Since launching last April, Adobe Primetime has achieved several milestones – most recently, partnering with NBC Sports to bring the 2014 Winter Olympics to U.S. viewers across every connected screen. Adobe Primetime powered the online delivery of all live and on‐demand Olympic sporting events in four crucial areas: Playback of broadcast TV across desktops, iOS, Android, and Comcast X1 devices; Viewer authentication; Video analytics, and Ad insertion.
The Sochi Games were the most watched digital Winter Olympics in history, with an unprecedented number of U.S. viewers watching the Games on their PCs, tablets and smartphones. To put things in perspective:
- More than 80 million authenticated streams (consumers logging in with their pay‐TV subscription information) were delivered to U.S. viewers.
- 10.8 million hours of video were consumed across NBCOlympics.com and the NBC Sports Live Extra mobile app, and 80% of this happened via authenticated live streams.
- 16.5 million viewers in the U.S. watched the Olympics online.
The Winter Olympics served as another testament to the momentum behind TV Everywhere. We’ve been leading the charge around TV Everywhere with Adobe Primetime and the validation we’ve received from customers and partners has only strengthened our commitment to delivering a better‐than‐broadcast TV experience across any screen.