Posts tagged "Primetime"

Red Bull Media House and Turner Broadcasting Preview Joint Technology Solution from Akamai and Adobe Primetime

Akamai has integrated Adobe Primetime ad insertion capabilities into its network in an effort to simplify and improve the way online video ads are delivered. The server-side advertising offering is designed to combine the scale of Akamai’s global CDN with the reach of Adobe Primetime and its ad insertion technology.

Red Bull Media House and Turner Broadcasting are already in the early stages of trialing the new solution as part of a technology preview.

“The quality of the content Red Bull Media House produces and delivers is intrinsically connected to its value,” said Andi Gall CTO, Red Bull Media House. “The collaboration with Akamai and Adobe simplifies online video ad delivery, and helps Red Bull Media House effectively monetize its content across platforms and devices.”

Akamai and Adobe have a history of successful collaboration on some of the world’s largest online events to date, including Super Bowls, the Olympics, World Cup and March Madness among many others. Having played critical roles in bringing online video to ubiquity, the companies are now leveraging their collective experience and expertise to help simplify advertising across devices and platforms.

Server-side ad insertion, in which advertisements are stitched into content at the network level, is intended to offer numerous benefits to advertisers, content providers and consumers, including:

  • Monetization opportunities of TV content on any screen, in any format, with any ad decision technology
  • Reliability and limitless scale for linear broadcast-size television audiences
  • Increased device reach with faster time to market
  • Improved viewing experiences and resiliency to ad blocking
  • Enhanced operational visibility thru analytics

Read the official announcement here to learn about these benefits in more detail.

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Sony and Adobe Partnership Powers a Revolutionary Multi-Platform TV Viewing Experience

Today, Sony announced the exciting details of a new “Always On” experience for Sony Crackle that will take advantage of Adobe Primetime’s audience-based selling capabilities across IP-connected screens and tight integration with other products in the Adobe Marketing Cloud, such as Adobe Audience Manager and Adobe Analytics.

Sony Crackle is a multi-platform video entertainment network that streams full-length Hollywood movies, TV shows and original web shows to viewers for free. Its innovative new design combines the curated experience of on-demand streaming with the simplicity of an “Always On” programmed TV experience. As soon as a viewer launches the new Crackle, a scheduled program will immediately begin playing. Consumers can watch what’s currently playing or browse for something that suits them even better in the newly created channel guide.

Sony Crackle’s hybrid programmed and on-demand experience is revolutionary. Most TV viewing experiences focus on either a really good on-demand experience or a really good programmed experience. Crackle has struck a unique balance between the two experiences. Its new “Always On” experience will roll out exclusively on the Roku platform in May and expand to cover a variety of other platforms throughout the summer. The service comes at a time when over-the-top (OTT) video consumption is surging. Premium video viewing on OTT devices has increased 350 percent year-over-year. And OTT devices and game consoles are the fasting growing TV Everywhere platforms. (LINK)

Sony has partnered with Adobe to power key aspects of Sony Crackle’s playback, personalization and ad measurement. The Primetime TV SDK will ensure HD content playback, seamless transitions between content and ads across all programmed and on-demand streams, and scalability across platforms beginning with Roku. The integration between Adobe Primetime and Adobe Audience Manager will help Sony refine audience segmentation, reduce ad impression waste by 40-50% and serve content that is based on the viewer’s interest. The integration between Adobe Primetime and Adobe Analytics will be used to measure ads consistently beyond the desktop and across all platforms. Overall, the technology is in place for a multi-platform TV viewing experience that viewers want to spend time with, that advertisers want to advertise on, and that drives effective monetization for Adobe.

The Adobe Primetime team is especially excited about the positive impact this partnership will have on viewers and advertisers. Viewers will get a free, targeted, personalized “Always On” viewing experience to enjoy TV content wherever, whenever they want while Sony’s refined audience segments will help advertisers reach the specific audiences that will elevate their campaign success.

Read the official announcement here.

Major League Baseball and “Over-The-Top” Content Providers Adopt Adobe Primetime

Next week at the National Association of Broadcasters (NAB) Show, Adobe is showcasing the latest innovations in Adobe Primetime and Creative Cloud video tools. Adobe Primetime is unveiling enhancements in video delivery, monetization and personalization to enable new over-the-top (OTT) business models for content owners, programmers and pay-TV providers.

Advancing TV delivery and monetization – Launch video- up to four times faster!

The latest version of Adobe Primetime helps broadcasters and pay-TV providers scale video delivery across screens with closed captioning, robust content protection, and ad insertion instantly across TV apps and operating systems. The platform can now authenticate 2.25 million viewers per minute, three times more than just a year ago, and deliver dramatic performance improvements with videos launching instantly – up to four times faster than before. Additionally, Adobe Primetime now supports all major third-party digital rights management (DRM) technologies to address the challenge of content protection in closed playback environments.

Innovative OTT programming – Partnering with MLBAM and Turner Broadcasting

Adobe is partnering with service solution providers, including industry pioneer MLBAM, to offer innovative OTT programming for live, linear and video-on-demand services across TVs and screens everywhere. MLBAM achieved its pioneer status by releasing the Internet’s first OTT product in 2002, MLB.TV, which is now delivering a record number of streams. Today, MLBAM provides everything from vast backend infrastructure to the development and operational management of custom, multi-platform applications. Several of MLBAM’s sports, news and entertainment partners have introduced their first direct-to-consumer TV apps leveraging Adobe Primetime technologies. Adobe is also working with MLBAM to power live streaming of the Major League Baseball season, providing playback and delivery capabilities for all games. Additionally, Turner Broadcasting is using Adobe Primetime for ad insertion on Apple TV and other OTT devices.

Joe Inzerillo, executive vice president and CTO at MLBAM says, “Since MLB.TV was born as the internet’s first OTT product 13 years ago, we have remained focused on building reliable, highly engaging live TV viewing experiences at true broadcast scale. Adobe Primetime, with its support for DRM, the industry-standard authentication capability and robust HD video playback allows us to offer consistent video experiences across more than 400 devices, including the latest breed of OTT products.”

We’re excited to be working with leaders like MLBAM and Turner Broadcasting to deliver a rapid pace of innovation in video delivery, monetization and personalization. We hope to see you at the NAB Show next week!

Adobe Primetime’s Audience-Based Selling Advantage

Audience-based selling is one of the next logical steps for broadcasters, cable networks, and pay-TV providers that are delivering TV across IP-connected screens. To empower audience-based selling, we’re continuously expanding Adobe Primetime’s capabilities in this area and strengthening its integration with other Adobe Marketing Cloud products including Adobe Audience Manager and Adobe Analytics

Here’s a recap of some of our latest product developments:

Audience-based forecasting, targeting and reporting – Adobe Primetime helps TV providers expand beyond using content as a proxy for audience with an audience-centric approach to ad monetization. Our latest features make it easy to forecast, target and report on any combination of audience segment, device, key value, content, site, time, and more. These capabilities, which no other solution can match, help TV providers increase the value of their inventory.

Integration with audience creation and audience management tools – The Adobe Marketing Cloud is empowering TV providers to define and sell the audiences that advertisers want to buy. TV providers can manage their audiences in any Adobe Marketing Cloud product like Adobe Audience Manager or Adobe Analytics. From there, they can seamlessly import and use their audiences in Adobe Primetime. Adobe Audience Manager offers full data management capabilities, including buying data from third parties and ingesting audiences, all of which can be part of the audience selling processes through Adobe Primetime.

Cross-device frequency capping for authenticated streams – When a TV providers’ viewers use the same login credentials across devices, Adobe Primetime can identify them as unique and use this information to improve the viewer experience with device-level and user-level frequency capping of ads and ad experiences. TV providers can use these frequency capping options to reduce the risk of viewer burnout and increase viewer engagement.

Measure de-duplicated unique users and reach across unique devices – Adobe Primetime uses census-based data to help TV providers understand the number of devices and de-duplicated unique users exposed to any given campaign or slice of inventory. This gives TV providers the option to share these insights with advertisers.

These product developments give broadcasters, cable networks, and pay-TV providers the foundation they need for audience-based selling.

 

Written by Atul Shrivastava, Adobe Primetime Product Manager, Ad Decisioning

Adobe Primetime Takes Home Cablefax Tech Award

­Today, we attended the Cablefax Digital, Tech and Trailer Awards breakfast in New York City along with our industry cohorts. We’re thrilled to announce that Adobe Primetime was honored with a Cablefax Tech Award in the “TV Everywhere/Authentication System” category. Cablefax’s Tech Awards recognize the forward-thinking tech gurus continually revolutionizing cable technology with amazing products, campaigns and partnerships. Thank you to the Cablefax judges for validating Adobe Primetime’s work helping broadcasters, cable networks and service providers create, deliver and monetize engaging and personalized TV experiences across screens.

Cable fax 1

Additionally, Cablefax honored individuals named to The Digital Hot List 2015, which “recognizes executives shepherding innovation and progress in social media, digital distribution, app development, web content, technology strategy, TV Everywhere/authentication and other cutting-edge multiplatform projects.” He’s already on Adobe’s hot list, but we’re proud to see our own Jens Loeffler, principal technical evangelist, acknowledged again by Cablefax for his industry achievements via Adobe Primetime. Congrats, Jens, and to all of our industry colleagues for this recognition!

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It’s an exciting time for Adobe Primetime and the industry and we’re not slowing down. We have some exciting solution updates along with customer and partner momentum coming at The NAB Show (April 13-16) so stay tuned and hope to see you there.

Expanding High Quality Viewing Experiences with MPEG-DASH

The digital TV industry is embracing MPEG-DASH, or DASH for short, in a big way, and Adobe Primetime is fully onboard with it. DASH is a standard for over-the-top (OTT) adaptive bitrate (ABR) delivery of media to any device. It is similar to other HTTP delivery specs like HTTP Live Streaming (HLS) and HTTP Dynamic Streaming (HDS). Proponents of DASH love it because it’s an open standard, and really flexible, too. The standard is supported by Adobe and other members of the DASH Industry Forum (DASH-IF), a who’s who of streaming video industry participants. We’re proud of being able to contribute to the DASH specification, as it paves the way for higher-quality content formats, like 4K and Ultra HD, to be made available across desktops and devices.

Transitioning to DASH

DASH support aligns with a key goal for Adobe Primetime to help customers reach all platforms and devices with a single stream from their publishing workflow. At NAB 2014, we announced DASH support within our core video engine layer. We’re working right now with customers to build DASH implementations in live production environments to support millions of concurrent viewers, with full DRM and ad insertion capabilities. Over the course of 2015, we plan to incorporate DASH into all the different clients we support, with Xbox One and HTML5 player deployments at the top of the list. We’re also excited to include DASH in our latest TVSDKs.

We’re also working to ensure that there is a robust transition plan in place for customers that are interested in DASH. Our DASH support includes work to maintain the same feature sets and workflows that customers have today in the HLS world. This includes maintaining analytics, ad insertion and consistent captioning across devices in order to make life easier for customers as they begin to deploy DASH. There will also be no need to invest in new servers, as the transition should mostly involve deploying new software and making use of existing equipment.

Getting More with DASH

Adobe Primetime’s support for DASH is entirely additive. It doesn’t replace any other standards we support. It simply offers more flexibility in how our customers can approach media delivery.

We foresee customers targeting DASH to some platforms and HLS to others. By supporting both specs, DASH and HLS, Adobe Primetime will offer consistency in features and workflows no matter what our customers choose to use.

What are your plans for DASH? Let us know in the comments.

Granting Pay TV Subscribers Broader Access to Content

One key idea behind TV Everywhere is that if a customer has a paying relationship with a brand for one type of premium service, then that brand can reward the customer with free access to related services. Typically, this idea is used to allow pay TV subscribers to use their pay TV credentials to watch TV for free on connected devices.

Yet, the use of pay TV credentials to extend access to services can be applied much more broadly to validate access to any internet-delivered content. For example, Rogers Media recently granted free access to the digital editions of its Sportsnet Magazine on Android, iOS and Windows 8 devices to all of its Sportsnet ONE, TV Everywhere subscribers coming through either Rogers or Shaw Go. Now, millions of Sportsnet ONE subscribers get free Sportsnet Magazine content on their mobile devices.

Using pay TV credentials to access Sportsnet Magazine on an Android device

Primetime-Sportsnet-One

Granting pay TV subscribers access to magazine content was easy for Rogers Media. It was already using Adobe Digital Publishing Suite to produce the Sportsnet Magazine digital editions and Adobe Primetime to power Sportsnet ONE’s TV Everywhere authentication. So, getting one login to provide access to its TV and digital editions on connected devices was a simple integration between the two Adobe solutions. Now, when Sportsnet ONE customers verify themselves in the Sportsnet Magazine iOS, Android or Windows 8 apps, they’re using Adobe Primetime’s authentication capabilities.

Integrations like what Rogers Media has done for Sportsnet demonstrate just how flexible the TV Everywhere model can be. Customers can pay once for access to content across media types and channels. This allows media companies to provide a great deal of value to loyal customers while enabling the flexibility to use alternate revenue models. For example, the Sportsnet app earns additional revenue by selling individual magazine issues to non-subscribers through an in-app purchase.

NBC Universal Wins Emmy Award for TV Everywhere Live Streaming

Adobe Primetime is thrilled to see NBCUniversal and NBC Sports Group, along with Time Warner Cable and MLB Advanced Media (MLBAM), win a Technical & Engineering Emmy Award for Pioneering Multiplatform Video Delivery. As viewers continue to watch live streaming sports content through the latest game consoles, OTT, and mobile devices, the ability to quickly deliver and monetize content on these platforms is increasingly more important.

Adobe’s Q3 2014 U.S. Digital Video Benchmark Report found that total online video starts grew 22% YoY and TV Everywhere video starts increased 108% YoY and 38% quarter over quarter (QOQ). That is why these programmers and MVPDs deserve this award for their scalable, reliable deployments across multiple platforms. They continue to ensure that their viewers and subscribers get amazing viewing experiences when and where they want. Adobe Primetime looks forward to supporting more implementations like these with the most reliable and flexible multiscreen delivery and monetization TV platform available.

New-Primetime-Logo

 

Adobe Primetime 1.4 TVSDK Ready for iOS 8 and Android L

Adobe Primetime always ensures the greatest reach and coverage across all devices so that operators and programmers can reach the largest audiences with television and premium movie content. The latest Adobe Primetime 1.4 TVSDK supports superior playback quality and performance on devices running on the latest Android and iOS operating systems, Android L and iOS 8.

New-Primetime-Logo

Integrate Nielsen data to measure audiences on iOS and Android:

As you may have heard, Adobe has struck a strategic alliance with Nielsen that will provide broadcasters, cable networks and MVPDs with comparable metrics in Adobe Analytics to measure audiences accurately across IP-connected screens, including desktops, smartphones, tablets, game consoles, and over-the-top (OTT) devices. As part of the initial phases of this effort, the Nielsen SDK is now available within Adobe Primetime TVSDK for iOS and Android.

Dynamically insert ads for a targeted ad experience once the C3 window has expired:

With Adobe Primetime’s latest TVSDK, new ads can be dynamically inserted to replace linear ads already baked into a C3/C7 VOD asset.  This reduces the time to deliver engaging and relevant ads online that can be effectively monetized.

Air alternative content during blackouts for seamless viewing experience:

Adobe Primetime continues to build a robust offering to support regional blackouts. Adobe Primetime’s TVSDK now allows viewers to watch alternative programming if there is content that is blacked out in that region for that particular time frame. Once the blackout has ended, the viewer will return to original scheduled programming to ensure no disruption to their viewing experience.

 Optimized ABR for reduced buffering on Desktop and Android:

Adobe Primetime has optimized ABR logic within the latest TVSDK to reduce buffering and disruption while viewing content. If a viewer is experiencing buffering during a particular variant of ABR, Adobe Primetime’s TVSDK will no longer ramp back up to that variant during that playback session in order to sustain viewer engagement.

Stay tuned for Adobe Primetime’s deployment across even more devices in the New Year to ensure that we reach the broadest audience, whenever and wherever they want to consume content.

 

Rick Wisher is a senior product manager for Adobe Primetime

Adobe Primetime Takes Home Industry Accolades

As 2014 comes to a close and many of us prepare to celebrate the holidays with family and friends, the Adobe Primetime team is thankful for our customers and partners and all we’ve accomplished this year. Together, we’ve developed a thriving ecosystem to foster the delivery, measurement and monetization of TV across connected screens. From releasing Primetime 2.0 at The NAB Show to partnering with Nielsen on Nielsen’s new Digital Content Ratings, Powered by Adobe, it’s been a landmark year for us and 2015 is looking even brighter.

Today, Adobe Primetime was honored at Streaming Media West with four Streaming Media Readers’ Choice Awards in the following categories:

  • Closed Captioning Solution
  • DRM/Access Control Solution
  • Media & Entertainment Video Platform
  • Reporting & Analytics Platform

Additionally, Adobe Premiere Pro CC won in the “Desktop Video Editing Software” category.

Adobe's Art Mimnaugh accepts a Streaming Media Readers' Choice Award for Adobe Primetime from Streaming Media's Eric Schumacher-Rasmussen

Adobe’s Art Mimnaugh (left) accepts a Streaming Media Readers’ Choice Award for Adobe Primetime from Streaming Media’s Eric Schumacher-Rasmussen

SM Awards

With more than 34,000 votes cast across 31 categories, this industry recognition is special because it came from those who matter the most – you. As readers of StreamingMedia.com and Streaming Media Magazine, thank you for validating the hard work of the Adobe Primetime team. We’re humbled to be honored alongside so many key players in the industry.

Last week, Adobe Primetime received a Fierce Innovation Award (Telecom Edition) in the “Multi Screen” category. A panel of judges evaluated submissions based on the following criteria: technology innovation, financial impact, market validation and end-user customer experience. Adobe Primetime also received honorable mentions at the Cynopsis Digital Model D Awards in the “Digital Video Ad Platform” and “Digital Video Technology Platform” categories.

PT Awards

Stay tuned for more updates coming soon. From all of us on the Adobe Primetime team, happy holidays!