked up by the early adopters; in 2015 it could “Cross the Chasm” to the early major­ity stage. The fol­low­ing key TV Every­where high­lights show you just how big TV Every­where has become and high­light areas of fur­ther growth.

  1. There’s more peo­ple watch­ing more con­tent than ever before via TV Every­where. On aver­age, 13 mil­lion view­ers tuned into TV Every­where ser­vices in 2014, up 117% from 6 mil­lion in 2013. 2014 saw 2.1 bil­lion authen­ti­cated video starts, up 266% from 574 mil­lion in 2013.
  2. Graph-2lGraph-2kGam­ing con­sole and over-the-top (OTT) devices are tak­ing a bite out of the iOS share of TV Every­where authen­ti­ca­tions. Gam­ing con­sole and OTT device share of authen­ti­ca­tions rose 50% YOY from 11% in Q4 2013 to 16% in Q4 2014. iOS share of authen­ti­ca­tions dropped 21% YOY from 57% in Q4 2013 to 45% in Q4 2014.
  3. Graph-2eSports con­tent has the most unique vis­i­tors in TV Every­where with 3.2 times as many unique vis­i­tors as movie con­tent. How­ever, movie con­tent has the fastest rate of unique vis­i­tor growth at a 216% YOY rate of growth.


Online video high­lights

The biggest trend in online video is mobile video view­ing. The fol­low­ing key online video high­lights pre­dict when mobile video view­ing will be big­ger than desk­top video view­ing and high­light related video view­ing met­rics.

  1. Mobile device video view­ing may over­take desk­top video view­ing by Q4 2016. In Q4 2014, 15% of online video starts took place on smart phones and 12% took place on tablets for a total of 27% of online video starts tak­ing place in mobile. In just two years, this could increase to 50.2%.
  2. Graph-2bSmart­phone com­ple­tion rates are up. The new, larger-screen iPhone release in Q4 2014 gave smart phone video com­ple­tion rates a slight boost with the per­cent of videos reach­ing the “50% com­plete” point on smart phones increas­ing 7% over the Q3 2014 video com­ple­tion rates.
  3. Graph-2cTime spent met­rics are up for online video across all devices. Time spent view­ing video on a smart phone is up to 24% QoQ. Time spent view­ing video on a tablet is up to 16% QoQ. Desk­top aver­age video view time is now 16 times longer than the aver­age smart phone video view time, ver­sus the 17 times dif­fer­ence in Q3.


Get the rest of the insights from the U.S. Dig­i­tal Video 2014 Inau­gu­ral Report via the free down­load here.

Adobe Primetime Takes Home Cablefax Tech Award

­Today, we attended the Cable­fax Dig­i­tal, Tech and Trailer Awards break­fast in New York City along with our indus­try cohorts. We’re thrilled to announce that Adobe Prime­time was hon­ored with a Cable­fax Tech Award in the “TV Everywhere/Authentication Sys­tem” cat­e­gory. Cablefax’s Tech Awards rec­og­nize the for­ward-think­ing tech gurus con­tin­u­ally rev­o­lu­tion­iz­ing cable tech­nol­ogy with amaz­ing prod­ucts, cam­paigns and part­ner­ships. Thank you to the Cable­fax judges for val­i­dat­ing Adobe Primetime’s work help­ing broad­cast­ers, cable net­works and ser­vice providers cre­ate, deliver and mon­e­tize engag­ing and per­son­al­ized TV expe­ri­ences across screens.

Cable fax 1

Addi­tion­ally, Cable­fax hon­ored indi­vid­u­als named to The Dig­i­tal Hot List 2015, which “rec­og­nizes exec­u­tives shep­herd­ing inno­va­tion and pro­gress in social media, dig­i­tal dis­tri­b­u­tion, app devel­op­ment, web con­tent, tech­nol­ogy strat­egy, TV Everywhere/authentication and other cut­ting-edge mul­ti­plat­form projects.” He’s already on Adobe’s hot list, but we’re proud to see our own Jens Loef­fler, prin­ci­pal tech­ni­cal evan­ge­list, acknowl­edged again by Cable­fax for his indus­try achieve­ments via Adobe Prime­time. Con­grats, Jens, and to all of our indus­try col­leagues for this recog­ni­tion!

Cable fax blog pic 2

It’s an excit­ing time for Adobe Prime­time and the indus­try and we’re not slow­ing down. We have some excit­ing solu­tion updates along with cus­tomer and part­ner momen­tum com­ing at The NAB Show (April 13–16) so stay tuned and hope to see you there.

Adobe Primetime Scores Touchdown with NBC Sports Digital, Powers Super Bowl Live Streams

Adobe Prime­time has pow­ered viewer expe­ri­ences for NBC Sports Dig­i­tal across screens since the 2012 Sum­mer Olympics. The Super Bowl was a major sports mile­stone for live online stream­ing and whether you were root­ing for the New Eng­land Patri­ots or Seat­tle Sea­hawks, one thing is for cer­tain: Peo­ple tuned into the big game in big num­bers, across devices, in real-time to bring the Super Bowl beyond the liv­ing room.

NBC Sports Live Extra used Adobe Primetime’s play­back and ad inser­tion capa­bil­i­ties to bring the Super Bowl to 1.3 mil­lion con­cur­rent view­ers across devices at its peak – the most for any Super Bowl (up 18% from last year). Thanks to NBC Uni­ver­sal, a spe­cial pro­mo­tion (Super Stream Sun­day) enabled view­ers to watch the Super Bowl, a spe­cial episode of The Black­list, and pre­ced­ing pro­gram­ming with­out requir­ing the usual cre­den­tials and login infor­ma­tion from broad­cast­ers and pay-TV ser­vice providers.

Some other online view­er­ship stats that made this Super Bowl stand out based on NBC Sports Live Extra data:

  • New stream­ing record with 800,000 aver­age view­ers per min­ute  (up 52% from last year’s Super Bowl)
  • 213 mil­lion total min­utes viewed (up 99% from last year’s Super Bowl)
  • 5 mil­lion unique total online views (not just con­cur­rent), up 9% from last year’s Super Bowl
  • Qual­ity of NBC Sports Live Extra stream was high with engage­ment at 84.2 min­utes per viewer

Sports con­tent is a huge dri­ver for online view­ing and get­ting users to set up online accounts to enable TV Every­where. 2014 was a land­mark year for TV Every­where and the biggest year yet with spe­cial events like the Sochi Win­ter Olympics and Soc­cer World Cup. In fact, the Adobe Dig­i­tal Index Q2 2014 U.S. Dig­i­tal Video Bench­mark report found that sports net­works saw fre­quency of view­ing rise 31% year-over-year (YoY). We are excited to see what 2015 holds for the future of TV and con­tin­u­ing our part­ner­ship with NBC Sports Dig­i­tal. Stay tuned for more to come!

Super Bowl_NBC Sports


NBC Universal Wins Emmy Award for TV Everywhere Live Streaming

Adobe Prime­time is thrilled to see NBCU­ni­ver­sal and NBC Sports Group, along with Time Warner Cable and MLB Advanced Media (MLBAM), win a Tech­ni­cal & Engi­neer­ing Emmy Award for Pio­neer­ing Mul­ti­plat­form Video Deliv­ery. As view­ers con­tinue to watch live stream­ing sports con­tent through the lat­est game con­soles, OTT, and mobile devices, the abil­ity to quickly deliver and mon­e­tize con­tent on these plat­forms is increas­ingly more impor­tant.

Adobe’s Q3 2014 U.S. Dig­i­tal Video Bench­mark Report found that total online video starts grew 22% YoY and TV Every­where video starts increased 108% YoY and 38% quar­ter over quar­ter (QOQ). That is why these pro­gram­mers and MVPDs deserve this award for their scal­able, reli­able deploy­ments across mul­ti­ple plat­forms. They con­tinue to ensure that their view­ers and sub­scribers get amaz­ing view­ing expe­ri­ences when and where they want. Adobe Prime­time looks for­ward to sup­port­ing more imple­men­ta­tions like these with the most reli­able and flex­i­ble mul­ti­screen deliv­ery and mon­e­ti­za­tion TV plat­form avail­able.



Adobe Primetime 1.4 TVSDK Ready for iOS 8 and Android L

Adobe Prime­time always ensures the great­est reach and cov­er­age across all devices so that oper­a­tors and pro­gram­mers can reach the largest audi­ences with tele­vi­sion and pre­mium movie con­tent. The lat­est Adobe Prime­time 1.4 TVSDK sup­ports supe­rior play­back qual­ity and per­for­mance on devices run­ning on the lat­est Android and iOS oper­at­ing sys­tems, Android L and iOS 8.


Inte­grate Nielsen data to mea­sure audi­ences on iOS and Android:

As you may have heard, Adobe has struck a strate­gic alliance with Nielsen that will provide broad­cast­ers, cable net­works and MVPDs with com­pa­ra­ble met­rics in Adobe Ana­lyt­ics to mea­sure audi­ences accu­rately across IP-con­nected screens, includ­ing desk­tops, smart­phones, tablets, game con­soles, and over-the-top (OTT) devices. As part of the ini­tial phases of this effort, the Nielsen SDK is now avail­able within Adobe Prime­time TVSDK for iOS and Android.

Dynam­i­cally insert ads for a tar­geted ad expe­ri­ence once the C3 win­dow has expired:

With Adobe Primetime’s lat­est TVSDK, new ads can be dynam­i­cally inserted to replace lin­ear ads already baked into a C3/C7 VOD asset.  This reduces the time to deliver engag­ing and rel­e­vant ads online that can be effec­tively mon­e­tized.

Air alter­na­tive con­tent dur­ing black­outs for seam­less view­ing expe­ri­ence:

Adobe Prime­time con­tin­ues to build a robust offer­ing to sup­port regional black­outs. Adobe Primetime’s TVSDK now allows view­ers to watch alter­na­tive pro­gram­ming if there is con­tent that is blacked out in that region for that par­tic­u­lar time frame. Once the black­out has ended, the viewer will return to orig­i­nal sched­uled pro­gram­ming to ensure no dis­rup­tion to their view­ing expe­ri­ence.

 Opti­mized ABR for reduced buffer­ing on Desk­top and Android:

Adobe Prime­time has opti­mized ABR logic within the lat­est TVSDK to reduce buffer­ing and dis­rup­tion while view­ing con­tent. If a viewer is expe­ri­enc­ing buffer­ing dur­ing a par­tic­u­lar vari­ant of ABR, Adobe Primetime’s TVSDK will no longer ramp back up to that vari­ant dur­ing that play­back ses­sion in order to sus­tain viewer engage­ment.

Stay tuned for Adobe Primetime’s deploy­ment across even more devices in the New Year to ensure that we reach the broad­est audi­ence, when­ever and wherever they want to con­sume con­tent.


Rick Wisher is a senior pro­duct man­ager for Adobe Prime­time

Adobe Primetime Takes Home Industry Accolades

As 2014 comes to a close and many of us pre­pare to cel­e­brate the hol­i­days with fam­ily and friends, the Adobe Prime­time team is thank­ful for our cus­tomers and part­ners and all we’ve accom­plished this year. Together, we’ve devel­oped a thriv­ing ecosys­tem to fos­ter the deliv­ery, mea­sure­ment and mon­e­ti­za­tion of TV across con­nected screens. From releas­ing Prime­time 2.0 at The NAB Show to part­ner­ing with Nielsen on Nielsen’s new Dig­i­tal Con­tent Rat­ings, Pow­ered by Adobe, it’s been a land­mark year for us and 2015 is look­ing even brighter.

Today, Adobe Prime­time was hon­ored at Stream­ing Media West with four Stream­ing Media Read­ers’ Choice Awards in the fol­low­ing cat­e­gories:

  • Closed Cap­tion­ing Solu­tion
  • DRM/Access Con­trol Solu­tion
  • Media & Enter­tain­ment Video Plat­form
  • Report­ing & Ana­lyt­ics Plat­form

Addi­tion­ally, Adobe Pre­miere Pro CC won in the “Desk­top Video Edit­ing Soft­ware” cat­e­gory.

Adobe's Art Mimnaugh accepts a Streaming Media Readers' Choice Award for Adobe Primetime from Streaming Media's Eric Schumacher-Rasmussen

Adobe’s Art Mim­naugh (left) accepts a Stream­ing Media Read­ers’ Choice Award for Adobe Prime­time from Stream­ing Media’s Eric Schu­macher-Ras­mussen

SM Awards

With more than 34,000 votes cast across 31 cat­e­gories, this indus­try recog­ni­tion is spe­cial because it came from those who mat­ter the most – you. As read­ers of and Stream­ing Media Mag­a­zine, thank you for val­i­dat­ing the hard work of the Adobe Prime­time team. We’re hum­bled to be hon­ored alongside so many key play­ers in the indus­try.

Last week, Adobe Prime­time received a Fierce Inno­va­tion Award (Tele­com Edi­tion) in the “Multi Screen” cat­e­gory. A panel of judges eval­u­ated sub­mis­sions based on the fol­low­ing cri­te­ria: tech­nol­ogy inno­va­tion, finan­cial impact, mar­ket val­i­da­tion and end-user cus­tomer expe­ri­ence. Adobe Prime­time also received hon­or­able men­tions at the Cynop­sis Dig­i­tal Model D Awards in the “Dig­i­tal Video Ad Plat­form” and “Dig­i­tal Video Tech­nol­ogy Plat­form” cat­e­gories.

PT Awards

Stay tuned for more updates com­ing soon. From all of us on the Adobe Prime­time team, happy hol­i­days!

Adobe Primetime Helps Serve 9 Out of 10 Pay-TV Households in Canada

It’s been a big week for the Adobe Prime­time and Adobe Ana­lyt­ics teams between the release of our lat­est U.S. Dig­i­tal Video Bench­mark Report and our part­ner­ship announce­ment with Nielsen to deliver new Nielsen Dig­i­tal Con­tent Rat­ings, Pow­ered by Adobe. Nielsen’s Dig­i­tal Con­tent Rat­ings will provide the industry’s first com­pre­hen­sive, cross-plat­form sys­tem for mea­sur­ing online TV, video and other dig­i­tal con­tent and audi­ences across the web and apps.

We recently reached another major mile­stone: Adobe Primetime’s authen­ti­ca­tion tech­nol­ogy now helps our cus­tomers serve nine out of 10 Cana­dian pay-TV house­holds. Shaw, Rogers, Bell, Videotron, Telus, Cogeco and many oth­ers are using Adobe Primetime’s Emmy award-win­ning enti­tle­ment ser­vice to man­age user authen­ti­ca­tions across con­nected screens. Adobe Prime­time enables secure com­mu­ni­ca­tions between con­sumers, pro­gram­mers, and oper­a­tors to estab­lish a user’s enti­tle­ment to con­tent. For these MVPDs, Adobe Prime­time is pro­vid­ing the authen­ti­ca­tion layer, let­ting cus­tomers unlock pay-TV con­tent across any IP con­nected device – from game con­soles and OTT devices to smart­phones and tablets.


In the U.S., more than 250 broad­cast­ers and pay-TV ser­vice providers already use Adobe Primetime’s enti­tle­ment capa­bil­i­ties, reach­ing 99% of the mar­ket.  TV is no longer the device, it’s the con­tent, and we’re thrilled to see more global adop­tion of Adobe Prime­time to deliver amaz­ing TV view­ing expe­ri­ences every­where.

Adobe and Nielsen to Create Industry’s First Comprehensive Measurement Platform for Digital Content

Today’s announce­ment of a strate­gic alliance with Nielsen high­lights our ongo­ing efforts to provide media com­pa­nies and adver­tis­ers with bet­ter intel­li­gence for smarter ad buy­ing and sell­ing deci­sions.

The part­ner­ship will provide broad­cast­ers, cable net­works and MVPDs with com­pa­ra­ble met­rics in Adobe Ana­lyt­ics to mea­sure audi­ences accu­rately across IP-con­nected screens, includ­ing desk­tops, smart­phones, tablets, game con­soles, and over-the-top (OTT) devices. Adobe will provide cen­sus-based cer­ti­fied data and Nielsen will apply dig­i­tal rat­ings to Adobe’s data inputs.

The tim­ing couldn’t be bet­ter given last week’s announce­ments by HBO and CBS to offer stand­alone stream­ing ser­vices — prov­ing that TV dis­tri­b­u­tion via IP is an area of invest­ment and focus for the indus­try. View­ers are choos­ing to watch pre­mium con­tent across a grow­ing land­scape of devices. Game con­soles and OTT devices now account for 10 per­cent of all online TV con­sump­tion, 194% YoY growth, accord­ing to Adobe Dig­i­tal Index’s U.S. Dig­i­tal Video Bench­mark Report (also just released). It is more crit­i­cal than ever to provide con­sis­tent and com­pre­hen­sive mea­sure­ment across screens.

What does this mean for Adobe Prime­time cus­tomers? Our part­ner­ship with Nielsen gives cus­tomers a faster time-to-mar­ket and oper­a­tional effi­cien­cies, with audi­ence-based intel­li­gence across video, mar­ket­ing, and ad oper­a­tions teams — pro­vid­ing a sin­gle source of truth for dif­fer­ent depart­ments within large orga­ni­za­tions. Adobe Prime­time cus­tomers will be able to lever­age the new Nielsen Dig­i­tal Con­tent Rat­ings, Pow­ered by Adobe, to enhance video ad tar­get­ing, fore­cast audi­ences by demo­graph­ics, and reduce wasted impres­sions.

This part­ner­ship adds to Adobe Primetime’s lead­er­ship posi­tion in the future of TV tech­nol­ogy. Our tech­nol­ogy pub­lishes, pro­tects, and deliv­ers con­tent and ads across IP-enabled devices so our cus­tomers can actively mon­e­tize audi­ences, and now we’re bring­ing 15 years of lead­er­ship in cen­sus-based ana­lytic tools com­bined with Nielsen’s trusted dig­i­tal rat­ings.

We look for­ward to dri­ving mea­sur­able busi­ness improve­ments from the Nielsen Dig­i­tal Con­tent Rat­ings, Pow­ered by Adobe, to help media com­pa­nies cre­ate more value from every audi­ence inter­ac­tion.

Adobe Primetime Nominated for Five Streaming Media Readers’ Choice Awards

We’re always hon­ored when Adobe Prime­time is rec­og­nized by the indus­try for the inno­v­a­tive work we’re doing in deliv­er­ing TV and video across screens, but it means even more when you – our end-users, cus­tomers and part­ners – val­i­date our indus­try lead­er­ship. The 8th Annual Stream­ing Media Read­ers’ Choice Awards honor the best online video tech­nolo­gies based on votes from those who mat­ter most – you!

Pub­lic vot­ing is now open for the Stream­ing Media Read­ers’ Choice Awards and Adobe Prime­time has been nom­i­nated in five cat­e­gories – Closed Cap­tion­ing Solu­tion, DRM/Access Con­trol Solu­tion, Media & Enter­tain­ment Video Plat­form, Report­ing & Ana­lyt­ics Plat­form (with Adobe Ana­lyt­ics), and Video Adver­tis­ing Solu­tion. Addi­tion­ally, Adobe Media Server is a nom­i­nee in the “Media Server” cat­e­gory and Adobe Pre­miere CC is a nom­i­nee in the “Desk­top Video Edit­ing Soft­ware” cat­e­gory.

Please visit by Oct. 24 to see all nom­i­nees and cast your votes across 31 cat­e­gories. All vot­ers will receive a con­fir­ma­tion e-mail after vot­ing closes. The top three final­ists in each cat­e­gory will be announced on Oct. 31 and win­ners will be named on Nov. 19 at Stream­ing Media West, where our own Ash­ley Still is speak­ing on a panel (“The Busi­ness of Deliv­er­ing Multi-Plat­form Con­tent” on Nov. 19 at 11:30 a.m.)

We hope to see you at Stream­ing Media West and thanks for help­ing get out the vote.

SM RC Awards