Posts tagged "olympics"

Adobe Primetime Drives New TV Everywhere Records with Sochi Olympics

Since launch­ing last April, Adobe Prime­time has achieved sev­eral mile­stones – most recently, part­ner­ing with NBC Sports to bring the 2014 Win­ter Olympics to U.S. view­ers across every con­nected screen. Adobe Prime­time pow­ered the online deliv­ery of all live and on-demand Olympic sport­ing events in four cru­cial areas: Play­back of broad­cast TV across desk­tops, iOS, Android, and Com­cast X1 devices; Viewer authen­ti­ca­tion; Video ana­lyt­ics, and Ad inser­tion.

The Sochi Games were the most watched dig­i­tal Win­ter Olympics in his­tory, with an unprece­dented num­ber of U.S. view­ers watch­ing the Games on their PCs, tablets and smart­phones. To put things in per­spec­tive:

  • More than 80 mil­lion authen­ti­cated streams (con­sumers log­ging in with their pay-TV sub­scrip­tion infor­ma­tion) were deliv­ered to U.S. view­ers.
  • 10.8 mil­lion hours of video were con­sumed across NBCOlympics.com and the NBC Sports Live Extra mobile app, and 80% of this hap­pened via authen­ti­cated live streams.
  • 16.5 mil­lion view­ers in the U.S. watched the Olympics online.

Sochi

The Win­ter Olympics served as another tes­ta­ment to the momen­tum behind TV Every­where. We’ve been lead­ing the charge around TV Every­where with Adobe Prime­time and the val­i­da­tion we’ve received from cus­tomers and part­ners has only strength­ened our com­mit­ment to deliv­er­ing a bet­ter-than-broad­cast TV expe­ri­ence across any screen.

For the lat­est Adobe Prime­time updates, visit this blog, fol­low us on Twit­ter, and check out our web­site.

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Adobe Primetime Honored with CableFAX Tech Award

Fresh off the heels of the Sochi Win­ter Games, where Adobe Prime­time suc­cess­fully pow­ered the online deliv­ery of all live and on-demand Olympic sport­ing events, our team con­tin­ues to make waves in the indus­try. Today, we’re hon­ored to receive the Cable­FAX Tech Award in the “New Pro­duct Award (Vendor/Operator)” cat­e­gory. The Cable­FAX Tech Award recip­i­ents are the for­ward think­ing tech gurus who con­tinue to rev­o­lu­tion­ize cable tech­nol­ogy with their amaz­ing prod­ucts, cam­paigns and part­ner­ships. Adobe Prime­time also received an hon­or­able men­tion for the Cable­FAX Dig­i­tal Awards in the “Best TV Every­where Por­tal Site (Ven­dor)” cat­e­gory. Addi­tion­ally, our own Jens Loef­fler was named to CableFAX’s Dig­i­tal Hot List, which hon­ors exec­u­tives shep­herd­ing inno­va­tion and pro­gress in social media, dig­i­tal dis­tri­b­u­tion, app devel­op­ment, web con­tent, tech­nol­ogy strat­egy, TV Everywhere/authentication, and other cut­ting-edge mul­ti­plat­form projects.

CableFAXAwards

Stay tuned for more Adobe Prime­time news com­ing up at The NAB Show in April.

For the lat­est Adobe Prime­time updates, visit this blog, fol­low us on Twit­ter, and check out our web­site.

Adobe Primetime Wins 2013 Digiday Video Award

It’s been quite a week for the Adobe Prime­time team – from receiv­ing a 2014 SIIA Con­tent CODiE Award in the “Best Video Plat­form for Media & Pub­lish­ers” cat­e­gory to announc­ing that NBC Sports is using Adobe Prime­time to power the 2014 Olympic Win­ter Games in the U.S. across desk­tops and mobile devices, includ­ing iOS, Android, Mac OS, Win­dows, and oth­ers. We also released a Q4 Dig­i­tal Video Bench­mark Report, which looks at dig­i­tal video view­ing trends and offers some pre­dic­tions based on 22.5 bil­lion online video starts, 574 mil­lion authen­ti­cated streams (TV Every­where), and sur­vey results from 400 U.S. sports view­ers about their new view­ing habits. All of this momen­tum fur­ther val­i­dates the work we’re doing with Adobe Prime­time to deliver an amaz­ing broad­cast TV expe­ri­ence to every IP-con­nected device.

To cap off a great week, we’re thrilled to be a recip­i­ent of a 2013 Digi­day Video Award for “Best Video Tech­nol­ogy Inno­va­tion.” The Digi­day Video Awards honor over­all excel­lence and break­through achieve­ment in video media, mar­ket­ing and adver­tis­ing by rec­og­niz­ing brands, agen­cies, pub­lish­ers and tech­nol­ogy providers. Win­ners were announced at an award cer­e­mony in New York City on Thurs­day night. We would like to thank the judges for hon­or­ing our achieve­ments with Adobe Prime­time alongside our indus­try col­leagues. There’s a lot of inno­v­a­tive work hap­pen­ing with TV Every­where, and we’re glad to be part of it by lead­ing the indus­try for­ward.

For the lat­est Adobe Prime­time updates, visit this blog, fol­low us on Twit­ter, and check out the web­site.

Digiday Video Awards

Adobe Primetime & NBC Sports Go for the Gold at the 2014 Winter Olympics

Adobe Prime­time has been pow­er­ing NBC Sports across screens since the 2012 Sum­mer Olympics in Lon­don. By gath­er­ing feed­back directly from NBC and its view­ers, we’ve con­tin­u­ally enhanced Adobe Prime­time — and the result is a more dynamic, more engag­ing view­ing expe­ri­ence, on more screens, for sports fans every­where.

Today, we announced that NBC Olympics, a divi­sion of the NBC Sports Group, has selected Adobe Prime­time to power the 2014 Olympic Win­ter Games in the U.S. across desk­tops and mobile devices, includ­ing iOS, Android, Mac OS, Win­dows, and oth­ers.

Sochi2

Here are some high­lights of the upcom­ing Olympics expe­ri­ence for view­ers:

  1. Com­pre­hen­sive cov­er­age across more screens and device types. For the first time, every event will be avail­able on every con­nected screen, live and on-demand. This means that view­ers will be able to watch the action as it unfolds on any device, or view it later with full event replay. With the Sochi Games, we’ve expanded cov­er­age to the X1 Plat­form by XFINITY from Com­cast — the first IP-based set-top box to deliver live cov­er­age through Adobe Prime­time.

  2. Sim­pli­fy­ing the authen­ti­ca­tion process. We’re work­ing with five MVPDs to make watch­ing the Games on devices as easy as chang­ing the chan­nel. Sub­scribers of Cable­vi­sion, Com­cast, Cox, and Mid­con­ti­nent pay-TV ser­vices will be able to bypass the login page of the NBC Sports Live Extra expe­ri­ence when access­ing the site and apps from within their homes.

  3. Deliv­er­ing on the promise of dynamic adver­tis­ing. In another indus­try first, broad­cast tele­vi­sion com­mer­cials will be replaced dynam­i­cally across every screen for live and on-demand view­ing. NBC Sports is lever­ag­ing its legacy ad serv­ing infra­struc­ture for cam­paign man­age­ment and ad deci­sion­ing, while Adobe Prime­time will han­dle the ad inser­tion process to manip­u­late and weave con­tent and ads together into a sin­gle stream. The result is more-rel­e­vant ads, a buffer-free view­ing expe­ri­ence, and more ad rev­enue for NBC.

In addi­tion to all the enhance­ments to improve the view­ing expe­ri­ence, we’re also con­tin­u­ing to work hard to scale our offer­ing for NBC and other broad­cast­ers and MVPDs. Advance­ments like enter­prise-grade out­age pro­tec­tion will ensure unin­ter­rupted deliv­ery for NBC’s broad­cast oper­a­tions team, and our work with Microsoft via Win­dows Azure Media Ser­vices (see press release) makes it even eas­ier for pro­gram­mers and oper­a­tors to embrace cloud-based video deliv­ery.

Our Adobe Dig­i­tal Index team also released a Q4 Dig­i­tal Video Bench­mark Report, which looks at dig­i­tal video view­ing trends and offers some pre­dic­tions based on 22.5 bil­lion online video starts, 574 mil­lion authen­ti­cated streams (TV Every­where), and sur­vey results from 400 U.S. sports view­ers about their new view­ing habits.

We hope you enjoy watch­ing the Win­ter Olympics as never before — on the IP-con­nected screen of your choice, live and on-demand — and that the Adobe Prime­time-enabled view­ing expe­ri­ence shows you that the future of TV is here.

Adobe Primetime & Turner Broadcasting: “Scale and Execution, Exactly Like TV”

As a life­long sports fan, I get excited about work­ing alongside the world’s largest media com­pa­nies to make it eas­ier for view­ers like me to watch more events on more screens.

When Adobe Prime­time first launched, we helped NBC Sports and the BBC bring the Lon­don 2012 Olympic Games to view­ers every­where. Adobe Prime­time pay-TV pass (for­merly Adobe Pass) has been instru­men­tal in bring­ing the 2012 and 2013 NCAA bas­ket­ball tour­na­ment to col­lege hoops fans. Now we’re help­ing deliver NBA games to view­ers who want to check in with their favorite teams and play­ers when they’re not in front of a TV set.

Over the past sev­eral weeks, we’ve con­tin­ued our work with Turner, rolling out dynamic ad inser­tion in NBA games streamed to TNTDrama.com, TNT’s mobile apps, and and TNT Over­time, show­cas­ing Adobe’s deep exper­tise in live TV broad­cast­ing to devices and desk­tops.

Out­side the sport­ing arena, as it were, we’ve also helped enable the AdultSwim, Car­toon Net­work and TruTV apps for lin­ear simul­cast pro­gram­ming. A recent arti­cle in Adweek high­lighted some of the inno­v­a­tive work the Adobe Prime­time team has been doing with Turner to drive more rev­enue by expand­ing their breadth of adver­tis­ing oppor­tu­ni­ties across screens, at scale.

The Adobe Prime­time team is con­tin­u­ing to expand the pro­duct offering’s capa­bil­i­ties to address addi­tional busi­ness needs and use cases. We look for­ward to work­ing with more broad­cast­ers, cable com­pa­nies, satel­lite providers, tel­cos and indus­try part­ners to help make every screen a TV. As Seth Ladet­sky, SVP for Turner dig­i­tal ad sales com­mented to AdWeek regard­ing the devel­op­ment of dig­i­tal ad oppor­tu­ni­ties, “If you look at the scale and exe­cu­tion, this is going to be exactly like TV.”

NBA-on-TNT

Adobe Pass Drives Mainstream Adoption of TV Everywhere

Adobe Pass, a key com­po­nent of Adobe’s Project Prime­time, has quickly estab­lished itself as the indus­try leader in TV Every­where ser­vices. Used by NBC Olympics to enable live streams, Adobe Pass is now inte­grated with more than 150 pay TV providers and sup­ports over 40 sites and mobile apps from 25 major net­works includ­ing Fox, ESPN, CNN Con­tinue read­ing...

BBC: “The biggest broadcasting event in our 90 year history”

A blog post from the BBC Direc­tor Gen­eral Mark Thomp­son has paid trib­ute to the Olympian efforts of every­one at the BBC who deliv­ered what he calls “the biggest broad­cast­ing event in our 90 year his­tory” refer­ring of course to the 2012 Lon­don Games.

BBCThe open­ing cer­e­mony entered the record books as the most-watched pro­grams in the his­tory of the BBC, and fig­ures across all 24 chan­nels of sport were aston­ish­ingly high.

While the top ten events took most of the inter­net feeds, 50 per­cent of con­sump­tion was for ‘less pop­u­lar’ events, val­i­dat­ing the BBC’s deci­sion to have all sports, all the time, with rewind and catch-up capa­bil­i­ties.

There was also clear evi­dence of view­ers tak­ing the Olympics with them through­out the day. Look­ing at how peo­ple were access­ing the BBC cov­er­age online, PC usage peaked at lunchtime, mobile peaked after work around 6pm and tablet use was high­est around 9pm. These truly were the world’s first dig­i­tal games.

More inter­est­ing details pointed out by the BBC include:

- The Open­ing Cer­e­mony drew a peak broad­cast audi­ence of 27.1 mil­lion peo­ple (includ­ing the red but­ton), of which 9.2 mil­lion were via the mobile site and 2.3 mil­lion on tablets
— On the busiest day, the BBC deliv­ered 2.8 petabytes, with the peak traf­fic moment occur­ring when Bradley Wig­gins won Gold and it shifted 700 Gb/s
— Chap­ter mark­ing enabled audi­ences to go back to key event moments instantly – receiv­ing an aver­age 1.5 mil­lion clicks per day – 13,000 clicks alone for Bolt’s 100m Final win
— The first week of the games was the most pop­u­lar ever for BBC Sport Online with a total of 34.7 mil­lion browsers 50 mil­lion requests for the BBC Sport’s live video inter­ac­tive streams and more than 106 mil­lion requests for BBC Olympic video con­tent across all online plat­form
— BBC Sport Online’s most requested live video stream was of the Ten­nis Sin­gles Finals, where Andy Mur­ray and Ser­ena Williams were vic­to­ri­ous.

Chang­ing the world through dig­i­tal expe­ri­ences requires a shared vision. By work­ing with the BBC, an orga­ni­za­tion with a man­date to push tech­nol­ogy bound­ariesand intro­duce inno­v­a­tive new ser­vices to its view­ers, Adobe and all the broad­cast part­ners have deliv­ered an incred­i­ble feat of broad­cast engi­neer­ing both online and on devices.

As a pub­licly funded ser­vice, the BBC has deliv­ered tremen­dous value to UK cit­i­zens, not only via tra­di­tional broad­cast, but also through the deliv­ery of the games online and across devices. Adobe, through ele­ments of Adobe’s Project Prime­time, is extremely proud of the role it played in help­ing the BBC deliver its out­stand­ing Olympics cov­er­age and of the deep part­ner­ships formed with the BBC’s Future Media team.

Some nice user com­ments we’ve seen:

I think that I just got a life­times value from my license fee in 2 weeks!! — Mike Thom­sett

I’ve always thought the License Fee was worth pay­ing; now I think that more than ever. The BBC isa credit to Britain and sets the stan­dard to which broad­cast­ers around the world aspire...Thank you BBC, I have fal­len in love with you again — Andrew McNeil

We would like to con­grat­u­late the BBC and its lead­er­ship for the vision, col­lab­o­ra­tion, pas­sion and drive that has set a new bar for broad­cast, extend­ing far beyond what we know today as “tele­vi­sion”. Lon­don 2012 has set the stage for every broad­caster around the world to bring TV con­tent and new dig­i­tal expe­ri­ences online.

Adobe’s Project Primetime Powers BBC’s Coverage of the Olympics

Ear­lier this month, NBC launched two Olympics apps that are pow­ered by Adobe tech­nolo­gies and built on Adobe AIR, Adobe’s Flash run­time for mobile apps.

Today, we’re excited to announce that the BBC is lever­ag­ing key com­po­nents of Project Prime­time in their live and video on demand (VOD) cov­er­age of the Lon­don Games. The con­tent is being deliv­ered through a new, HTML5 app built with Adobe Phone­Gap, Adobe’s tools and frame­work for cre­at­ing cross-plat­form HTML5 apps for smart­phones and tablets.

The BBC employs Project Prime­time to power its cov­er­age of the Olympic Games and other major sport­ing events to mil­lions of mobile and con­nected devices across the UK for the first time in his­tory. Posi­tioned as “the Dig­i­tal Olympics” by the BBC, we are happy to provide some of the core com­po­nents required to deliver on their vision.

Sev­eral Adobe tech­nolo­gies are being used to power BBC’s cov­er­age of the Olympics. Adobe Media Server pre­pares the con­tent in using both the HTTP Dynamic Stream­ing (HDS) for­mat and the HTTP Live Stream­ing for­mat (HLS) to stream live and on demand video across desk­tops, con­nected TVs and iOS devices. Adobe Media Server is also used as a video origin to feed video across con­tent deliv­ery net­works to meet capac­ity require­ments.

Primetime-screenshot2To ensure an unin­ter­rupted view­ing expe­ri­ence, Adobe worked closely with the BBC to provide adap­tive bitrate video play­back tech­nol­ogy built using the Open Source Media Frame­work (OSMF) that we have updated to ensure that video re-buffer­ing or stream dis­rup­tions are lim­ited as the video leaves the broad­cast cen­ter and reaches the con­sumer device.

Prime­time High­lights will also be used to power the rapid con­ver­sion of live video to on-demand clips. This allows audi­ences to expe­ri­ence inter­est­ing moments through­out the games, even if they can­not watch it live. Prime­time High­lights can ingest pre-encoded video streams and quickly re-assem­ble them into clips with full adap­tive bitrate sup­port and made avail­able to the audi­ence quickly. This tech­nol­ogy has been com­pletely inte­grated into the BBC’s data man­age­ment flow, so the video expe­ri­ence will be sup­ported by syn­chro­nized data about the sport and the ath­lete.

Adobe and NBC Olympics Join Forces to Bring the Olympics to Mobile Devices

Today, Adobe and NBC Olympics announced the offi­cial NBC Olympics apps for the iPad, iPhone and select Android tablets and smart­phones. For the first time in Olympics his­tory, mobile apps will give you the oppor­tu­nity to view live broad­casts of all Olympic events in the palm of your hand. This is pos­si­ble because of the part­ner­ship between Adobe and NBC Olympics, and Adobe’s abil­ity to provide lead­ing video tech­nol­ogy solu­tions at scale. We believe the Olympics will be a defin­ing moment for dig­i­tal video and we are proud to play a role.

The “NBC Olympics Live Extra” and “NBC Olympics” apps will provide a huge vari­ety of con­tent — from live streams of all com­pet­i­tive events to short video high­lights, medal cer­e­monies, inter­views, news sto­ries and more. We’re thrilled that both apps are pow­ered by a series of prod­ucts and tech­nolo­gies from Adobe, which made it pos­si­ble for NBC Olympics to more eas­ily bring them to a wide range of mobile and tablet plat­forms and devices.

Adobe cre­ative tools, includ­ing Pho­to­shop, Illus­tra­tor, Acro­bat, Flash Builder, Flex and oth­ers, were used to design and build the apps. With Adobe AIR, our run­time for Flash con­tent out­side web browsers, NBC Olympics is able to lever­age exist­ing code to ensure a con­sis­tent con­tent and video play­back expe­ri­ence across devices with­out hav­ing to develop the apps natively for each plat­form. By inte­grat­ing sup­port for Adobe Pass, NBC Olympics is using the industry’s lead­ing “TV Every­where” authen­ti­ca­tion tech­nol­ogy used by vir­tu­ally all oper­a­tors in the U.S. You sim­ply provide the login and pass­word of your pay-TV sub­scrip­tion to access live broad­cast streams of over 3500 hours of Olympic events. To make it as easy as pos­si­ble, you only need to go through the sign-in once and won’t have to “re-authen­ti­cate” every time you want to watch a live event.

NBC Olympics is also tak­ing advan­tage of Adobe tech­nolo­gies to mea­sure and mon­e­tize con­tent in both apps. Adver­tis­ing onto mobile devices will be served via Adobe Audi­tude, our video ad man­age­ment and mon­e­ti­za­tion plat­form. Audi­tude will work in con­junc­tion with other exist­ing NBC ad serv­ing sys­tems and is used by major brands world­wide like Com­cast, Major League Base­ball, Fox News, E! Enter­tain­ment, Dai­ly­mo­tion and oth­ers. Site­Cat­a­lyst, our flag­ship pro­duct for dig­i­tal ana­lyt­ics, allows NBC Olympics to mea­sure user traf­fic and engage­ment across both apps for live video streams, ads and video-on-demand (VOD) con­tent for iOS and Android devices. This enables NBC Olympics to quickly opti­mize the app expe­ri­ence based on viewer behav­ior.

A few other great things I wanted to high­light: Each app is inter­con­nected, so you can eas­ily launch one of the apps from within the other to stream­line usabil­ity. Both apps offer social media inte­gra­tion that lets you share and com­mu­ni­cate with friends via Face­book, Twit­ter and Google Plus as the Games hap­pen in Lon­don. You can also set reminders for your favorite sport events, and, pause or rewind.

Check out this video for more infor­ma­tion about the apps and how Adobe and NBC Olympics is tak­ing the 2012 Olympics beyond the TV and offer­ing a whole new expe­ri­ence across mobile devices: