Posts tagged "mobile"

The $18B Conundrum: Adblocking Goes Mobile and Mainstream

Accord­ing to research from Parks Assoc­iates, pass­word-shar­ing is cost­ing sub­scrip­tion video-on-demand sVOD ser­vices north of $500MM per year. Com­pare that with adblock­ing, which is cost­ing ad-sup­ported con­tent providers $18B a year accord­ing to a new report from Adobe and Dublin-based Page­Fair.

$18B. With a “B.” That’s 36x the amount of eco­nomic dam­age inflicted by pass­word-shar­ing. Let that sink in. Now take a deep breath, and let’s look at the prob­lem.

Cause for Con­cern

His­tor­i­cally, the chal­lenges posed by adblock­ing have been lim­ited to the desk­top. How­ever, as con­sump­tion of tele­vi­sion and film con­tent have shifted to con­nected and mobile devices, the threat of adblock­ing has abated, or at least become less dire. Two major fac­tors are now caus­ing grave con­cern among con­tent pro­duc­ers who rely on adver­tis­ing as their pri­mary rev­enue source:

  1. Apple’s iOS 9 will likely include adblock­ing fea­tures in Safari by default.
  2. Adblock plus is now avail­able in lim­ited beta for Android.

Safari on desk­top main­tains a pal­try 3% mar­ket share, but it is by far the most widely used mobile web browser due the iPhone’s dom­i­nance (and Google’s unusual reluc­tance to end-of-life the native Android browser in favor of Chrome for Android, a deci­sion that would nar­row the gap with Safari mobile). If Apple extends its Con­tent Block­ing API to native mobile app devel­op­ers for iOS, and if Adblock Plus for Android gains trac­tion, the results could wreak longer-term havoc for ad-sup­ported broad­cast­ers and cable net­works who mon­e­tize dis­tri­b­u­tion to mobile devices.

Cur­rently, mea­sure­ment is one of the key fac­tors lim­it­ing uptake in lin­ear broad­cast to mobile and con­nected devices within the tra­di­tional C3 and C7 win­dows. But as Nielsen and other mea­sure­ment ser­vices improve their abil­ity to eval­u­ate audi­ence com­po­si­tion across screens, and as address­abil­ity and pro­gram­matic improve and become more wide­spread, more dol­lars will flow from tra­di­tional lin­ear to OTT and TV Every­where. Adblock­ing on mobile devices, how­ever, has the poten­tial to slow this move­ment to a trickle. Why exe­cute a mul­ti­screen TV buy if view­ers on half the screens can’t see the ad?

The Way For­ward

There are no easy or obvi­ous solu­tions to the prob­lem of adblock­ing. We agree with Univision’s Kevin Con­roy, who argued com­pellingly that mar­keters play a vital role in mak­ing dig­i­tal adver­tis­ing bet­ter. Mar­keters need to con­tinue telling the right story to the right per­son at the right time, of course, but they also need to do it in a way that delights, or enter­tains, or informs the viewer.

For agen­cies and adver­tis­ers, Adobe offers Cre­ative Cloud, a com­plete suite of tools for effec­tive sto­ry­telling, and Adobe Mar­ket­ing cloud, a solu­tion that deliv­ers the mes­sage. And for broad­cast­ers, cable net­works and dis­trib­u­tors who sell adver­tis­ing, we offer Adobe Prime­time, a mul­ti­screen TV solu­tion for cre­at­ing and mon­e­tiz­ing live, lin­ear and VOD pro­gram­ming in both over-the-top (OTT) and TV Every­where ser­vices. Our goal is to help cus­tomers lever­age these solu­tions to deliver bet­ter con­sumer expe­ri­ences and obvi­ate the con­sumer desire to install adblock­ers in the first place.

This post was orig­i­nally pub­lished on, August 10, 2015.


Highlights from Adobe Digital Index’s U.S. Digital Video 2014 Inaugural Report

Adobe Dig­i­tal Index’s U.S. Dig­i­tal Video 2014 Inau­gu­ral Report report is now avail­able. This report helps broad­cast­ers, cable net­works, and dis­trib­u­tors antic­i­pate and plan for the changes tak­ing place in how con­sumers view video. The report cov­ers TV Every­where and online video view­er­ship trends.

Key points include:

  • TV Every­where grew sig­nif­i­cantly in 2014. Unique view­ers increased 117% YOY and authen­ti­cated video starts increased 266% YOY.
  • As of Q4 2014, gam­ing con­soles and OTT devices now make up 16% of TV Every­where authen­ti­ca­tions.
  • Video view­ing on mobile devices will over­take desk­top video view­ing by Q4 2016.

Net/Net: In 2015, con­sider opti­miz­ing the TV Every­where expe­ri­ence for gam­ing con­sole and OTT devices and the online video expe­ri­ence for mobile.

Read on for more details from the U.S. Dig­i­tal Video 2014 Inau­gu­ral Report.

TV Every­where high­lights

2014 was the year that TV Every­where was picked up by the early adopters; in 2015 it could “Cross the Chasm” to the early major­ity stage. The fol­low­ing key TV Every­where high­lights show you just how big TV Every­where has become and high­light areas of fur­ther growth.

  1. There’s more peo­ple watch­ing more con­tent than ever before via TV Every­where. On aver­age, 13 mil­lion view­ers tuned into TV Every­where ser­vices in 2014, up 117% from 6 mil­lion in 2013. 2014 saw 2.1 bil­lion authen­ti­cated video starts, up 266% from 574 mil­lion in 2013.
  2. Graph-2lGraph-2kGam­ing con­sole and over-the-top (OTT) devices are tak­ing a bite out of the iOS share of TV Every­where authen­ti­ca­tions. Gam­ing con­sole and OTT device share of authen­ti­ca­tions rose 50% YOY from 11% in Q4 2013 to 16% in Q4 2014. iOS share of authen­ti­ca­tions dropped 21% YOY from 57% in Q4 2013 to 45% in Q4 2014.
  3. Graph-2eSports con­tent has the most unique vis­i­tors in TV Every­where with 3.2 times as many unique vis­i­tors as movie con­tent. How­ever, movie con­tent has the fastest rate of unique vis­i­tor growth at a 216% YOY rate of growth.


Online video high­lights

The biggest trend in online video is mobile video view­ing. The fol­low­ing key online video high­lights pre­dict when mobile video view­ing will be big­ger than desk­top video view­ing and high­light related video view­ing met­rics.

  1. Mobile device video view­ing may over­take desk­top video view­ing by Q4 2016. In Q4 2014, 15% of online video starts took place on smart phones and 12% took place on tablets for a total of 27% of online video starts tak­ing place in mobile. In just two years, this could increase to 50.2%.
  2. Graph-2bSmart­phone com­ple­tion rates are up. The new, larger-screen iPhone release in Q4 2014 gave smart phone video com­ple­tion rates a slight boost with the per­cent of videos reach­ing the “50% com­plete” point on smart phones increas­ing 7% over the Q3 2014 video com­ple­tion rates.
  3. Graph-2cTime spent met­rics are up for online video across all devices. Time spent view­ing video on a smart phone is up to 24% QoQ. Time spent view­ing video on a tablet is up to 16% QoQ. Desk­top aver­age video view time is now 16 times longer than the aver­age smart phone video view time, ver­sus the 17 times dif­fer­ence in Q3.


Get the rest of the insights from the U.S. Dig­i­tal Video 2014 Inau­gu­ral Report via the free down­load here.

Adobe Primetime Drives New TV Everywhere Records with Sochi Olympics

Since launch­ing last April, Adobe Prime­time has achieved sev­eral mile­stones – most recently, part­ner­ing with NBC Sports to bring the 2014 Win­ter Olympics to U.S. view­ers across every con­nected screen. Adobe Prime­time pow­ered the online deliv­ery of all live and on-demand Olympic sport­ing events in four cru­cial areas: Play­back of broad­cast TV across desk­tops, iOS, Android, and Com­cast X1 devices; Viewer authen­ti­ca­tion; Video ana­lyt­ics, and Ad inser­tion.

The Sochi Games were the most watched dig­i­tal Win­ter Olympics in his­tory, with an unprece­dented num­ber of U.S. view­ers watch­ing the Games on their PCs, tablets and smart­phones. To put things in per­spec­tive:

  • More than 80 mil­lion authen­ti­cated streams (con­sumers log­ging in with their pay-TV sub­scrip­tion infor­ma­tion) were deliv­ered to U.S. view­ers.
  • 10.8 mil­lion hours of video were con­sumed across and the NBC Sports Live Extra mobile app, and 80% of this hap­pened via authen­ti­cated live streams.
  • 16.5 mil­lion view­ers in the U.S. watched the Olympics online.


The Win­ter Olympics served as another tes­ta­ment to the momen­tum behind TV Every­where. We’ve been lead­ing the charge around TV Every­where with Adobe Prime­time and the val­i­da­tion we’ve received from cus­tomers and part­ners has only strength­ened our com­mit­ment to deliv­er­ing a bet­ter-than-broad­cast TV expe­ri­ence across any screen.

For the lat­est Adobe Prime­time updates, visit this blog, fol­low us on Twit­ter, and check out our web­site.

Adobe Primetime Continues to Drive TV Everywhere Momentum

Today we are announc­ing some great momen­tum for Adobe Prime­time PayTV Pass (for­merly Adobe Pass), as well as for the over­all indus­try move­ment of TV Every­where. Turner Broad­cast­ing Sys­tem, Inc. (TBS, Inc.) is the lat­est Adobe Prime­time cus­tomer deliv­er­ing TV across screens as a leader in dri­ving TV Every­where adop­tion. To date, TV Every­where has expe­ri­enced bursts of suc­cess with large scale events like the Olympics and March Mad­ness, but there has not been a crit­i­cal mass of every­day use. That is now start­ing to change with more pre­mium con­tent com­ing online (both live lin­ear and VOD), an increas­ing shift in view­er­ship from tra­di­tional TV to online, and greater oppor­tu­ni­ties for con­tent own­ers to mon­e­tize those online views thanks to inno­v­a­tive tech­nolo­gies such as Adobe Prime­time.

In com­par­ing the first half of 2013 with the same period last year, Adobe Dig­i­tal Index has seen a 400% increase in authen­ti­cated streams, and the total num­ber of Adobe Prime­time PayTV Pass-enabled web­sites and apps has dou­bled across devices from 50 to more than 100. Online video con­sump­tion habits are def­i­nitely chang­ing given the ever expand­ing breadth of devices and plat­forms – with tablets alone account­ing for a 150% increase in video starts from Q2 2012 to Q2 2013. Web, iOS, and Android still rep­re­sent the bulk of con­sump­tion, but other con­nected devices such as Xbox, Roku, Apple TV, and Smart TVs are rapidly gain­ing trac­tion. Our data shows that 16% of U.S. house­holds are watch­ing pay-TV online as of Sep­tem­ber 2013 – rep­re­sent­ing more than100% growth since Decem­ber 2012. We deliv­ered 29.3 bil­lion video streams to Adobe cus­tomers in Q3 2013 – up 124% year-over-year.

The con­ver­sa­tions we are now hav­ing with our cus­tomers also sug­gest that the tip­ping point for mass TV Every­where adop­tion is upon us. Whereas phase one of TV Every­where was about “check­ing the box” to appease the pay TV oper­a­tors, our pro­gram­mer cus­tomers and pay TV part­ners alike are now focus­ing on growth with an empha­sis on con­tent dis­cov­er­abil­ity, device expan­sion, and user expe­ri­ence. And most telling in my opin­ion, we are now get­ting con­sid­er­able inter­est in our upcom­ing fraud lim­it­ing ser­vices to ensure peo­ple aren’t shar­ing cre­den­tials or oth­er­wise try­ing to game the sys­tem. Con­sid­er­ing the early crit­ics ques­tioned whether the traf­fic would come at all, it’s a nice twist that too much con­sump­tion has now become a con­cern!

AdobeBroadcastWe’re thrilled to see increased momen­tum around TV Every­where on the rise with Adobe Prime­time help­ing pave the way for suc­cess. Within two years, we expect TV Every­where will advance with:

  • Every major TV chan­nel hav­ing a TV Every­where pres­ence via web­sites or apps
  • The reported 40% of Inter­net-con­nect TVs in U.S. house­holds (LGR Research) will actu­ally be in use
  • Con­tent authen­ti­ca­tion being fully auto­mated – remov­ing con­sumers from the process

We also found that mobile video view­ing is up more than 2x year-over-year (YoY). Con­sumers of video con­tent via mobile devices are on the rise (see graphs below). An Adobe Dig­i­tal Index review of 1 bil­lion video starts to 50 branded sites shows that mobile video view­ing is up 134% YoY with tablets grow­ing the fastest up 150% YoY.

ADI-Share-of-Video-StartsThe grow­ing mobile audi­ence pro­vides incre­men­tal engage­ment and rev­enue oppor­tu­ni­ties for adver­tis­ing. Tablet view­ers, in par­tic­u­lar, are early adopters who typ­i­cally spend more money, book more trips, and con­sume more media con­tent. Pub­lish­ers can cap­i­tal­ize on this tar­get audi­ence with high CPMs (Cost Per thou­sand Impres­sions) and incre­men­tal impres­sions. Pub­lish­ers may also con­sider cre­at­ing more mobile-speci­fic con­tent to pro­mote the use of mobile devices and fur­ther train con­sumers to use com­pan­ion devices while watch­ing a show live or online.

We’ve said that 2013 would be the year that TV Every­where takes off and our fore­cast is hold­ing true. Stay tuned for more updates and momen­tum com­ing as we head into 2014!

M6 Group, Leading TV Programmer in France, Adopts Adobe Primetime to Extend TV Experiences Beyond the Living Room

Speak­ing with a broad range of the largest tele­vi­sion pro­gram­mers and MSOs recently at IBC and dmexco, it’s clear that con­sumers across the UK and con­ti­nen­tal Europe are hun­gry to watch tele­vi­sion and film across devices.

We’re excited to announce that M6 Group, a lead­ing French tele­vi­sion broad­caster and mem­ber of RTL Group, has selected Adobe Prime­time to sup­port its Android-based appli­ca­tions for smart­phones and tablet devices. iOS sup­port pow­ered by Adobe Prime­time is expected to be avail­able later this year, along with other plat­forms in the future. With Adobe Prime­time, M6 Group can eas­ily and securely deliver simul­cast, live and on-demand TV con­tent from its top net­works to its cus­tomers via mobile apps across devices. We are thrilled to work with M6 Group as our first major TV pro­gram­mer in France bring­ing its lead­ing TV brands to audi­ences across mobile plat­forms.

(From left to right, M6, W9 and 6ter screenshots from M6 Group’s Android applications, now available for download. Images courtesy of Google Play.)

(From left to right, M6, W9 and 6ter screen­shots from M6 Group’s Android appli­ca­tions, now avail­able for down­load. Images cour­tesy of Google Play.)

M6 Group, which serves nearly a quar­ter of the broad­cast audi­ence in France, has incor­po­rated some of Adobe Primetime’s com­po­nents across three of its prop­er­ties: M6, France’s sec­ond most pop­u­lar chan­nel for view­ers under 50; W9, a chan­nel with con­tent for young adults; and 6ter, a chan­nel fea­tur­ing broad con­tent for the whole fam­ily. M6 Group is imple­ment­ing var­i­ous Adobe Prime­time capa­bil­i­ties, includ­ing the Adobe Prime­time Player and DRM to provide the best view­ing expe­ri­ence of pro­tected pre­mium con­tent. Con­sumers in France run­ning devices with Android ver­sion 2.3.3 and higher can down­load these appli­ca­tions today to watch con­tent live and on-demand. Future deploy­ments of Adobe Prime­time for M6 Group’s iOS appli­ca­tions are expected later this year along with added inte­gra­tion of Adobe Primetime’s ad inser­tion com­po­nent.

[UPDATED, 9/25/13] Check out the video tes­ti­mo­nial on Adobe Prime­time from M6 Group below and stay tuned for more Adobe Prime­time updates com­ing soon!

Adobe Primetime and Level 3 Score Match Point By Powering Tennis Channel and the U.S. Open

For pas­sion­ate ten­nis fans, the U.S. Open has been top of mind for the past two weeks. The annual event cul­mi­nated with Rafael Nadal and Ser­ena Williams tak­ing the Men’s and Women’s titles, respec­tively. With all the com­pet­i­tive matches lead­ing up to the crown, ten­nis fans have been tun­ing into the Open – and not just on TV. Ten­nis Chan­nel, which has tele­cast rights to the U.S. Open, has also been stream­ing the event online and across Android and iOS devices – pow­ered by Adobe Prime­time.

Estab­lished in 2003, Ten­nis Chan­nel is the only 24-hour, TV-based mul­ti­me­dia des­ti­na­tion ded­i­cated to both the pro­fes­sional sport and ten­nis lifestyle. A hybrid of com­pre­hen­sive sports, health, fit­ness, pop cul­ture, enter­tain­ment, lifestyle and travel pro­gram­ming, the net­work houses every aspect of the wide-rang­ing, world­wide ten­nis com­mu­nity. It also has the most con­cen­trated sin­gle-sport cov­er­age in tele­vi­sion, and is car­ried by nine of the top 10 MSOs, Ver­i­zon FiOS TV, and has a national foot­print via DIRECTV and DISH Net­work.

This sum­mer, Ten­nis Chan­nel decided to live stream the U.S. Open across desk­tops, iOS and Android devices to deliver a true TV expe­ri­ence for ten­nis fans on any screen. To make this pos­si­ble, Ten­nis Chan­nel selected Adobe Prime­time and the Level 3 Video Cloud to broad­cast the U.S. Open live via “Ten­nis Chan­nel Every­where” apps. Adobe Prime­time enabled Ten­nis Chan­nel to deploy apps for Lin­ear Simul­cast quickly and effi­ciently – using uni­fied, mul­ti­screen pub­lish­ing, authen­ti­ca­tion (DRM), ad inser­tion, and ana­lyt­ics. The Level 3 Video Cloud pro­vided the acqui­si­tion, encod­ing, pack­ag­ing, and CDN deliv­ery of con­tent. By lever­ag­ing Adobe Prime­time, Ten­nis Chan­nel can reach more ten­nis fans, extend its brand, and reduce oper­a­tional over­head by lever­ag­ing exist­ing broad­cast work­flows.

It’s been great work­ing with the Ten­nis Chan­nel and Level 3. From the Lon­don 2012 Olympic Games to the 2013 U.S. Open Ten­nis Cham­pi­onships, Adobe Prime­time con­tin­ues to deliver broad avail­abil­ity of TV con­tent across screens, syn­chro­nized view­ing expe­ri­ences across devices and TV, and greater rev­enue for TV pro­gram­mers and oper­a­tors. Stay tuned for more news and updates around Adobe Prime­time com­ing soon.


Adobe Primetime and the Single Publishing Workflow

Today there are dif­fer­ent video for­mats to tar­get var­i­ous plat­forms, which invari­ably lead to increased stor­age and deliv­ery costs, redun­dant work­flows, and reduced scale due to caching inef­fi­cien­cies. Com­plex work­flows boost oper­at­ing costs, which can pre­vent reach­ing all poten­tial users.

For exam­ple, if it’s required to deploy four DRMs, three stream­ing pro­to­cols, three ad inser­tion tech­nolo­gies to reach all devices and users, and the video play­back itself on the devices is not con­sis­tent due to frag­men­ta­tion, it can become too expen­sive to deploy and main­tain. The com­pro­mise is to set­tle on a sub­set of devices, which will limit your reach.

Adobe Prime­time, now gen­er­ally avail­able, is com­mit­ted to help­ing pro­gram­mers and dis­trib­u­tors reach, mon­e­tize and acti­vate audi­ences across screens. This is due to hav­ing a sin­gle pub­lish­ing, pro­to­col, DRM, CVAA-com­pli­ant closed cap­tion­ing, and ad work­flow to reach all users across all major devices.

To sim­plify deliv­ery work­flows, we are enhanc­ing our pro­to­col sup­port with Adobe Prime­time: 

  • Adobe Prime­time Player will sup­port HTTP Live Stream­ing (HLS), in addi­tion to the exist­ing HTTP Dynamic Stream­ing (HDS) on the desk­top
  • HLS will be avail­able on all Adobe Prime­time Player mobile plat­forms
  • Sup­port of  MPEG-Dash in the future

All plat­forms and pro­to­cols sup­port all Adobe Prime­time Player fea­tures, includ­ing:

  • Seam­less Ad Inser­tion
  • Dig­i­tal rights man­age­ment (DRM)
  • Com­mu­ni­ca­tions and Video Acces­si­bil­ity Act (CVAA) com­pli­ant closed cap­tion­ing
  • Enhanced video ana­lyt­ics

Desk­tops / Android

Desk­tops and Android devices will both include a full HLS (v4) video stack. It will specif­i­cally address the video play­back frag­men­ta­tion chal­lenges on Android with its low-level inte­gra­tion, and provide high-qual­ity video play­back on all Android 2.3 and 4.x devices with the Adobe Prime­time Player.


Adobe Prime­time uses the native HLS video stack on iOS. Adobe Prime­time DRM and Ad Inser­tion are fully com­pli­ant with Apple’s video guide­li­nes.


Future mobile and dig­i­tal home sup­port will offer all Adobe Prime­time fea­tures, and can be tar­geted with a sin­gle pub­lish­ing work­flow.

We are very excited to help sim­plify the pub­lish­ing work­flow with Adobe Prime­time, and provide the best pos­si­ble reach and user expe­ri­ence for the next gen­er­a­tion of online video con­tent.


CES: TV Everywhere Becoming a Reality in 2013

As we embark on a new year, we’re excited to see more and more “TV Every­where” expe­ri­ences com­ing online. With Adobe Pass, our Emmy Engi­neer­ing award-win­ning authen­ti­ca­tion ser­vice and a key com­po­nent of Adobe‘s Project Prime­time, we are work­ing closely with our part­ners to make it eas­ier for mil­lions of con­sumers to access their pay TV con­tent across devices.

Adobe Pass is now sup­ported by more than 150 pay TV oper­a­tors cov­er­ing nearly 98 per­cent of all pay TV house­holds in the U.S. Given the cur­rent adop­tion rate, we antic­i­pate all major TV shows will be avail­able through a TV Every­where expe­ri­ence in the next two years.

We’re thrilled that A+E Net­works just launched its first iPad apps, pow­ered by Adobe Pass, for three of its net­works: A&E, HISTORY and Life­time. These three net­works bring to iPad users their broad­cast con­tent, includ­ing pop­u­lar TV shows like Stor­age Wars (A&E), Pawn Stars (HISTORY) and Project Run­way (Life­time). Addi­tion­ally, Com­cast cus­tomers can access exclu­sive con­tent across all three apps. With three new A+E apps now live, more than 55 sites and mobile apps are now pow­ered by Adobe’s authen­ti­ca­tion ser­vice. TV pro­gram­mers work­ing with Adobe include NBC, Fox, Dis­ney, ESPN, Car­toon Net­work, MTV, TNT, CNN, Scripps, Pac12, NFL Net­work, The Hall­mark Chan­nel, Uni­vi­sion, and many oth­ers.

We’re excited about the pipeline of new TV Every­where apps com­ing online in 2013 – bring­ing con­sumers a dig­i­tal liv­ing room expe­ri­ence on the go. Stay tuned for some major updates between now and The NAB Show.


Introducing the Primetime Media Player – A New Way to Distribute, Monetize and Analyze Online Video Content

As part of the major updates announced to Project Prime­time today, we’re thrilled to intro­duce a beta of the Prime­time Media Player. At the core of Prime­time, this is the industry’s first tech­nol­ogy enabling TV con­tent own­ers and dis­trib­u­tors to reach the broad­est audi­ence while imme­di­ately mon­e­tiz­ing online video expe­ri­ences through seam­less ad inser­tion and ana­lyt­ics. We’re tak­ing sev­eral Adobe video tech­nolo­gies and putting them under a sin­gle frame­work to provide a SDK for video con­tent play­back on Mac OS and Win­dows, plus native iOS and Android apps.

The Prime­time Media Player allows for a richer, more robust view­ing expe­ri­ence on desk­tops and mobile devices within apps. With seam­less ad inser­tion and native sup­port for pro­tected play­back built into the Player, con­sumers will enjoy faster video load times, fewer play­back errors, and a less obtru­sive adver­tis­ing expe­ri­ence.  In short, it just feels like TV.  Con­sumers will also enjoy greater con­trol over their con­tent expe­ri­ence with sup­port for closed cap­tion­ing and mul­ti­ple audio tracks (e.g. Span­ish or Eng­lish) when pro­vided by the video pub­lisher.  The end result is a pos­i­tive online video play­back expe­ri­ence where the con­sumer gets what they want – when and how they want it.   And, impor­tantly, Prime­time Media Player gives pub­lish­ers and dis­trib­u­tors a clear way to drive rev­enue from their online video expe­ri­ences, with­out com­pro­mis­ing user expe­ri­ence or audi­ence reach.

Some ben­e­fits of the Prime­time Media Player include:

  • High-qual­ity Mul­ti­ple Bit Rate (MBR) video play­back sup­port.
  • HTTP Live Stream­ing (HLS) sup­port on iOS and Android.
  • HTTP Dynamic Stream­ing (HDS) sup­port on desk­top and Android.
  • Con­tent mon­e­ti­za­tion, includ­ing ad inser­tion capa­bil­i­ties and seam­less ad inser­tion with native inte­gra­tion through Adobe Medi­aWeaver.
  • Bet­ter insight into your con­sumer view­ing habits and stream qual­ity with native inte­gra­tion with Adobe Site­Cat­a­lyst.
  • Con­tent Pro­tec­tion and Busi­ness Pol­icy Enforce­ment through Adobe Access – Full DRM and Pro­tected Stream­ing with selec­table out­put con­trol and key rota­tion for lin­ear, live and on-demand video.

The Prime­time Media Player also offers fully com­pli­ant Com­mu­ni­ca­tions and Video Acces­si­bil­ity Act (CVAA) fea­tures:

  • Ren­der in-stream closed cap­tion­ing with built-in sup­port for user-based ren­der­ing over­rides
  • Native sup­port for mul­ti­ple audio tracks

We’ve designed the Prime­time Media Player with ease-of-deploy­ment in mind. Con­sumers can take advan­tage of the Player now with very lit­tle effort. The only require­ment for desk­top expe­ri­ences is installing Adobe Flash Player (ver­sion 11.1 or higher). With iOS and Android, it’s already bun­dled within native apps so no addi­tional plug-ins or down­loads are required.  Con­tent for­mat­ting and encryp­tion for desk­tops, iOS and Android is made easy via Adobe StreamKit, which can be inte­grated into a third party encoder or run as a sep­a­rate tool. We will con­tinue to announce sup­port for more web-con­nected plat­forms in the future, such as game con­soles, Over-the-Top (OTT) devices, and con­nected TVs. We’re excited to see the Prime­time Media Player deliver an improved broad­cast TV expe­ri­ence online while con­sumers reap the ben­e­fits.

Check out the video overview of Project Prime­time below and our other blogs posts around other Prime­time updates: Adobe Medi­aWeaver, our new ad inser­tion ser­vice, and full inte­gra­tion with Adobe adver­tis­ing and data solu­tions. Stay tuned for more updates around Project Prime­time com­ing soon!

Introducing Adobe MediaWeaver – Innovation for Video Ad Insertion Across Devices

Pro­gram­mers and oper­a­tors strug­gle to effec­tively insert video ads into pro­fes­sional con­tent across devices. Adobe Medi­aWeaver addresses this chal­lenge as a core com­po­nent of the lat­est ver­sion of Project Prime­time, announced today. To sim­plify the process of mon­e­tiz­ing video con­tent and cre­ate the opti­mal view­ing expe­ri­ence for con­sumers, Medi­aWeaver merges three dif­fer­ent work­flows into one:

  • Seam­less ad inser­tion into lin­ear, live, and VoD video con­tent using a pro­pri­etary form of “ad stitch­ing.” This allows for dynamic ad exe­cu­tion into any con­tent type, on any IP-con­nected desk­top or device, cre­at­ing an engag­ing, buffer-free ad and con­tent expe­ri­ence for con­sumers.
  • Com­plete man­age­ment of busi­ness rules and con­trac­tual oblig­a­tions tied to inven­tory splits and syn­di­ca­tion rights. This helps media com­pa­nies con­trol which part­ners can sell adver­tis­ing against their audi­ence and pro­grams, cre­at­ing as much value as pos­si­ble from every viewer inter­ac­tion.
  • Ad man­age­ment (ADM), direct­ing ad calls based on pre-defined rules and oblig­a­tions to any ad server. This reduces fric­tion through­out the broad­cast-to-IP video and adver­tis­ing work­flow, and repli­cates the TV national and local ad inven­tory split for any video deliv­ered to a desk­top or device.

Adobe cus­tomers who use Medi­aWeaver can take advan­tage of off-the-shelf inte­gra­tion with Adobe Audi­tude, Adobe’s video ad server, or pass ad calls seam­lessly to linear/VOD or IP-based third-party ad servers. Medi­aWeaver allows Adobe cus­tomers to adopt Project Prime­time and its com­po­nents in mod­u­lar fash­ion, with­out dis­rupt­ing exist­ing work­flows, imple­men­ta­tions or con­trac­tual arrange­ments.

With Medi­aWeaver, broad­cast­ers can replace or dynam­i­cally insert ads into adap­tive video streams on any desk­top and a broad range of IP-con­nected devices — with­out con­tent prep or work­flow changes.

Medi­aWeaver deliv­ers smooth, imme­di­ate tran­si­tions into and out of ad breaks. This process mim­ics the ease and sim­plic­ity of TV broad­cast­ing to set-top boxes, and han­dles national and local inven­tory splits effort­lessly – with­out sac­ri­ficing the address­abil­ity of a dig­i­tal envi­ron­ment.

Check out the video overview below along with blog posts on our other lat­est Project Prime­time updates: Prime­time Media Player and full inte­gra­tion across Adobe adver­tis­ing and data solu­tions.