Posts tagged "iOS"

Adobe Primetime 1.4 TVSDK Ready for iOS 8 and Android L

Adobe Primetime always ensures the greatest reach and coverage across all devices so that operators and programmers can reach the largest audiences with television and premium movie content. The latest Adobe Primetime 1.4 TVSDK supports superior playback quality and performance on devices running on the latest Android and iOS operating systems, Android L and iOS 8.

New-Primetime-Logo

Integrate Nielsen data to measure audiences on iOS and Android:

As you may have heard, Adobe has struck a strategic alliance with Nielsen that will provide broadcasters, cable networks and MVPDs with comparable metrics in Adobe Analytics to measure audiences accurately across IP-connected screens, including desktops, smartphones, tablets, game consoles, and over-the-top (OTT) devices. As part of the initial phases of this effort, the Nielsen SDK is now available within Adobe Primetime TVSDK for iOS and Android.

Dynamically insert ads for a targeted ad experience once the C3 window has expired:

With Adobe Primetime’s latest TVSDK, new ads can be dynamically inserted to replace linear ads already baked into a C3/C7 VOD asset.  This reduces the time to deliver engaging and relevant ads online that can be effectively monetized.

Air alternative content during blackouts for seamless viewing experience:

Adobe Primetime continues to build a robust offering to support regional blackouts. Adobe Primetime’s TVSDK now allows viewers to watch alternative programming if there is content that is blacked out in that region for that particular time frame. Once the blackout has ended, the viewer will return to original scheduled programming to ensure no disruption to their viewing experience.

 Optimized ABR for reduced buffering on Desktop and Android:

Adobe Primetime has optimized ABR logic within the latest TVSDK to reduce buffering and disruption while viewing content. If a viewer is experiencing buffering during a particular variant of ABR, Adobe Primetime’s TVSDK will no longer ramp back up to that variant during that playback session in order to sustain viewer engagement.

Stay tuned for Adobe Primetime’s deployment across even more devices in the New Year to ensure that we reach the broadest audience, whenever and wherever they want to consume content.

 

Rick Wisher is a senior product manager for Adobe Primetime

Adobe Primetime Support for MPEG-DASH

For those of us working to develop MPEG-DASH, Apple’s recent support of the W3C’s Media Source Extensions (MSE) API in Safari on OS X Yosemite is great news.  MSE and DASH have a complementary relationship, and expanded support for MSE will make it much easier for publishers to adopt DASH.

While MSE itself is designed to be media container format neutral, one of the primary container format recommendations made in the specification is compatible with the ISO Base Media File Format (ISO BMFF) “fragmented MP4” profile of MPEG-DASH.  At this time, MSE implementations in most desktop browsers (Chrome, IE, Safari) are available and support the ISO BMFF container.  Firefox is also working on compatible implementations, which are already partially available in their development branches.

The widespread support for the ISO BMFF container is mainly driven by the influence of Netflix’s content library, which is built around an ISO BMFF container. Although browser vendors may or may not feel that ISO BMFF MPEG-DASH is the best way to deliver content, the requirement to support DASH in order to receive content from a major content provider will ensure continued support for this container.

Creating a broad footprint of available clients is one of the main things slowing down adoption of DASH.  We here at Adobe announced our support for DASH in our Adobe Primetime video stack and demonstrated it at this year’s NAB Show.  Primetime will support DASH using an ISO BMFF container, and it will work everywhere our video engine runs, including Flash in the browser, Android, Roku, RDK-based set-top boxes, and many other platforms.  Primetime’s DASH implementation will also include complete support for all of the capabilities that we offer in HLS today, including DRM and ad insertion, making it even easier for publishers to adopt DASH.

dash

Click to enlarge

Between increasing support for DASH using MSE in desktop browsers, and support for DASH on many other platforms using Primetime, we are nearing a point where it is easy to deploy video players to consume DASH content.  With the availability of client endpoints, it will make more sense for publishers to adopt DASH for their delivery workflows.  This won’t happen overnight, but clearing this significant hurdle positions the digital video ecosystem to truly embrace MPEG-DASH.

 

Online TV Consumption Hits New Record, Up 246% YoY

We’ve said it before, but the days of watching TV on a television in the living room are long gone. To meet rapidly evolving consumer expectations for the TV content they want, the TV industry is finding new ways to bring their content to whatever screen audiences want to watch. Given the deluge of connected devices from tablets and smartphones to game consoles and over-the-top (OTT) devices, easy access to content is taking TV Everywhere consumption to new heights.

Today, we released our Q1 2014 U.S. Video Benchmark Report which examines TV Everywhere and non-authenticated online video trends. The findings were staggering with online TV consumption reaching an all-time high – up 246% year-over-year (YoY). Our analysis is based on aggregated and anonymous data from 1300+ media/entertainment sites between Q1 2013 and Q1 2014. It includes 151 billion total online video starts and 1.3 billion TV Everywhere authentications across 250 pay-TV service providers covering 99% of pay-TV households in the U.S. A few other key findings:

  • Game consoles and OTT devices saw the strongest market share growth increasing 539% YoY.
  • iOS apps surpassed browsers for the first time as the most popular access point for online TV achieving a 43% market share (compared to a 36% market share for browsers)
  • More U.S. pay-TV households (21%) accessed TV Everywhere content across devices in Q1 than ever before (compared to 16% six months ago)
  • Unique TV Everywhere visitors to websites and apps per month increased by 157% YoY, while the number of TV Everywhere streams (live, VOD and linear) watched per visitor each month rose 133% YoY.
  • Using a sample size of 1300+ Adobe Marketing Cloud customers, 35.6 billion online videos including user-generated content were viewed worldwide – an unprecedented amount, up 43% YoY.

di_tv-e_video_growth          di_share_pay-tv

TV truly is everywhere now – with more than one fifth of all pay-TV households in the U.S. watching TV online across screens. Check out our full report for the complete findings and methodology. The New York Times also covered our report. We’ll be presenting these findings and discussing industry trends at The TV of Tomorrow Show in San Francisco, June 11-12, so hope to see you there.

Stay tuned for more news and industry insights coming soon. For the latest Adobe Primetime updates, subscribe to our blog updates, follow us on Twitter, and check out our website.

 

Adobe & RDK – Powering Next Generation In-Home TV Experiences (Part 2)

Adobe has a rich legacy of leading the delivery of Internet video (IP video), with Adobe Flash Player powering the vast majority of desktop video experiences. Today, Adobe Primetime’s IP video leadership powers numerous live and on-demand video experiences across iOS and Android devices, such as NBC Sports Live Extra and Comcast’s XFINITY TV Go apps. However, what is less known is that Adobe Primetime technology is pre-integrated with the next generation set top boxes including the Comcast X1 Platform based on the Reference Design Kit (RDK).

       

Comcast has integrated Adobe Primetime inside of its shipping set top box implementation of the RDK Media Framework and actively uses Adobe capabilities for full-featured TV experiences delivered over the Internet. Adobe provides critical capabilities that enhance the viewing experience including:

  • DRM and content protection

  • Live and Video On Demand playback

  • Offline playback

  • HD video playback

  • Adaptive bitrate

  • Trick play

  • DVR

  • Alternate audio

  • Closed captioning

  • Support for SCTE-style digital program insertion (DPI) signaling

  • Dynamic ad insertion with blackout signaling

Adobe is proud of the contributions we’ve made to IP video delivery over the past 12 years and watching the incredible experiences that our customers offer to push the industry forward. Adobe’s support for the next generation set top boxes and the evolution of video delivery innovation is changing how we engage with video in and beyond the living room.

Video operators considering using the RDK can easily leverage the core features of Adobe Primetime as part of their RDK implementation. To learn more about RDK, visit the website. To learn more about Adobe Primetime, visit our website. If you would like to experience Adobe Primetime in action, check out The X1 Platform by XFINITY from Comcast.

[View part one of the blog post here.]

Sky TV New Zealand Launches Sky Go on iOS with Adobe Primetime

Sky TV NZ launched its new Sky Go application for iOS leveraging Adobe Primetime Player SDKs and Adobe Primetime Cloud DRM. The iOS app provides viewers with instant access to 10 premium live-streaming channels and the Android version is scheduled to be released later this year.

Sky TV App

Adobe Primetime DRM recently launched a cloud-based deployment option to complement the on-premises solution. All major studios have approved apps and services that use Adobe’s DECE-approved DRM, which provides an easy-to-deploy, end-to-end DRM solution integrated with the Adobe Primetime Player SDKs. Adobe now offers the ability to run the same DRM-protected video stream on all Adobe Primetime enabled platforms, including desktops (see demo), iOS, Android, Roku, and Xbox — with more to come. The single publishing and monetization workflow leads to significantly lower operational costs.

If you are located in New Zealand, please download the Sky Go application directly from the iOS App Store and let us know what you think. For more information on Adobe Primetime, visit this blog, follow us on Twitter, or check out the website.

Adobe Primetime and Level 3 Score Match Point By Powering Tennis Channel and the U.S. Open

For passionate tennis fans, the U.S. Open has been top of mind for the past two weeks. The annual event culminated with Rafael Nadal and Serena Williams taking the Men’s and Women’s titles, respectively. With all the competitive matches leading up to the crown, tennis fans have been tuning into the Open – and not just on TV. Tennis Channel, which has telecast rights to the U.S. Open, has also been streaming the event online and across Android and iOS devices – powered by Adobe Primetime.

Established in 2003, Tennis Channel is the only 24-hour, TV-based multimedia destination dedicated to both the professional sport and tennis lifestyle. A hybrid of comprehensive sports, health, fitness, pop culture, entertainment, lifestyle and travel programming, the network houses every aspect of the wide-ranging, worldwide tennis community. It also has the most concentrated single-sport coverage in television, and is carried by nine of the top 10 MSOs, Verizon FiOS TV, and has a national footprint via DIRECTV and DISH Network.

This summer, Tennis Channel decided to live stream the U.S. Open across desktops, iOS and Android devices to deliver a true TV experience for tennis fans on any screen. To make this possible, Tennis Channel selected Adobe Primetime and the Level 3 Video Cloud to broadcast the U.S. Open live via “Tennis Channel Everywhere” apps. Adobe Primetime enabled Tennis Channel to deploy apps for Linear Simulcast quickly and efficiently – using unified, multiscreen publishing, authentication (DRM), ad insertion, and analytics. The Level 3 Video Cloud provided the acquisition, encoding, packaging, and CDN delivery of content. By leveraging Adobe Primetime, Tennis Channel can reach more tennis fans, extend its brand, and reduce operational overhead by leveraging existing broadcast workflows.

It’s been great working with the Tennis Channel and Level 3. From the London 2012 Olympic Games to the 2013 U.S. Open Tennis Championships, Adobe Primetime continues to deliver broad availability of TV content across screens, synchronized viewing experiences across devices and TV, and greater revenue for TV programmers and operators. Stay tuned for more news and updates around Adobe Primetime coming soon.

Tennis-Channel_US-Open