The TV industry has been talking about the challenges of counting all TV viewing for years, whether it happens on digital devices or via traditional linear. Today, major advancements in measurement have allowed TV providers to address this measurement challenge and pave the way to generating more ad revenue from multiscreen, streaming TV.
In a new white paper called “Digital Measurement for Streaming TV,” we have summarized two popular approaches to TV ratings and measurement for content delivered over IP. The paper covers how you can use video technology and digital measurement systems to:
- Measure streaming TV via traditional ratings while delivering ads just as they are delivered on traditional TV.
- Measure streaming TV via digital ratings compatible with delivering digital video ads using dynamic ad insertion (DAI) technology.
Using one or both of these measurement options will provide you with a holistic method of rating and monetizing TV programming on any screen.